LICENCIATURA EN TURISMO

Inglés II - Clases de Apoyo

Unidad III | El futuro del turismo

Prof. Ay. M. Eugenia Valotta

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 Statements about the future of Tourism
1) Look at the following statements made by tourists and travelers. In pairs, decide whether
you agree or disagree. Give reasons. Afterwards, compare your opinions with another
pair.
(Taken and adapted from Going International, K. Harding, OUP)

Future of Travel and the environment

1) In groups, discuss the following Indian proverb. How is this proverb related to the future of
travel and Tourism?

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2) Read this article about the future of travel and the environment. Which is the main topic?
 The impact of cheap flight on the environment
 How budget airlines are helping to save the planet?
 The ways in which airlines can cut their costs
(Taken and adapted from New English File Upper Intermediate Workbook. OUP)

3) Look at the highlighted words or phrases. What do you think they mean?
4) Imagine you have to make a presentation at University about this article. Use your own
words to summarize the main ideas.
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 (Taken and adapted from New English File Upper Intermediate Workbook. OUP)

1) Create your own ideas about the Future of Tourism using these forms of future in English.
Then, read them to the class.
a) ………………………………………………..……………………………………………….
b) ………………………………………………………..………………………………………..
c) …………………………………………………………………………………………………..
d) …………………………………………………………………………………………………..

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 Using the Internet

1) Discuss the following in small groups

a) Which are your favourite websites?
b) Why do you visit them and how often do you visit them
c) Which of these are the most important characteristics of a good website?
 good graphics
 easy navigation
 interesting information
 fun to visit
 useful links
 helpful with your work or studies
 other

Website design
1) In pairs, discuss what you think might be the answer to questions 1-8 about website design.
If you have no idea, move on to the next question.

a) How can you make your site easy to navigate?

b) How long do people look at a web page before deciding if it’s useful or interesting?
c) Why is it difficult to create a website which is simpler?
d) What should be the main purpose of a company’s website?
e) When is text more important than graphics?
f) When should you use good graphics on a website?
g) Why is it important to avoid advertising language?
h) Why is it important to update your site regularly?

2) Now, Student A reads text A and Student B reads text B. Find answers to the questions
above. You will not find all the answers to all of them because some may be in the other
text.

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 (Taken and adapted from Business Benchmark Intermediate. Guy Brook-Hart. Cambridge)

3) Discuss your answers with your partner. Exchange your information so that you have
answers to all the questions.

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Websites in Tourism
You are going to have a look at a website of the state of Georgia in the USA.
1) Discuss: What information would you expect to find out about Georgia through the
website?
2) Look at the underlined parts of the text. When you click on, they all give access to other
pages in the website giving more information. What additional information would you
expect to find for each of these entries?
(Taken and adapted from Going International, K. Harding, OUP)

3) Below, there are sis extracts from other pages on the Georgia website. Match them with
the six underlines parts on the welcome page.

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Superlative language
In order to sell and promote their product, advertisers use “superlative” language.
1) Look at these examples:

(Taken and adapted from Going International workbook, K.

Harding, OUP)

2) Use the following constructions to make the groups of words below into sentences. The first
has been done for you.

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 Some Free Travel Apps every tourist needs to download
(Retrieved and adapted from http://www.businessinsider.com/best-mobile-apps-for-travelers-2012-6#)

1. Read the extract taken from an online magazine and discuss in class:

 Why are apps so important in Tourism nowadays?

Going somewhere you've never been before can be a stressful experience. Luckily, modern technology can help
you out through your travels so you can actually enjoy your vacation. Yes, it's cliche, but there's an app for that.
We've compiled a list of free mobile apps that could help a tourist in any situation, because you don't need to pay
any more for that extravagant vacation you've planned.

2)-Read about 5 apps related to the field of Tourism. In pairs, comment about which one you find
the most useful and explain why.

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 3) Make conditional sentences expressing your ideas about the Apps above. An example
has been done for you.

 If a tourist wants to find a pub, he will find it with Yelp App.

 If you are in a health emergency, ……………………….………………………….

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.

4) In pairs, imagine you work with a System Engineer and together you want to create a
new Tourism App for the city of La Plata.

Discuss the following questions and then write a short description about your App.

 What would be the name of the App?

 What would be its use?
 What would be the target audience of it?

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Tourism and the environment
You are going to listen to an interview in which Professor Roger Spencer from a
British University talks about the principles of sustainable Tourism.
(Taken and adapted from Going International, K. Harding, OUP)

1) Before you listen, discuss what you think is meant by “sustainable tourism”.

2) Here is a list of “The ten principles of Sustainable Tourism” (from Beyond Green
Horizon, produced by Tourism Concern and the World Wide Fund for Nature) In
pairs, discuss what each of them implies.

3) Now, listen to the interview. Which three of the ten principles does Prof. Spencer
talk about?

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 Benefits of Ecotourism
https://www.youtube.com/watch?v=fcbzb3uUfpc

1) Watch this video and make a list of the Benefits of Ecotourism that it provides.
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2) Imagine you write a blog for tourists who are coming to La Plata. Prepare some requests
for them with the ideas seen in the video.

In La Plata we all care about the environment

Dear Tourist, please:
 Do not litter. Help us protect the natural environment.
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The promotion and marketing in Tourism
1) Look at these slogans and extracts from advertisements connected with tourism (1-11).
Match them with the destinations and services (a-k) listed below.
(Taken and adapted from Going International, K. Harding, OUP)

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2) The advertising slogans on the previous page are all from newspapers, magazines and
display posters. What other forms of Tourism advertising and promotional activity can
you think of? Make a list below.

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3) Here are some different ways of promoting a tourism product or service. What are the
advantages and disadvantages of each? Are any of them particularly suitable for certain
products and services?

4) Which promotional activity would be best for the following…?

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 Expressing Purpose
(Taken and adapted from Business Benchmark Intermediate. Guy Brook-Hart. Cambridge)

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