Chapter 1

Introduction

1.1 Background of the Study

Planning an event is a process that can be both challenging and time consuming, yet

is a very effective way for businesses to promote their goods and services. Some

challenges include choosing a venue, managing invitations, organizing responses, and

tracking payments (Groves, 2019).

Worldwide event-planning business industry comprises segments based on the

organizer, type of event, revenue source, region and age group. Organizer categories

include corporate, entertainment, education, sports and more. Event types include

exhibitions, conferences, seminars and the others described earlier. As expected, some

categories have more events than others and generate more revenues (Smith, 2021).

Although the COVID-19 pandemic undoubtedly impacted the event-management

industry, the analysts at Allied Market Research report that event planners can expect

significant industry growth in the coming years. Allied claims that the events industry

had a 2019 value of $1.1354 trillion and is estimated to reach $1.5529 trillion in 2028.

This increase amounts to an 11.2 percent compound annual growth rate (CAGR) for 2021

through 2028.

Event refers to public gathering of the populace at a predetermined time and place

for a purpose. The purpose for staging an event can be to increase in business
profitability, celebratory, entertainment, and community causes. The growth of the Asia

events industry is majorly driven by an upsurge in frequency of corporate meetings,

inductions, conferences, exhibitions, music concerts, and sports events. Furthermore, the

deployment of best-in-class technology that can handle the entire event propels the

industry growth. Moreover, customarily held multidimensional events acts as a key driver

of the Asia event industry market (Kamble & Deshmukh, 2020).

In the Philippines, demand for special service in the hospitality industry urged

many entrepreneurs to specialize on this aspect. They range from large companies to

those small-scale entrepreneur who uses only their creativity, connections and time to

make an event extra special for their clients. Their skills in organizing, technical

knowledge, personal relation, marketing, advertising, catering, logistics, decor, glamour

identity, human relations, study of law and licenses, risk management, and budgeting are

just some of the requirements

For these companies and entrepreneurs to be successful in this industry. The rapid

growth of the event industry has been evident in the Philippines particularly those

companies targeting the market of special and corporate events. Their skills in

organizing, technical knowledge, personal relation, marketing, advertising, catering,

logistics, decor, glamour identity, human relations, study of law and licenses, risk

management, and budgeting are just some of the requirements for these companies and

entrepreneurs to be successful in this industry. The rapid growth of the event industry has

been evident in the Philippines particularly those companies targeting the market of

special and corporate events (Borbon, 2021).

 Therefore, in light of the city's current development, which includes the Bacolod

City Museum and Masskara Coliseum, Megaworld's Upper East, Negros Occidental

Economic Highway, the Vista Montana, Vista Verde, and the soon-to-be-built Ayala

subdivisions in Brgy. Alegre Vista. The project that is focused of this feasibility study is

called Gen Z's Production. Every celebration will require the services of this business.

Utilizing the amenities, which include services for setting up decorations, food catering,

event coordination, photo and video services, personalized giveaways, and invitations.

Additionally, since businesses similar to this one are flourishing in Bacolod and the

surrounding cities, it serves as a great employment opportunity for those in need of work.

The company will undoubtedly make a significant profit if it is situated close to the site

of the mentioned city's upcoming projects.

SIGNIFICANCE OF THE STUDY

Gen Z's Production can lend benefits to the following groups.

Gen Z's Production Customers. The business will provide customers’

accessibility of availing the services of the company. It will be the first beneficial group

as it will automatically and gradually accept the offers of the business, specifically the

service for their events. This will measure the festivity of business if it's worthy of their

money and time.

Business students. They can set this as their guide to set the standards of their business

mindset and how they could apply their work professionally, rendering another set of

related Event planning types of business.

Parents. The benefit of the parents regarding event planning is that they will not be

pressured to purchase expensive events for their family but rather purchase the same type

of event with a minimal cost that will continue to satisfy their needs and wants in a

event.

Entrepreneurs/Marketers. The benefit of the study is that Entrepreneurs/ Marketers can

have quick information on how to do a unique kind of business such as event planning

that arises today and also in the future. They could grab other ideas or basically improve

the same business they created.

SCOPE AND LIMITATIONS

The business focused on the feasibility of establishing "GEN Z's Production" a

Event planning business in Brgy. Vista Algre, Bacolod City, Negros Occidental. The

respondents of the study were composed of 500 respondents aged 16-50 years old in the

said location. This was done through Face to face survey questionnaires with the same

type of questions in order to produce the same data. The result of the feasibility study is

only a sample subject and will not measure the individualism of those who do not belong

to the study.

The feasibility study aims to get information regarding Event planning in Brgy.

Vista Alegre, Bacolod City, Negros Occidental alone -and other concerns aside from the

main objective will not be taken into consideration.

DEFINITION OF TERMS

Event Infrastructure: The system should offer tools for planning the type of events

you're into. For corporate events, the software should have the functionality to create and

showcase the event's agenda, speakers, presentation materials, venue, and hotels.

