Questionnaire for Small enterprise marketing issues

1. Name of the respondent ____________________________________________________

2. Gender _____________________________________

3. Age _______________________________________

4. Type of business and examples of products_____________________________________

4. Operational areas of the Business and mode of selling (offline/online/both)

_____________________________________________

5. Year of starting the business _________________________________________________

6. How many people employed in your business____________________________________

7. Annual Turnover of last year (Approx.)

___________________________________________________________

7. Did you conduct ant marketing research before you started your business? (qualitative answer- record
it)

8. How do you analyze your competitor? (qualitative answer- record it)

9. What marketing strategies you adopt for your product development? (qualitative answer- record it)

a. How do you segment market for your product? (qualitative answer- record it)

b. What targeting and positioning strategies you adopt? (qualitative answer- record it)

c. what type of product diversification you have? (qualitative answer- record it)
d. How the price is decided? (qualitative answer- record it)

d. What are the promotional strategies adopted (qualitative answer- record it)

10. How do you ensure distribution of your product? (qualitative answer- record it)

11. What are the most important marketing challenges faced by you,

Rank them on a scale of 1-5 (1 Least challenging and 5 most challenging important challenge for you

a. Having enough time and resources to focus on marketing:

1. Least Challenging
2. Moderately Challenging
3. Challenging
4. Very Challenging
5. Most Challenging

b. Budget for marketing

1. Least Challenging
2. Moderately Challenging
3. Challenging
4. Very Challenging
5. Most Challenging

c. clear marketing strategy and vision

1. Least Challenging
2. Moderately Challenging
3. Challenging
4. Very Challenging
5. Most Challenging

d. lead generation

1. Least Challenging
2. Moderately Challenging
3. Challenging
4. Very Challenging
5. Most Challenging
e. lack of digital marketing expertise

1. Least Challenging
2. Moderately Challenging
3. Challenging
4. Very Challenging
5. Most Challenging

f. Finding effective marketing channels (Online platforms/ offline/ other forms)

1. Least Challenging
2. Moderately Challenging
3. Challenging
4. Very Challenging
5. Most Challenging

g. Severe competition from dominant brands

1. Least Challenging
2. Moderately Challenging
3. Challenging
4. Very Challenging
5. Most Challenging

h. building a brand and creating awareness about it

1. Least Challenging
2. Moderately Challenging
3. Challenging
4. Very Challenging
5. Most Challenging

i. Retaining customers

1. Least Challenging
2. Moderately Challenging
3. Challenging
4. Very Challenging
5. Most Challenging