Slide 1

COFFEE SHOP SALES REPORT

AYOBAMI LAWAL
Slide 2
PROJECT OBJECTIVE
• Analyse six-month sales data from
three coffee shop locations in New
York.
• Generate insights and discover
trends in the business.
• Give recommendations based on the
insights and trends uncovered.
PROJECT DATA
The data for this report was
downloaded from Maven
Analytics.

The data holds a public domain

license.

The data was cleaned,

formatted, and checked for
integrity, accuracy and
relevancy.
 DATA ANALYSIS

➢ The raw CSV data file was imported into Microsoft Excel for data preparation and manipulation.

➢ Checked for duplicate entries and none was found.

➢ Filtered out for null values.

➢ Renamed column headings for consistency.

➢ The table consisted of 11 columns and 149456 rows

➢ An extra column was added by multiplying the column quantity by the unit price column and the new column was
named Revenue

➢ Visualisation was done using Tableau and three dashboards were created: Business Overview, Sales Overview and
Store Overview

Your Coffee Shop 4

REPORT DASHBOARDS

Business Overview

Sales Overview

Store Overview
 BUSINESS OVERVIEW

Your Coffee Shop 6

 SALES OVERVIEW

Your Coffee Shop 7

 STORE OVERVIEW

Your Coffee Shop 8

 KEY INSIGHTS
SALES OVERVIEW

• Month with least and highest sales =

BUSINESS OVERVIEW STORE OVERVIEW
February (£76,140.19) and June

• Total Revenue Generated = £698,812.33 (£166,485.88) • Comparison of the revenue from sales from

• Total number of transactions for the 6 • Month with the least and highest quantity the 3 stores follow a similar trend

months = 149,115 of product sold = February (23,548) and increasing from February and peaking in

• Top 3 product types = Brewed chai tea, June (50,942) June with average sales = £38,822.35

Gourmet brewed coffee and Barista • Store with the highest quantity of product • Total revenue from each store = Astoria

expresso sold = Hell’s Kitchen (50,735) (£232,243.91) Lower Manhattan

• Top 3 product categories = Coffee, Tea and • Top 3 selling product Categories = Coffee (£230,052.25) and Hell’s Kitchen

Bakery (£269,952.45), Tea (£196,399.95) and (£236,506.17)

• Store with the highest transaction volume Bakery(£82,312.39) • Most profitable store in the business =

= Hell’s Kitchen Hell’s Kitchen

Your Coffee Shop 9

 Recommendations

Preparation for Summer months

The chart showed that sales begin to increase as we approach the summer months and peaked in June, this knowledge can be used
to plan and make budget provisions for increased sales in those months. Also, the stores can plan to stay open for longer hours in
those periods.

Strategy to Improve Coffee sales

Coffee accounts for the most product category sold, sales and marketing strategies designed around this product can be developed
and deployed to further improve sales.

Further Investigations
Further investigation is needed to determine and understand why there was a reduction in sales across the three stores in February.
The result of the findings can be used to develop strategies to mitigate these drops and help put a system in place to improve overall
sales in February.

Your Coffee Shop 10

 THANK YOU!
CONTACT US AT:

LinkedIn link:
https://www.linkedin.com/in/ayobami-lawal-b0877017a
Tableau Public Link:
https://public.tableau.com/views/CoffeeShopSalesAnalysis_16992684798050/SalesOverview?:language=en
-GB&publish=yes&:display_count=n&:origin=viz_share_link

Your Coffee Shop 11