Retail Industry Snapshot

shell out for reusable ones.

“People have still not got into the habit of carrying bags to stores,” says Virendra

Sahu, who runs a provision store at Golibar Chowk. “So far, we were packing dry

kirana items like dal, rice, sugar and others in virgin plastic bags which come

without handle. Paper bags are no substitute as they are not sturdy,” says Sahu.

“Wrapping items in newspapers and tying them with strings will be very time-

consuming, so we are not even looking at the option,” he adds.

https://timesofindia.indiatimes.com/city/nagpur/grocery-stores-worst-hit-by-

plastic-bag-ban-packaging-a-big-problem/articleshow/63617933.cms

How The Body Shop Manages Its Online-To-Offline Marketing

Cosmetics and skincare retailer The Body Shop has been carefully refining its

marketing over the past year. Last month, it embraced out-of-home for the first

time last month to extend its campaign with non-profit organization Cruelty Free

International.

For the most part, The Body Shop has remained focused on its use of email and

social media to drive loyalty and visits to its 120 U.S. locations and its 3,000 global

outlets, says Andrea Blieden, The Body Shop General Manager, U.S. We followed up

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 Retail Industry Snapshot

with Blieden to get a sense of The Body Shop’s priorities and how it manages its

reputation and reviews, and views the rise of voice and on-demand among its

customers.

http://www.geomarketing.com/how-the-body-shop-manages-its-online-to-

offline-marketing

Mumbai's oldest authentic crafts nook to shut down due to Metro

construction

While the Colaba-Bandra-Seepz Metro III line continues to gobble up the city's

green acres, it has now managed to sweep away an institution: the city's oldest

crafts centre. Contemporary Arts and Crafts (CAC), located in the Taj Building on

DN Road, Fort, is set to down shutters on April 27.

Tunnelling work for the Metro line, among other steadily growing reasons, was the

last straw for the 55-year-old store. The Metro's construction work has taken over

the north-bound side of DN Road, thus blocking the access route to CAC from Flora

Fountain.

"In the last nine months, ever since work for the Metro began, we have seen a 30-

40 per cent drop in customers. Our customers started calling and asking how they

will drive to the store as the road has been blocked. It doesn't seem profitable to

FRPT Research 9
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