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Design High Performing Pinterest Pins

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Today I’m sharing the various elements that go into creating high-quality Pinterest

designs that will get you clicks!

These components will give you a much higher chance of enabling your pins to show up

in Pinterest searches and give you more website tra c. This is the goal for everyone

after all!

To make a pin successful you must remember:

You need to keep the Pinterest algorithm happy,

AND keep the actual Pinterest user happy.

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By keeping these 2 pieces in mind will help you use Pinterest to drive more tra c to

your website, blog or online store.

So, make sure to save this post so you can refer back to it when you’re creating your

pins.

Before we get started, I’m going to assume you already know how to design a pin 🙂

However, if you need a little help in this department, you can download my free

Pinterest pin templates here…

>> FREE Pinterest Templates – Easy to Customize in Canva

Let’s begin!

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#1. D no us th sam Pinteres templat fo

everythin .
Mix it up! Different Pinterest designs and text will appeal to different people so try

various background images, colours, fonts & copy and see what works for you.

I have noticed many people use one template for every single pin design. Let me tell you

why I think this is a mistake:

If you take part in Pinterest Facebook threads, your fellow bloggers will think they
have already pinned your content as it all looks this same. This means fewer shares
for you.
Pinterest has visual search components that help the algorithm determine the type
of content. If all your content looks the same, Pinterest will take much longer
determining where to place it within Pinterest. This means less impressions for your
pins.
As you will see in the 4th tip below, it’s important to try different designs to improve
your pin performance. This too relates directly to the amount of tra c you drive to
your website.
Make sure your images relate to your content. Pinterest is a visual search engine. If
your image is a photo of yourself, but you write about money (or any niche topic) does
this relate? Absolutely not. If your image doesn’t relate, Pinterest (and users) will have
a hard time understanding what your pin is about.

>> Check out 17 of the Best Free Stock Photo Sites you can use for your pins

#2. Tex i You Pi Mus Stan Ou

You need to make sure the text in your pin design is easy to read.

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The majority of Pinterest users are scrolling through pins on their mobile devices, so if

your pin designs are too fussy people will keep on scrolling.

The goal is to catch their eye and encourage them to tap to see the pin closer.

There are some easy parameters to follow for this.

Do not use more than 2 or 3 fonts in one design.

Consider making an important word bold or a bright colour so it stands out. Example:
If your pin is about awesome bullet journals – make sure ‘bullet journals’ is made bold,
not ‘awesome’. This helps people quickly understand what your pin is about.
Be careful how you use script fonts as many are hard to read. Always look at your
pins on your mobile phone and see how easy to read they are. Also, ask what other
people think. 2nd opinions are a good idea.
When using script fonts, use it for the complimentary text only. In the bullet journal
example above you could make the word ‘Awesome’ in a script font.

#3. As You self. I You Pi H elpfu ?

You must remember that a pin is being read by real people! Therefore it’s important to

cater to the Pinterest users needs and make your communications personal to

them.

When creating a pin always think about how you use Pinterest. You are looking around

on Pinterest to help you accomplish a task or nd a solution.

Let me ask you this. What pin title are you most likely to click on?

“How I spend my summer weekends with the family.”

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“8 Fun & Affordable Summer Weekend Activities for your Family.”

I am going to bet that most people would click the 2nd example. Why?

The pin copy is about them. It’s personal.

It’s enticing.
Best of all, it provides a solution and is communicated in a positive manner.

How? Someone searching for this might be in debt or on a very low budget, but this pin

takes that problem, solves a problem and makes it attractive to learn more!

The general rule of thumb when writing pin copy is:

Solve a problem. Provide a Solution. Make it Easy.

Related: 200+ of the Best Pinterest Group Boards to Join by Niche

#4. Creat Multipl Pi Design fo Eac P s

O Produc
Start with 2 or 3 Pinterest pin designs, see how they perform and then create more of

what’s working.

Test out different colours, fonts, background images and designs. Trying different

design techniques will give you an idea of what designs work best for your content.

You’d be surprised that even the smallest change can make an impact on your pin’s

performance.