Target Audience: You should be able to easily access your target audience through the

event management software.

Attendees: Invitees become attendees after they register for your event. So, your event

management system should offer online registration and fee collection features.

Event Organizers: Organizers should have complete control of the event at all times

can create and modify the event's agenda, timing, sessions, speakers, etc.

Event Venue: For in-person events, the software should offer the capability to check in

attendees at the venue, print attendee badges, register attendees, and collect fees on site.

Media: For official and corporate events, the software you use should be able to work

with social media, email, and other marketing software so that you may get the word out

and promote your event.

CONCEPTUAL THEORIES RELATED STDIES

THEORETICAL FRAMEWORK

Organizations are dynamic, hierarchically structured entities. Such dynamism is

reflected in the emergence of significant events at every organizational level. Despite this

fact, there has been relatively little discussion about how events become meaningful and

come to impact organizations across space and time. We address this gap by developing

event system theory, which suggests that events become salient when they are novel,

disruptive, and critical (reflecting an event's strength). Importantly, events can originate

at any hierarchical level and their effects can remain within that level or travel up or

down throughout the organization, changing or creating new behaviors, features, and

events. This impact can extend over time as events vary in duration and timing or as

event strength evolves. Event system theory provides a needed shift in focus for

organizational theory and research by developing specific propositions articulating the

interplay among event strength and the spatial and temporal processes through which

events come to influence organizations. (Morgeson, Mitchell and Liu, 2014)

CONCEPTUAL FRAMEWORK

Event management research has generally had a focus on the operational aspect of

providing events. In this conceptual effort, the elements of an event are examined through

the perspective of the attendee. Five key components of the event experience are

identified and explored. Together, the five elements are used to build a model that

presents the multifaceted nature of the attendee’s experience. The model is used as a

basis for the theory of events to explain and predict what a participant needs and expects

from an event experience. This research aims to understand how the general management
literature informs event management. We review the themes that have emerged from

contemporary event management literature and then develop a conceptual framework to

aid our understanding of the management practices of event managers. We propose that

the absence of consensus on the best framework/approach/model creates the capacity for

errors which can be repeated multiple times across multiple events. Therefore, we

propose a conceptual framework: the KT Model of Event Management. Following a

review of the literature on event management models we undertook data collection in the

form of a survey was conducted of event managers. Our conceptual framework presents a

robust consideration of the antecedents, biases, triggers and processes inherent in the

modern event management. (Thomas& Stephens , 2022)

CHAPTER 2
 Marketing Aspects

This aspect discusses the target market to which participants are determined, products

and services the business will offer, demand and supply, pricing of products and services,

promotional strategies and identified competitors in the market. This aspect contains the

determining factors of the success of the business. This determines whether or not the

business can be implemented based on the acceptance of the target market.

Demand Analysis

Table 1: Historical Demand

Year Annual Demand

2022 32,499
2023 34,123.95
2024 35,830.14
2025 37,621.45
The table shows demand of
Fig 3 Age of the participants

Age

, 16-19
20% ,
30% 20-25
26-30

, 50%

It shows that most participants in the study are people within the age ranges from 16-19
years old with 30 percent followed by the age ranges from 20-25 years old with 50
percent and followed by the age ranges 26-30 years old with 20%.
Sex

Sex

Female
40%
Male

60%

It shows there are more numbers of male respondents representing 60 percent of the

participants compared to the female respondents which only represents 40 percent.

Civil status
 Civil Status

30% Single
Married

70%

It shows that most of the respondents are still single with 70 percent while 30 percent are

already married.

Occupation

Occupation

30
% Student
Employed

70
%

It shows the occupation of the respondents. Majority of them are students with 70 percent of the
total of respondents followed by employed with 30 percent.

Preferred price range to spend

 Price Range

5% 10,000
10% 50,000
30% 100,000
15% 200,000
500,000

40%

It shows the participants’ preference on the amount they are willing to spend on renting

gadgets. This is a significant factor in the pricing of the product the store will be offering.

Pricing
The goods and services will be priced on target costing strategy. Prices are allotted based
on different package inclusions that will be purchased. The Gen Z's Production will keep
track of the market prices of other materials and will give minor adjustments in the prices
if any changes occur. The following table shows the Prices of the goods and services in
Gen Z's Production.
Type of Event Package Inclusions Number of Pax. Price
Birthdays, Invitations, 30 pax 10,000
Christening Giveaways, Photoshoot
and Photo coverage.
Birthdays, Christening, Food, Decoration 30-50 pax 50,000
Wedding, Debut, Invitations,
Giveaways, Photoshoot
and Photo coverage.
Birthdays, Wedding, Food, Decoration, 50-80 pax 100,000
Debut Invitations,
Giveaways,
Photoshoot, Photo and
video coverage.
Birthdays, Wedding, Food, Decoration, 80-120 pax 200,000
Debut Invitations,
Giveaways,
Photoshoot, Photo and
video coverage
Birthdays, Wedding, Food, Decoration, 120-200pax 500,000
 Debut Invitations,
Giveaways,
Photoshoot, Photo and
video coverage

Table 2: Supply Analysis

Year Annual Supply
2022 0
2023 0
2024 0
2025 0
 DESCRIPTION OF THE PROJECT

2.1 Nature of Business

Gen Z’s Production is a service business. A service business is a company that provides

certain professional support to its clients. In these businesses the product is not a tangible

one, instead it is an activity that helps a third party at different areas.

