BUSINESS PLAN

-COFFEE CAFE
 CONTENT:
 INTRODUCTION
 OBJECTIVES
 COMPANY

1.LOCATION
2.FACILITY
 PRODUCT
1.PRODUCT DESCRIPTION
2.SALES LITERATURE
 MARKET ANALYSIS
 STRATEGY AND IMPLEMENTION
 MANAGEMENT
 FINANCIAL PLAN
 CONCLUSION
INTRODUCTION
 Almost everyone loves coffee.
 It has been said that some 330 million cup of coffee are
consumed everyday in India.
 This is a lot of coffee, what makes it so attractive to enter
into the coffee business is the low starting cost in
comparison with other businesses.
 Coffee business is very appealing is that even though it is
food service, and has highest gnawing away rate than any
other business, it has the higher profit margin than say in
a restaurant and this is an advantage.
 OBJECTIVES
 Become selected as the “best new coffee bar”
in the area.
 Turn in profits from the first month of
operations.
 Maintain a 65% gross margin.
 Store design that will be both visually
attractive to customers, and designed for fast
and efficient operations.
 Employee training to insure the best coffee
preparation techniques.
 Marketing strategies aimed to build a solid
base of loyal customers, as well as
maximising the sales of high margin
products, such as espresso drinks.
Company (location)
 Location of the company
is very important and
plays a vital role in sales
and profits.
 And location of my
company is in
Nagapattinam , Tamil
nadu.
 The shop is named as
‘‘wake up cafe’’ .
Location:
Nagapattinam.
Because
• Less coffee cafe
• Developing town
Company(Facility)
 The commercially zoned
premises have the necessary
water and electricity hook
ups and will require only
minor remodeling to
accommodate the coffee cafe,
kitchen and storage area.
PRODUCT(DESCRIPTION)
 The drinks will be
offered with whole,
skimmed, or soy milk.
 These drinks are
combined with steamed
milk or other additives
like cocoa, caramel, etc.
 Proper preparation
techniques are of
paramount importance
for such drinks.
SALES LITERATURE
 Pamphlets about the new coffee
shop is distributed in and around
Nagapattinam, two weeks prior to
the opening of shop.
 Subsequently free postcards with
coffee café endorsement will be
printed to increase the company
visibility among the patrons.
MARKET ANALYSIS
 The executive
summary, situation
analysis, marketing
strategy, financial
projection,
implementation
techniques and control
are important for the
high market of the
targeted product.
MANAGEMENT
 A professional manager will be
hired who will oversee all the
coffee bar operations.
 Two full-time baristas will be in
charge of coffee preparation.
 Four more part-time employees will
be hired to fulfill the staffing needs.
 In the second and third year of
operation one more part-time
employee will be hired to handle
the increased sales volume.
STRATEGY AND
IMPLEMENTATION
 WAKE UP coffee café’s marketing strategy will be
focused at getting new customers, retaining the existing
customers, getting new customers to spend more and
come back more often.
 Establishing a loyal customer base is of a paramount
importance since such customer core will not only
generate most of the sales but also will provide
favourable referrals.
 FINANCIAL PLAN
 The café will be capitalized based on the
strong demand for high-quality gourmet
coffee.
 The owners have provided the company with
sufficient start-up capital.
 With successful management aimed at
establishing and growing a loyal customer
base, the company will see its net worth
doubling in two years.
 The café will maintain a healthy 65% gross
margin, which combined with reasonable
operating expenses, will provide enough cash
to finance further growth.
FINANCIAL PLAN
 BUDGET=7,04,36,000

TRANSPORT=$18,000
LABOUR=$1,20,000
COFEE=$10,000
MILK=$32,000
ELECTRICAL APPLIANES=$2,56,000
 BUILDING=$7,00,00,000
CONCLUSION
This plan is so useful and this will definitely lead to
profit.
If we workout this plan our wake up coffee café will
be the best.
WAKE UP CAFE
THANK YOU!