Professional Documents
Culture Documents
Ignas Kalpokas
Vytautas Magnus University, Lithuania
LCC International University, Lithuania
Abstract
From a Benjaminian point of view, AI-generated art is distinct from both ‘traditional’ art
and technologically enabled reproduction, for example, photography and film. Instead of
mere mechanical representation of the world as it is presented to a device, AI-generated
art involves identification and inventive representation of data patterns. This specific
mode of data-based generation exceeds mere surface-level mimicry and enables deeper
meaning, namely, an insight into the collective unconscious of the society. In this way, AI-
generated art is never detached from society and the predominant social conditions while
also reflecting the technology-induced transformations that today’s societies are un-
dergoing. Thus, AI-generated art can be seen as capable of partly reversing the loss of
auratic capacities that hand ensued with mechanical reproduction. Still, as a matter of
continuity, AI-generated works enable the maximisation of exhibition value and capacity
for audience enjoyment, rendering AI-generated art perfect for the age of increasing
distraction.
Keywords
AI art, aura, creativity, data, exhibition value, mechanical reproduction, Walter Benjamin
To paraphrase the opening sentence of The Work of Art in the Age of Its Mechanical
Reproducibility, when Benjamin undertook his critique of mechanical reproduction, this
mode was still in its infancy.1 Of course, he was able to trace a history of reproducibility
all the way from founding and stamping to photography and film. Nevertheless, the
experience on which Benjamin could rely pales in comparison with the mushrooming of
Corresponding author:
Ignas Kalpokas, Department of Public Communication, Vytautas Magnus University, V. Putvinskio str. 23-608,
LT-44243, Kaunas, Lithuania.
Email: ignas.kalpokas@vdu.lt
2 Philosophy and Social Criticism 0(0)
photo and video content first with digitalisation and, in particular, with the internet and
social media. Moreover, we currently stand at the infancy of yet another revolution – that
of AI-generated art, with the latter being bound to grow in both quality and diversity. The
rapid emergence and mainstreamisation of this new kind of content and the new mode of
its production (generative AI models) already necessitate a consideration of its art-ness,
effect and function.
It is often asserted that due to the growing power of artificial intelligence, the de-
velopment of a proper distinct form of machine creativity that goes beyond mere mimicry
of human creative output is imminent.2 Of course, such claims are to be seen within the
broader context of AI promotionalism, whereby machine capacities are presented as
universal solutions to the world’s most pressing problems and capable of substituting
humans in effectively all domains. Nevertheless, one should be wary of such grand and
hubristic claims and not fall for what Morozov has already years ago dubbed techno-
logical solutionism.3 Still, with the popularisation of text, image and video synthesis,
debates around creativity and the ‘art-ness’ of AI-generated content have suddenly been
rendered extremely acute. Simultaneously, the emergence of such technologies opens up a
further question that had already manifested its significance in Benjamin’s time: that of
technology’s impact on the idea, status and function of art and the relative standing of such
new ways of (re)producing the world. In particular, this pertains to the changing value and
societal significance of the work of art as such, with the move towards exhibition value
seen here as a key factor. Hence, while not intended as a direct update or an explicit
continuation of Benjamin’s work, this article presents a Benjamin-informed analysis of the
status of AI-generated works (of art). Of course, there is a rich and ongoing debate over
the adequacy of the term ‘art’ as applied to AI-generated content. While full engagement
with this debate is beyond the scope of this article, it is assumed that its actual status
notwithstanding, a subset of AI-generated content functions as art in a way comparable to
that of, for example, photography in Benjamin’s time.
This article opens with a discussion of the novelty and data-based embeddedness of
AI-generated art as well as its relationship to human creativity. The status of AI-
generated art is located in-between reproduction and inventiveness. Next, attention
shifts towards the position of AI-generated art vis-à-vis what Benjamin calls the ‘aura’
of the work of art, identifying the ways in which AI-generated art is situated in and
reflective of historical and cultural circumstances. The discussion subsequently shifts
towards Benjamin’s idea of the growing centrality of exhibition value of art: as AI is
generally at its best when optimising tasks, it is shown how the optimisation of
exhibition value is among the key premises of AI-generated art. The final section,
then, deals with matters of authenticity and human relationship with AI-generated
works. Notably, far from mere reception and perception, such relationship is also seen
to entail a democratisation of the creative process. Ultimately, AI-generated works are
understood to have the capacity of making visible the collective unconscious of
today’s societies – the rich layers of data, artificial agents and humans themselves – in
ways that are both adjacent to and dissimilar from the revelatory capacity that
Benjamin had ascribed to film.