From a business standpoint, service businesses are those that provide an activity or the

performance of a task with a commercial purpose. These businesses are now delivered

not just physically but also through virtual platforms like web-based systems or mobile

apps. Customers normally perceive value from an intangible activity and customer

service is an essential part of it. On the other hand, these industry hires a bigger portion

of employees than manufacturing or trade businesses. They are a big part of most

developed economies and new technologies have expanded the reach from domestic to

global.

HISTORY UPDATE

2.2 Location of the Business

Gen Z’s will be located at BARANGAY VISTA ALEGRE BACOLOD CITY as our

business premises in the reason that it is a strategic location for our business. We have

chosen a side road as our main business location as it is accessible and convenient for our

future customers. Not only that, but it's also easy to find. The area is heavily populated, a

lot of people are residing proximal to the said area and there are still many buildings
under construction, which is a great idea as they can come to us immediately if they need

excellent organizers for the opening of their companies or businesses. Therefore, we

researchers chose the aforementioned location because it is a high footfall area.

2.3 Vision and Mission Statement

Mission

To be the leading event management firm in Bgry. Vista Alegre meets and exceeds our

client’s expectations.

Vision

To ensure client happiness and loyalty by creating personalized, one-of-a-kind

experiences that exceed client expectations.

2.4 Goals/ Objectives

⮚ Create a cozy, artist friendly environment.

⮚ Succeed in event planning, to gain profit and maintain quality of service at least

20% at the end of 2023.

⮚ Provide a product/service faster and more reliable than those of the competitors.
 Chapter 3
Management and Staffing Considerations

Introduction:
3.1 Form of Business Organization

Gen Z's production will be formed as a partnership. A partnership is formed when two or
more individuals run a company as co-owners and share profits. In the company, each co-
owner represents the interests of the others. A partnership entity is not distinct from its
operators, much like the sole proprietorship structure.
Five (5) partners that agree to split all assets, profits, and legal and financial obligations
of a jointly-owned corporation will make up Gen Z's production.

3.2 Organizational structure

3.3 Job Analysis - job title, job description, job specifications

Event manager
 Venue scouting and research, calendar planning and administration, vendor quotes
and contract negotiations, support with event promotion, budget and time
monitoring, networking, and achieving the objectives of the event brief are all tasks
that the event manager will be responsible for. Your inventiveness, organizational
skills, and vision will aid our company in raising brand awareness, improving
customer and employee relations, and fostering organizational growth through events
that clearly express business strategy and brand identity. Along with exceptional
organizational skills, the ideal candidate for this position will also have excellent
time management, multitasking, and interpersonal skills. The ideal event manager
will improve business relationships with clients, build the brand's reputation, and
achieve event objectives. Male or female event manager must be between the ages of
22 and 30. Proven experience as event manager. Skilled in project management.
Ensure event is completed smoothly and step up to resolve any problems that might
 occur. Must be a Great communicators and It is crucial for the event manager to not
only be extremely communicative with the team, but to also explain concepts and
ideas in full detail to any vendors that will be working to execute those tasks or
projects.

Venue coordinator

⮚ Venue booking, Set up, Risk Management, Environment Control. The Venue
Coordinator is an integral part of the team, responsible for all client
communications and event coordination ensuring exceptional client experience.
Serve as the main point of contact and oversee the planning and detailing of
private events as it pertains to the venue. Because they interact frequently with
customers, suppliers, and other staff members, venue coordinators need to have
great interpersonal skills. They must also be meticulous and detail-oriented
because they must make sure that all furniture and equipment are set up before an
event starts and frequently deal with last-minute client requests while events are
still going on. Both male and female venue coordinator must be senior high and
college graduates and be between the ages of 22 and 30. Daily management of a
venue should be the responsibility of the venue coordinator. For occasions such as
events, meetings, parties, etc., they make sure everything is set up and prepared.

Technical coordinator

⮚ Photo & Video, Sound equipment, Maintenance, Transport. Create work

schedules for preventative maintenance. Keep track of and document key
equipment's preventative maintenance to guarantee complete service records and
inventory correctness. Prioritize work orders for scheduled work, maintenance
requests, and preventative maintenance. Carry out equipment maintenance as a
factory-trained technician. HVAC (heating, ventilation, and air conditioning),
electrical, plumbing, mechanical, laundry, food service, and other equipment
maintenance should be done as instructed. Under the guidance of the Building
Services Manager and/or Administrator or designate, coordinate the day-to-day
functioning of the preventive maintenance system.

