Hospitality

and Tourism
Marketing
Benjo M. Quidulit
 Key Concepts
TOURISM
The word Tourism is derived from
the Hebrew word “torah” which
means studying, learning and
searching.
It comprises the activities of persons
travelling to, and staying in places
outside their usual environment for not
more than one consecutive year for
leisure, business and other purposes
not related to the exercise of an activity
remunerated from within the place
visited.
HOSPITALITY
The term is derived from the latin word
“ hospitare” which means “to receive a
guest”.
It refers to the tradition that a host is
ready to provide food, drinks and
lodging for someone away from home.
(Dittmer and Griffin, 2009) An industry
comprises business entity of food,
beverages, lodging or a
combination of these businesses to
travelers during stay in a destination.
MARKETING
Marketing refers to activities a
company undertakes to promote the
buying or selling of a product or service.
Marketing includes advertising, selling,
and delivering products to consumers or
other businesses. Some marketing is
done by affiliates on behalf of a
company.

Hospitality and Tourism 1ST TERM

2 Marketing 2023- 2024
Hospitality and
Tourism Marketing
Marketing for hospitality and tourism is the network of
strategies and connections used to promote products and
services in the travel industry. Marketing draws attention to
destinations, hotels, transport services, and local activities
while focusing on customer services and memorable
experiences. Most travelers plan their trips online, and the
industry has largely turned toward digital marketing tools to
adapt.

3
Hospitality marketing is
focused on customer
satisfaction and providing
the best possible
experience. Tourism
marketing centers on the
destination and activities
the traveler can enjoy on
their trip. Combining the
two allows you to expand
your target audience and
offer customers a
complete travel
experience.
 Focus on Ecotourism
About more than simply visiting the beauty of natural attractions

Short format video marketing

Short, visually appealing videos
Hospitality
and Tourism Self-care and wellness

Marketing
Your potential customers are looking for ways to care for themselves

Trends 2023 Storytelling

Allow your potential customers to form a personal connection with your
destination, history, and philosophy

Content Marketing
One of the most valuable tools in your digital marketing toolbox
 Search Engine Optimization (SEO)
Now, you understand the importance of SEO for hotels and how it can help you
attract more visitors

Lead Generation
Knowing your target audience lets you focus your marketing efforts where
Hospitality they are most likely to work

and Tourism Social Media Marketing

Marketing
The vast majority of your customers will use some social media

Trends 2023 Email Marketing

A well-timed email featuring photos of your destination can inspire guests to
book a return trip once they’ve resumed their normal daily lives

Mobile-optimized Website
The single most important tool you have to reach potential customers.
 “ Focus on Ecotourism
About more than simply visiting the beauty of natural attractions

Conservation and sustainable travel come together to

benefit the environment and local community in a
recent trend called ecotourism

Hospitality and Tourism Marketing Trends 2023

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 “ Short format video marketing
Short format video marketing

As we continue into the digital age, people consume more information

online and develop shorter attention spans. Blog posts and content
marketing are still effective tools to drive web traffic, and you shouldn’t
abandon them, but no marketing strategy is complete without short-format
videos. Short, visually appealing videos on TikTok and Instagram will expand
your target audience and drive traffic to your website. Influencer marketing
can also be a boon to your brand in this area.

Hospitality and Tourism Marketing Trends 2023

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 “ Self-care and wellness
Your potential customers are looking for ways to care for themselves

Adapt your branding and marketing to let them know your

focus is on them. Ensure your target audience feels cared for
and show them that their experiences matter to you.

Hospitality and Tourism Marketing Trends 2023

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 “ Storytelling
Allow your potential customers to form a personal connection with your
destination, history, and philosophy
Include storytelling as part of your tourism and hospitality marketing
campaign. Allow your potential customers to form a personal connection
with your destination, history, and philosophy. Seek feedback from your
guests, employees, and business partners. Then, use that information to tell
stories and connect further.
Make sure your potential customers know about them. Many guests travel to
historical places. Use the history of your location and local area to your
advantage through stories to attract potential guests’ attention.

