University of California, Davis

Graduate School of Management

RECRUITMENT AND SCHOLARSHIPS/FELLOWSHIPS

What programs and initiatives has your school found successful in the recruitment of minority and/or female students?
UC Davis participates in diversity forums at UC Irvine and on its own campus.

The California Forums for Diversity in Graduate Education, planned by a consortium of public and private colleges and universities from throughout
California, have been designed particularly to meet the needs of advanced undergraduates and master’s candidates who belong to groups that are
currently underrepresented in doctoral-level programs. The groups include low-income and first-generation college students and especially African-
Americans, American Indians, Chicanos/Latinos, Filipinos, Pacific Islanders, Asian-American women and Asian-American men in the arts, humanities
and social and behavioral sciences.

UC Davis also attends both the Sacramento and San Francisco Professional Business Women of California Conferences, and participats in the
NSHMBA (National Society of Hispanic MBAs) Workshops. The school also advertises in Hobsons/Black MBA and Hobsons/Hispanic MBA to reach
prospective students.

PROMINENT ALUMNI/FACULTY
Please provide information about prominent minority faculty members at your school.
Prasad Naik, professor of management, Chancellor’s Fellow
Professor Naik is an authority on the development of new models and methods to improve the practice of marketing and advertising. He can offer
expert perspective on systematic approaches for designing and marketing new products, marketing budgeting, media selection, developing creative
strategies and the design and evaluation of advertising campaigns.

Professor Naik teaches courses on integrated marketing communications and new product development strategies. His research is published in the
Journal of Marketing Research, Marketing Science, Marketing Letters, Journal of Product and Brand Management, Statistica Sinica, Royal Statistical
Society and Biometrika. He has presented his research at UC Berkeley, Columbia, Cornell, Harvard and MIT, as well as at national and international
conferences in Australia, Canada, France, Germany, India and the Netherlands. He has done consulting in sales and brand management for a wide
spectrum of companies. Naik also teaches marketing in executive education programs for international wine industry professionals.

Hemant Bhargava, professor of management and computer science

Professor Bhargava is an expert in management information systems, technology management and the information technology industry. He centers
his research on the economics of information systems and the IT industry, focusing on various issues in pricing, product variety, operations and
competition.

Professor Bhargava has studied topics such as preferential placement in internet search engines; information gatekeepers; quality-differentiated
product versioning and price discrimination; electronic intermediaries and e-commerce; and joint optimization of pricing and inventory policies in
electronic retailing. His research on market strategy for IT products and services shows that contingency pricing is increasingly relevant in many IT
settings such as data storage outsourcing, managed hosting, nontraditional software, products from startup firms, telecommunications services and e-
commerce.

Chih-Ling Tsai, professor of management, Robert W. Glock Endowed Chair in Management

Professor Tsai, who holds a Distinguished Professorship at Peking University, is a recognized expert in the practical application of statistics in business,
including regression analysis, model selection, high-dimensional data, time series, biostatistics, application of statistics in business. He has had more
than 80 research papers published in the academic journals relating to statistics, marketing, finance and biostatistics. He teaches courses on
forecasting and managerial research methods and time series analysis and forecasting.

Professor Tsai has developed new statistical models based upon regression and time series analysis, and co-authored a book on the subject. He has
collaborated with other Graduate School of Management faculty to produce a new method to analyze the effectiveness of advertising, which helps
companies and media buyers determine an unbiased optimal advertising budget. He has also worked on projects to develop statistical methods that
can be applied when analyzing long-term investment strategies. He has applied one of the newest techniques in statistics, called Sliced Inverse
Regression, which helps predict sales response to individual customers based on where they live, their age, size of family, income, zip code and other
factors.

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Please provide information about prominent minority alumni from your school.
Chris Gray, MBA 1998, investment officer, CalPERS

Gary Lew, MBA 1998, vice president, VX Capital Partners

Lena McDowell, MBA 2004, program lead, business management group, National Park Service

Please provide information about prominent female faculty members at your school.
Nicole Biggart, dean, professor of management and sociology, and Jerome J. and Elsie Suran Chair in Technology Management
Nicole Woolsey Biggart joined the Graduate School of Management in 1981 as one of the school’s first faculty members. In 2002, she was awarded
the Jerome J. and Elsie Suran Chair in Technology Management. She became dean of the Graduate School of Management on July 1, 2003.

