PRODUCT AND PRICING WORD SEARCH PUZZLE

1. ______________ product can be bought in most places and does not require
much planning before purchase.
2. Aggressive promotion is needed to promote ___________ product because
consumers do not usually unaware of the existence of these products.
3. A ____________ is a model/sample that is used to test a product before
producing it is a bigger scale.
4. A product has 3 levels, and the ________ refers to the main benefits
consumers’ seek from the product.
5. Modification of market, product and, marketing mix are strategies used in which
stage of product life cycle?
6. Introduction, Growth, Maturity and Decline are the stage in a ________
7. Effective ________- based pricing involves understanding how much value
consumers place on the benefits they receive from the product and setting a
price that captures that value.
8. Market ________ pricing strategy sets high initial prices to “skim” revenue
layers from the market.
9. Setting a low price for a new product in order to attract a large number of buyers
and a large market share refers to __________________
10. _______ product pricing takes into account accessory products along with the
main product.
11. ________ product pricing sets prices of products that must be used along with
the main product, example coffee machine and coffee capsules
12. Product _______ pricing combines several products at a reduced price.
13. At the introduction stage of PLC, profits are usually ________ due to high
promotional and distribution example.