THE IMPACT OF CONSUMER PREFERENCES: CHOOSING QUALITY

PRODUCTS ON THE MARKET INDUSTRY OF AGOO, LA UNION ON YEAR

2023-2024.

SUBMITTED BY:
AGUILA CYAN ERROL
BEJAR PRECIOUS MARIE
DE GUZMAN JOSHUA KENNETH
DOMONDON ANDREA
GARCIA CHRISTINE
OCAMPO JOSHUA LOUISE
SELGA JEWEL ARIANNE
ORPILLA YURI
TOLENTINO ALTHEA JILLIANE

SUBMITTED TO:
MS. JONELLA O. DERILO

ST. MARY'S ACADEMY - AGOO LA UNION INC.

SENIOR HIGH SCHOOL

A RESEARCH CONDUCTED IN PARTIAL FULFILLMENT OF THE

REQUIREMENTS IN PRACTICAL RESEARCH 1 - QUALITATIVE RESEARCH

GRADE 11-ABM

2ND SEMESTER

S. Y 2023-2024
I. INTRODUCTION
 Consumer preferences refer to the opinions and assessments that consumers form
regarding the products and services they have access to. These preferences are
influenced by various factors, including the quality, price, convenience, and
personal preferences related to the items. Ultimately, consumer preferences
determine what is sought after by consumers and what suppliers choose to produce
and make available in the market.

II. STATEMENT OF THE PROBLEM

1. What is your preference when it comes in buying products, do you prefer high
quality or not?
2. How does your preference on products affect your daily life?
3. Do you think paying that price on that product is a wise investment?

III. HYPOTHESIS
Based on previous market research, we hypothesize that consumers prefer products that
offer the best quality over affordability. We predict that when given a choice, consumers
will prioritize products that not only meet their functional needs but also align with their
values, such as sustainability and ethical production.

IV. SCOPE AND DELIMITATION

 We gather different opinions and we conduct various surveys so that we can identify and
analyze what are consumer’s preferences when it comes on choosing and buying a product.
We conclude that most of the consumers that we surveyed in Agoo, La Union would rather
buy excellent quality products for a long term run rather than low quality products that
consumes a lot of money for a long-term period.
 Eight out of ten consumers we surveyed chooses to buy excellent quality products for the
long-term use of it. They are practical when it comes on thinking for the future purposes of
the products and balancing their financial usage. While, the two consumers who chooses
low quality products say’s that they couldn’t afford buying excellent quality product’s
because they are financially unstable or financially down.
V. SIGNIFICANCE OF THE STUDY
 Choosing high quality products typically perform better than their lower quality
counterparts, providing superior functionality and reliability for the consumer and
also, high quality products are often built to last, reducing the frequency of
replacements and saving money in the long run. Choosing high-quality products not
only offers immediate benefits but also supports sustainable consumption by
reducing waste and environmental impact. Prioritizing quality over price ensures
that consumers receive the best value in terms of performance and durability.