BookMyTour

Case Study

Evil Masterminds
 Business Opportunities After Lockdown
Self-drive holidays
Self-drive holidays, including
hiring of self-driven cars
need a complete re-look in
the Indian market.
BookMyTour can expand to
include a larger number of
railways, airports and city
gate ways. This will attract
younger population who
could combine their air/rail
travel with self-driven cars.
The self-driven cars should
have an in-built application
for navigation and facilities
for the traveler/driver.
Corporate travel segment
BookMyTour must develop
technology platforms to aid
and develop the corporate
hotel segment. This would
ensure bookings and
payments are made from
India thus allowing
revenues to sit in India
rather than overseas as
currently payments are
made either by overseas
associates or out of the per
diem foreign exchange
allowance for the traveler.
Wellness experiences
After staying inside for the
better part of 2020, many
tourists may choose wellness
or outdoor experiences that
involve getting active and
healthy. This includes cycling
and trekking tours as well as
mindfulness and yoga
retreats. Vacation spots that
are able to offer outdoor
experiences already have an
advantage in rebounding after
COVID-19. Experiences that
feel thrown together or cheap
will be extra disappointing for
tourists after lockdowns are
lifted.
Niche tourism push
The World Economic Forum’s
Travel and Tourism
Competitiveness Report
published attributes natural
and cultural diversity along
with price competitiveness for
the emergence of South Asia
as an attractive tourism. This
is where the region can
leverage regional cooperation
towards building a Business
Opportunity.
Example - BookMyTour could
explore an Adventure Tourism
circuit with Nepal, Bhutan and
Sri Lanka .
 Revival Strategy For The Business
Encourage future bookings
BookMyTour is suggested to encourage future and
potential customers to consider booking travel
packages/ hotel bookings in advance at a reduced
rate. It could consider providing a discount on
future bookings redeemable up to December
2022.
Flexibility instead of refund
BookMyTour can offer to allow the customer to
change their dates of bookings without any cost. It
could also consider providing a reduced price if a
customer chooses to re-book instead of cancelling
their bookings.
Investment in contactless technologies
BookMyTour should accelerate investments in “no
touch” technologies such as eye scanners gesture
controls and automation to personalize digital
interactions while enabling social distancing.
Smaller gatherings
Large gatherings of people may also be a thing in the
past as we have seen the push for weddings,
showers, birthday parties getting smaller. From here
on out the new marketing message could be “go
smaller” and all of the reasons why you should
include health, safety and economic benefits.
Gift cards/vouchers
BookMyTour can consider providing a gift card
or a voucher with a benefit which can be used
by consumers later..
Create and participate in networking
Networking events are a perfect way to get the
company’s name out there. They have the
opportunity to make strong connections with
local community and create good press for their
business.
Strategy For Changing Customers Perception
Amid and After COVID-19
Contextualize Your Message
It can be challenging to know what exactly to say about
Covid-19 and when to say it, but one thing’s for certain:
Messaging that makes sense and empathizes with your
customers’ needs will humanize your brand and harvest
deeper emotional connections. Craft your message that
empathizes with the current situation while reassuring
travelers that their destinations will be waiting with open
arms once it’s safe to travel again.
Prioritize Native Storytelling
Native storytelling should be a priority for BookMyTour
during Covid-19 and beyond. This means developing
marketing messaging that’s authentic to the form and
function of the platform on which it’s published and
reaching audiences where they already are. The audience
is attending more webinars and virtual events compared to
reading dedicated emails .
Turn Insights Into Action
Consumers are craving information and advice on how to
navigate the path forward in uncertain times. BookMyTour
can look for the same thing in a B2B setting. They shouldn’t
pretend to know it all, but they should work furiously to
service the industry’s desire for direction and leadership. A
standard marketing campaign might take months to get off
the ground, but during Covid-19 BookMyTour needs to
turbocharge their efforts and react in real time. Pivoting
marketing messaging to address what customers want now
is one of the quickest ways to stand out from competitors.
Add To Conversation, Not Just Noise
As we live through Covid-19, BookMyTour needs to respect
what audiences want right now: human connection. This is
about people-centric communication: Let leaders be
vulnerable and lead in their own voice, and make sure your
brand has something original to say, and say it with soul.
 Technology Enabled Business
To overcome Covid-19 slowdown in tourism industry

Recognition Technology
Recognition technology is one of those Artificial Intelligence
increasingly important travel and tourism trends
that’s starting to creep into a multitude of Machine learning technology is now firmly
different areas. . One of the most familiar entrenched in the marketing of the tourism
applications of recognition technology for a sector, with AI helping to personalize the
frequent traveler is the bank of automatic gates experience of finding and booking tours
at some borders. The gates are capable of and trips.
reading the data on the traveler's passport or ID
card and matching it to their face using a
camera and facial recognition technology. Virtual Reality
Virtual reality is another of the major
tourism trends disrupting the industry
and capitalizing on the technology can
Internet of Things (IoT) give you an edge over rivals who have
not yet adopted it. Through online VR
IoT is relevant to many tourism trends. tours, customers can experience hotel
IoT devices are gadgets equipped with interiors, restaurant interiors, outdoor
a microprocessor and some form of tourist attractions and more, all from
digital connectivity, allowing them to their home.
connect to, and be controlled from, the
internet. IoT devices include heating
and cooling systems, entertainment
systems and other items often found in
a hotel room, giving rise to “smart” hotel
rooms.
 Diversifying Business Portfolio
With allied busines to help them grow
Supporting tourist bus owners/operators
The business of the tourist bus services is severely affected
due to COVID 19. The bus owners should be supported by
BookMyTour monetarily, to ensure their survival. Additionally,
the opportunity of increasing inter-state pilgrimage tourism in
Asian countries is large at this point where new routes and
circuits can be encouraged. It should also look to host the
inventory of state transport buses in addition to privately
owned and operated bus tours on a digital booking and
payment platform to increase accessibility as well as reduce
crowding at ticket windows at bus stations.
MICE Tourism
The term "MICE" in the context of travel is an acronym for
meetings, incentives, conferences, and exhibitions. The
MICE market refers to a specialized niche of group tourism
dedicated to planning, booking, and facilitating conferences,
seminars, and other events, which is a big moneymaker in
the travel industry. Business tourists are typically high-yield
travelers and hence, business tourism was an attractive
market segment prior to COVID-19. It is unlikely to witness
an instant resurgence in business travel worldwide as many
destinations are battling with a second wave of COVID-19 .
BookMyTour should focus on promoting Singapore and
Taiwan for MICE tourism as they are key leaders in MICE
tourism recovery. If successful, its approach could be used
as a shining example for future strategies across other
destinations.
Conclusion
Consumer preferences and tourism policies the world
over are expected to evolve towards achieving greater
sustainability and community orientation. We will see a
trend towards taking cognizance of environmental
costs beyond economic costs; destinations that will
move towards a zero carbon foot print along with
higher levels of hygiene; tour operators and hoteliers
gravitating towards more responsible and meaningful
experiences through minimizing food miles;
showcasing the local for the global; and positioning
the host community as the centerpiece of the tourist
experience. The pandemic offers us an opportunity to
hit the reset the button to make the tourism sector a
sustainable engine for economic growth and
development.