The Pinterest Algorithm And

SEO Optimization
Pinterest is the same search engine as Google, Bing and Yahoo. Pinterest acts as a web-
based bulletin board – in which users can organize and save their searches to various
boards.

Because search engines use specific information to rank content, knowledge of basic SEO
strategies is an essential part of mastering the Pinterest algorithm.

How Pinterest Works

Pinterest users save pins they like found on Pinterest, organizing them in different boards.
Most of these pins have a direct link to the source where the users can find what they are
looking for.

For example you are looking for vegan recipes, you enter this keyword and scrolling through
results, find the image that is more appealing to you and click on it to be directed to the
website or save it to your board.

Showing random results is not what Pinterest does after you enter a keyword. Pinterest
algorithm rank and prioritizes pins based on their quality. The Pinterest algorithm aims to
only show relevant content that meets your search results and interests.

What Factors Determine Pin’s Ranking

When you think of it, Pinterest SEO is very similar to Google SEO.

Some of the same key ranking factors rule – Authority, Expertise, Relevance, and Trust.

Like Google, the Pinterest wil prefect to show the pin from an established Pinner, that from a
less authoritative Pinner, even if their pins are exactly the same.

So it's very important to boost your Pinterest profile authority. The two major factors that
determine the authority are the Pinner’s quality and the Pinner’s website signals.

PINNER QUALITY

1. Relevance

Create Pinterest boards for the different content types your audience is looking for
and pin only relevant content to them.
2. Quality Pins

Find 20 – 20 high-quality pins from other established Pinners or using the search
feature and pin those to your relevant boards. You should begin to see more
engagement on your profile immediately.

3. Consistency

For Pinterest it is important not just to publish good content, but also doing this
frequently. Pinterest will see you as a reliable content creator who will help their
business grow.

Add new Pins over time rather than uploading a bunch at once.

WEBSITE QUALITY

1. Site Speed

85% of users on Pinterest are on mobile. This means you need a mobile friendly
website with a good loading speed.

Like Google, when users perform a search, click over to your site, and then quickly
bounce back to Pinterest to continue the same search, it sends the wrong signal.

2. Organic pinning rate

So people click on your pin and are redirected to your website, great!

What do they do next? Do they save your content to their Pinterest boards? If not,
then we need to fix that.
 The number of people saving your content to Pinterest goes a long way to prove that
it truly is high-quality and needs to be shown more often. The more accounts pinning
your content, the better.

Here’s a simple way to increase that number.

Add the “Pin” share button to your website

3. Claim your website.

This will show Pinterest that you’re a legitimate and engaged pinner, and that the
source in which the pins come from is verified.

Keywords Optimization
Domain quality and Pinner quality let Pinterest know how relevant they are to their users.
However, keywords tell Pinterest what your pins are about.

Keywords placed throughout the content are used to determine what the pin is about and
when it appears in searches.

Here’s how to make your pins more relevant:

Perform keyword research using the search query on Pinterest itself. Determine what is
being searched for and what words are being used together.

Find quality Pinners and check what names of boards they use, what keywords they use in
the boards description, etc.
Optimize your profile – Add keywords right after your username and in your bio to show
viewers and Pinterest what you do.

Use intelligent keywords in your Pinterest boards, the board descriptions, and the pins you’re
creating.

Optimize Your Pins For Search

Now, after you found good names for your boards, and a good description for them, it is time
to optimize your pins for a better ranking.

Here is what you should do for that:

● Pin image/video name (name it using a keyword too before uploading)

● Pint title
● Pint description
● Hashtags

An additional way to find relevant keywords for your pins is by going to you ads manager,
click on “Create campaign”, and on the ad group level you will have the option to find
keywords ideas

Also there is a chrome extension which will help you with that, named ClipRise. Here is a
video instruction on how to use it - https://www.youtube.com/watch?v=Yhdw-yFFVZg

Now you know how the Pinterest algorithm works. Once

you implement all these Pinterest SEO tips and start
creating click-worthy pins, you’ll see your traffic, sales,
and subscriber counts shoot up insanely!