A Field Work Project Report

On

STUDY OF IMPACT OF ADVERTISEMENT ON CONSUMER

BUYING BEHAVIOUR (Ujjain City)
Partial Fulfillment for the Award of Graduation Degree of
‘Bachelor of Business Administration’

Session: 2022-23

Submitted By: Class Enroll. No.

1. .................................. ............. .......................
2. .................................. ............. .......................
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Under Supervision
of: Prof. Aaysha

Ansari

MAHAKAL INSTITUTE OF
MANAGEMENT VIKRAM UNIVERSITY,
UJJAIN (M.P.)
 STUDY OF IMPACT OF
ADVERTISEMENT ON CONSUMER
BUYING BEHAVIOUR (Ujjain City)
 Students’ Declaration

We are hereby declare that this project report is based on the original work done by
us, in which published and unpublished material has been used after duly
acknowledgement. We also declare that the submitted project report has not been
previously/ presently submitted for any other degree/ course.

Name of Students Class Roll No. / Enroll. No. Sign (with date)
 Guide’s Approval Letter

I............................................. (Guide name) hereby undersigned and certify that the above
mentioned report is the actual report of the project work done by the students under
my direction, it has been submitted after my approval in the Mahakal Institute of
Management - Ujjain.

Signature

Place: .................

Date: ...................
 Acknowledgement

Name of Students Class Roll No. / Enroll. No. Sign (with date)

Place: .................

Date: ...................
 Index
S. No. Details Page No.

I Title of the Project Work Report

II Students’ Originality Declaration Letter

III Guide’s Approval Letter

IV Work Completion Certificate by the Institute

V Acknowledgement Letter

Chapter – 1

1.0 Introduction and Area of the Project Work

1.1 Background, Literature Reviews

1.2 Planning of Project Work, Relevance and Expected

Outcomes

1.3 Related Workplace

Chapter – 2

2.0 Project Work Flow

2.1 Data Collection

2.2 Analysis Method, Data Analysis

Chapter – 3

3.0 Findings and Conclusions

3.1 Limitations of the Project Work

3.2 Recommendations/ Suggestions

Reference List

Annexures