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This is a key component that will help you drive more tra c to your website over time.

Note: If you use my Pinterest templates still make sure to customize your designs to

keep your pins unique to your brand.

>> Grab These FREE Pinterest Templates – To help you save time!<<

#5. Tes Pi Cop & Th Cal t Actio

On top of testing the visual look of a pin, it’s just as important to test your

communications within the pin design.

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A call to action tells people what to do. Sometimes you might need to write ‘buy now’ or

‘learn more’ or ‘here’s how’.

Try different call to actions and see if this makes a difference to your overall pin

performance and speci cally your click thru rate*.

*See tip #8 for details.

#6. D Wha Work fo Yo !

Test your own theories. You will get advice from everyone (including me lol) but don’t let

that deter you from testing things for yourself.

Example: I have always heard that pins with images showing a face don’t do well as they

are apparently distracting, yet they perform extremely well for my personal development

blog content. Check out this pin that drives more people to my personal development

site than any other pin!

When I started blogging I also used to hear that red never did well, yet this pin is

another top performer!

I think different styles of pins can work for different niches, so test your own theories.

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Mora of th Pi Desig stor :

Get creative, try new things and see what performs for you!

#7. Us Th Righ Keyword i You Pi

Descriptio
Utilize Pinterest search to see what keywords people are using to search for content.

Now, make sure to use these speci c keywords in your pin descriptions.

H o ca yo n th righ keyword i Pinteres ?

It’s super simple. Simply go to the Pinterest search bar and start typing in your query.

The results that are auto-populated are also some of the top terms people are

searching for.

If you also just search for your base keyword – example ‘bullet journal’ and click enter

you are given a load of relevant keyword suggestions.

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These are used to help the Pinterest user narrow their search, but this also helps

content publishers understand what keywords to target in their descriptions.

Us Th Pinteres Trend Too

Another helpful tool you can use is found in the dropdown of the Analytics tab in

Pinterest’s navigation.

You can check out this week’s trends, but even more helpful is adding a topic/keyword

to the search bar, like I did below.

(It’s pretty apparent if you write about bullet journals January is the time this content

blows up!)

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This is also a great way to do a little research in advance to help you come up with

content ideas.

#8. Unde stan You Pinteres Analytic

Figure out the click-through rate of your most popular pins. This will determine how

well your content is actually performing. After all, your #1 goal is to drive tra c to your

website.

Your CTR Formula: Link Clicks divided by Closeups x 100. If this number is over 50%+

you are doing well. Keep working hard to increase this number even more.

With the above example, the CTR is 68%. This is a great click-through rate, but of

course, I am always testing different tactics from this page to keep increasing it!

It’s also important to look at your Pinterest metrics every month so you can see

what’s performing over time. This is a great way to keep track of the tra c Pinterest is

driving to your website.

*To begin tracking your Pinterest metrics, download these FREE printable Pinterest

metrics & optimization worksheets…

Related: Pinterest Analytics Metrics to Track Every Month + Free Pinterest Worksheets

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A na not . Designin Hig Performin

Pinteres Pin
The above tips I have provided once implemented will give you more control over how

your pins are performing. It might seem like a lot but once you start using these tips it

will become second nature.

Also, know that how a pin performs is down to consumer interest.

If your topic is really niche, it may have a lower impression count, but really high link

clicks or repins. Or you might have a really popular topic that has high impressions and

a lower click-thru rate. This is down to stiffer competition.

By understanding what works for your pins and how they perform will enable you to

understand trends and will ultimately help you improve performance over time.

Best of luck!

Yolanda

Hav Pinteres Desig Questio ?

Leave it in the comments below!

Relate Pinteres Conten :

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How to Get More Pinterest Followers in 10 Steps

Need more Pinterest Help? Sign up for an account audit.
Pinteresting Strategies – The Popular Manual Pinning Course
10 Feminine Pinterest Templates – Made in Canva

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H , I' Yoland !

As a Pinterest expert and long-time digital marketer, I have a great love of marketing,

blogging, and all things digital. I’m here to help you master these skills and drive huge

success in your business! Learn more