Hospitality and Tourism Marketing Trends 2023

10 Presentation title 20XX
 “ Content Marketing
One of the most valuable tools in your digital marketing toolbox

Content marketing is one of the most valuable tools in your digital marketing
toolbox. The content on your website will drive traffic and help you reach
your lead generation, brand-building, and awareness goals.

Hospitality and Tourism Marketing Trends 2023

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Marketing
 “ Search Engine Optimization (SEO)
Now, you understand the importance of SEO for hotels and how it can help
you attract more visitors

Like most internet users, you’ve likely searched for information using Google
or other online search engines.

Hospitality and Tourism Marketing Trends 2023

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 “ Lead Generation
Knowing your target audience lets you focus your marketing efforts where
they are most likely to work

Knowing your target audience lets you focus your marketing

efforts where they are most likely to work. Lead generation is a
crucial part of your wider marketing strategy. You need to
reach guests planning on booking a trip and those who are still
undecided but interested.

Hospitality and Tourism Marketing Trends 2023

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Marketing
 “ Social Media Marketing
The vast majority of your customers will use some social media

Social media is an extremely useful tool in any marketing plan for tourism
and hospitality. The vast majority of your customers will use some social
media.
With the rising trend of short-form video popularity, especially related to
travel, you should have a presence on Facebook, Twitter, TikTok, and
Instagram, at the very least.

Hospitality and Tourism Marketing Trends 2023

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 “ Email Marketing
A well-timed email featuring photos of your destination can inspire guests
to book a return trip once they’ve resumed their normal daily lives

Maintain an open line of communication with your guests even after they
leave through email marketing. A well-timed email featuring photos of your
destination can inspire guests to book a return trip once they’ve resumed
their normal daily lives.
Email marketing efforts also let you connect with potential customers to
share enticing information about your tourism and hospitality services.

Hospitality and Tourism Marketing Trends 2023

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 “ Mobile-optimized Website
The single most important tool you have to reach potential customers.
Especially in the tourism and hospitality industry, a professional, mobile-
optimized website is the single most important tool you have to reach
potential customers. Before booking a vacation, consumers will research
locations. A majority of those searches will be conducted on cell phones. It is
crucial for your site to work across a variety of devices.
Your website is so important that you should trust it to a professional. Invest in
a high-quality website and keep it up to date, optimized for speed, and
working across multiple devices. Maintain a steady stream of content
marketing across mediums, all linking back to your website. Your site is the
face of your brand and often the first interaction potential guests will have
with your business.

Hospitality and Tourism Marketing Trends 2023

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A successful digital
marketing campaign for
your tourism or hospitality
destination can mean the
difference between going
viral and staying booked or
struggling to get guests
through the doors. Take
advantage of the tools at
your disposal and the
unparalleled level of
contact you can foster with
potential guests and adapt
your marketing strategies to
focus on what works.
5 CORE
CONCEPTS OF
MARKETING

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 1 Needs, Wants and Demands

The most basic or core concept of fundamental

marketing is that of human needs, wants, and
demands.

5 CORE CONCEPTS OF MARKETING

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 “ Needs, Wants and Demands
Identifying unfulfilled needs is the pre-condition of making
successful marketing activities. Marketers try to satisfy the needs
of customers. Human needs are the one kind of deprivation of
one thing of basic satisfaction. A need is a thinking of mind that
reflects the lackness of something. Actually, needs are felt of
deprivation. Marketers normally did not create these needs but
they find these needs.

So, needs are deprivation and satisfaction. For example, needs

are food, clothing, warmth, safety, shelter etc.

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 “ Needs, Wants and Demands
Wants are the options of satisfying needs that shaped by
culture and individual personality. Human beings must require
food but what type of food they will take that is depended on
cultural and social of individually. One person may like a burger
but another person might like rich food. Maximum satisfaction
of customers need depends on the quality of a product. Our
assets are limited but our wants are many, for the reason
marketers try to fulfill on creating satisfying of unlimited wants by
limited assets.

