Professional Documents
Culture Documents
7-1
7-2
MODULE 1:
Management Introduction
7-3
What is Management ???
7-4
The Management process…..
Planning
Organizing
Evaluating Coordinating
Staffing
Directing
Controlling
7-5
The Importance of Management
Management –
planning, organizing, directing, & controlling
7-6
The Importance of Management
Management
What Managers Do
7-8
The Importance of Management
Resources
•People
•Raw materials
•Equipment
•Money
•Information
7-9
Management Functions
7-10
Management Functions
Planning –
Process of determining the organization’s
objectives and deciding how to accomplish them.
7-11
Management Functions
Planning
7-12
Management Functions
Objectives
7-13
Management Functions
Plans
Strategic Plans
Tactical Plans
Operational Plans
7-14
Management Functions
Strategic Plans
Tactical Plans
7-16
Management Functions
Operational Plans
7-17
Management Functions
Crisis Management
Contingency Planning
7-18
Management Functions
Crisis/Contingency Planning
179-19
Management Functions
Organizing –
Structuring of resources & activities to
accomplish objectives efficiently & effectively.
7-20
Management Functions
Organizing
Importance –
– Creates synergy
– Establishes lines of authority
– Improves communication
– Improves competitiveness
271-21
Management Functions
Staffing –
Hiring people to carry out the work of the
organization.
7-22
Management Functions
Staffing
Importance –
– Recruiting
– Determine skills
– Motivate & train
– Compensation levels
273-23
Management Functions
Downsizing –
Elimination of significant numbers of employees
(rightsizing, trimming the fat)
7-24
Management Functions
Directing –
Motivating and leading employees to achieve
organizational objectives.
7-25
Management Functions -- Directing
Motivation
•Incentives (raise, promotion)
•Employee involvement (cost reduction, customer service, new products)
•Recognition and appreciation
7-26
Management Functions
Controlling –
Process of evaluating and correcting activities to
keep organization on course,
7-27
Management Functions
Controlling
Five Activities –
– Measuring performance
– Comparing performance against standards
– Identifying deviations from standards
– Investigating causes of deviations
– Taking corrective action
7-28
Types of Management
Levels of Management –
• Top management
• Middle management
• First-line/supervisory management
7-29
Types of Management
Top Management
•President
•Chief Executive Officer (CEO)
•Chief financial officer (CFO)
•Chief operations officer (COO)
7-30
Levels of Management
7-31
Types of Management
Middle Management
7-32
Types of Management
First-Line
Management
•Supervise workers
•Oversee daily operations
•Directing and controlling primary functions
7-33
Areas of Management
• Finance
• Production
• Operations
• Human Resources
• Marketing
• Administration
7-34
Areas of Management
Financial Management –
Focus on obtaining money necessary for the
successful operations and using funds to further
organizational goals.
7-35
Areas of Management
7-37
Areas of Management
Marketing Management –
Responsible for planning, pricing, and promoting
products and making them available to
customers
7-38
Areas of Management
Administrative Managers –
Manage an entire business or major segment of
the business. Coordinate activities of specialized
managers.
7-40
Skills Needed by Managers
•Leadership
•Technical expertise
•Conceptual skills
•Analytical skills
•Human relations skills
7-41
Managerial Skills
Leadership –
Ability to influence employees to work toward
organizational goals.
7-42
Managerial Skills
7-43
Skills Needed by Managers
•Autocratic Leaders
•Decision makers, “tell” employees
•Democratic Leaders
•Involve employees in decisions
•Free-rein leaders
•Employees work without interference
7-44
Decision Making
7-45
The Realities of Management
7-47
Module 2:
Management Planning
Concept of Planning
⚫ Planning is goal-oriented
⚫ Planning is primary function
⚫ Planning is all-pervasive
⚫ Planning is mental exercise
⚫ Planning is continuous-process
⚫ Planning involves decision making
⚫ Planning is forward looking
⚫ Planning is flexible
⚫ Planning is an integrated process
⚫ Planning includes efficiency and effectiveness dimension
Nature of Planning
•Corporation Level
•Strategic Business Unit (SBU) Level
•Functional or Department Level
•Team or work group level
•Individual level
⚫ (e) Planning is the primary function. Planning
logically precedes the execution of all other
managerial functions, since managerial activities in
organizing; staffing, directing and controlling are
designed to support the attainment of organizational
goals. Thus, management is a circular process
beginning with planning and returning to planning
for revision and adjustment.
