Interview Questions:

1. What is Google search algorithm?

Google search algorithm is a complex system that allows Google to find, rank and return the most
relevant pages for a certain search query

2. What are the on page optimizing elements?

 Title Tag
 Meta Description
 Headlines
 Header Tags
 SEO writing (Content)
 Keyword Optimization
 Image Optimization
 User Engagement

3. What is Webmaster?
Webmaster is a tool to that provides data and configuration and control of your site in Google.

4. What is Key Word Density?

Keyword density refers to the number of times a keyword appears on a given webpage. It should be
between 2% to 3%. We need total 5 keyword for a page 3 main keywords Primary keyword secondary
keyword and brand name and 2 supporting keywords

5. What is Backlinks?
Backlink is a link created when one website links to another. Backlinks are also called "inbound links" or
"incoming links." Backlinks are important to SEO

6. what is do-follow and no-follow backlinks?

Do follow links are those links that we get traffic from those links like Justdial, Suleaka etc
 CTR-Click Through Rate
Clicks / impression = CTR , Best CTR Percentage is 7 to 8% CTR should be high
 PPC-Pay Per Click

7. What are Keyword Match types?

 Broad match (max reach, min relevance) none

 Modified Broad match (slightly lower reach, greater relevance) +
 Phrase match (medium reach, medium relevance) “…..”
  Exact match (min reach, max relevance) […….]
 Negative match (usually used to increase the relevance of the website visitors)

8. How do you calculate Quality Score (QA)?

Quality Score is based up on 3 variants:

1.Landing page relevant
2.Ads relevant
3.Keyword relevant
The Quality Score is Google's rating of the overall user experience that your ads and landing pages
provide when users search for your keywords. This is represented on a scale of 1-10, with 1 being the
lowest and 10 being the highest. You may check your Quality Score by looking at your keywords report.

9.