Both men and women who work as technical coordinators must be between the
ages of 22 and 30 and have completed college. A bachelor's degree in a
computer-related subject, such as computer science, information technology, or
software engineering, is often required of technical coordinators. Candidates with
a master's degree in computer science or a similar discipline may be preferred by
some employers.
Program coordinator

⮚ Different programs are managed, coordinated, and watched over by program

coordinators. They will keep track of program expenses that have been approved,
compile financial reports for their organizations, and keep records of all the
activities that take place in that particular area.
Strong analytical talents, outstanding communication skills, and sound managerial
techniques are required of a program coordinator. They will be able to not only
solve problems but also come up with solutions that go beyond what is expected
since they will have excellent problem-solving logic. They will also have
excellent time management abilities to manage several projects at once. The age
requirement for program coordinators, both male and female, is 22 to 30. They
must also be college graduates. A business administration or comparable subject
bachelor's degree. Understanding of digital marketing in practice. They should
have been business sense and the demonstrated ability to plan and carry out high-
level program initiatives. Proven experience writing proposals. Knows how to
supervise and review project managers and other employees. For the program, a
budget and operating plan should be created. Long-term goals should be set and
managed.

Food Caterer
⮚ Arranging chairs, linens, and dishes on all of the tables and in the food service
facilities. Feeding attendees at events. Organizing and demolishing the dining
space by removing all the furniture, tableware, trash, and linens. Composing
menus in accordance with a client's dietary requirements and preferences.
Prepare the dining area for service by moving and/or setting up furniture and
trolleys, cleaning up after service, and putting things away. As directed, set up the
equipment, hot cabinets, and service area. As directed, help with food and
beverage preparation, cooking, and serving. Clean the tables, serving utensils,
containers, tumblers, jugs, dishes, and all other catering equipment. Transferring
to another catering contract unit within a fair amount of time can be necessary.

Male and female food catering personnel must be between the ages of 22 and 30
must physically fit.
They ought to be able to welcome clients and guests.
They should politely, promptly, and efficiently interact with all visitors and
employees.
To ensure that the service runs smoothly and efficiently, they should be able to
plan and coordinate an event timeline. Becoming a caterer opens up a world of
opportunities, allowing you to create custom menus that delight guests. They
 should be extremely knowledgeable and experienced in food preparation, serving,
and set-up.
Design Coordinator

⮚ A design coordinator manages and plans a project's aesthetic components.

Determine project criteria, create design concepts, create cost estimates, source
materials, review progress, and consult with clients at each stage of the process as
part of your duties as a design coordinator. While some design coordinators focus
on visual designs, others concentrate on building or construction projects. You
require a bachelor's degree in a related discipline and expertise in design tools and
programs to pursue a career as a design coordinator. Both men and women
applying to be design coordinators must have completed college and be between
the ages of 22 and 30. The minimum educational requirement is a bachelor's
degree in education, social or behavioral science, public policy/administration
with a focus on public services, or another comparable field of study. Strong
familiarity with the tenets of successful project design.

Bookkeeper

⮚ Bookkeepers oversee a company's financial data and compliance by maintaining

accurate books on accounts payable and receivable, payroll, and daily financial
entries and reconciliations. They perform daily accounting tasks such as monthly
financial reporting, general ledger entries, and record payments and adjustments.
3.4 Salary structure

Position Monthly rate Annual rate 13th month Total

Event manager P20,000.00 P240,000.00 P20,000.00 P260,000.00

Venue P20,000.00 P240,000.00 P20,000.00 P260,000.00

coordinator
Technical P12,000.00 P144,000.00 P12,000.00 P156,000.00
coordinator
Program P20,000.00 P240,000.00 P20,000.00 P260,000,00
coordinator
Food coordinator P12,000.00 P144,000.00 P12,000.00 P156,000.00
Design P12,000.00 P144,000.00 P12,000.00 P156,000.00
coordinator
Bookkeeper P6,000.00 P72,000.00 0 P78,000.00
Total P1,092,000.00

CHAPTER IV

Market Considerations

This chapter, we the proponents will be presenting the factors which are considered as
part of establishing the Gen Z's production is marketing viewpoint . The section includes
the statement of who are the target markets of the Gen Z's Production, service with the
description, demand and supply , pricing and lastly, the marketing program that composts
the term of sales, channel of distribution, promotion and advertising activities, Marketing
stall and estimated cost of marketing.
4.1 Target Market
In today’s current environment, Event planning is a prominent business and it is the most
uprising business in Bacolod City. The business target markets are the Individuals,
couples, families and anyone who wants to plan their events.
The proponents choose these group of people because they are most likely to be
interested to event planning. In addition, these target markets have enough money to have
their event planned and organized. The gen Z's production will gain profit through event
planning, organizing, photography, personalize giveaways and invitations.

