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Use our Marketing Dashboard template to track the effectiveness of your next marketing campaign.
Instructions on how to use it follow below along with some setup steps.
NOTE You should not change the start date once data has been added to the Data sheet, since this will
throw the dates in the dashboard off.
NOTE This dashboard can handle up to 5 years, or 260 weeks of data.
2 At the end of every week, enter your campaign's latest weekly metrics in the shaded spaces in the Data sheet.
Look up the current week's starting date on column A, and enter the data in columns C-Z.
See the notes on row 3 for information on what to enter in each column.
3 The charts on the dashboard will automatically update to show figures as of the latest week filled out in the Data sheet.
The smaller charts show figures from the latest 10 weeks, while the sales chart shows the last 30 weeks.
Calendar Website Email
Google ad spend to Number of visitors to Number of visitors that Number of emails sent Of the emails sent, The number of people
lead users to your your site in this week only visited a single this week emails opened by in your email contacts
website for this week page of your site or recipients this week list as of the end of this
Notes > stayed for a limited time week
in this week
Week Starting Google Ad Spend Visitors Bounces Emails Sent Emails Opened Contacts
1/1/2018 192 1,923 442 962 163 60,000
1/8/2018 161 2,080 380 962 170 69,140
1/15/2018 181 2,201 429 1,130 187 64,371
1/22/2018 218 2,165 507 1,023 191 68,166
1/29/2018 203 2,108 549 1,054 143 64,518
2/5/2018 235 2,111 532 1,187 166 55,719
2/12/2018 219 1,805 486 1,128 197 76,802
2/19/2018 236 1,928 563 1,151 145 56,284
2/26/2018 249 1,928 400 849 198 52,316
3/5/2018 210 2,373 551 1,091 184 62,136
3/12/2018 195 1,713 562 1,264 153 59,467
3/19/2018 253 1,840 443 877 191 62,137
3/26/2018 204 1,772 549 1,061 173 56,665
4/2/2018 186 2,499 432 973 154 57,278
4/9/2018 217 2,236 597 1,174 203 71,152
4/16/2018 233 1,921 442 1,040 161 72,627
4/23/2018 201 2,650 447 982 219 63,434
4/30/2018 192 2,148 467 1,108 218 71,325
5/7/2018 275 2,287 612 1,342 167 83,749
5/14/2018 231 2,171 445 967 178 61,835
5/21/2018 272 2,600 516 1,097 172 72,177
5/28/2018 212 2,700 521 1,362 234 79,727
6/4/2018 283 2,510 504 1,401 209 69,186
6/11/2018 234 2,069 618 1,170 226 69,166
6/18/2018 259 2,390 630 1,170 212 72,245
6/25/2018 234 2,542 619 1,485 233 86,375
7/2/2018 254 2,646 515 1,221 218 93,660
7/9/2018 257 2,134 562 1,093 247 64,185
7/16/2018 252 2,469 664 1,183 214 92,453
7/23/2018 239 2,102 520 1,537 190 68,861
7/30/2018 260 2,151 696 1,341 262 67,948
8/6/2018 309 2,926 704 1,342 212 67,008
8/13/2018 301 2,442 512 1,615 231 88,053
8/20/2018 219 2,578 517 1,495 224 100,988
8/27/2018 238 3,161 740 1,386 278 76,128
9/3/2018 233 3,027 574 1,556 205 90,068
9/10/2018 280 3,201 717 1,473 275 106,069
9/17/2018 326 2,320 659 1,389 212 100,069
