Daraz

It is the largest online shopping platform in Pakistan that

provides that provide products for men, woman, children
across clothing, jewelry, apparel, kitchen and accessories.
Head quarter: Karachi
Founders: Ahmad khan, Muhammad Ahsan Raza, Muneeb
Maayr.
Founded on: July 1, 2012.
Website: www.daraz.pk
Contact Email: customer@daraz.pk
Account creation on Daraz:
Just like Amazon you can create 2 accounts on Daraz as well.
One will be Personal account and one will be Business account.
For Personal Account: For Business Account:
 Name *Business legal name
 CNIC *NTN (national tax no.)
 Mobile *Bank Details
 Address *Address
 Bank details (Cheque photo) *Mobile
 Product Hunting On Daraz
There is no such method for product hunting as like Amazon.
There are no tools for Daraz for product hunting like jungle
Scout and Helium 10. So on Daraz we do manual product
hunting.
We open Daraz and scroll down and Click on “Flash Sales” and
then further click on the right of the page at “Shop more”.
Basically in flash sale there are products that are listed for 24
hours and there are good discounts on that. So when you click
on shop more it will show you all the products that are listed
there for 24 hours. And beside all that products it will also show
the number of items sold of particular item also showing time
with that as well. Suppose it will be showing like that 225 items
are sold of this particular item in this time. So that is where you
will get the idea of products because if they are getting sales in
hundreds within 24 hours then it means that products are high
in demand. So if you have product like that or you can source it
from China or from local market then you will simply start
selling on Daraz.
The other manual method for product hunting:
You simply go to search bar and you will enter a main keyword.
Let suppose you enter a keyword like “watches”. Simply in
searched results go and watch the reviews. If a seller is getting
reviews then it means that the product is in demand. Why
because if the product have the reviews then it is obvious that
people are buying that product. You can also apply filter if you
want to be more specific. Like you will scroll down and on the
left side of screen there will be options and you will select
“fulfilled by Daraz” just like Amazon. Now the results in front of
you will be all those which are fulfilled by Daraz. Like Amazon
you send your inventory to Daraz and after that whenever you
get an order Daraz ship it to the buyer. So the average reviews
should be 20-25. If an item has this much reviews then its mean
that you can sell that same product or similar to that product.
So for the experiment buy like 25 units of a product from start
selling on Daraz and of you see that the product is getting sale
than you can source it in bulk.

How to list a product on Daraz

There are certain methods to list a product on Daraz.
First of all you go to Daraz seller central after logging in. so once
the seller central dashboard is open then you will go to left and
will click on “products” nice you click the Products it will show
you some “sub options” and from there you will select “Add
New Product”. Another dashboard will be open and it will ask
you the “product name” it is similar to Amazon. You can use
250 characters maximum. You right the name of your product
and underneath it will show the automatic picked categories so
if you have a product related to any of these categories simply
select that particular option otherwise move down and select
the category manually. After that you will click next then it will
ask you “Brand name”. This is because basically when you
create a store on Daraz you request Daraz to approve that
“Particular Brand Name”. Why because if another person is
already selling with that name will create a mess so for that
reason you first register you brand name. This is important only
first time. Brand name approval is required only first time. So If
you want to make a request to approve your brand name “ you
will simply click “I” just ahead where they ask you brand name
and when you click that eye they will ask you enter the name
and then a dashboard will be open and you will enter the your
particular brand name. And then you are informed via email
that either that name is already in use or not. Than underneath
it will ask you detail description in which you will add bullet
points related to your products. Then underneath it will you will
add the product description. And in product description you
can add photos as well just like in Amazon we can use A+
content manager to add photos of products in description.
Fulfillment by Daraz
For sellers with limited or no storage capacity, Daraz offers
storage services to them at Daraz Fulfillment centers to ensure
safe and secure reception and delivery of the seller product. It
also helps sellers to avoid unnecessary storage coast associated
with their products.
Perks of FBD:
 Zero packaging coast to sellers.
 Your product will be shipped to customer faster.
 Hassle free selling.
Where can one check the shipping details:
One can view the shipping coast details / rates card while listing
product on seller central. Upon adding the package weight and
dimension of your product simply click on shipping cost details
to view a table showing details.

How to Send Inventory for FBD

(Daraz Warehouse)
For this purpose you go to seller central and simply go to left of
screen and click “Products”. When you click “Product” sub
option will be open and in that sub option you will click
“Fulfillment by Daraz” option. Once you click that option a new
dash board will be open and on that product you will click
“Manage Platform Products” because you are going to manage
all the products that you have listed on Daraz Platform. So it
will show you all the products that you have listed there and
you will click on the product whose inventory you want to send
to Daraz. So you select that product and then click “Create
Fulfillment SKU” after this you come down to left of screen and
there is option of “Inventory” and in sub options you will click
“Send to Warehouse”. Once you click this it will take you to
next page where you will see an option of “Create New IO”
means create new “Inbound Order”. After this you will select
the inbound warehouse. There are multiple options of cities. So
one by one they will ask you details you will enter all the details
on that page and then underneath it will ask you the SKU
means those products whose inventory you are going to send
to Daraz. After that you will click submit. Once you click submit
Daraz will check our inventory and will let us know that is there
is any issue in that inventory so first we will have to sort that
out and if there is no issue you will be given green signal. That
you can send your inventory to Daraz.
Promotions on Daraz
If you want to join campaigns on Daraz you will simply go to
Daraz Seller central and on the left of screen you will click
“Promotions”. And in sub options you will click “campaigns”. A
new tab will be open and it will show you the details of all the
ongoing “Campaigns”. You whatever the campaign suit you just
click “join Campaign”. Once you click join the next dashboard
will show you the requirements to join that particular
Campaign. Simply we say it will be eligibility criteria. It will be
related to “minimum stock for each SKU” and “Max
submissions” means units for each product and “budget”
means that the shipping price will be on seller. And “Discount”.
So if you meet all the requirements you will click “join
campaign” at the end of the page on the right side. And it will
also show you the religions in which free shipping will be
available. You will click I agree. And on next page you will enter
all the SKUs that you have listed. After adding the SKUs you will
enter the “Fill in Price SkUs”. The price that you want to show
to your buyers in that campaign. And at the end you will click
“Submit”. You can also use “seller Picks”. As a new seller Daraz
provide you the opportunity to list your product on top by
getting new seller badge. It has some requirements if you meet
all that requirements you can take advantage of that perk as
well. Beside that you can create “Free shipping Campaign”. You
go to promotions in seller central and then you go to “create
Free Shipping Promotion”. It will ask you details regarding hat
promotion. Like promotion name, Budget, period (long term or
specific) and Conditions (non-condition or shop item quantity X
or above) and Region (all over or specific region) and Delivery
option (standard or Urgent) and at last Apply to (entire shop or
specific products). Than after that you click Submit and like
after an hour your campaign is live. And your product is live
with free shipping tag.
 Finance
Where can a seller find the account statement in seller
central?
Daraz has tried to make it as simple as it can to assist seller to
view the account statement. Follow these steps.
 Log in to Seller Central.
 Click on “Finance” icon.
 Click on “Account Statement”.
Date range is important to remember that it provides you the
statement every week.