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Essay Order Essay Order
 Tivo Marketing Case Analysis (Hbs)
[pic]

TiVo

Marketing

Executive Summary
The disappointing sales performance during the Christmas 1999 season ended up being a
priceless lesson for TiVo s marketing team: it was the catalyst that created the need for a
TiVo s new communications strategy. However, defining this new marketingcampaign
was challenging, especially after the feedback received about the product indicated issues
like limited awareness and hard to communicate functionalities. The main focus of this
new marketing campaign is to select a positioning strategy that will speed up the
adoption of TiVo among consumers. The marketing team has three options on how to
position TiVo: 1) as an enhanced digital video recorder, 2) as a product that gives viewers
the ... Show more content on Helpwriting.net ...
Viewers can pause live television to attend interruptions such as phone calls or
unexpected visits. It gives viewers the freedom to watch whichever program they want,
whenever they want. With TiVo s capacity to store up to 30 hours of recorded television,
users reduce the hassle of using videotapes to record television programs. Users virtually
eliminate the possibility of missing their favorite shows, since they can set up TiVo to
record them. With these aforementioned features, TiVo will revolutionize the way
Americans view television.

Price. The current price of $999 for the 30 hour TiVo box is extremely high. It can
easily discourage any early adopter or a TV addict. Hence, the marketing team should
reduce the price to $399, even lower if financially viable. The more attractive the ticket
(i.e. TiVo Box) for the ultimate TV experience, the easier consumers will be lured in.
The service fee structure seems at a very reasonable price, it requires no major price
adjustments.

Place. Electronic retail stores, such as Best Buy, Circuit City, and Sears serve as the
best channels to sell the product. It is imperative that the marketing team develops a
training program for the sales force of those retail outlets. Many consumers will have
their first TiVo experience in a retail store; hence, the salespeople must be prepared to
demonstrate the benefits of TiVo in a flawless way. The internet should be used as
another channel to sell the product, especially the
 The Odyssey By Homer
Taylor Michael
CLAS342
Paper #2
November 28, 2014

The Odyssey is a work by Homer, written to take place ten years after the fall of Troy.
In the Iliad Odysseus was not a crucial character, but this particular text follows him
around and details his experience after the war. To give some background, He has yet
to return to Ithaca in the beginning of the text, away from his wife now for the duration
of the battles as well as these ten years following. While he was gone, his palace was
overthrown by Suitors and his wife Penelope was set to bring up Telemachus (their son)
without his father. While all of the other Gods can see what is going on from Mount
Olympus, Zeus requires Hermes to free Odysseus from Calypso and set him on the right
foot in getting back home to Ithaca. Although he encounters many hardships and
obstacles along the way, at the end of the novel he is ultimately reunited with his one and
only true love, Penelope.
The relationship between Penelope and Odysseus is one that is unlike any other and
contributes much to the entire plot and storyline. Penelope is portrayed to be a strong,
clever, and hopeful individual that her husband will return to her regardless of his
disappearance of twenty something years. It is clear that she would prefer to marry
Odysseus instead of any of the suitors by the cleverness she uses when she is deciding a
competition to choose her next husband. She virtually makes the task so difficult that
only one person that she knows could
 John F Kennedy Assassination
It s Dallas, TX 1963 and John F. Kennedy drives through downtown and three shots
ring out from the third story of a book depository...the President is dead. John F.
Kennedy was born to Joseph P. and Rose Kennedy in 1917 and had eight siblings.
Before John was in office he served in the navy in WWII, and he received the Marine
and Navy Cross for Heroism in Action. John was the first Roman Catholic president,
youngest elected president, and youngest to be assassinated. John F. Kennedywas from a
very large and rich political family that went to private schools, joined and served in the
U. S. Navy during World War II, became the 35th President of the United States and had
his life end tragically by an assassin that caused the United States... Show more content
on Helpwriting.net ...
Kennedy was president, he had some problems but some great successes. He was very
involved in helping the civil rights movement and was very focused on economic
problems and concerns in the United States ( John F. Kennedy Whitehouse). Jack had a
priority to land on the moon before the Russians did (Kaplan 78). Because of Jack s
quick thinking during the Cuban missile crisis, the United States stayed safe. He stood
up to the Russians and did not let them take nuclear weapons to Cuba ( John F. Kennedy
Whitehouse). He gained respect from many world leaders for doing this (Kaplan 103).
Jack s biggest failure was Bay of Pigs and one of the worst failures in United States
history (O Reilly 153). This was an attempt to overthrow Fidel Castro. There were also
many other attempts to get rid of Castro ( John F. Kennedy Whitehouse).
November 22, 1963, Dallas, Texas, Jack picked the wrong day to give a speech. He
was riding in downtown Dallas on the way to make a speech when he was
assassinated by Lee Harvey Oswald. On this day he was hardly past his first thousand
days in office he was assassinated ( John F. Kennedy Whitehouse). Lee had served in the
Marines during World War II and supported communism (O Reilly 132). Kennedy s death
sent shockwaves around the world and turned the all too human Kennedy into a larger
than life heroic figure ( John F. Kennedy
 Medicine As A Human Science Essay
MEDICINE AS A HUMAN SCIENCE2 Mukherjee (2015) talks about the three laws of
medicine however these are his personal laws that may or may not be followed by
other health professionals. He explains each law that he had learned through personal
experiences with patients. The first law is A strong intuition is much more powerful
than a weak test, explains that there may be some hidden variable when diagnosing a
patient that could be crucial in life or death situations. A variable could be the
environment that a person lives in or their lifestyle and this chapter notes to know
when to look for small clues that could possibly help. The second law is Normals teach
us rules; outliers teach us laws, talks about how normal cases teach and build the rules
of what should be done on a regular basis of patients, what is normal. Outliers are the
cases where it may untreatable but has the chance to reshape and even advance medicine.
The third law is For every perfect medical experiment, there is a perfect humanbias, talks
about how we hope for a medical treatment that can help treat a disease but it is biased
because it either works or doesn t work despite a few anomalies. These are laws
Mukherjee has learned from experience and applies throughout his career, they may not
be followed by all healthpractitioners. Medicine is a very flexible subject; it can relate to
anything health wise and disease and overall humans. Humans deal with health every day
and how
 Theme Of A Hunger Artist
Kafka s Hunger Art: A Study of Fictional Autobiography in A Hunger Artist In A
Hunger Artist , Franz Kafka utilizes his skill as a writer and a poet to allegorically tell
the reader of his own suffering through a tale of an artist s slavery to his craft. Kafka s
own life parallels the plot and characters of this short story in elements such as starvation,
obsession, and loss of will as they are explored in the plot of this work. Whether
intentional or not, his comments on isolation, suffering, and art become a mirror to his
own psyche and allow the reader a look into the mind of the genius who penned the work.
The deteriortation of the title character in A Hunger Artisthighlighted by autobiographical
elements in the work exemplifies... Show more content on Helpwriting.net ...
As the main character deteriorates into nothing, Kafka himself can be seen in the actions
and motives of the artist. Explained by Fitcher in The Anorexia Nervosa of Franz Kafka,
the mental issues portrayed by Kafka throughout out his life often spilled over into his
works and are a result of his slavery to writing. Writing became his vice for the world
around him as he struggled to cope with realties beyond his understanding: much like
hunger as a vice for the artist s distaste for food. As the story draws to a close, mind
begins to entertain the idea that Kafka himself was in fact a hunger