9/24/2018 298 3,184 726 1,158 268 105,668
10/1/2018 284 2,487 633 1,375 279 76,685
10/8/2018 272 2,691 803 1,582 261 87,665
10/15/2018 266 2,481 626 1,196 221 104,471
10/22/2018 251 2,690 674 1,556 298 93,344
10/29/2018 244 2,963 576 1,787 278 103,885
11/5/2018 287 3,273 731 1,806 281 93,448
11/12/2018 328 2,684 589 1,295 236 109,066
11/19/2018 334 3,186 660 1,420 249 114,184
11/26/2018 293 3,763 631 1,308 320 83,579
12/3/2018 358 3,224 727 1,773 304 117,674
12/10/2018 323 2,835 809 1,369 307 113,864
12/17/2018 303 2,668 727 1,729 305 94,543
12/24/2018 390 3,130 666 1,981 269 106,992
12/31/2018 293 3,938 766 1,817 318 105,000
1/7/2019 371 2,858 884 1,871 263 119,934
1/14/2019 399 3,989 838 2,029 286 109,430
1/21/2019 351 3,997 895 1,686 322 109,530
1/28/2019 365 3,830 743 1,599 248 88,791
2/4/2019 341 4,155 874 1,776 272 122,993
2/11/2019 413 3,841 958 1,831 333 127,684
2/18/2019 316 2,939 726 1,524 367 90,572
2/25/2019 323 4,292 675 1,596 327 133,895
3/4/2019 367 4,264 793 1,909 280 130,717
3/11/2019 379 4,048 776 2,005 261 137,978
3/18/2019 432 3,826 1,002 1,572 287 124,105
3/25/2019 322 3,676 810 1,838 348 136,201
4/1/2019 464 3,174 1,059 1,587 273 132,844
4/8/2019 399 3,482 1,080 1,780 386 117,191
4/15/2019 475 3,639 919 1,997 353 125,863
4/22/2019 380 4,677 965 2,319 306 129,719
4/29/2019 392 3,596 902 1,818 374 141,209
5/6/2019 413 3,309 827 1,879 347 107,053
5/13/2019 454 3,386 931 2,312 354 104,346
5/20/2019 409 3,756 1,104 2,024 376 126,310
5/27/2019 401 4,556 864 1,962 420 135,574
6/3/2019 345 3,923 873 1,770 301 117,084
6/10/2019 366 4,957 1,140 2,241 297 158,697
6/17/2019 440 4,880 832 2,266 326 125,069
6/24/2019 414 4,757 1,023 1,960 337 130,544
7/1/2019 490 4,853 1,167 1,825 352 165,293
7/8/2019
7/15/2019
7/22/2019
7/29/2019
8/5/2019
8/12/2019
8/19/2019
8/26/2019
9/2/2019
9/9/2019
9/16/2019
9/23/2019
9/30/2019
10/7/2019
10/14/2019
10/21/2019
10/28/2019
11/4/2019
11/11/2019
11/18/2019
11/25/2019
12/2/2019
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12/16/2019
12/23/2019
12/30/2019
1/6/2020
1/13/2020
1/20/2020
1/27/2020
2/3/2020
2/10/2020
2/17/2020
2/24/2020
3/2/2020
3/9/2020
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3/23/2020
3/30/2020
4/6/2020
4/13/2020
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4/27/2020
5/4/2020
5/11/2020
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5/25/2020
6/1/2020
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6/15/2020
6/22/2020
6/29/2020
7/6/2020
7/13/2020
7/20/2020
7/27/2020
8/3/2020
8/10/2020
8/17/2020
8/24/2020
8/31/2020
9/7/2020
9/14/2020
9/21/2020
9/28/2020
10/5/2020
10/12/2020
10/19/2020
10/26/2020
11/2/2020
11/9/2020
11/16/2020
11/23/2020
11/30/2020
12/7/2020
12/14/2020
12/21/2020
12/28/2020
1/4/2021
1/11/2021
1/18/2021
1/25/2021
2/1/2021
2/8/2021
2/15/2021
2/22/2021
3/1/2021
3/8/2021
3/15/2021
3/22/2021
3/29/2021
4/5/2021
4/12/2021
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4/26/2021
