While starting with Salad Options can be a good strategy as in today’s world where people are

focusing on healthy food options, McDonald’s will have to consider the 6 external factors of
political, economic, technological, societal, global, and competitive factors as it will have a huge
impact on the success of these new segment.
Political- Government Policies and Regulations can make a huge impact on McDonald’s
decisions. For instance, The Canadian government can introduce initiatives or regulations to
promote a healthy lifestyle but the same might differ with a change in government. Another
example of the impact will be how the taxes on sales or procurement of raw materials may
contribute to the cost of the product.
Economical- Inflation, income levels, and consumer spending will directly impact the sales or
success of the new product. In case of economic downfall, people might opt for more affordable
healthy options.
Technological- Technology is ever evolving and with the constant upgradation, McDonald’s will
have to incorporate technological advancement to keep up with its competitors. McDonald’s can
also take advantage of technology and create unique salad options & enhance customer
experience.
Societal- Societal trends also have a huge impact on the success of this launch. For example, a
decade or so back size 0 was in trend and thus a lot of people were going on a diet & eating
healthy. Similarly, the customer’s attitude and preference depending on the cultural norm will
impact the product.
Global- International trade, global health concerns, and supply change disruptions will influence
McDonald’s efforts. Covid-19 can be the best example to emphasize the importance of this
factor.
Competitive factor- There are global chains like Subway which is already established in
Sandwiches and Salads thus McDonald’s will have to create a differentiating factor which can be
the cost, taste, ingredients, or some uniqueness to its product to infiltrate this segment & succeed.
Similarly, there will be other local brands or fast-food chains which will also act as a competition
to McDonald’s.

Keeping these external forces in mind, McDonald’s will have to conduct thorough market
research, observe industry, customer trends and adapt its strategy accordingly. By understanding
the impact of political, economic, technological, societal, global, and competitive factors,
McDonald's can effectively position its new, healthy salad offering to meet consumer demand
and achieve success in the Canadian market.