1.

Advertising

1.1 Which words in the advertisement suggest that driving a Golf is an

Experience of speed and freedom? (2)

1.2 Why are there hardly any references to the technical aspects of the car? (2)
1.3.1 What figure of speech is “THUNK”? (1)
1.3.2 Why is it written in such a large font? (2)
1.3.3 Why choose this figure of speech in particular? (2)

1.4 List TWO good advertising techniques and TWO weaknesses used in
this advertisement. (4)

Total =14

2. Visual Literacy and Language

2.1 What message is being conveyed in this visual? (2)

2.2 In what way can this be described as “irony as a form of humour”? (2)
2.3 This picture was deliberately made to shock. Why? (2)

Total = 6
3. Correction of Errors
Hush Puppy body copy
Your feet are racing. Toes crashing into linings. Your heels plummeting towards
unrelenting treads. Soles pleading mercy. Your insteps wishing they were dead. You pray for
a pair of Hush Puppies shoes. You slip them on. The world, as your feet know it, is about to
change. Because soft, supple uppers and breath able leathers wrap your feet in a cocoon of
comfort, while cushioned insoles and tongues gently caress them. And a range of patented
design innovations bring welcome relief to your tired, aching feet.
Not surprising that the Council of Fashion Designers of America recently voted Hush
Puppies the Top Fashion Accessory. Or that some of Hollywood’s biggest stars are wearing
them, too. Like Sharon Stone, Jack Nicholson and Sylvester Stallone.
So, give your feet a pit-stop. At major retail outlets countrywide.

3.1.1 Identify the error in the second sentence. (1)

3.1.2 Correct this error by re-writing the sentence. (1)

3.2 How does the heading “Hush Hour” suit the visual? Be specific. (2)

3.3.1 Paragraph 2 contains informal writing and certain errors. Why has it
Been written in this way? What effect is achieved by it being written
This way? (2)
3.3.2 Re-write the paragraph correcting the informal language and
Punctuating correctly. (4x½ = 2)

Total =10

Memorandum
1.1 Flashing, flying, sweeping, unwinding, freedom

1.2 They are appealing to your emotions and using the senses (hear and touch
and sight). They use sound to connect and remind you of the tradition, the
comfort, the safety features, the engineering and the speed of the car.
Target audience = everyone who can read and afford to purchase a car.
Target audience for a more technical advertisement would be male or a
person who knows about motor vehicles

1.3.1 onomatopoeia
1.3.2 Indicate that it is a loud solid sound, which means the car is solidly built. The
sound is also printed like that because it is supposed to be read and
connected to all the sentences.
1.3.3 Sound of your back being pressed up against the seat as the car accelerates.
1.4 *The brand name of the car could have been repeated more often.
*The brand name of the car could have been displayed as the heading or more
prominently.
*The visual of the car could have been larger.
# The advertisers uses colloquial register
# They use conversational style to include the reader in advert.
# a visual of the car and the emblem.

2.1 There are many car accidents and deaths on the road during Easter. It is a
warning to motorist to drive carefully.

2.2 “Happy Easter” and the promise of life granted through Jesus – the irony = it is

a sad Easter as so many people lose their lives on the road through road
accidents.

2.3 People realise that lives are lost through careless driving over the Easter
period
which should actually be a celebration of life everlasting.

3.1.1 There is no finite verb – not a sentence.

3.1.2 Toes are crushing into rough linings./ Your toe's are crushing into tough
linings.

3.2 “Hush Hour” an hour or a period of the day in which there is a hush/silence
and you rest and that is exactly what is happening in the visual – the dog is
sleeping in the hammock.

3.3.1. Colloquial and conversational. It draws the reader into advert and makes it
feel as if they are being addressed.
3.3.2. It is not surprising that the Council of Fashion Designers of America recently
voted Hush Puppies the Top Fashion Accessory, or that they are worn by
some of Hollywood’s famous actors like: Sharon Stone, Jack Nicholson and
Sylvester Stallone.