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Finished Goods Inventory Management
Introduction
The Finished Goods Inventory Management Hot Topic Survey received the highest number of
responses since the Consortium began these types of surveys. Clearly, the inventory topic is
important to all industries and market segments, particularly with the financial conditions that
exist today. The goals of this survey were to understand:
How companies organize to manage finished goods inventory;
Who has responsibility for finished goods inventory;
How finished goods inventory targets are set and by whom;
What performance metrics are used;
How finished goods inventory and customer service were impacted in 2009;
What potential improvements are being considered; and
Details about specific practices used for finished goods inventory management.
The responses have been analyzed in aggregate for each key point and presented by industry to
provide a more detailed assessment. The conclusions page outlines the most significant findings
from the survey, but the data is presented throughout the report so that readers may draw their
own conclusions.
Tompkins Supply Chain Consortium thanks everyone who took the time to complete the survey.
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Survey Participant Demographics
Retailer /
Distributor
30%
Manufacturer
70%
Seventy percent of the survey respondents are from manufacturing companies, and 30%
are from retail and distributor organizations.
However, roughly the same number of manufacturing and retail organizations were asked
to complete the survey.
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Survey Participant Demographics
Throughout the report, the number of responses and the percentage of companies answering
each question varies depending on the topic and question, but in general, the distribution of
responses across industry segments in the figure above hold true for the results in this report.
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Survey Participant Demographics
Manager
VP and Above
25%
35%
Director
36%
There is a good distribution of respondents across supply chain titles, representing all
organizational levels of the supply chain.
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Survey Participant Demographics
100%
89.5%
90%
80%
70%
60%
50%
40%
30%
20%
6.7%
10% 1.0% 1.0% 1.0% 1.0%
0%
USA Canada UK Belgium Brazil Germany
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Organizational Responsibility
How Responsibility for Finished Goods Inventory is Segmented Organizationally in Respondents’ Companies
Corporate-wide Division-wide Geographically Did not Answer
Planning Inventory Needs 45.7% 39.0% 14.3% 1.0%
Determining Inventory Levels 42.9% 39.0% 18.1% 0.0%
Distributing Inventory 40.0% 34.3% 24.8% 1.0%
Controlling Inventory 33.3% 40.0% 25.7% 1.0%
Planning inventory needs, determining inventory levels and distributing inventory are most
often performed company-wide. Controlling inventory is commonly completed by a
division-wide organization.
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Organizational Responsibility
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Geographical Responsibility
How Responsibility for Finished Goods Inventory is Segmented Geographically in Respondents’ Companies
Domestic Only International Only Domestic and International Did not answer
Planning Inventory Needs 35.2% 1.0% 61.9% 1.9%
Determining Inventory Levels 36.2% 1.0% 59.0% 3.8%
Distributing Inventory 32.4% 1.0% 63.8% 2.9%
Controlling Inventory 37.1% 0.0% 58.1% 4.8%
In a majority of companies that have an international component for finished goods inventory,
there is one organization that handles both domestic and international finished goods
inventory.
This applies to all industries.
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Setting Finished Goods Inventory Targets
Areas of Respondents' Companies that are Primarily Responsible for Setting Finished Goods Inventory Targets
100% Shared
Procurement / Purchasing 9.5% 36.2%
Merchandising 5.7% 13.3%
Manufacturing 3.8% 32.4%
Distribution Operations 4.8% 25.7%
Customer Service 2.9% 13.3%
Inventory Management 20.0% 43.8%
Forecasting 9.5% 29.5%
Marketing 3.8% 21.0%
Retail Operations 1.0% 9.5%
Sales 2.9% 19.0%
Finance / Accounting / Controller 4.8% 26.7%
Executives 6.7% 32.4%
Logistics and Transportation 5.7% 21.9%
Not surprisingly, the inventory management organization in many companies is responsible for
setting finished goods inventory targets either by themselves or as a shared responsibility.
Several other functional areas are involved in setting finished good inventory targets. This
implies that the sales, inventory and operations planning (SI&OP) process is being used with
cross-functional representation for setting inventory targets.
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Setting Finished Goods Inventory Targets
Auto – The auto industry is twice as likely to share the responsibility of setting finished
goods inventory targets across multiple functions than have one group 100% responsible.
Consumer Goods – Consumer goods companies are three times more likely to share
responsibility.
Retail – Retailers are four times more likely to share responsibility than to have one
organization responsible for setting inventory targets.
High Tech – The high-tech industry is two and a half times more likely to share
responsibility across the organization.