Kalpokas 3
not dissimilar from the way humans learn from their mentors, peers, great masters and the
broad history of art.10 Nevertheless, AI-generated content still is a work of art of a
completely novel kind. The task is, therefore, to determine the characteristics of this new
art form.
AI-generated content is always embedded in the sense that such tools learn from data
samples, which might be a specific set of previous works or, much more broadly, scraped
contents of the Web. Arriagada, for example, underscores the matter even further by
stressing that AI-generated art ‘is fundamentally based on Big Data, which is the most
social thing we have’.11 The sociality of Big Data must, however, be understood in a very
specific sense. Instead of offering universal transparency and unbounded predictive
capacities, as stipulated not only in progressivist accounts of digital technology but also in
critical accounts of the ever-growing power of technology companies,12 big data should
be seen as performing an intertwining function. In other words, Big Data are constantly
multiplied as endless digital decorporealisations of the world while simultaneously
challenging the traditional Western understanding of human primacy13 and, instead,
moving towards an understanding of life as ‘an ongoing composition in which humans
and non-humans participate’.14 In this way, everyday realities acquire a ‘more-than-
human’ character, one marked by assemblages and interembodiments of human, digital
(data and algorithms/AI) and physical summands.15 Under such conditions, as Braidotti
stresses, presence is best defined in terms of affective capacity – one that knows no
boundaries but, instead, traverses across different modes of existence.16 Following this
approach – which can be loosely defined and posthumanist – AI-generated art is based on
ever-morphing recursive relationships whereby flows and modifications of data act as
socio-technical glue, never stable but always in the process of affecting and being affected
in return.
In this way, AI-generated art is never completely machinic and detached from human
experience – instead, it is permanently interwoven with human experience and ex-
pressions of the world. After all, AI creativity being based on data, its core function is to
rearrange all of these bits in a way that is simultaneously novel but still recognisable to a
human audience. Likewise, creativity that is thereby learned is machinic in the way it is
performed but not as a matter of specific machinic aesthetics or sensitivities – because
there simply is no such thing as independent machine aesthetics or sensitivities (at least for
now), and even if there were, machines are not the target audience – at least as long they
do not have purchasing power of their own. Consequently, machine aesthetics are bound
to, at least for the time being, remain human-centric, in terms of both learning and the
intended audience. However, it is precisely this capacity to emulate human creativity that
also acts as a source of perceived threat to humans, particularly to human artists who
would see their livelihoods threatened.17 Still, the threat would only become imminent if
there was also a simultaneous change in societal perceptions of art – similar to that which
had taken place alongside the emergence of mechanical reproduction so as to render
photography and film artistically and commercially viable.
Of course, not everyone is sold on the idea of machine creativity: after all, it is a
legitimate observation that AI lacks consciousness and intent and, therefore, cannot be
seen as creative in the human sense.18 It is indeed the case that the generative tools of
Kalpokas 5
today are not making independent macro-level decisions (whether to create or not, what
the subject matter should be, what style to adopt etc.). On the mezzo- and micro-levels,
nevertheless, the heavy lifting is done by the AI. Overall, this removal of the need for
humans to carry out their ideas in full (from the initial thought all the way to a finished
item) can be expected to lead to a significant growth in the amount of content. This growth
would also instigate an explosion in the volume of AI-generated content. Still, this does
not mean that such changes would spell the end of human creativity or that art would
become completely ubiquitous. Just like photography is today an established art form but
not every photo one takes with their smartphone is considered to be art, so only a fraction
of all AI-generated creative content will be considered to be suitable for inclusion in the
‘art’ category. Nevertheless, controversies to that end are already present, with AI-
generated artwork being capable of winning art competitions against human artists.19
As Benjamin notes, ‘[i]n principle, a work of art has always been reproducible’ but
with a crucial caveat: notably, ‘[m]an-made artifacts could always be imitated by men’;
meanwhile, mechanical reproduction, according to him, ‘represents something new’.20
AI-generated content, in turn, represents something in-between: on the one hand, there is
an element of machinic seriality, whereby data patterns in the training sets are identified
and restructured into ne, yet recognisable, forms but, on the other hand, AI does not
replicate the world from some detached vantage point but, instead, generates output on the
basis of and thus renders visible a very specific type of reality – objects, styles and
likenesses as they appear in data. For this reason, it might even be possible to say that AI-
generated art is truly the art of the times: just like art is generally reflective of the society