Dean Biggart is an expert in organizational theory and management of innovation. Her research interests include economic and organizational
sociology, firm networks, industrial change and social bases of technology adoption. The author of seven books or book-length reports, she has also
written more than 30 articles and chapters and numerous book reviews and is a frequent presenter at international meetings.

She has held leadership positions in the Academy of Management, the Society for the Advancement of Socio-Economics and the American Sociological
Association and has served on the editorial boards of several professional journals.

Dean Biggart has studied a wide array of sectors, organizations and markets around the world, including research on the auto industries of South Korea,
Taiwan, Spain and Argentina; the U.S. commercial building industry; Japanese management strategies in the United States; management and
organization in the Far East; organizational explanations for scandals in the White House; organizational change in the U.S. Post Office; the sociology
of labor and leisure; and the direct sales market. She is an expert in the formation of business clusters.

Kimberly Elsbach, professor of management, Chancellor’s Fellow and NCAA Faculty Athletics Representative
Professor Elsbach focuses her research on the acquisition and maintenance of organizational images, identities and reputations, especially images of
legitimacy, trustworthiness and creativity. She also teaches and studies negotiation skills in competitive business environments. Her research provides
a framework for communicating with shareholders, customers and employees in the immediacy of a reputation crisis and through long-term recovery.
In a recent paper published in the Harvard Business Review and the Academy of Management Journal, Elsbach presented findings that show how
Hollywood movie and television producers judge the creativity of people pitching story ideas.

Professor Elsbach has published extensively on organizational reputations and controversies. She has studied the impacts of telecommuting and how
firms and employees have dealt with the transformation of their workplace from a traditional office to a “hoteling” environment, in which employees
have no permanent offices and reserve workspaces on a daily basis.

Beth Bechky, associate professor of management

Associate Professor Bechky is an ethnographer of work and occupations. Her research investigates how people accomplish their work as a means for
generating theory about the relationships between social structures, work and organizational outcomes. She is particularly interested in the cross-
occupational interactions of technical workers. Recent studies have examined how workers in manufacturing use engineering drawings and prototype
machines to negotiate occupational jurisdiction, how film crew members coordinate their work in temporary organizations and how contract workers
acquire jobs that stretch their skills in order to advance their careers.

Please provide information about prominent alumnae from your school.

Morlee Griswold, MBA 1985, director of direct marketing, Patagonia
Thankful for the lessons and skills she learned at the Graduate School of Management, Morlee Griswold recently returned to the school as a guest
speaker in a student-initiated course on social entrepreneurship to share her experiences and insights into mission-driven enterprises.

And while much has changed in the 20-plus years since she first carved a niche in marketing and finance, Griswold has found that the fundamental
strengths of her MBA experience endure. “The UC Davis MBA Program encourages students to take risks,” she says. “It fosters self-reliance and
critical thinking, and this is invaluable training for the corporate world.”

Griswold started a catalog company after graduating in 1985. About the same time, she discovered a new passion—kayaking—and soon was
competing at the top of the sport. After many years in creative direct marketing, Griswold took a sabbatical to re-evaluate her life’s path. She was
kayaking on Montana’s Lochsa River when a recruiter tracked her down to lure her to Patagonia, a $250 million outdoor clothing and gear company
whose philosophy of environmental stewardship fits well with Griswold’s sense of social responsibility. Today, as Patagonia’s director of direct marketing,
Griswold oversees customer contact through catalogs and the web.

Christine Gulbranson, MBA 1996, founder and chief executive officer, Don’t Abuse
Equally at home with scientists, executives, entrepreneurs and venture capitalists, alumna Christine Gulbranson is an innovator to watch. At 34, she
has an academic, professional and leadership record few her age can match. Gulbranson earned five degrees, including an MBA, from UC Davis—
all by the age of 25. She coupled an undergraduate degree in physics with undergraduate, master’s and doctoral degrees in material science
engineering.

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Gulbranson began her career as director of research collaborations in the University of California’s office of the president. She forged still-thriving
partnerships among thousands of scientists in industry, at national laboratories and at universities—programs that led to advances in polymer design
and human genomics. An expert in photonics, optics and nanotechnology, Gulbranson’s research breakthroughs include a patented laser treatment
of quantum-confined nanocrystals, and she has more patents pending. MIT’s Technology Review magazine once named her among its “Top 100
Young Innovators in the World.”