⚫ (f) Planning is based on facts. Planning is a
conscious determination and projection of a course of
action for the future. It is based on objectives, facts and
considered forecasts. Thus planning is not a guess work.
⚫ (g) Planning is flexible. Planning is a dynamic
process capable of adjustments in accordance with the
needs and requirements of the situations. Thus planning
has to be flexible and cannot be rigid.
(h) Planning is essentially decision making.
Planning is a choice activity as the planning process
involves finding the alternatives and the selection of the
⚫ best. Thus decision making is the cardinal part of
planning.
Importance of Planning
1) STRATEGIC PLANS
2) TACTICAL PLANS
3) OPERATIONAL PLANS
4) LONG TERM AND SHORT TERM PLANS
5) PROACTIVE PLANS AND REACTIVE PLANS
6) FORMAL AND INFORMAL PLANS
7) STANDING AND SINGLE-USE PLANS
STRATEGIC PLANS
1) CORPORATE LEVEL
Most corporation of even moderate size have a
corporate headquarters. The heads of these groups are
typically part of the group of senior executives at the
corporate headquarters. Executives at the corporate
level in large firms include both those in the
headquarters and those heading up the large corporate
groups such as finance, human resources, marketing
etc.
CONTD….
⚫ Single use plans are relevant for a specified time and after
the lapse of that time, these plans are formulated again for
the next period.
⚫ Single use plans are non-recurring in nature and deal with
problems that probably will not be repeated in the same
form in future.
⚫Generally these plans are derived from the standing plans
⚫Examples: projects, budgets, targets.
⚫Org set their mission and objectives out of which the
strategic actions are determined, in order to put these
actions into operations, projects, budgets etc. are prepared
for the specific time period.
PLANS
1) OBJECTIVES
2) POLICIES & 1) PROGRAMMES
STRATEGIES
2) PROJECTS
3) PROCEDURES
3) BUDGETS
4) METHODS
5) RULES
LONG TERM AND SHORT TERM PLANS
Organizational
Objectives
Divisional
Objectives
Departmental
Objectives
Individual
Objectives
7-95
ESTABLISHING OBJECTIVES
PETER DRUCKER
⚫Clear goals
⚫Role clarity
⚫Periodic feedback of performance
⚫Participation
⚫Personnel satisfaction
⚫Better morale
⚫Result-oriented philosophy
⚫Basis for organizational change
⚫Feedback and appraisals
Limitations of MBO
7-106
Introduction (Cont.)
• Leadership
– Social influence process of involving two or
more people
• Leader
• Follower
• Potential follower
7-107
Introduction (Cont.)
• Leadership (cont.)
– Two dimensions
• Leader intends to affect behavior of another person
• Target of influence effort perceives intent as acceptable
– Target must attribute behavior to a specific person
– Consider the behavior acceptable
7-108
Introduction (Cont.)
• Find leaders in different places in
organizations
– Formal organization position
– Personal qualities add or detract from leadership
– Emergent leaders within formal and informal
groups in an organization
– Leaders at any organization level
7-109
Management and Leadership
• Managers sustain and control organizations
• Leaders try to change them
• Leaders have vision and inspire others to
follow it
• Managers follow an organization’s present
vision
• Management and leadership requirements
– Differs in different organizational positions
– Differs at different times in an organization’s
history
7-110
Management and Leadership
(Cont.)
External environment
Stable Turbulent
Manager Leader
7-111
The Evolution of
Leadership Research
1900: Traits approaches
1990s
7-112
The Evolution of
Leadership Research (Cont.)
Contingency Theories
(person x situation)
Fiedler’s
contingency House’s
theory path-goal
(enduring theory
Behaviors personality-like (behavior
(task and qualities) repertoire)
people)
Traits
Time 7-113
Trait Approaches
to Leadership (Cont.)
