Music Selling Machine Checklist

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 Music Selling Machine Checklist

Introduction
You probably know that “making it” in the music industry isn’t easy. Almost everyone

who goes into the music industry fails miserably. BUT, they fail miserably for one
speci c reason. Mainly… it’s what they didn’t do that caused them to fail.

And what they don’t do, is learn even a SHRED of actual business sense. They never

learn how to actually sell music. Here are all the steps and factors you need to consider
when building your Music Selling Machine.

Tick these all off and you’re on your way to consistent album sales and a more

pro table music career!

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 Music Selling Machine Checklist

The Blueprint
The Music Selling Machine is comprised of 5 cogs:

1. The Fan Magnet

2. The “True Fan” Test

3. The Music and Merchandise Offer

4. The “Die Hard Fan” Upsell

5. The Fan Newsletter

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 Music Selling Machine Checklist

The Fan Magnet

Like the name implies, the Fan Magnet is what drives new fans into your Music Selling

Machine and gives you a reliable way to get new fans coming in consistently.

The biggest problem most bands struggle with is getting passionate fans… and lots of
them.

The more fans you have, the easier it is to do everything else. They buy your music.

They share your music with friends. They come to your shows. They donate money.
They help you pay for recording costs. The list goes on and on.

The Fan Magnet is an irresistible, but ethical, bribe (i.e. free song downloads) that you

give to a potential fan in exchange for their email address. It allows you to build a fan
base that you can stay in touch with.

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 Music Selling Machine Checklist

What you’ll need:

☐ Irresistible, ethical bribe (i.e. Free Music Download)

☐ Squeeze Page with Newsletter Opt-in Form

☐ After Opt-in Thank You Page with True Fan Test (see next section)

☐ Download Page and/or Email with Download Link

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 Music Selling Machine Checklist

The True Fan Test

The True Fan Test is where we nd out who your BEST fans are. Although a lot of
people might like your music, it’s one thing to listen to it for free, and it’s another thing

to buy it. Those who buy, are your true fans, and are going to be the CORE for your
success moving forward.

The True Fan Test helps to reveal your biggest supporters by offering fans a low priced

product (i.e. an album). The key here is to process a small monetary transaction.

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 Music Selling Machine Checklist

What you’ll need:

☐ A product to sell for under $10 (i.e. album, EP)

☐ Sales Page with Payment Buttons

☐ Email Follow Up Sequence For Non-Buyers

☐ After-Order Thank You Page with Music and Merchandise Upsell (see next section)

☐ After-Order Email Con rmation with Download Links

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 Music Selling Machine Checklist

Music Membership Offer

True fans are people who really like your music, support your music-making with their
wallets, and want MORE of it… all the time. To these people, we can continually create
new value, through Music Membership offers.

It creates a win-win for you and your fans: You give them what they want, while

maximizing your income.

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 Music Selling Machine Checklist

What you’ll need:

☐ Access to your musical works for $30-60 per year

☐ Sales Page with Payment Buttons

☐ Email Follow Up Sequence For Non-Buyers

☐ Sales Page with Payment Buttons

☐ After-Order Email Con rmation with Download Links

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 Music Selling Machine Checklist

DIE-HARD Fan Upsell

Once we have your true fans who buy your music membership, we want to nd the
DIE-HARD fans.

The die-hard fans are fans who are obsessed with your music, and are ALWAYS hungry

for more. We can reward these die-hard fans with special offers (i.e. private gigs, live
event tickets, special requests, merchandise) to provide them with more value, and

again, maximize your pro ts.

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 Music Selling Machine Checklist

What you’ll need:

☐ A high-end package to sell (i.e. “Behind-the-scenes” recording session, Private live

event, etc.) OR band merchandise

☐ Sales Page with Payment Buttons

☐ Email Follow Up Sequence For Non-Buyers

☐ After-Order Thank You Page

☐ After-Order Email Con rmation

~ HOT TIP ~

Selling merchandise to your fans is now easier than ever with Printful.

Here’s how it works:

1. Upload your designs (band image, band logo, album covers, etc) and create
products in your free Printful account

2. Your products will be automatically synced to your website Fans order from your
website

3. Fans order from your website

4. Printful creates the merchandise and ships the order to your fans

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 Music Selling Machine Checklist

Fan Newsletter
Lastly, we want to make sure all your fans, casual, true and die-hard, all come back to
your website, listen to your new music, watch your new music videos and see what

new things you have to offer.

And that’s where the Fan Newsletter comes into play. This allows you to stay engaged
and connected with your fan base.

What you’ll need:

☐ Something to announce (i.e. new album release, upcoming tour/concert, or if you

open up and let your fans see your vulnerable side it could be a story about why you
do what you do or what you’re passionate about, etc.)

☐ Newsletter Software

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 Music Selling Machine Checklist

Recommended Tools:
~ SPECIAL OFFER ~ DONE FOR YOU MARKETING FUNNEL (VALUE $1997)

We build it for you! Save time, money, and headaches. We will set up your website with

an ecommerce store (including merchandise) plus all your marketing pages and
automated follow up emails. The heavy lifting is done for you.

https://www.artistpr.com/membership-features

Domain Name
Namecheap

Website Hosting

Website hosting is included with your ArtistPR Premium Membership. Upgrade

here: https://www.artistpr.com/membership-features

HostGator - Plans start at $3.96/month + unlimited bandwidth AND unlimited

disk space.

Blue Host - Plans start at $3.95/month + 1 free domain name; more affordable, less
reliable

LiquidWeb - Plans start at $14.95 + 2 free domain names; more expensive, more
reliable

Wordpress Theme

For your Music Selling Machine, the best theme/plugin to use is OptimizePress

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 Music Selling Machine Checklist

Newsletter & Autoresponder Software:

Aweber - FREE for the rst month - then $19/month; best for event-based
autoresponders, which are crucial to the Music Selling Machine

MailChimp - FREE service (up to 2,000 subscribers) for email newsletters. To use
their autoresponder feature, you must upgrade to a paid plan at $10 per month

for up to 5,000 subscribers. For your Music Selling Machine, you'll also need to
setup "Automation Work ows," which is an additional step compared to Aweber.
MailPoet - A newsletter AND autoresponder plugin for WordPress that's FREE for

up to 2000 subscribers, then $99 per year. Word of caution: The email
deliverability is not as good as a paid service like Aweber, so a lot of your emails

may end up in spam.

eCommerce Resources

SongCast – Global music distribution

WooCommerce – A free plugin for WordPress. This can be used with many
payment processors – we recommend PayPal.

Printful - Sell band merchandise without the hassle of inventory and shipping

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