A strategic analysis on Akij Group at different levels

Executive Summary:
Introduction:
The introduction describes the nature of strategic analysis within the Akij Group and highlights
its important role in the challenging journey of the business environment. By providing a brief
summary, we suggest that strategic analysis enables organizations to make decisions, adapt for
business success, and secure their future for long-term success and competitive success.
Overview of Akij Group:
These details highlight the Akij Group, a major conglomerate in Bangladesh, highlighting its
diversity in sectors such as textiles, tobacco and ceramics. Founded in the 1940s, the group has
grown into a significant company, showing its longevity and numerous contributions to the
country's economy.
Purpose:
Akij Group's analysis focuses on identifying and analyzing key strategies that affect success. This
includes an analysis of strengths, weaknesses, opportunities and threats (SWOT analysis). The
main goal is to provide information that can help you make informed decisions and create
strategic plans. By understanding these important insights, the analysis aims to contribute to
the development and strength of Akij Group in a dynamic market.
II. External Environment Analysis:
PESTEL Analysis:
Political:
Government policy and security play an important role in the development of Akij Group's work.
Changes in governance and political stability may have a significant impact on the business
environment, affecting the Group's strategies and decisions.
Economic:
The business environment has a direct impact on customer spending habits and, consequently,
the financial performance of Akij Group. Economic changes, including inflation and incomes,
may affect demand for the Group's products and services.
Social:
Leadership and relationships are important considerations for Akij Group, as they create
preferences for customers and the company as a whole. Understanding the culture of the
community allows the group to adjust its products according to developments and customer
expectations.
Technological:
Technological advancements impact Akij Group's production processes and innovation. It is
important to promote technological innovation to be competitive, increase efficiency and
introduce new products or services.
Environmental:
Sustainable development practices and respect for the environment are at the heart of the Akij
group's work. The group's commitment to environmental responsibility not only meets society's
expectations, but also supports the business in the long term.
Legal:
Compliance with laws and regulations in various sectors is an important part of Akij Group's
business success. By following the law, a group can operate honestly, avoid legal problems, and
protect its reputation and stability.
Industry Analysis:
Porter's Five Forces:
Competition:
This includes analyzing the competitive position of existing competitors in the Akij Group
business. Factors such as market share, product differentiation, and competitive strategies are
considered to understand the strong influence on the level of competition.
Supplier Power:
Energy measures the impact of suppliers on Akij Group in terms of input costs, availability and
potential impact on business operations. Understanding product dynamics is essential to
trading the right content and managing a dynamic supply chain.
Buyer Power:
A power analysis will include analyzing the bargaining power of customers to influence prices
and terms. Factors such as availability of other products or services, consumer confidence and
price sensitivity play an important role in understanding buyer share in the market.
Threat of New Entrants:
This aspect examines the challenges and risks associated with the entry of new potential
competitors into the market. Factors such as price sensitivity, brand trust and management
issues make it advantageous for new entrants to pose a threat to the Akij Group.
Substitutes:
The evaluation of substitute products includes the analysis of the availability and attractiveness
of other products or services that could replace or compete with Akij Group's products.
Understanding changes in the supply chain can help you anticipate market changes and adjust
your strategy accordingly.
III. Internal Analysis:
Resource-Based View (RBV):
Tangible Resources:
This includes the assessment of Akij Group's assets, including manufacturing facilities, financial
resources and distribution. The capital adequacy assessment helps us understand the
infrastructure and financial strength that makes the Group competitive in the industry.
Intangible Resources:
RBV's non-profit resources focus on the non-physical assets that constitute Akij Group's
competitive advantage. This includes intellectual property, brand reputation and organizational
awareness. Understanding and leveraging these intangible resources is essential to business
success and differentiation.
Value Chain Analysis:
Main duties:
This includes identifying key levels of value creation in the Akij Group.
Inbound Logistics: Measure the efficiency of receiving, storing, and handling materials for
production. Operations: Identify key manufacturing processes and convert raw materials into
finished products or services.
Outbound Logistics: Measure the efficiency of distributing finished products to customers or
other businesses. Marketing and Sales: Evaluate strategies and activities related to product
promotion and sales security.
Service: Evaluate after-sales service and customer support. Support activities:
Supporting activities lead to significant improvements in core functions and overall
performance.
Infrastructure: Examine the structure, governance and coordination of the entire organization.
Technology Development: Evaluate technology investments and progress made to improve
products or processes.
Procurement: Determines the acquisition of goods and services necessary for critical operations.
Human resources management: Identify strategies related to recruitment, training and
development to ensure employee skills and motivation.
IV. SWOT analysis :
strength:
Diversified Portfolio: Akij Group's operations in multiple areas strengthen its capabilities by
reducing the risks associated with dependence on a single company.
Established Mission: The company enjoys a strong name, with roots in its history dating back to
the 1940s, contributing to customer trust. Vertical Integration: Integrated supply chain
management provides Akij Group with improved efficiency and effectiveness.
Weaknesses:
Prosperity of local businesses: A heavy reliance on domestic companies exposes the Akij Group
to financial fluctuations and local business problems. Limited International Presence:
Potentially limited access to international markets limits Akij Group's exposure to international
opportunities.