• Leadership traits: distinctive physical or
psychological characteristics
– Of successful leaders or distinguished leaders
from followers
– Physical: height, weight
– Social: interpersonal skills, status
– Personality: self-confidence, intelligence
7-114
Trait Approaches
to Leadership (Cont.)
Leadership Traits
Intelligence Drive
Dominance Desire to lead
Self-confidence Honesty/integrity
Energy Self-confidence
Task-relevant Cognitive ability
knowledge Knowledge of the business
7-116
Behavioral Theories
of Leadership (Cont.)
• The University of Michigan Studies
– Production-centered leader behavior
• Task focused
• Pressured subordinates to perform
• Little concern for people
• Did not trust people to work on their own
7-117
Behavioral Theories
of Leadership (Cont.)
• The University of Michigan Studies (cont.)
– Production-centered leader behavior (cont.)
• Close supervision
• Little understanding of their work unit's social system
• Did not set high performance goals
7-118
Behavioral Theories
of Leadership (Cont.)
• The University of Michigan Studies (cont.)
– Employee-centered leader behavior
• Focused on people and their personal success
• Understood of their work unit's social system
• Set high performance goals
• Communicated performance expectations to
subordinates
7-119
Behavioral Theories
of Leadership (Cont.)
• The University of Michigan Studies (cont.)
– Research results
• Employee-centered leadership: higher work unit
performance than production-centered leadership
• Production-centered leadership: high productivity with
several latent dysfunctions
– Poor employee attitudes
– Higher turnover or absenteeism
– Little group loyalty
– High levels of distrust between subordinates and
leaders
7-120
Behavioral Theories
of Leadership (Cont.)
• The Ohio State Leadership Studies
– Initiating Structure (task-oriented)
• High
– Make individual task assignments
– Set deadlines
– Clearly lay out what needs to be done
– Act decisively
7-121
Behavioral Theories
of Leadership (Cont.)
• The Ohio State Leadership Studies
– Initiating Structure (task-oriented)
• Low
– Tend not to take initiative
– Practice "hands off" management
– Leave people alone; let them define the tasks and
deadlines
7-122
Behavioral Theories
of Leadership (Cont.)
• The Ohio State Leadership Studies (cont.)
– Excessively high Initiating Structure
• High turnover
• High grievance rates
• Low satisfaction
– Moderate initiating structure
• Good task performance when
– People not trained
– Face high task ambiguity
7-123
Behavioral Theories
of Leadership (Cont.)
• The Ohio State Leadership Studies (cont.)
– Consideration (people-oriented)
• High
– Concern for members of their group
– Empathic and interpersonally warm
– Interested in developing trust-based relationships
with subordinates
– Seek suggestions and opinions of subordinates
– Accept and carry out suggestions
7-124
Behavioral Theories
of Leadership (Cont.)
• The Ohio State Leadership Studies (cont.)
• Low
– Publicly criticize subordinate's work
– Lack concern for other's feelings
– Little interest in quality of interpersonal
interactions
• Research results
– High Consideration: high job satisfaction, low
turnover, group cohesiveness
– High on both dimensions: positive work attitudes
7-125
Contingency Theories
of Leadership
• Successful leadership depends on leader's
situation
• Two contingency theories strongly differ
– Leader as unable to change behavior readily
– Leader as able to choose from a behavioral
repertoire
7-126
Contingency Theories
of Leadership (Cont.)
• Fiedler’s contingency theory of leadership:
person has a behavioral predisposition
– Task-oriented: structures situations, sets
deadlines, makes task assignments
– Relationship-oriented: focuses on people,
considerate, not strongly directive
7-127
Contingency Theories
of Leadership (Cont.)
• Fiedler’s contingency (cont.)
– Person’s predisposition to behave interacts with
favorableness of situation
– Determines leader effectiveness
– Dimensions of situations
• Leader-member relations
• Task structure
• Position power
7-128
Contingency Theories
of Leadership (Cont.)
• Fiedler’s contingency (cont.)
– Leader-member relations
• Quality of the relationship between subordinates and
leader
• Amount of trust between leader and subordinates
• Leader is liked and respected by subordinates
7-129
Contingency Theories
of Leadership (Cont.)
• Fiedler’s contingency theory (cont.)