and of its relationship with technology and the natural world, AI-generated art is reflective
of today’s dominant mode of engagement with the world – data with which humans are
intimately enmeshed. By making the layers of data and trends and patterns therein visible,
AI-generated art reveals the collective unconscious of today’s society, including its deep
human-machine entanglement. That might in itself be a source of value pertaining to AI-
generated content – a revelatory capacity to render visible the actual digitally enmeshed
and entangled conditions of life in contemporary societies.21
The above does not necessarily have to amount to technological progressivism: instead
of data as an external objective essence, one should, instead, focus on ‘relational con-
nections, affective forces and agential capacities’ arising from the assemblages of humans
and data.22 Crucially, the introduction of AI underscores a specifically posthuman element
by introducing a new – artificial – kind of agency into the mutually affective human-data
interactions, turning them into a triangular interaction of humans, data and AI.23 As
Lupton argues, such assemblages ‘can be viewed as ever-changing forms of lively
materialities’,24 which is a far cry from the progressivist understanding of data analytics as
a quasi-magical tool that makes societies visible to an external gaze (perhaps best
epitomised by Peter Thiel’s borrowing of his data analytics company name – Palantir –
from The Lord of the Rings). Instead, focus shifts onto ‘the indeterminacy of the dis-
tinctions between human and nonhuman that human-data assemblages enact’.25 In this
way, AI tools are revealed to dwell within humans as major elements within cognitive
processes and causal chains while humans do also dwell in both digital agents and data as
datafied subjects but also as sources of machine learning.26 Moreover, such relationships
6 Philosophy and Social Criticism 0(0)
are never static but, instead, operating in constant recursive loops as no action, data-
fication process and automated decision is ever pure, standalone and uncontaminated but
is, instead, based on multiple similar instances that had occurred prior.27 Therefore, the
collective unconscious uncovered and made visible by generative AI is never a revelation
of some real and objective essence but, instead, a glimpse of the interconnected as-
semblages that underlie societies today.
Notably, as Zeilinger observes in his defence of AI creativity, ‘imitation, mimicry, and
copying form the core of how human agents acquire language, learn a craft, and, indeed,
create art’.28 Benjamin also appears to have been largely in favour of such a view, citing
the making of replicas ‘by pupils in practice of their craft’ as one of the instances of human
reproduction of art.29 Of course, photography then is seen as perhaps the most significant
addition to reproduction capacities. Nevertheless, the emergence of AI-generated works
raises a further issue with regards to reproducibility: it is possible to assert that generation
by AI is mere ‘making’, that is, reproduction of data patterns, which is significantly
inferior to creativity proper.30 Following the above argument, while humans do engage in
copying when acquiring a new skill, once the latter is achieved, they move towards
independent self-sufficient creation. While engagement with the criticism of the ideas
pertaining to such allegedly monadic existence of human artists is beyond the scope of this
article, it must be stressed that such strictly individual focus deflects attention from the
way in which human personality as well as social and cultural imprints that are all
necessary to artistic output are grounded in the rich interrelations and networks that embed
every individual within their lived environment. In particular, the striving for human
autonomy and self-sufficiency and, therefore, denial of interrelatedness are criticised by
posthumanist scholars on the basis of such an anthropocentric view being discriminatory
and only revealing a biased worldview of a privileged minority in the West.31 According
to Benjamin, photography had ‘freed the hand of the most important artistic functions
which henceforth devolved only upon the eye looking into a lens’.32 While, to some
extent, the collaboration between the human and the machine is preserved even in AI-
generated works,33 the end-goal, at least for those developing and marketing the tech-
nology, is machine autonomy in creativity. With AI-generated art, in turn, both the hand
and the eye are to be freed, with the end result solely subjected to machinic processes of
generation as ‘humans have no immediate bearing on the process of production’.34 Here,
focus shifts towards ‘developing machine process and machine creativity’ as opposed to
simply mimicking human creativity.35 With the inclusion of deep learning in particular, AI
generators increasingly acquire the plasticity and independent form-seeking that had thus
far been seen as characteristic of the human brain.36 In this way, it is claimed, novel and
creative works can be generated with no humans being directly responsible for them.37
Once again, the real currency behind such statements needs to be carefully considered and
evaluated, particularly with regards to instigation: as stressed above, regardless of how
independently the creative process itself would run, it still needs to be started and directed
by humans and it still serves human aesthetic (and consumption) needs. Hence, AI-
generated art remains human-centric at both ends: decision to create and appreciation of
the end result.