5/3/2021
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5/24/2021
5/31/2021
6/7/2021
6/14/2021
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6/28/2021
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9/6/2021
9/13/2021
9/20/2021
9/27/2021
10/4/2021
10/11/2021
10/18/2021
10/25/2021
11/1/2021
11/8/2021
11/15/2021
11/22/2021
11/29/2021
12/6/2021
12/13/2021
12/20/2021
12/27/2021
1/3/2022
1/10/2022
1/17/2022
1/24/2022
1/31/2022
2/7/2022
2/14/2022
2/21/2022
2/28/2022
3/7/2022
3/14/2022
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3/28/2022
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4/11/2022
4/18/2022
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5/2/2022
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5/16/2022
5/23/2022
5/30/2022
6/6/2022
6/13/2022
6/20/2022
6/27/2022
7/4/2022
7/11/2022
7/18/2022
7/25/2022
8/1/2022
8/8/2022
8/15/2022
8/22/2022
8/29/2022
9/5/2022
9/12/2022
9/19/2022
9/26/2022
10/3/2022
10/10/2022
10/17/2022
10/24/2022
10/31/2022
11/7/2022
11/14/2022
11/21/2022
11/28/2022
12/5/2022
12/12/2022
12/19/2022
Social Media
Ad Spend Subscribers
Active, subscribed Facebook ad spend for Instagram ad spend for Twitter ad spend for this LinkedIn ad spend for YouTube ad spend for Likes at the end of this
contacts that receive this week this week week this week this week week
your newsletters /
weekly emails as of the
end of this week
Followers at the end of Followers at the end of Followers at the end of Subscribers at the end Sales sourced via your Sales sourced via email Sales sourced via
this week this week this week of this week website. marketing this week Facebook this week
Google Ad Spend
3000
300 100000 2500
Google Ad Spend Social Ad Spend 80000
200 60000 2000
Bounce Rate Email Open Rate Visitors Bounces Bounce Rate Emails Sent Emails Opened Open Rate Followers / Subs : FB : IN
4000 250000
0.3 1500 0.3 200000
Followers / Subs by Platform 3000
0.2 1000 0.2 150000
Facebook (FB) 60,770 2000 100000
1000 0.1 500 0.1
Instagram (IN) 81,952 50000
0 0 0 0 0
Twitter (TW) 196,315
19 /19 /19 /19 /19 /19 /19 /19 /19 /19 19 /19 /19 /19 /19 /19 /19 /19 /19 /19 /1
9
/1
9
/1
9
/1
9
/1
9
/1
9
/1
9
/1
9
/1
9
/1
9
LinkedIn (LN) 34,911 1/ 4 7 0 3 7 0 3 6 9 1/ 4 7 0 3 7 0 3 6 9 1 4 7 0 3 7 0 3 6 9
/0 6/2 6/1 6/1 6/0 5/2 5/2 5/1 5/0 4/2 /0 6/2 6/1 6/1 6/0 5/2 5/2 5/1 5/0 4/2 /0 /2 /1 /1 /0 /2 /2 /1 /0 /2
YouTube (YT) 59,033 07 0 0 0 0 0 0 0 0 0 07 0 0 0 0 0 0 0 0 0 07 06 06 06 06 05 05 05 05 04
10000 Social : TW
Instagram (IN) 2,360
8000 Social : IN
Twitter (TW) 1,589 6000 Social : FB
LinkedIn (LN) 2,181 4000 Email
2000 Website
YouTube (YT) 2,084
0
Total 17,396 07/01 06/24 06/17 06/10 06/03 05/27 05/20 05/13 05/06 04/29 04/22 04/15 04/08 04/01 03/25 03/18 03/11 03/04 02/25 02/18 02/11 02/04 01/28 01/21 01/14 01/07 12/31 12/24 12/17 12/10
/19 /19 /19 /19 /19 /19 /19 /19 /19 /19 /19 /19 /19 /19 /19 /19 /19 /19 /19 /19 /19 /19 /19 /19 /19 /19 /18 /18 /18 /18