– Task structure
• Extent to which work is well defined and standardized
or ambiguous and vague
• High task structure: work is predictable and can be
planned
• Low task structure: ambiguous situation with changing
circumstances and unpredictable events
7-130
Contingency Theories
of Leadership (Cont.)
• Fiedler’s contingency theory (cont.)
– Position power: formal authority of leader
• High position power: leader hires people; rewards or
punishes behavior
• Low position power: policies may constrain leader
from using rewards or punishments
7-131
Contingency Theories
of Leadership (Cont.)
• Fiedler’s contingency theory (cont.)
– Classify situations on the three dimensions
– Favorableness of situation for leader's influence
• Favorable situations allow high leader influence
• Unfavorable situations allow little leader influence
– Task-oriented leaders more effective in highly
favorable or highly unfavorable situations
– Relationship-oriented leaders more effective in
situations between those two extremes
7-132
Contingency Theories
of Leadership (Cont.)
• Fiedler’s contingency theory (cont.)
– Difficult to select leaders to match situations
– Not optimistic about effectiveness of leadership
training
– Fiedler argued for changing the situation to fit a
leader's predispositions--”'engineer' the job to fit
the [leader]”
– Or leader learns ways to change situation to fit
predisposition
7-133
Contingency Theories
of Leadership (Cont.)
• House’s path-goal theory of leadership
– Leaders affect a subordinate's motivation to reach
desired goals
– Rewards when person reaches desired goals
– Supportive while person tries to reach goals
– Makes inherently motivating task assignments
– Clears barriers to goal accomplishment
– Clearing subordinates' paths so they can reach
desired goals
7-134
Contingency Theories
of Leadership (Cont.)
• House’s path-goal theory (cont.)
– Leader behaviors: a repertoire
• Directive (task-centered): what, when, how
• Supportive (people-centered): concern for people and
the needs they try to satisfy
• Participative: consults with subordinates; seriously
considers their ideas
• Achievement-oriented: emphasizes excellence in
performance; sets high performance goals
7-135
Contingency Theories
of Leadership (Cont.)
• House’s path-goal theory (cont.)
– Contingency factors
• Personal factors of subordinates
• Work environment factors
7-136
Contingency Theories
of Leadership (Cont.)
• House’s path-goal theory (cont.)
– Subordinates’ personal factors
• Perception of their ability
• Locus of control
• Authoritarianism
7-137
Contingency Theories
of Leadership (Cont.)
• House’s path-goal theory (cont.)
– Work environment factors
• Tasks
• Formal authority
• Primary work group
7-138
Contingency Theories
of Leadership (Cont.)
• House’s path-goal theory (cont.)
– Behavior repertoire
• Choose behavior based on leader's skills and
personality
• Circumstances facing the leader (contingency factors)
7-139
Contingency Theories
of Leadership (Cont.)
• House’s path-goal theory (cont.)
– Subordinates's ability
• Low: likely respond positively to directive leader
behavior
• High: directive leader behavior is redundant; they
already know what to do
7-140
Contingency Theories
of Leadership (Cont.)
• House’s path-goal theory (cont.)
– Locus of control
• Internal control (self in control)
– Responds positively to participative behavior
– Less positively to directive behavior
• External control
– Responds positively to low participative behavior
– Responds positively to directive leader behavior
7-141
Contingency Theories
of Leadership (Cont.)
• House’s path-goal theory (cont.)
– Authoritarianism
• Low: tend not to defer to authority; prefer participative
behavior
• High: accept directive leader behavior
7-142
Contingency Theories
of Leadership (Cont.)
• House’s path-goal theory (cont.)
– Work environment factors: affect degree of
ambiguity
• Routine tasks
• Clearly defined role relationships
• Standard operating procedures
• Less ambiguity than tasks done in a more fluid setting
• Formal authority
– Lets leader clearly define work roles
– Helps set clear goals
7-143
Contingency Theories
of Leadership (Cont.)
• House’s path-goal theory (cont.)
– Primary work group
• People strongly identified with each other
– Develop well-defined work procedures
– Creates unambiguous environment
• People not strongly identified with each other
– Do not develop well-defined work procedures
– Creates ambiguous environment
7-144
Contingency Theories
of Leadership (Cont.)