Kalpokas 7
which enables the viewer to forget, or at least to conveniently ignore, the absence of
human involvement. At the very least, even when technological involvement is plain and
well-known, the techno-centricity of today’s societies has likely resulted in a desensi-
tisation of audiences to AI being embedded ever more deeply into the fabric of the
everyday. Again, exhibition value becomes the core consideration, as opposed origin.
Indeed, popularity and public enjoyment were seen as new and emergent value criteria
already by Benjamin79 and have only increased in prominence since.
One more change in terms of relationship to an underlying reality can be inferred from
comparing AI with Benjamin’s contrasting of the painter and the cameraman. For him,
while ‘[t]he painter maintains in his work a natural distance from reality, the cameraman
penetrates deeply into its web’.80 AI, meanwhile, goes both ways: simultaneously
penetration (by digging through data to produce a representation inferred therefrom) and
distance (building an artifice rather than direct representation). Likewise, Benjamin
asserts, while ‘[the picture] of the painter is a total one, that of the cameraman consists of
multiple fragments which are assembled under a new law’.81 Here, again, both aspects are
manifested in AI generation: assembly from bits (data) but from a total inventive per-
spective rather than minuscule ordering of a plot or a tightly framed shot.
In addition, Benjamin does read psychoanalytic capacities into mechanical repro-
duction of reality, particularly in film, through technological capacities such as close-up
and slow motion which are seen as potentially revealing glimpses into the unconscious by
making visible what would normally escape the naked eye.82 AI, meanwhile, elevates this
excavation work to the collective level by allowing a glimpse into the collective un-
conscious digging across the complex interrelationships of humans, data and technology.
Once again, elements and aspects that would otherwise escape the naked eye are rendered
visible, revealing the data-based collective unconscious of contemporary societies. Thus,
AI-generated art acquires a revelatory capacity of sorts. Zeilinger claims to offer an
explanation by asserting that AI-generated works are perhaps best understood as ‘copies
without originals’ in a Baudrillardian sense, creating a simulacrum of the real (from the
data crunched and analysed and patterns thus identified) but without actually referring to
anything beyond itself.83 That, however, is a misleading interpretation. Instead, the object
of reference (data), being digital and only available to be parsed by AI tools, tends to
escape human attention, thereby creating the illusion of AI-generated works as simulacra.
Hence, a more complex account of the revelatory capacity of AI-generated content is
necessary – one that accounts for the complex interrelationships between humans, AI and
data. It must be stressed, at the risk of repetition, that ‘the world is not composed of
preexisting and already-formed entities awaiting discovery’ either by the humans
themselves or by tools and other means created by them (such as such as data-crunching
algorithms); instead, the very practices of knowing and revealing such entities ‘play a
constitutive part in bringing their objects of study into existence’.84 In addition, one must
inquire to whom things are revealed and in relation to whom any knowledge and un-
derstanding is formed as the post-anthropocentric framework espoused in this article
‘displaces the notion of species hierarchy and of a single, common standard for “Man” as
the measure of all things’.85 Closely related with the preceding is the widespread push for
transparency and against algorithms and AI agents acting as ‘black boxes’ that one cannot
Kalpokas 13
see through. As stressed by Dewandre, transparency in this context becomes ‘a ground for
experiencing autonomy and control’.86 Against that, adopting a much more vulnerable
position of a ‘relational self’87 would entail relinquishing the desire for autonomy and
power through supposedly neutral knowledge. Hence, the revelatory capacity of AI-
generated content and its ability to make visible the collective unconscious of con-
temporary society lies in the complexity and impurity of representation. Just like the
unconscious does not manifest itself verbatim, so AI-generated content brings forth the
messy interrelationships of agents that are, at least partially, opaque to each other: humans
are never fully datafied and, inasmuch as they are, data capture differs between the diverse
sets of tools, techniques and platforms. The pathway towards particular decisions or
content items churned out by AI is often inexplicable, and the potential for ever new uses
of data is hard to exhaust. In a way, it is the ever-present likelihood of errors, glitches,
deformations and hallucinations in AI-generated content that signifies its revelatory
potential vis-à-vis the complexity of today’s societies.