Industrial Commercial – Industrial commercial companies are five times more likely to
share responsibility for setting inventory targets.
Food and Beverage – Food and beverage companies share the responsibility for
inventory targets 90% of the time.
Pharmaceutical – Pharmaceutical companies are eight times more likely to share
responsibility than not.
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Accountability for Finished Goods
Inventory Levels
Areas of Respondents’ Companies that are Primarily Accountable for Levels of Finished Goods Inventory
100% Shared
Procurement / Purchasing 12.4% 37.1%
Merchandising 6.7% 15.2%
Manufacturing 6.7% 41.0%
Distribution Operations 4.8% 33.3%
Customer Service 0.0% 19.0%
Inventory Management 12.4% 46.7%
Forecasting 5.7% 28.6%
Marketing 1.9% 19.0%
Retail Operations 0.0% 11.4%
Sales 1.9% 20.0%
Finance / Accounting / Controller 1.0% 18.1%
Executives 8.6% 22.9%
Logistics and Transportation 3.8% 22.9%
Several different organizations within companies have responsibility for the levels of finished
goods inventory. The inventory management department is most likely to be a accountable for
the inventory level, but many functional areas are also involved in managing finished goods
inventory.
Surprisingly, executives also play a significant role in managing finished goods inventory levels.
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Accountability for Finished Goods
Inventory Levels
Industry Analysis
This chart identifies the functional areas most selected as being accountable for finished
goods inventory levels by industry.
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Charged For or Owns Inventory
Areas of Respondents’ Companies that Get Charged for or Own Finished Goods Inventory
100% Shared
Procurement / Purchasing 9.5% 24.8%
Merchandising 3.8% 12.4%
Manufacturing 13.3% 21.9%
Distribution Operations 8.6% 23.8%
Customer Service 1.9% 8.6%
Inventory Management 11.4% 34.3%
Forecasting 4.8% 16.2%
Marketing 3.8% 11.4%
Retail Operations 0.0% 14.3%
Sales 5.7% 15.2%
Finance / Accounting / Controller 1.0% 12.4%
Executives 8.6% 16.2%
Logistics and Transportation 3.8% 17.1%
Areas of companies that get charged for or own finished goods inventory are spread out among
several functional areas with inventory management, manufacturing, procurement and distribution
operations being selected most frequently in the survey.
Executives also are charged with ownership of finished goods inventory in approximately one out
of 12 companies.
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Charged For or Owns Inventory
Industry Analysis
This chart identifies the functional areas most likely to be charged for or own finished
goods inventory levels by industry.
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Finished Goods Inventory Metrics
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
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Finished Goods Inventory Metrics
Detailed Analysis
Not surprisingly, the inventory turns metric is the most commonly used measurement for
finished goods inventory.
Companies also frequently track the actual balances of dollars, units or pounds of
finished goods inventory.
The next most popular metric is days of supply, which is also growing in use across
several major industries – particularly with retailers – as a good indicator of demand
changes.
The service metrics of on-time shipment and order fill rates are regularly utilized as well.
Inventory accuracy was also selected as an important metric by more than 50% of
survey participants.
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Finished Goods Inventory Metrics
Industry Analysis
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Finished Goods Inventory Dollars as a
Percentage of Sales
Percentage of Respondents Experiencing a Change in Finished Goods Inventory Dollars as a Percentage of Sales
> 10% 1-9% 1-9% >10%
Reduction Reduction No Change Increase Increase
Year-end 2009 vs. Year-end 2007 34.3% 37.1% 6.7% 9.5% 5.7%
Year-end 2009 vs. Year-end 2008 22.9% 41.0% 12.4% 8.6% 6.7%
More than 40% of companies experienced a 1-9% decrease in finished goods inventory as
a percentage of sales between 2008 and 2009. During the same time period, nearly one-
quarter of respondents noticed a reduction greater than 10%. Thus, these results indicate
a significant decrease in finished goods inventory during 2009.
From 2007 to 2009 there were also major reductions in finished goods inventory, leading
to a trend that continued through 2009.
While the overall results show a decrease in finished good inventory relative to sales, there
are individual companies that did not see this effect. Reasons for this may include that they
were not strongly impacted by economic conditions, they did not reduce inventories
proportionally with the sales movement, or that some organizations saw declines in sales
beyond the amount of inventory that they could reduce.
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Reasons for Finished Goods Changes: 2009
Better planning practices helped a large percentage of respondents reduce their finished goods
inventory. Likewise, a drop in sales forced numerous companies to reduce inventory.