Melding her science and business backgrounds, Gulbranson spent two years as a partner at Global Catalyst Partners, a Bay Area venture capital firm
that specializes in the high-tech sector. Most recently, she has ventured out on her own, launching two nanotechnology firms and a consulting practice.
She is also founder and CEO of Don’t Abuse, a nonprofit organization that educates children about abuse and how to get help.

Cathinka Wahlstrom, MBA 1991, partner in the capital markets practice, Accenture
Swedish native Cathinka Wahlstrom has worked and studied in small towns and large cities in the United Kingdom, France, Sweden and the United
States. But for close to 10 years she has called Manhattan home and freely admits she is “hooked on the pulse and speed” of the world’s most
energetic and exciting metropolis.

Wahlstrom returned to Washington, D.C., in 1991 with her newly minted UC Davis MBA to embark on what has become an especially rewarding career
in financial services. Following several years in London, she moved to New York in 1997 and in 2000 she made partner in the capital markets practice
of Accenture (formerly Anderson Consulting)—what she called “one of my major career milestones.” When the company went public the following
spring in one of 2001’s biggest offerings, Wahlstrom thrived in the transition. Today, Accenture is a global management consulting, technology services
and outsourcing company with deep industry and business process expertise. With 140,000 people in 48 countries, the company generated revenue
of over $16 billion for the fiscal year 2006.

“Accenture has a fantastic culture,” she says. “One of the firm’s strengths is its ability to constantly adapt, adjust and change strategies. I feel it every
day since I am on the ‘front line’ leading one of our largest client account teams worldwide—a global financial services company.” Consulting and
financial services have reputations for being very demanding and requiring long hours, and Wahlstrom’s position proves the rule. “It is certainly fast
paced,” she says, “but I love the buzz and being surrounded by lots of smart people—clients, employees and peers—all focused on helping make
companies more successful.”

CURRICULUM AND RESEARCH

Please describe any faculty and/or student research projects that focus on diversity, multiculturalism and minority issues.
2007 UC Davis Study of California Women Business Leaders
The UC Davis Graduate School of Management in partnership with the Forum for Women Entrepreneurs and Executives is proud to publish the third
annual “UC Davis Study of California Women Business Leaders: A Census of Women Directors and Executive Officers.”

Our study details the presence of women at the very top of the 400 largest publicly held corporations headquartered in the state. Our findings paint
a disappointing picture of female representation on the boards and in the executive suites of these high-profile companies.

It’s clear that women continue to be an untapped resource. The same innovative thinking that drives the world’s eighth-largest economy is not
propelling women into top leadership positions at the largest public companies in the Golden State.

Fallout from crying on the job

Hillary Clinton’s show of emotion just before the New Hampshire primary may have helped her at the polls. But research by Professor Kimberly Elsbach
and Associate Professor Beth Bechky finds that women who tear up on the job can lose promotions, plum assignments and their co-workers’ respect.

Please describe any symposiums or special lectures that focus on diversity and minority issues organized and/or sponsored by your school.
There was a lecture on “Diversity and Cross-Cultural Issues in Organizations” during course MGP 224: Managing People in Modern Organizations.

At the Dean’s Fall Welcome Lunch Speaker, Nora Denzel, senior vice president of Intuit, spoke about “The top 10 ways to shoot yourself in the foot in
the workplace.”

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ORGANIZATIONS AND STUDENT LIFE

Please provide information on your school diversity student and alumni organizations.
Women in Leadership (WIL)
wil.gsm.ucdavis.edu/index.html
The mission of Women in Leadership is to serve the Graduate School of Management and the greater Davis and Northern California communities
through professional and social activities geared toward the development of women business leaders. The group hosts speaker panels, develops
mentoring and networking opportunities designed to bridge the gender gap in business, and sponsors, hosts or participates in a variety of events.

Please also provide information on any programs, including on-campus and universitywide programs in which MBA students participate that focus on
issues related to women or minorities.
Informal “Symposium” on Gender Discrimination and Language
On February 5, 2008, the Women in Leadership Club at UC Davis kicked off the winter quarter with an informal “symposium” on gender discrimination
and language. The WIL Board led a discussion attended by WIL members, faculty and guests which addressed:

• How we experience discriminatory language and behaviors everyday

• How we are sometimes complicit in these hurtful practices (either by ignoring it or unintentionally engaging in it ourselves)
• What we can do when we notice others using hurtful language
• How as a group our response can both be easier and more powerful (Yellow Card Notices from the WIL Board)

Making Your Mark Conference

On March 5th, the Women in Leadership Club at UC Davis hosted a breakfast discussion about the 2008 Women in Leadership: Making Your Mark
Conference at Berkeley. WIL members who attended the conference shared takeaways and led discussions around the issues raised by the keynote
speakers, the panels and the industry sessions. The discussion was attended by WIL members, faculty and guests.