The above, however, does not automatically mean that such revelatory capacity is
generally appreciated. What AI shares with mechanical reproduction is not only the
importance of exhibition value but also that their reception takes place ‘in a state of
distraction’.88 If anything, it transpires that the distraction has only increased as a result of
the ever-growing abundance of digital content available online. For this reason, the
attention available to any work of art has shrunk, meaning that there is a need to maximise
impact. Crucially, being always informed by data, AI-based generators can also learn and
adapt themselves to emerging trends and changes in public taste and perception, thereby
optimising their output for maximum exhibition value.89 Moreover, AI-generated works
challenge the paradigm that art is something stable and identical to all. Of course, art has
never been identical to all in the sense that it has typically been understood and interpreted
differently by different people and at different times. Nevertheless, they would all have
encountered the same work (withering and deterioration notwithstanding). Meanwhile,
AI-generated content can, at least in principle, be adapted to the data of the individual
accessing it, thereby increasing appeal. In a slightly different domain, meanwhile, AI is
also enabling personalisation of mass culture in ways ranging from content moderation
(selection and display of particular items) to personalised generation, that is, generators
adapting to the preferences and style of their user.90 Hence, it transpires, AI is increasingly
poised to take over the entirety of individuals’ cultural and aesthetic experience.
It is, therefore, no surprise that AI begins to be seen as a potential competitor in the
artistic field as well. Indeed, the automation and jobs substitution discourse was initially
focused on the more manual and tedious jobs. Nevertheless, it is becoming evident that AI
is capable of pushing ‘traditional’ creators out of the market.91 This might not be the case
with the high-end art market (at least not in the short term). Nevertheless, it is easy to
imagine those working in the creative industries as well as less established artists being at
risk of automation. While it is correct that photography, contrary to the original fears,
never ended up replacing painting, AI-generated art is more like painting than pho-
tography is. After all, photography is about capture and reproducibility in the strict sense,
whereas AI generation is a matter of data pattern rearrangement and reassortment that
uncovers things beyond visibility.
14 Philosophy and Social Criticism 0(0)
Conclusion
The debate pertaining to the ‘art-ness’ of AI-generated content notwithstanding, it
transpires that at least an affinity between human and AI-generated art can be established.
Of course, these are works of an entirely different kind, but so was photography and film
in Benjamin’s time. It is also worth noting that the question of ‘art-ness’ is only relevant to
a small fraction of the content generated by AI (even should one narrow the scope of
discussion down to the two types that at the time of writing are attracting the most
attention – images and text); after all, to again draw an analogy with photography, while
photographs abound, particularly on social media, only a very small fraction of them
would meaningfully invite discussion in artistic terms. Nevertheless, the very introduction
of AI-generated artistic artefacts constitutes a shift that needs further conceptualisation.
Overall, it transpires that while AI-generated art represents a continuation and even
intensification of some of the trends identified by Benjamin, it by no means constitutes a
linear progression. In fact, in important ways, AI-generated art stands in-between ‘tra-
ditional’ art and Benjamin’s take on photography and film. Notably, AI art is societally
embedded in the sense that it is based on data generated by human societies. In this way, at
least some aspects of authenticity and auratic quality are retained. Likewise, AI-generated
art has a revelatory quality, making visible the layers of the collective unconscious of
today’s societies – that is, data patterns – in a way that is in line with the psychoanalytic
capacities that Benjamin saw in photography and film. More generally, it is possible to
claim that while Benjamin saw photography and, even more so, film as a matter of artifice,
AI-generated art constitutes perhaps the most genuine representation of today’s societies
characterised by the enmeshment of humans, data and digital tools.
Nevertheless, continuity-wise, AI-generated art’s optimisation towards maximising its
exhibition value is noteworthy. Moreover, it must also be kept in mind that such art is still
anthropocentric in terms of its aesthetics: not only it learns from humans but also the target
market are humans. Hence, the difference is less in terms of the technical aspect of
creation, since it retains a human orientation (just like both a painting and a photograph
are human-oriented) but, instead, the source and manner of representation: while the
earlier technological tools (such as the photo or video camera) merely reproduce what is
set before them, AI-generated art comprises of novel representations of (the world seen as)
data, human and AI assemblages.
ORCID iD
Ignas Kalpokas https://orcid.org/0000-0003-1110-5185
Notes
1. See Benjamin (1964, 217).
2. See, for example, Kapur and Ansari (2022).
3. Morozov (2014).
4. Benjamin (1964, 227).
5. Routley (2023); Davenport and Mittal 2022.
Kalpokas 15
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