4.2 Service/ Products

The Gen Z’s Production that provides the needs of the customers especially to the people
who wants to organize Or plan their event. Based on the figure 4.1.1. One hundred
percent (100%) are arguing to have their event planned and organized here at Brgy. Vista
Alegre Bacolod City, while on the figure 4.2.1.2 fifty percent (50%) are willing to pay 50
thousand pesos for their event to be planned and organized.

● Do you plan to have your event planned and organized?

Our survey resulted to a hundred percent agreeing to have their event planned and
organized for them.

● If yes you're willing to pay for services including Event planning, personalized
invitation, and Videography and Photography service.
As the Gen Z’s production will provide quality events for the clients.
A. Event Planning
Event planning involves coordinating all of the details related to putting on an
event such as a conference, trade show, wedding reception, or party.

B. Personalize invitation
Personalizing the invitation shows that you care about your clients and want them
to know you appreciate each one. It also helps make invitations more memorable,
which can be an important thing in corporate events where there are hundreds of
people attending.

C. Photography and Videography service

They are the quickest way to tell a story about your brand or product in a world
where attention spans are becoming increasingly short.

Demand

4.3 4.4 Marketing Program

Term of Sale

The Gen Z's Production term of sales cater the mode of payment through cash to
cash basis, online payment like G-cash , PayPal, or PayMaya. The Gen Z's
Production will use online payment to make it more accessible for the clients. We
don't accept credit because the assurance of the payment should implemented.
Channel Distribution

Sales channel distribution can be as simple as identifying potential retailers

interested in Event Planning Services, or it may be as complex as developing
differentiated products and services can modify or include in larger, customized
orders.
Channel of Distribution

Promotion and advertising activities

Advertising can be used to promote the business through social media, it can be
easily access to everyone and lot of people nowadays are using social media and
because of social media our business will gain popularity and the researcher think
that this is the good way to start a business. In addition, using the tarpaulin it will
be helpful to promote the business. Also, the business I will give promos and
25pcs of free souvenir to attract the consumers. The business will take advantage
for this promotion by making sure that the consumers will like it and satisfied and
too hear the good feedback.

Estimated Cost of Marketing

The total estimated cost of marketing do it’s opening worth Php 200,000.00. the
breakdown of expenses are shown on the table below.

Type of Expenses
( advertisement) Quantity Price Total

Camera 2 P 25,000.00 P 50,000.00

Printer 2 P 10,000.00 P 20, 000.00

Rent 1 P 6,000.00 P 6,000.00

Utilities 2 P 4,000.00 P 4,000.00

 Tarpaulin 10pcs ( 2x3)
15 2pcs ( 8x10) P 5,000.00
3pcs ( 1x3)

Materials for 5rim(bondpaper)

invitations 20 5rim(Special Paper) P 5,000.00
5rim(board)
5roll (ribbons)

Total P 90,000.00

Soft Opening
Quantity Price Total
Priest Contribution
1 P2,000.00 P2,000.00
Cater 100 200 P20,000.00
Souvenir 25 15 P375.00
Total P22,375.00

Expenses Price Total

Advertisement P90,000.00
Soft Opening P22,375.00
Total Estimated Cost of P112,375.00 P112,375.00
Marketing

CHAPTER V

Technical Consideration

In this chapter, are able to discuss the technical Consideration of Gen Z’s Production;

these are the following; machines and equipment, furniture and fixtures, suppliers,

Operation/ Service flow, design and layout and lastly; technological trends.

5.1 Machines and Equipment

 Item Description Qua Price Total

ntit Unit Amount

PC and Computer - In its 2 Php30,000.00 Php60,000.0

more general usage, a
personal computer (PC) is Set 0
a microcomputer designed
for use by one person at a
time. Prior to the PC,
computers were designed
for (and only affordable
by) companies who
attached terminals for
multiple users to a single
large computer whose
resources were shared
among all users.
A printer is an external
hardware output device
that takes the electronic
data stored on a computer
or other device and
generates a hard copy.
DSLR Camera – Php25,000.00 Php50,000.0
DSLR is the abbreviation
for Digital Single Lens 2 0
Reflex. Digital means that
the camera operates with a PCS
fixed, digital sensor.
Single-lens means the
camera uses the same lens
for framing, focusing, and
taking the photograph.
 Studio Lights -Studio Php10,500.00 Php31,500.0
lights are any form of
lighting equipment used 3 0
by photographers, often
when working in a Set
photography studio, to
enhance their
photography. Most
professional
photographers have
different light kits they
use depending on the
situation they find
themselves shooting in.
Air Conditioning – Air Php15,000.00 Php30,000.0
conditioning (often
referred to as AC, A/C or 2 0
air con) is a system used
to cool down the PCS
temperature in an inside
space by removing the
existing heat and moisture
from the room.
Essentially, they work by
taking warm air into a
system and dispersing
cold air, but there is much
more to this process.