• House’s path-goal theory (cont.)
– Low ambiguity
• Directive leader behavior redundant
• Use supportive behavior
– High ambiguity
• Directive leader behavior
– Clarifies work requirements
– Reduces uncertainty
7-145
Alternative Views
of Leadership
• The Leadership Mystique
• Transformational Leadership
• Charismatic Leadership Theories
7-146
Alternative Views
of Leadership (Cont)
• The Leadership Mystique
– Sense of mission: a vision of a future state for the
organization. It does not now exist but it will exist
– Capacity for power: ability to get and use power
to pursue the mission
– Will to survive and persevere
In Jenning’s words:
“. . . a will to persevere against a discourteous,
unbelieving world of sometimes total opposition.”
7-147
Alternative Views
of Leadership (Cont)
• Transformational Leadership
– Three elements
• Charisma: from the Greek, charisma, meaning a gift. A
talent to inspire devotion and allegiance that enable a
person to influence one or more without authorities.
• Individualized consideration
• Intellectual stimulation
7-148
Alternative Views
of Leadership (Cont)
• Transformational Leadership (cont.)
– Individualized consideration
• Recognizes subordinates’ individual differences
• Emphasizes continual growth and development
• Knows her or his subordinates well
– Intellectual stimulation
• Builds high awareness of problems and solutions
• Stimulates people to image new future states
• Induces changes in beliefs and values of followers
7-149
Alternative Views
of Leadership (Cont)
• Transformational Leadership (cont.)
– Strive for big increases in performance
– Bring excitement to workplace
– Build strong emotional bonds between self and
subordinates
– Often bring dramatic changes to an organization's
culture
– High organizational performance
7-150
Alternative Views
of Leadership (Cont)
• Charismatic Leadership Theories
– Attract devoted followers
– They energetically pursue leader's vision
– Move followers to extraordinary heights of
performance
– Profoundly affect aspirations
– Build emotional attachment to leader
7-151
Alternative Views
of Leadership (Cont)
• Charismatic Leadership Theories (cont.)
– Win commitment to leader's vision
– Develop and widely communicate an inspirational
vision
– Form bonds of trust between themselves and
their followers
– Impatient with the present
– Press for continuous improvement
7-152
Implicit Leadership Theory:
“We Know a Leader
When We See One”
• Leadership categorization
– People observe behavior
– Quickly compare it to their cognitive category of a
leader
• Leadership prototype: a person’s cognitive image of
leader traits and characteristics
• Leadership exemplar: a specific person regarded as a
leader
7-153
Perspective Offered
by Each Theory
Qualities needed Behavior needed
Traits Behavioral
Leadership
requirements of
an organization
Contingency
Alternative views
Assess person
Vision, charisma, knowledge and situation
7-154
Women, Men, and Leadership
• Do women and men exhibit different
leadership behavior?
– Women: nurturing and caring
– Men: competitive and aggressive
7-155
Women, Men, and Leadership
(Cont.)
• Limited empirical evidence of differences
between men and women
– Women described themselves
• Sharing power
• Encouraging subordinates self-worth
• Sharing information
– Men described themselves
• Using position authority
• Relying on rewards and punishments
7-156
Women, Men, and Leadership
(Cont.)
• Limited empirical evidence (cont.)
– People who worked for men high on consideration
and initiating structure had the most positive
attitudes in one study
– Women behaved more democratically than men
7-157
Leadership and
Self-Managing Teams
• The increasing use of self-managing teams will
change traditional patterns of decision
authority in organizations
• Such teams take on much decision authority
formerly held by managers and supervisors
• Changes the roles of managers and
supervisors outside the team
• Defines new roles for team members
7-158
Leadership and
Self-Managing Teams (Cont.)
• Managers and supervisors outside the team
have redefined roles
– Long-range planning
– Team guidance and development
– Resource support
– Political support
• Behavior focused on developing the self-
managing part of self-managing teams
7-159
Ethical Issues in
Leadership and Management
• Leadership uses social influence to
deliberately affect another person's behavior
– Such changes in a person's behavior can happen
without a person consciously deciding to change
– Ethical issue: Are such efforts are an unethical
manipulation of other people's behavior?