Regulatory Issues: Complying with multiple regulations across multiple industries creates
compliance issues and adds complexity. the season:
Business Challenge: Expanding into untapped areas and markets presents growth opportunities
for Akij Group.
Innovation and technology: Technology support can improve your sales and improve
operational efficiency. Best practices: Growing consumer awareness gives Akij Group the
opportunity to become an environmentally friendly leader.
Threats:
Economic Instability: Economic fluctuations may affect consumer consumption and demand for
Akij Group's products, posing a threat to financial stability. Intense Competition: Intense
competition from various industries may attack Akij Group's business and profits.
Regulatory Changes: As the legal and regulatory environment evolves, Akij Group's operations
must be adjusted, which can be disruptive. V. Corporate Level Strategy:
differences:
- Akij Group adopts a different strategy, working in various industries such as textile, tobacco,
food and beverage, ceramics, etc. This approach reduces the risks associated with dependence
on a single market.
Mergers and Acquisitions :
- The company engages in mergers and acquisitions to strengthen its business operations and
expand its portfolio. By acquiring more companies, Akij Group can strengthen its position in
existing businesses and open new businesses.
General Introduction:
- The Akij Group strategic team focuses on sustainable growth, innovation and adaptation to
changing business conditions. By balancing diversity and business strategy, the company aims
to have a competitive advantage in various segments while seeking expansion and profitability.
6. Enterprise Level Quality:Cost Leadership:
In certain business segments, Akij Group focuses on becoming a low-cost producer. This
involves efficient production processes, economies of scale, and cost-effective supply chain
management to offer competitive pricing and attract cost-conscious consumers.
Differentiation:
Akij Group implements a differentiation strategy in specific sectors by emphasizing unique
features, innovation, and high-quality products. This approach aims to create a distinct brand
image, attract customers seeking premium offerings, and command higher prices.
Focus Strategies:
Within targeted business segments, Akij may adopt a focus strategy, tailoring its products or
services to meet the specific needs of a niche market. This focused approach allows the company
to excel in particular areas and build a strong position in specialized market segments.
VII. Functional Level Strategy:
business:
Akij Group uses a marketing strategy that highlights its design image and highlights different
products. The company aims to establish a strong business presence by reaching out to different
customers from different industries through targeted campaigns. work:
 Akij Group offers the best work experience to its students, with a focus on efficient processes,
good supply chain management and continuous improvement plans. This approach ensures
effective and efficient management of manufacturing processes across all business segments.
Human ressources:
Akij Group invests heavily in its employees and prioritizes the development of a talented and
motivated team. HR strategies include talent development, employee engagement and
succession planning. This commitment aims to ensure a stable and competent workforce that
contributes to our long-term success.
technology:
With the support of technology, Akij Group offers innovative solutions in its operations. This
includes the use of modern manufacturing technologies, the use of digital marketing tools and
the use of information systems. Technology integration improves efficiency and competitiveness
within your organization by keeping up with industry trends. Ⅷ. avatar:
Organizational structure:
Akij Group adopts a flexible and flexible organization to facilitate success. This may include the
use of cross-functional teams, clear reporting lines, and equalization for centralization and
distribution. The goal is to enable effective communication, rapid decision-making and the
agility needed to respond to dynamic markets. recipe:
Strong leadership is considered essential to the success of Akij Group's strategy. The company
focuses on leadership development and promotes a clear and transparent approach from its
leaders. Leaders play an important role in developing their teams to achieve strategic goals,
supporting innovation and adapting to changes in the business environment.
Cultural factors:
Akij Group actively promotes a culture of innovation, collaboration and adaptability. Open
communication, diversity and inclusion, and customer focus are key elements of our company's
corporate culture. This culture provides the foundation for supporting effective business,
operational and commercial strategies and creates an environment conducive to growth and
prosperity. Ⅸ. Assessment and monitoring:
Metrics and Methods:
Akij Group uses a set of key performance indicators (KPIs) to adapt to all levels of strategy:
business, business and workplace. These metrics include financial performance, market share,
customer satisfaction and operational efficiency.

Balanced Scorecard:
The Scorecard Scorecard is used for a holistic assessment that integrates financial, customer,
internal, and learning and development processes. This holistic approach ensures that the
strategy aligns with the goals of the organization as a whole.

Regular reviews and updates:

 Regular review of performance against benchmarks is carried out, enabling Akij Group to
identify gaps and make adjustments in a timely manner. This dynamic process ensures that
strategy remains aligned with changes in business and organizational objectives.
x. conclusion:
In conclusion, the analysis of Akij Group shows that it is a different organization with
commercial power. Analysis of external and internal situations reveals the company's strengths,
weaknesses, opportunities and threats. Akij's business process focuses on diversity and business
strategy, while its business strategies include cost leadership, differentiation and focus.
At the operational level, Akij Group focuses on operational efficiency, customer marketing,
human resources integration and technology development. Actions include flexible processes,
strong leadership and a culture of innovation and adaptability.
To succeed in the future, Akij Group must continuously monitor the importance of performance
through the Balanced Scorecard framework in order to actively respond to changes in the
business. Recommendations include international expansion, continued investment in
technology and sustainable practices. An agile and flexible approach enables Akij Group to
achieve continued growth and success in an ever-changing business environment.