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Newspapers

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MMP201
The first newspaper in
the world
The world's first newspaper was published in 1605 in Germany,
called “Relation aller Fürnemmen und gedenckwürdigen
Historien”.

Vietnam’s first
newspaper
The first newspaper in Vietnam was Gia Dinh Bao,
which was published on April 15, 1865 in Saigon.
The process of formation
and development

The formation and development of newspapers


and magazines have undergone significant
changes throughout history due to technological
advancements, societal shifts, and evolving reader
preferences.

The invention of the printing press in the 15th


century by Johannes Gutenberg revolutionized the
distribution of information.
Newspapers

In the 16th and 17th The Industrial The rise of the internet
centuries, newsletters and Revolution in the 18th and digital technology in
pamphlets started to and 19th centuries the late 20th century
circulate, presenting news brought significant has brought significant
in a regular format. advancements in changes to the
printing technology. newspaper industry.
Magazines

18th and 19th century: 21st century: With the


This period witnessed a development of
strong development of information technology,
magazines, with the online magazines
emergence of many new became popular.
publications.

17th century: During this 20th century: This period


period, the first magazines witnessed the rise of
appeared in Europe specialized magazines.
The Purpose Of Newspapers
Use

Providing information about


domestic and international current
events including politics, business
and many other fields

Allowance people around the


world to quickly access news
regardless of space and time
The Purpose Of Magazines
Use
Magazines also have many
uses and play an important
role similar to newspapers

Magazines often focus on


a specific topic or field to
provide in-depth and up-
to-date information to a
wide audience
Newspapers

Most consumers never use


newspapers as a news source
and only 21% of adults aged 65
and over said they read
newspapers daily.

Frequency of using newspapers as a source of news among


adults in the United States as of February 2022, by age
group

We have many years of We have many years of


experience experience
Reasons

The development Busy life, not Children are


of the internet enough time attracted by moving
images
Magazines
Only 24% of 16 to 24 year olds read
online magazines very often, with
76% reading only every two to three
weeks once, about once a month or
less. 46% of respondents aged 12 to
15 said they use digital magazines
at least once a week

Frequency of digital magazine download or access through


the internet in the United Kingdom (UK) as of May 2021, by
age group

We have many years of We have many years of


experience experience
Reasons

The development The speed of Diverse and free of


of the internet information and charge
updates is faster
5. Golden hour - Front page
The first page of an issue of a newspaper or magazine, often specially designed and
presented to attract readers' attention.

Front page of Front page of


Newspaper Magazines
The appeal of newspapers

Quality content & Reach a diverse audience &


Latest news
Attractive interface Interaction and feedback
The appeal of magazines

Diverse Quality
content

Regular Attractive
updates format &
Literary
adaptations,
comics and art
Find a program and compare
the form and content of
information posted though
different types of media?
SEAGAME 31
VIETNAM 2021
Mass media
Use traditional media channels
such as television, radio, and
newspapers to announce the
event and provide detailed
information about the
competition schedule, results, as
well as popular stories on related
to Seagame 31.
PAGE 07

Online communication
Use online platforms such
as the official website of
Seagame 31, social
networks (Facebook,
Twitter, Instagram,
YouTube, Tiktok,..) to share
information, updates,
videos and related images
to Seagame 31
Outdoor advertising &
Advertising on
transportation
Use billboards, electronic
boards and other types of
outdoor advertising at
public locations,
stadiums, shopping
centers and main roads to
promote Seagame 31
Thank You
Group 3

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