WALT DISNEY COMPANY

“THE HAPPIEST PLACE ON THE EARTH”

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The Walt Disney Company is a global entertainment and media company

that operates five business segments: Media networks, Parks and resorts,
Studio entertainment, Consumer products, Interactive media.

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stores disney media consumer products

PDisney have 100 Disney's streaming Disney merchandise is
stores around the service, Disney+, launched widespread and includes
world in 2019, providing a toys, clothing,
platform for the accessories, and other
distribution of Disney's products featuring its
extensive content library. characters and
6 franchises.

theme parks

Disney has 12 theme

parks around 6
countries
 PARIS

TOKYO

CALIFORNIA

HONGKONG

FLORIDA SHANGAI
timeline and milestones

1923-1928: Early Years

The Walt Disney Company is founded in 1923.
Mickey Mouse debuts in "Steamboat Willie" in
1928.
Expansion into synchronized sound with the
creation of the first Mickey Mouse cartoon.

1937-1955: Animation and Disneyland

Release of "Snow White and the Seven Dwarfs" in
1937, the first full-length animated feature.
Development of iconic characters like Donald
Duck, Goofy, and Pluto during the 1930s and 1940s.
Post-war period marked by the production of
successful films like "Cinderella" (1950) and "Peter
Pan" (1953).

1984-1989: Eisner Era and Expansion

Michael Eisner becomes CEO in 1984.
Tokyo Disneyland opens in 1983.
Michael Eisner's 1984 leadership brings a
revival, with Touchstone Pictures, Disney
Channel, and Tokyo Disneyland.

1995-2006: Pixar and Expansion

Acquisition of Pixar Animation Studios in 2006.
Disney-MGM Studios (now Disney's Hollywood
Studios) opens in 1989.
Pixar acquisition in 2006 enhances animation, while
Disney-MGM Studios (1989) and Disney's California
Adventure (2001) expand theme parks.

2009-2015: Marvel and Star Wars

Acquisitions
Acquisition of Marvel Entertainment in
2009.
Acquisition of Lucasfilm in 2012.

2019-Present: Streaming and Global

Expansion
Acquisition of 21st Century Fox in 2019.
Launch of Disney+ streaming service in 2019.
Shanghai Disney Resort opens in 2015.
 Animation and Films
Target Audience: Families, children, and animation enthusiasts of
all ages.
Products: Animated feature films, including classics like "The
Lion King" and modern hits like "Frozen."

Theme parks and resorts

Target Audience: Families, children, and
tourists of all ages.
Products: Disneyland and Walt Disney
World offer immersive experiences,
attractions, and entertainment for
visitors.

Product
Television Networks
line and Target Audience: Varied

Target
demographics based on
specific channels.
Products: ABC for general
entertainment, Disney

audiences Channel for children, ESPN

for sports enthusiasts,
catering to diverse age
groups.

consumer products
Target Audience: Children, families,
and Disney enthusiasts.
Products: Merchandise featuring
Disney characters, toys, clothing,
accessories, and home goods.

Media and entertainment distribution

Target Audience: Subscribers to streaming services and
viewers of Disney content.
Products: Disney+ streaming service, offering a vast library of
Disney, Pixar, Marvel, Star Wars, and National Geographic
content.
 Interactive media and video games
Target Audience: Gamers of various ages, Disney fans, and
families.
Products: Video games based on Disney characters and
franchises, interactive apps, and online platforms.

Studio Entertainment
Target Audience: Moviegoers, fans of
action/adventure, fantasy, and science
fiction genres.
Products: Live-action and animated
films produced by Disney studios,
including Marvel, Pixar, and Lucasfilm.

Product
Publishing
line and Target Audience: Children,

Target
young adults, and Disney
fans.
Products: Books, comics,
and magazines featuring

audiences Disney characters and

stories.

Live
entertainment and
broad shows
Target Audience: Theatergoers,
families, and fans of live
performances.
Products: Broadway productions, live
shows, and musicals based on Disney
properties.
BENCHMARKING
PERSONALIZATION

P
At the heart of Disney's customer experience
lies the principle of personalization. Each
visitor is treated as a unique individual with
tailored experiences designed to touch hearts
and make dreams come true.

LOGISTICS
The brilliance of Disney's customer

L
experience goes beyond just its guests; it
also extends to its supply chain and
logistics. Serving millions of guests every
year requires a fine-tuned logistical system
that ensures everyone has a seamless and
magical experience.

SUPPLY CHAIN
Disney's supply chain management and use of

S
resource allocation is impressive and play a
critical role in achieving maximum supply
chain efficiency. Disney uses JIT inventory
management for some aspects of its theme
parks operations, such as food and beverage,
merchandise, and laundry.

EFFECIENCY IN PEOPLE
MOVEMENT

E Another aspect where Disney shines is

people movement. The art of smoothly
managing large crowds without causing
discomfort or confusion is an art that
Disney has mastered.

STAFF TRAINING
Finally, the Disney cast members (as the

T employees are known) are the ones who

breathe life into Disney's world-class
customer experience. They are trained
meticulously, not just in their specific roles
but also in the essence of the Disney brand.
DISNEY BENCHMARKING
Against other players
01
THEME PARKS
Benchmark against Universal Studios
and Six Flags for visitor experience, ride
innovation, and park management.

02
STREAMING SERVICES
Benchmark against Netflix and
Amazon Prime Video for subscriber
growth, content quality, and user
engagement.

ANIMATION STUDIOS 03
Benchmark against DreamWorks
Animation and Pixar (a Disney
subsidiary) for animation technology,
storytelling, and box office
performance.

04
MEDIA NETWORKS
Benchmark against major television
networks such as NBC, CBS, and Fox
for advertising revenue, viewership
ratings, and program diversity.

05
CONSUMER PRODUCTS
Benchmark against major retail and
merchandising companies like Hasbro
and Mattel for sales growth, licensing
strategies, and market reach.
VISIT AGAIN

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