7-160
Ethical Issues in
Leadership and Management
(Cont.)
• Behavior changes may also change a
attitudes, values, and beliefs
– Example: move toward Quality Management
and transform an organization's values
– Individual employees may undergo similar
changes
• Some observers suggest that leadership
may have a brainwashing-like effect on
people 7-161
Ethical Issues in
Leadership and Management
(Cont.)
• Qualities of ethical and unethical leaders
– Ethical leader
• Confronts moral dilemmas
• Rewards ethical behavior
• Builds an ethical organizational culture
• Transformational leaders
– Can get strong commitment to their vision
from followers
– Can clearly have ethical or unethical results
7-162
Module 4:
Mangers and Decision Making
7-163
Decision Making
• Decision
– Making a choice from two or more alternatives.
• The Decision-Making Process
– Identifying a problem and decision criteria and
allocating weights to the criteria.
– Developing, analyzing, and selecting an alternative
that can resolve the problem.
– Implementing the selected alternative.
– Evaluating the decision’s effectiveness.
6–164 7-166
The Decision-Making
Process
6–165 7-166
Step 1: Identifying the Problem
• Problem
– A discrepancy between an existing and desired
state of affairs.
• Characteristics of Problems
– A problem becomes a problem when a manager
becomes aware of it.
– There is pressure to solve the problem.
– The manager must have the authority,
information, or resources needed to solve the
problem. 6–166 7-166
Step 2: Identifying Decision Criteria
• Decision criteria are factors that are
important (relevant) to resolving the
problem.
– Costs that will be incurred (investments required)
– Risks likely to be encountered (chance of failure)
– Outcomes that are desired (growth of the firm)
Step 3: Allocating Weights to the Criteria
• Decision criteria are not of equal importance:
Assigning a weight to each item places the items in
the correct priority order of their importance in the
decision making proce6s–1s67. 7-167
Criteria and Weights for Computer Replacement Decision
Criterion Weight
Memory and Storage 10
Battery life 8
Carrying Weight 6
Warranty 4
Display Quality 3
6–168 7-168
Step 4: Developing Alternatives
• Identifying viable alternatives
– Alternatives are listed (without evaluation) that
can resolve the problem.
6–169 7-168
Exhibit 6–3 Assessed Values of Laptop Computers Using
Decision Criteria
6–170 7-168
Step 6: Selecting an Alternative
• Choosing the best alternative
– The alternative with the highest total weight is
chosen.
Step 7: Implementing the Alternative
• Putting the chosen alternative into action.
Conveying the decision to and gaining commitment
from those who will carry out the decision.
6–171 7-168
Exhibit 6–4 Evaluation of Laptop Alternatives Against
Weighted Criteria
6–172 7-168
Step 8: Evaluating the Decision’s
Effectiveness
• The soundness of the decision is judged by its
outcomes.
– How effectively was the problem resolved by
outcomes resulting from the chosen alternatives?
– If the problem was not resolved, what went
wrong?
6–173 7-168
Exhibit 6–5 Decisions in the Management Functions
6–174 7-168
Making Decisions
• Rationality
– Managers make consistent, value-maximizing
choices with specified constraints.
– Assumptions are that decision makers:
• Are perfectly rational, fully objective, and logical.
• Have carefully defined the problem and identified all
viable alternatives.
• Have a clear and specific goal
• Will select the alternative that maximizes outcomes in
the organization’s interests rather than in their personal
interests. 6–175 7-175
Exhibit 6–6 Assumptions of Rationality
6–176 7-176
Making Decisions (cont’d)
• Bounded Rationality
– Managers make decisions rationally, but are limited
(bounded) by their ability to process information.
– Assumptions are that decision makers:
• Will not seek out or have knowledge of all alternatives
• Will satisfice—choose the first alternative encountered
that satisfactorily solves the problem—rather than
maximize the outcome of their decision by considering
all alternatives and choosing the best.
– Influence on decision making
• Escalation of commitment: an increased commitment
to a previous decision despite evidence that it may
have been wrong. 6–177 7-177
The Role of Intuition
6–178 7-178
Exhibit 6–7 What is Intuition?