Total Php171,000.

00

Furniture and Fixtures

Item Description Quantit Unit Price Total Amount

y
 Office Chair - An 2 Set Php6,000.00 Php12,000.00
office chair, or desk
chair, is a type of
chair that is
designed for use at a
desk in an office. It
is usually a swivel
chair, with a set of
wheels for mobility
and adjustable
height.

Office Desk- 2 Set Php5,000.00 Php10,000.00

A desk or bureau is
a piece of furniture
with a flat table-
style work surface
used in a school,
office, home or the
like for academic,
professional or
domestic activities
such as reading,
writing, or using
equipment such as a
computer.
Sofa- a long 1 Set Php20,000.00 Php20,000.00
upholstered seat
usually with arms
and a back and
often convertible
into a bed.
 Conference Table -
conference table in
American English. a
large table, often
rectangular, around 1 Php 8,000.00 Php 8,000.00
which a number of
people may be PC
seated, as when
holding a
conference.

Conference Chair-

The General Chair

is responsible for

overseeing and 1 Set Php10,000.00 Php10,000.00

coordinating the

whole conference. It

is the General

Chair's prerogative

to appoint chairs,

subject to

confirmation by the

ACL Executive

Board, and assign

tasks to them.

Php60,000.00

Total

Office supplies
Item Description Qua Unit Price Total

ntity amount

Bond roll - Band Roll paper is 5 Rim Php Php1,500.00

manufactured by clean pulp. It
has high strength. It is used as a 300.00
strip for wrapping of currency
note bundles. High strength.

Special paper- Specialty paper or 10 Pack Php 30.00 Php1,200.00

specialty card stock simply refers
to paper that is created/coated for
a specific use. It is high end, fine
paper that can be used for
invitations, stationery, packaging,
paper craft, industrial purposes,
and more.

Board paper- Board papers 10 Pack Php 40.00 Php 400.00

outline key information on the
discussion points, decisions and
actions required for a board
meeting and are usually a few
pages in length. This is not to be
confused with board minutes,
which are different. Generally
speaking, guidelines for a board
paper include: An executive
summary. Recommendations.
Ribbons- a flat or tubular narrow 5 Roll Php 35.00 Php 175.00
closely woven fabric (as of silk or
rayon) used for trimmings or
knitting. : a narrow fabric used for
tying packages. : a piece of
usually multicolored ribbon worn
as a military decoration or in
place of a medal.
Envelopes- a flat paper container 5 Pack Php 30.00 Php 150.00
with a sealable flap, used to
enclose a letter or document.

Ballpen- A ballpoint pen is a 5 Box Php Php 500.00

writing instrument with a tip that
is continuously supplied with ink. 150.00
The pen consists of a metal ball
seated in a socket below an ink
reservoir (the chamber or tube
that holds a supply of ink). The
ink reservoir is called an ink
cartridge.
Marker- A marker is an ink- 1 Box Php500.00 Php 500.00
filled pen with a wide tip. Kids
often use washable markers,
while adults are usually trusted
with the permanent type.
Permanent markers contain ink
that can't be washed away, and
they're useful for labeling and
marking things like cardboard
boxes and file folders.
 Ink- Ink is a liquid or paste 3 Box Php80.00 Php 240.00
containing dyes and pigments,
used for writing or drawing by a
pen, brush, or quill or for marking
a text, design, image, or colored
surface.

Total Php4,665
5.2 Suppliers
Item Description

Equipment’s;
Computer, printer, and camera: IECC

Furniture & Fixtures: Seasons Trading

Office supplies: China mart and Lace center
5.3.1.1 Operational Flow Chart

Transaction Flow Chart

Vicinity Map

Front view

Side view
Floor plan
 Market Schedule
Gant Chart
Sept Octo Novem Decem Janu Febr Ma Ap M Ju J Aug
Pre-
emb ber ber ber ary uary rch ril ay ne ul ust
Operations
er y
Conducted
feasibility
study
Site
Selection
Market
Survey
File legal
and
business
requiremen
ts
Drawing of
articles of
partnership
Investment
by partners
Developme
nt and
constructio
n of site
Search for
suppliers
Purchase of
tools and
materials of
events
Purchase of
equipment
Building
improveme
nt
Set up
furniture,
fixtures and
equipment
Hiring and
training of
staff’s
Formal
Business
start-up

5.5 Technological TrendsThe industrial platform trolley is built in a way to carry

industrial raw materials, unfinished goods, and other components which are large in

size and

heavy

in

weight.

CHAPTER VI

Financial Consideration

6.1
The capital requirements in starting up a business is equal to Php 3,104,165.00

Capital Requirements

Description Amount
Cash Php300,000
Land Php 150,000
Land Improvement Php 100,000
Building Php1,050,000
Furniture and Fixtures Php 40,000
Delivery Truck Php 718,000
Office Supplies Php 4,665
Organizational Cost Php 20,000
Permit and Licenses Php 10,000
Installation Cost Php 11,500
Total Php2,404,165

6.2 Fund Procurement

The proponents have agreed a start-up capital of Php 2,404,165 which will be financed

fully by the partners.