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 “ Needs, Wants and Demands
When needs arise, wants for specific products are backed by
the ability and willingness of consumers to buy the products
which is called demands. In demand, there is a vital relation
with time. Not all wants are transferred into demand. The wants
become demand when the wants are supported by the ability
and willingness to buy. The need is one kind of wish, want is a
selected process of need, and the selected thing fulfills the
ability and willingness then it becomes the demand.

5 CORE CONCEPTS OF MARKETING

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Marketing
 2 Marketing Offerings
Marketing offerings is that making ensuring consumer
satisfaction. A marketing offer is one kind of offer that a
marketer makes as per the requirements of a consumer. The
marker tries to offer standard products that satisfy the needs of
a consumer in terms of quality, quantity, price etc. Marketing
offerings can be ‘tangible’ or intangible’. The marketing
offering is explained below.

5 CORE CONCEPTS OF MARKETING

23 Presentation title 20XX
 “ A. Products
A product is a thing that gives the satisfaction of customers. It
provides the satisfaction of physical and psychological both.
Actual, product features are color, branding, packaging,
labeling, etc. There are two kinds of products available that are
tangible and intangible. Marketing considers product benefits
and services.

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 “ B. Services
All kinds of things that are offered to a market to satisfy human
needs or human wants or consumers that is called Services.
Service is a work or benefit that is given to one party to other
party. Service is intangible. For example service of doctor,
lawyer, mason, tailor, hotel service, training service, security
service, entertainment service, beauty parlor service etc.

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 “ C. Experiences
Experience is acquired real knowledge about any thing.
Experience is to do, to see, to feel something by acquired
knowledge or skilled. The company wants his experience to do
better in future. By using experience company ordered to
manager to make marketing process. Experience in marketing
has an experimental value.

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Marketing
 3 Value and Satisfaction
Marketing offerings is that making ensuring consumer
satisfaction. A marketing offer is one kind of offer that a
marketer makes as per the requirements of a consumer. The
marker tries to offer standard products that satisfy the needs of
a consumer in terms of quality, quantity, price etc. Marketing
offerings can be ‘tangible’ or intangible’. The marketing
offering is explained below.

5 CORE CONCEPTS OF MARKETING

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 “ Value and Satisfaction

Value is the capacity of a product or service. Normally value is

determined by the level of satisfaction of customers. If the
satisfaction level is low, it means the value of the product is low
and consumers will leave this product.

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 “ Value and Satisfaction
Satisfaction is like a desire of mind that can not be measured or
it can not be quantified. Actual, the purpose of marketing is the
satisfaction of customers by creating value of a product and
make a long-term relationship to customers. The satisfaction of
customer is also depended on quality of the product or the
quality of the service provided.

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 4 Exchanges and Relationships

Exchange and relationship is always very important in core

concept of marketing

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 “ Exchanges and Relationships

Exchange is very basic concept of marketing. In fact, another

name of marketing is exchange. Producers and manufactures
are trying to make available all sorts of goods that are needed
by the society. Exchange is one kind of activity that creates
value and this value is provided to other party.

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 “ Exchanges and Relationships

Customer is the king in the business. If you want to grow up your

business, you have to create a good relationship to customer.
You have to keep always busy to make happy of customers by
satisfying his or her needs in terms of quality, price, time,
quantity, regularly in supplying.

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 5 Market

Marketing follows market. Market is a set of present and future

buyer. Market is a place where buyers and sellers are come in
touch with detailed information about what sellers are offer and
what buyers are ready to buy.

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Thank you
1. Hebrew word for Tourism. Torah
2. Latin word for Hospitality. Hospitare
3. If you want to grow your business, you have to create a good connection with customers. You have to keep always busy to make
happy of customers happy by satisfying his or her needs in terms of quality, price, time, quantity, and regular supply.
Relationship
4. Trade is one kind of activity that creates value and this value is provided to other party. Exchange
5. (5-9) 5 Core Concepts of Marketing
6. the network of strategies and connections used to promote products and services in the travel industry. H&T Marketing
7. (11-20) Hospitality and Tourism Marketing Trends 2023