Source: Based on L. A. Burke and M. K. Miller, “Taking the Mystery Out of Intuitive
Decision Making,” Academy of Management Executive, October 1999, pp. 91–99.
6–179 7-178
Types of Problems and Decisions
• Structured Problems
– Involve goals that clear.
– Are familiar (have occurred before).
– Are easily and completely defined—information
about the problem is available and complete.
• Programmed Decision
– A repetitive decision that can be handled by a
routine approach.
6–180 7-178
Types of Programmed Decisions
• Policy
– A general guideline for making a decision about a
structured problem.
• Procedure
– A series of interrelated steps that a manager can
use to respond (applying a policy) to a structured
problem.
• Rule
– An explicit statement that limits what a manager
or employee can or ca6–n18n1 ot do. 7-181
Policy, Procedure, and Rule
Examples
• Policy
– Accept all customer-returned merchandise.
• Procedure
– Follow all steps for completing merchandise
return documentation.
• Rules
– Managers must approve all refunds over $50.00.
– No credit purchases are
6–182
refunded for cash. 7-182
Problems and Decisions (cont’d)
• Unstructured Problems
– Problems that are new or unusual and for which
information is ambiguous or incomplete.
– Problems that will require custom-made solutions.
• Nonprogrammed Decisions
– Decisions that are unique and nonrecurring.
– Decisions that generate unique responses.
6–183 7-182
Exhibit 6–8 Programmed versus Nonprogrammed Decisions
6–184 7-182
Decision-Making Conditions
• Certainty
– A situation in which a manager can make an
accurate decision because the outcome of every
alternative choice is known.
• Risk
– A situation in which the manager is able to
estimate the likelihood (probability) of outcomes
that result from the choice of particular
alternatives.
6–185 7-182
Exhibit 6–9 Expected Value for Revenues from the
Addition of One Ski Lift
Expected
Expected × Probability = Value of Each
Event Revenues Alternative
Heavy snowfall $850,000 0.3 = $255,000
Normal snowfall 725,000 0.5 = 362,500
Light snowfall 350,000 0.2 = 70,000
$687,500
6–186 7-182
Decision-Making Conditions
• Uncertainty
– Limited information prevents estimation of
outcome probabilities for alternatives associated
with the problem and may force managers to rely
on intuition, hunches, and “gut feelings”.
• Maximax: the optimistic manager’s choice to maximize
the maximum payoff
• Maximin: the pessimistic manager’s choice to maximize
the minimum payoff
• Minimax: the manager’s choice to minimize maximum
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regret. 7-187
Exhibit 6–10 Payoff Matrix
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Exhibit 6–11 Regret Matrix
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Decision-Making Styles
• Dimensions of Decision-Making Styles
– Ways of thinking
• Rational, orderly, and consistent
• Intuitive, creative, and unique
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Decision-Making Styles (cont’d)
• Types of Decision Makers
– Directive
• Use minimal information and consider few alternatives.
– Analytic
• Make careful decisions in unique situations.
– Conceptual
• Maintain a broad outlook and consider many
alternatives in making decisions.
– Behavioral
• Avoid conflict by working well with others and being
receptive to suggestio6n–1s9.1 7-191
Exhibit 6–12 Decision-Making Matrix
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Exhibit 6–13 Common Decision-Making Errors and Biases
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Decision-Making Biases and Errors
• Heuristics
– Using “rules of thumb” to simplify decision
making.
• Overconfidence Bias
– Holding unrealistically positive views of one’s self
and one’s performance.
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Decision Making for Today’s World
• Guidelines for making effective decisions:
– Understand cultural differences.
– Know when it’s time to call it quits.
– Use an effective decision-making process.
• Habits of highly reliable organizations (HROs)
– Are not tricked by their success.
– Defer to the experts on the front line.
– Let unexpected circumstances provide the
solution.
– Embrace complexity.
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Characteristics of an Effective
Decision-Making Process
• It focuses on what is important.
• It is logical and consistent.
• It acknowledges both subjective and objective thinking and
blends analytical with intuitive thinking.
• It requires only as much information and analysis as is
necessary to resolve a particular dilemma.
• It encourages and guides the gathering of relevant
information and informed opinion.
• It is straightforward, reliable, easy to use, and flexible.
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