Cultural days
Black Family Week, Asian Pacific Culture Week, La Raza Culture Days and Native American Culture Days are just some of the major celebrations of
diversity at UC Davis.

Please provide information on any institutes and/or related programs that focus on diversity.
The Cross-Cultural Center (CCC)
The CCC supports and advocates for the institutional goal of campus diversity. Our work fosters understanding of and appreciation for the cultures,
traditions and histories reflected in the campus community, as well as social justice.

What we do:

• Leadership development
• Cultural awareness
• Identity awareness
• Advocacy
• Diversity education
• Community building

We sponsor multicultural arts and educational programs, symposia, workshops, seminars, lectures, exhibits and performances. In addition, we develop
and fund opportunities for undergraduates and graduates to enhance their leadership potential.

The CCC serves as a community center for the students, faculty and staff at UC Davis. The CCC provides a safe space for community members to
explore themselves as well as learn about ethnicity/race and culture.

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CAREER OPPORTUNITIES
Please describe any diversity recruiting events for employers recruiting minority and/or female students at or near your school.
National Society of Hispanic MBAs (NSHMBA) Meeting
The National Society of Hispanic MBAs exists to foster Hispanic leadership through graduate management education and professional development.
NSHMBA organizes the second-largest world-class MBA career fair in North America. This event is open to MBA students of all backgrounds.

National Black MBA Association (NBMBAA), 2007 Diversity Career Fair in San Francisco
The National Black MBA Association is an organization that sponsors the largest world-class MBA career fair in North America. All MBAs of any
background are welcome to attend this event. This fair attracts over 300 top employers who are strictly recruiting MBA students. The National Black
MBA conference is also an excellent opportunity to start building connections with companies that will recruit later in the academic year.

STRATEGIC PLAN AND LEADERSHIP

How does your school’s leadership communicate the importance of diversity to your student body, faculty and administration?
The Graduate School of Management’s commitment to diversity is woven throughout the curriculum and student experience. From faculty research
on women’s roles as executives in the state of California, to student organizations such as the Women in Leadership club, to our recruitment of MBA
candidates at NSHMBA and diversity fairs throughout the University of California system, the UC Davis Graduate School of Management is dedicated
to promoting a diverse student body, faculty and administration.

DEMOGRAPHIC INFORMATION
Please describe the demographics of your most recent entering class.
Percentage of female students: 33 percent

Percentage of minority students:

White/Caucasian: 65 percent
African-American/Black: 2 percent
Hispanic/Latino: 4 percent
Asian: 20 percent

Average age of students: 28

Please describe the geographic diversity of your most recent entering class.
Percentage of U.S. citizens and permanent residents: 77 percent

Percentage of in-state and out-of-state students: In-state: 68 percent

Distribution of students from different U.S. regions:

Northeast: 7 percent
South: 2 percent
West: 68 percent

Please describe the selectivity of your school for the most recent application cycle.
Number of applicants: 406

Number of admits: 101

Number of matriculates: 60

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Please describe the academic and employment backgrounds of your most recent entering class.
Average years of pre-MBA work experience: Five

Percentage of students who studied different undergraduate disciplines:

Humanities: 13 percent
Social science: 20 percent
Science: 8 percent
Business/commerce: 20 percent
Other major/field of study: 38 percent

Please provide student employment information for the most recent graduating class.
Average starting salary: $87,370

Percentage of students entering different industries:

Consulting: 17.6 percent

Consumer products: 2.9 percent
Financial services: 11.8 percent
Government: 8.8 percent
Manufacturing: 11.8 percent
Media/entertainment: 5.9 percent
Petroleum/energy: 2.9 percent
Pharmaceutical/biotechnology/health care products: 11.8 percent
Technology: 26.5 percent

Percentage of students working in different functions:

Consulting: 17.6 percent

Finance/accounting: 35.3 percent
General management: 8.8 percent
Marketing/sales: 32.4 percent
Other: 5.9 percent

Major recruiting companies:

Agilent Technologies
Blue Shield
Pacific Gas & Electric
PricewaterhouseCoopers

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