Partners Contribution Profit/ Loss Ratio

Delfin Php 602,000 1/4

Montaño Php 602,000 1/4

Villamor Php 602,000 1/4

Villarma Php 602,,000 1/4

 6.3 Assumptions

Presented Below are the following assumptions of the partners in the business

6.3.1 Revenue

As the result of the generated income from our services that we offer like Event

Organizer, Event Planner, Photo and Video Services and Set up decorations, and the

collected payment, revenue are predicted to increase by 3% each year, and by 12% for

the 4th year.

Sales Revenue

Events Measurement Year 1 Year 2 Year 3 Year 4

Wedding
Package 1 182,000,000 200,000,000 220,000,000 224,000,000
 Package2 72,800,000 80,000,000 88,000,000 96,800,000
Package 3 36,400,000 40,000,000 44,000,000 48,400,000
Package 4 18,200,000 20,000,000 22,000,000 24,200,000
Total 309,400,000 320,020,000 374,000,000 393,000,000
Birthday Package 1 36,400,000 40,000,000 44,000,000 48,400,000
Package2 18,200,000 20,000,000 22,000,000 24,200,000
Package 3 3,640,000 4,000,000 4,400,000 4,840,000
Total 58,240,000 64,000,000 70,400,000 77,440,000
Debut Package 1 72,800,000 80,000,000 88,000,000 96,800,000
Package2 36,400,000 40,000,000 44,000,000 48,000,000
Package 3 18,200,000 20,000,000 22,000,000 24,200,000
Total 127,400,000 140,000,000 154,000,000 169,020,000
Baptism Package 1 36,400,000 40,000,000 44,000,000 48,000,000
Package2 18,200,000 20,000,000 22,000,000 24,200,000
Package 3 3,340,000 4,000,000 4,400,000 4,840,000
Total 57,940,000 64,000,000 70,400,000 77,040,000

6.3.1.1 Pricing

The method of pricing used is target costing. There will be no price increase for Gen Z’s

production services like Event Planning, Event Organizer, Photo and video Services, and

Set- up Decorations. Unless there is an increase in price and demand after 5years.

6.3.2.1 Salaries and Benefits (increase and Benefits)

Salaries and wages determined by each employee’s daily rate. Below is a summary of

salaries and wages.

 No of Daily Rate Monthly Annual 13th Month

Employee Rate

Event

Manager 1 Php Php 20,000 Php 240,000 Php 20,000

500

Venue

Coordinat 1 Php 500 Php 20,000 Php 240,000 Php20,000

or

Technical

Coordinat 1 Php500 Php 12,000 Php 144,000 Php12,000

or

Program

Coordinat 1 Php 500 Php 20,000 Php 240,000 Php20,000

or

Food

Coordinat 1 Php500 Php 12,000 Php 144,000 Php 12,000

or

Design

Coordinat 1 Php 500 Php 12,000 Php 144,000 Php 12,000

or

Bookkeep 1 0 Php 3,000 Php 36,000 0

er

Total Php Php 99,000 Php1,188,000 Php 96,000

3,000

Position SSS Phil Health Pag-ibig

Employe Employer Employe Employer Employe Emplo

e e e yee

Event Manager

Php10,80 Php10,80 Php6,000 Php6,000 Php2,400 Php2,

0 0 400

Venue Coordinator

Php10,80 Php10,80 Php6,000 Php6,000 Php2,400 Php2,

0 0 400

Technical

Coordinator Php10,80 Php10,80 Php6,000 Php6,000 Php2,400 Php2,4

0 0 00

Program

Coordinator Php10,80 Php10,80 Php6,000 Php6,000 Php2,400 Php2,

0 0 400

Food Coordinator

Php10,80 Php10,80 Php6,000 Php6,000 Php2,400 Php2,

0 0 400
Design

Coordinator Php10,80 Php10,80 Php6,000 Php6,000 Php2,400 Php2,

0 0 400

Total Php64,80 Php64,80 Php36,00 Php36,00 Php14,40 Php14

0 0 0 0 0 ,400

6.3, 2.4 Utilities

Utilities expenses include of office electricity, which accounts for 30% of total electricity

cost, internet and phone fees, and fuel expenses, all of which are used and necessary for

the Gen Z's Production operations. It is expected that the utilities expenses would remain

the same for the next five years unless there is a price increase in the market.

