After critically analyzing the performance and taking inflation and other economic indicators

into consideration, we have come up with a solution. It is pertinent that Lululemon devise
strategies and techniques to contribute towards sustainable future even more than it has been
doing in prior years as it will eventually strengthen the brand image, and even customers will be
curious to know about the steps they have implemented in order to manage their corporate social
responsibilities. This will surely be accomplished with incurring certain costs in order to work
effectively and efficiently. Waste management is an issue that fashion industries have been
fighting to overcome and minimise the dumps and spills. After careful review and creating a
feasibility report we have estimated the costs to be incurred for the betterment of Lululemon in
areas of waste management, enhancing employees’ skills and competencies and coping with the
wastage of water and chemical spills that damage the aquatic life.
Firstly, for waste management, advanced incineration techniques are applied which incorporates
stages of Disposal, production, incineration, filtration and extracting by-products. These subsume
the disposal cost of $45 CAD/ ton, production and incineration that include the operating cost of
$75 CAD/ ton and filtration and extraction of by products which require skilled labour and
incurring cost of $120 CAD/ ton that can also be sold to local and international construction
companies. Secondly, training, rehabilitation centers and employee development hubs should be
rebooted that incurs a cost of five-thousand CAD yearly that includes the salaries of visiting
counselors and mediators from fields of human psychology and research and development
sectors. Water wastage and chemical spills are a major problem in the clothing industry as
thousands of litres of water and chemicals are used to wash and dry garments. This could be
reduced by implementing water measurement and reporting practices, and even including water
use in relevant company key performance indicators (KPIs). They can aggressively identify and
eliminate water leaks in their operations and introduce new technologies that reduce water stress.
What your company can do to reduce water stress | McKinsey

5 strategies to lower your company’s water footprint | Water Technology (watertechonline.com)