Thesis For A Persuasive Essay

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Thesis For A Persuasive EssayThesis For A Persuasive Essay
Determinants Influencing The Buying Decisions Of Pregnant...
DISSERTATION PROPOSAL

NAME NYOKA RUTENDO

REG NO R118481M

PROGRAM HBBS 4 MARKETING

COURSE RESEARCH METHODS

LECTURER DR KASEKE

TITLE
DETERMINANTS INFLUENCING THE BUYING DECISIONS OF PREGNANT
WOMEN: A CASE STUDY INTO THE CHOICE OF GYNAECOLOGISTS IN
ZIMBABWE.
1.INTRODUCTION
Gynaecology is a special medical area which is more prominent in the developed
countries and they have gone further in marketing such services especially in the private
sector. However in most less developed countries like Zimbabwe marketing of such
services is almost rare, despite the growing importance of gynaecological services.
Firstly this is due to the fact that most medical practitioners believe there is no
marketing in the health service sector. According to Etzel et al (1997), sellers in many
industries such as health think of themselves only as producers or creators not as
marketers. Also some of these service firms believe such marketing can only be done
only by large companies operating in developed countries.
This is however not really true according to the American Marketers Association
definition of marketing. It regards marketing as A process of planning and executing the
conception,
 Thesis Statement Of Compulsory Licensing
Different legal cultures are actually the most significant determinant to define the role of
compulsory licensing, especially in the aspect of a remedy for anticompetitive conduct.
Absence of specific guidance from Congress about how courts should issue a decree
ordering a compulsory license, procompetitve outlook dominated policy makers opinions
in the U.S. in the 1950 s. How to construct a purposive interpretation of Antitrust law also
depends on the attitudes of policy makers, while surprisingly, there was a period courts
showed hostility towards patentenforcement lasted until 1970 s. Nonetheless, the line
between patent misuse and anticompetitive licensing conducts was gradually vague and
blur since the start of the enactment of patent lawinternationally.... Show more content on
Helpwriting.net ...
A general introduction In this part, the thesis would introduce how compulsory licensing
works, and analyze possible situations of misuses conducts regarding different IPR
contexts. This thesis intends to explore the possibility of anticompetitive conducts
regarding different IPRs, such as trademark, copyright, patent, design right,
pharmaceutical and bio technological inventions, and whether issuing a compulsory is a
proper remedy.
II.Theoretical background economic theories and the liability rule In this part, the thesis
would summarize economic theories of restricting the IPR owners right and its impact
on innovation, either static or dynamic innovation. Calabresi and Melamed s opinions on
the three rules: property rule, liability rule and inalienability rule are prominent in legal
studies. Intriguingly, how compulsory licensing works and the function of the eBay rule
resembles the liability rule in Calabresi and Melamed s famous article. The thesis would
analyze the pros and cons of the liability rule regime and also whether compulsory
licensing works better than the liability rule.
III.Compulsory licensing in practice European and U.S. case
 Patricia Collins Research Paper
Patricia Hill Collins was born on May 1, 1948 in Philadelphia, Pennsylvania.
Tomorrow Collins will be 68 years old. She is known to be a distinguished University
professor of Sociology at the university of Maryland, College Park. She formerly was
the head of Department of African American Studies at the University of Cincinnati and
past president of the American Sociology Association Council. She was the 100th
president of America Sociology Association and the first African American woman to
hold that position. Collin was an only child and daughter to Albert Hill, a factory
worker producing automobile jacks and World War 11 veteran, and Eunice Randolph
Hill, a secretary. Because Collins was born and raised in Philadelphia, her early education
... Show more content on Helpwriting.net ...
Eunice Hill dreamed of becoming an English teacher and attended Howard University
for a short time. Unfortunately, with the little money to complete her education, Eunice
was forced to abandon her dreams of being a teacher. However, this did not stop her
from being a devoted mother. She pushed her daughter to have a love for education,
which paid off. Patricia Collins was the first in her family to graduate from college. Not
only did she graduate from college, she pursued her education and earned her master
and doctoral degrees. In 1965 she left her town in Philadelphia and attended school.
She completed her Bachelors of Arts in 1969, and then completed a master in
Teaching in Social Science Education at Harvard University the next year. After
completing her master degree, taught curriculum development at St. Joseph s School
in Boston. Not long later she moved towards higher education and served as Director
of the African American Center at Tufts University. There she met and married Roger
Collins in 1977 and had her daughter Valerie in 1979. In 1980 she began her studies in
sociology in Brandeis and received awards like Sydney Spivack Dissertation Support
Award. She earned her Ph. D. in
 Why A New Target Audience Is Needed
Question One:
Outline a short background of the company and introduce why a new target audience is
needed (provide a brief introduction of 2 3 paragraphs including the company s mission
or vision, background, etc.)

Beerhopper is have recently announced their innovative alcohol and e commerce

company going live in the end of December. Despite only being active for a month
Beerhopper has already evoking a considerable amount of interest from bars and
restaurants, already catching the attention of 45 restaurants. However, in order sustain
this demand, Beerhopper must expand their market. Despite currently marketing to
Waterloo and Laurier University Students, it is important to develop this market into
another segment, in order to boarded ... Show more content on Helpwriting.net ...
These packages allow the consumer to purchase 10 beers at the set price, obtaining the
best beer, in the best locations. Beerhopper also offers information about each of the
beers available, thus, enabling the establishment of smaller craft beer brewers. 73% of
craft beer drinkers say that they know exactly what kind of beer they are going to buy
even before they go to the bar or restaurant (Gaille, 2014). Therefore, Beerhopper has
the ability to change not only change the way people order beer, but also the state of
mind people have about beer. As they are offering information about the unestablished
beer, that would otherwise be disregarded. New information is able to people out of
their comfort zones, and explore new niches, discovering the small business craft beers,
as well as the brands that everyone knows and loves (Beerhopper, 2015).
Currently Beerhopper is on a trial basis, primarily targeting the aforementioned Waterloo
and Laurier, University Students, through applying marketing strategies such as the
Referral program, which is referring a friend and get a free pint. Also using promoting
strategies through blogs, media and networking. Finally Beerhopper uses QR or Quick
Response using code stickers, merchandise, and posters, that allows customers to install
the Beerhopper application and get a free pint. However, Beerhopper s