Monthly

Expense Year 1 Year 2 Year 3 Year 4 Year 5

Office

Electricity Php10,000 Php10,000 Php10,000 Php10,000 Php10,000 Php10,000

Internet

and Php 2,500 Php 2,500 Php 2,500 Php 2,500 Php 2,500 Php 2,500

Telephone

Fuel Php 5,000 Php 5,000 Php 5,000 Php 5,000 Php 5,0000 Php 5,000

Water Php 1,000 Php 1,000 Php 1,000 Php 1,000 Php 1,000 Php 1,000

Supply

Total Php 18,500 Php 18,500 Php 18,500 Php 18,500 Php 18,500 Php 18,500
 Gen Z’s Production
Income Statement
FOR THE PERIOD OF 5 YEARS
Revenue Year 1 Year 2 Year 3 Year 4

Service 57,940,000 64,000,000 70,400,000 77,040,000

Gross Profit 57,940,000 64,000,000 70,400,000 77,040,000

Less expense
Cost Of Operation 89,645 94,127.25 98,833.61 103,775.29
Salary Expense 1,188,000 1,188,000 1,188,000 1,188,000
Employee 96,000 96,000 96,000 96,000
Expense
Phil Health 36,000 36,000 36,000 36,000
Pag-Ibig 14,400 14,400 14,400 14,400
SSS 64,800 64,800 64,800 64,800
Utilities 15,500 18,500 18,500 18,500
Advertising 90,000 90,000 90,000 90,000
Depreciation 140,465 147,488.25 154,862.66 162.605.79
Tax 24,307 25,522.35 26,798.47 28,168.39
Maintenance 10,000 10,000 10,000 10,000
Total Expense 1,772,117 1,784,837.85 1,798,194.74 75,227,780.53
Qperating Income 56,167,883 62,215,162.15 68,601,805.26 18,806,945.13
Less Income Tax 14,041,970.75 15,553,790.54 17,150,451.52 18,806,945.13
25%
Net Income 42,125,912.25 46,661,371.61 51,451,353.94 56,420,835.40

Cost Of Operation
1 2 3 4
Machine-Equipment 25,000 25,000 25,000 25,000
Electricity 60,000 62,400 65,520 68,796
Operating supplies 4,645 4,898.25 5,143.16 5,400.32
Total 89,645 92,298.25 95,663.16 99,196.32
 CHAPTER VII
SOCIOECONOMIC ASPECT
The business socioeconomic benefits are discussed in this chapter. The proposed project
intends to assist our community as well as provide people a stress-free events. Nowadays,
every business owners are most recognize the importance of innovating and launching a
business that will significantly contribute to the country’s socioeconomic development.
The respondents of this study take into account every aspect of this business, particularly
the social impact.

Contribution to the Income

The partners and employees will be firmly compensated for their efforts and
contributions to the firms continued operation. Partner’s investments will be used with
due caution and good management to improve the pressures that the firm may undertake.

Contribution to the Government

This business in expected to make a significant tax contribution to the government. The
tax obligation from the business would aid the government raises funding for public
service and project improvements.

Contribution to the Community

This business will provide a stress-free events for the residents who are recruited into the
business while also boosting Bacolod and Brgy. Vista Alegre’s tourism and highlighting
the quality of events.

Contribution to the Environment

The environmental safety will be taken into considerations. Cleanliness, orderliness and
proper sanitations of wastes will be strictly enforced by the business.

Contribution to the Costumers

This business will make certain that all consumers obtain fairly priced events. The
management will address any concerns on time and ensure that their need are met. As
stated in the vision and mission.

Contribution to the Supplier

Fair transactions shall be used to protect the interest of its suppliers or vendors. To
maintain good credit connections, liabilities will be paid on schedule. Given that they
deliver high-quality goods, long-term commitments will be made.

Contribution to the Competitors

The business make sure that it does not engage unethical practices to get an advantage
over its competitors. False advertising or information will not be carried out. To preserve
a healthy market Competition with its competitors, the business will ensure fair
transactions in all of its operations.

REFERENCES

Kamble, A., & Deshmukh, R. (2020). Asia Events by Type: Opportunity Analysis and

Industry Forecast 2019-2026. Allied Market Research. Retrieved from

https://www.alliedmarketresearch.com/asia-events-industry-market-A06279
Borbon, J. C. (2021). Viability of Event Management Business in Batangas City,

Philippine: Basis for Business Operation Initiatives. Asia Pacific Journal of

Multidisciplinary Research

Retrieved from http://www.apjmr.com/wp-content/uploads/2016/11/APJMR-

2016.4.4.2.07.pdf

Groves, E. (2019). Organizing Perfect Events. Small Business Trends. Retrieved from

https://smallbiztrends.com/2010/01/organizing-perfect-events.html

Smith, D. (2021). Event Planning Industry Analysis. Houston Chronicle. Retrieved from

https://smallbusiness.chron.com/event-planning-industry-analysis-77339.html

Ocampo, R. (2021). Bacolod aligns MICE ambitions with Iloilo and Boracay. Retrieved

from https://www.ttgmice.com/2021/11/08/bacolod-aligns-mice-ambitions-with-iloilo-

and-boracay/

https://www.jstor.org/stable/43699307

https://www.socialtables.com/blog/event-planning/equipment-needed-cost/