A presentation to AWA - hard bar soap cleansing.

OVERVIEW / OUTLINE

Our aims in this document are to explore various design

options to create a logo / mark ..

That is minimalist, simple, effective, unfussy, and premium

whilst reflecting your brand attributes it cannot and
should not be literal.

With a mark that is to be used on a small scale it is very

important that it doesn’t try to do too much as other brand
messages are supporting it through sub graphics via
packaging and social media platforms.

Therefore it gets its message across by the fact its is

Key words association

SCIENCE FRESH

CLEANSING PREMIUM PREMIUM

CLEAN COLOUR
STYLE
MODERN WATER PURE
DUTCH CARIBBEAN
BODY HAIR
PURIFYING
INVIGORATING
BEAUTY ENVIRONMENT
EARTH TONES ECO
Setting the tone
Setting the tone
Setting the tone
Setting the tone
Setting the tone
Identity options

On the following pages are various identity solutions some

are based on a type font all have been re-cut to be clean,
simple, fresh and balanced.

The principle of creating a unique ‘MARK’ (logo) is best

achieve when NOT just using a font, but adapting it and or
drawing it from scratch.

Much research and thought has gone into there creation to

give them balance and style.

A generic sub-graphic has been applied to show each identi-

ty mark in “SI-TU” this helps client to see how the logo
mark could be applied. The sub-graphic is kept the same for
all in part 1 so it wont bias the identity choice.

In part 2 i have taken 1 “Mark” and applied it to a variety

of Sub-graphic stating designs as points for discussion.
Option 1
Option 1

AWAKENING YOUR BODY LISTEN TO YOUR SENSES

Option 1

AWAKENING YOUR BODY

AWAKENIN
G YOUR BO
DY

NATURAL
CLEANSIN
G BAR

30GRM

AWAKENING YOUR BODY AWAKENING YOUR BODY

NATURAL CLEANSING BAR NATURAL CLEANSING BAR

Option 2
Option 2

BALANCE YOUR BODY BALANCE YOUR BODY

Option 2

BALANCE YOUR BODY

BALANCE
YOUR BOD
Y
NATURAL
CLEANSIN
G BAR

30GRM

BAL ANCE YOUR BODY BAL ANCE YOUR BODY

NATURAL CLEANSING BAR NATURAL CLEANSING BAR
Option 3
Option 3

BALANCE YOUR BODY BALANCE YOUR BODY

Option 3

BALANCE YOUR BODY

NATURAL
CLEANSIN
G BAR

30GRM

NATURAL CLEANSING BAR NATURAL CLEANSING BAR

Option 4
Option 4

BAL ANCE YOUR BODY BAL ANCE YOUR BODY

Option 4

BALANCE YOUR BODY

BALANCE
YOUR BOD
Y
NATURAL
CLEANSIN
G BAR

30GRM

BALANCE YOUR BODY BALANCE YOUR BODY

NATURAL CLEANSING BAR NATURAL CLEANSING BAR
Option 5
Option 5

AWAKENING YOUR BODY AWAKENING YOUR BODY

Option 5

AWAKENING YOUR BODY

NATURAL
CLEANSIN
G BAR

30GRM

BALANCE YOUR BODY BALANCE YOUR BODY

NATURAL CLEANSING BAR NATURAL CLEANSING BAR
Option 6
Setting the tone

HAIR AND BODY BALANCE HAIR AND BODY BALANCE

Setting the tone

HAIR AND BODY BALANCE

HAIR AND
BODY BAL
ANCE
NATURAL
CLEANSIN
G BAR

30GRM

HAIR AND BODY BALANCE HAIR AND BODY BALANCE

NATURAL CLEANSING BAR NATURAL CLEANSING BAR
Option 7
Option 7

BALANCE YOUR BODY BALANCE YOUR BODY

Option 7

BALANCE YOUR BODY

BALANCE
YOUR BO
DY
NATURAL
CLEANSIN
G BAR

30GRM

BALANCE YOUR BODY BALANCE YOUR BODY

NATURAL CLEANSING BAR NATURAL CLEANSING BAR
Option 8
Option 8

AWAKENING YOUR BODY AWAKENING YOUR BODY

Option 8

AWAKENING YOUR BODY

NATURAL CLEANSIN
G B
AR
AWAKEN
YOUR BO
DY

30GRM

AWAKENING YOUR BODY AWAKENING YOUR BODY

NATURAL CLEANSING BAR NATURAL CLEANSING BAR
Option 9
Option 9

HAIR AND BODY BALANCE HAIR AND BODY BALANCE

Option 9

HAIR AND BODY BALANCE

NATURAL
CLEANSIN
G BAR

30GRM

BALANCE YOUR BODY BALANCE YOUR BODY

NATURAL CLEANSING BAR NATURAL CLEANSING BAR
Option 10
Option 10

BALANCE YOUR BODY BALANCE YOUR BODY

Option 10

AWA NATURAL BEAUTY

AWA NATU
RAL BEAUTY
CLEANSIN
G BAR

30GRM

AWA NATURAL BEAUTY AWA NATURAL BEAUTY

CLEANSING BAR CLEANSING BAR
Option 11
Option 11

AWAKENING YOUR BODY AWAKENING YOUR BODY

Option 11

AWAKENING YOUR BODY

AWAKENIN
G YOUR B
ODY

NATURAL
CLEANSIN
G BAR

30GRM

AWAKENING YOUR BODY AWAKENING YOUR BODY

NATURAL CLEANSING BAR NATURAL CLEANSING BAR

Option 12
Option 12

AWA HAIR BODY BEAUTY AWA HAIR BODY BEAUTY

Option 12

AWA HAIR BODY BEAUTY

AWA HAIR
BODY BEA
UTY
NATURAL
CLEANSIN
G BAR

30GRM

AWA HAIR BODY BEAUTY AWA HAIR BODY BEAUTY

NATURAL CLEANSING BAR NATURAL CLEANSING BAR