During the slowed economic conditions of 2009, management turned their attention to reducing
finished goods inventory to maintain profitability, causing management focus to be one of the
top reasons for the changes.
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Customer Satisfaction Changes
39.1%
40%
32.4%
30%
20% 15.2%
10% 6.7%
2.9% 3.8%
0%
> 10% 1-9% Reduction No Change 1-9% Increase >10% Increase No Response
Reduction
Customer satisfaction levels increased for nearly half of the companies, remained the
same for 32%, and declined for 18%.
Clearly, reduced inventory levels did not have a major negative impact on service levels.
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Customer Satisfaction Changes
Auto – The auto industry shows a similar response to the overall average percentages;
approximately 50% have increased service levels.
Consumer Goods – Consumer goods companies have the same amount of positive
service level responses as negative service level responses.
Retail – Retail’s levels are comparable to the industries overall.
High Tech – The high-tech industry is the only industry with a higher percentage of
companies that saw a decrease rather than an increase in service levels.
Food and Beverage – Food and beverage is highly skewed toward increased levels of
customer service over the past year.
Pharmaceutical – Nearly all companies have experienced an increase, with only a few
companies indicating no change in service performance.
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Finished Goods Inventory Improvement Potential
Focusing on the amount of opportunity for finished goods improvement in the future,
responses are somewhat conservative. The majority of respondents indicate a moderate
or minor opportunity.
Also, a surprising number of survey participants did not answer this question, possibly
indicating that they are uncertain of the improvement potential or believe it to be negative.
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Finished Goods Inventory Improvement Potential
Auto – In the auto industry, approximately 11% of companies are optimistic about future
improvements.
Consumer Goods – For the consumer products industry, less than 5% see favorable
improvements.
Retail, High Tech and Pharmaceutical – The retail, high tech and pharmaceutical
industries have more than one-fifth of respondents with major optimism for improvements.
Food and Beverage – For food and beverage, 15% are optimistic about future finished
goods improvements.
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Areas of Change for Finished Goods Inventory
A process change is by far the most often identified area that needs improvement for finished
goods inventory.
The second area that needs the most changes depends on the metric:
– Suppliers impact inventory dollars;
– Inventory policies impact holding costs;
– Technology impacts inventory turns; and
– People impact customer satisfaction.
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Areas of Change for Finished Goods Inventory
Industry Analysis
This chart indicates the most selected areas of change needed for given performance
metrics by industry.
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Processes for Inventory Management
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Processes for Inventory Management
Detailed Analysis
Most of the inventory management practices identified by respondents are being performed
by more than 50% of the survey group.
Many people are now discussing Sales and Operations Planning (S&OP) processes, and
surprisingly, a number of companies already have a process in place. However, the success
level of their processes is unclear.
SKU discontinuation has long been a source of problems for operations, yet a large
percentage of companies say they have a process in use.
Contrary to the expectation that point of sale (POS) data would be difficult to obtain, a large
percentage of survey respondents are using POS information for finished goods inventory
management. Again, it is not clear how effectively this data is being used.
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Comments from Survey Participants
Below are specific comments from respondents regarding other finished goods inventory practices
and barriers that they felt were important:
SKU Expansion – The main challenges are the number of finished goods inventory SKUs – this
company has more than 10K SKUs – and slow responsiveness of the factory. SKU expansion is
out of control; sales is driving huge marketing efforts and SKUs are growing.
Line and Merchandise Planning – Line and merchandise planning are key, along with
understanding market potential and channel segmentation.
Forecast Accuracy Improvements – Forecast accuracy is the greatest opportunity for
improvement.
Technology Applications – One company is leveraging SmartOps MIPO™ (Multistage
Inventory Planning and Optimization) with robust input and performance monitoring to drive
improvements.
Lean Processes – Putting the remaining parts on Kanban, lean principles are being applied
more. Finished goods are being driven by a single major process.
Business Condition Challenges – Being prepared for change is important. One company notes
that they were not prepared for the sharp decline in business that began in 2007, which is now
very apparent.
Organizational Issues – Many of the processes are in place; the organization is dysfunctional.
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Closing Thoughts
Conclusions
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Report Authors
To learn more about finished goods inventory management, as well as benchmarking and best
practices, additional resources are available to members through the Supply Chain Consortium:
www.supplychainconsortium.com.
Qualified companies may join the Supply Chain Consortium’s LinkedIn or Xing Group:
www.supplychainconsortium.com/rc/connections.asp
btompkins@tompkinsinc.com cferrell@tompkinsinc.com
A S S O C I A T E S A S S O C I A T E S
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