Professional Documents
Culture Documents
3
Disclaimers about the study
01 02 03
The study primarily focuses on bike The interviews were conducted in the To safeguard their anonymity, the
delivery partners and cab drivers participants' native language through names of the participants have been
throughout India. remote means, and then translated concealed.
into English.
04 05 06
We made sure to compensate the The images included in this report are Appropriate news pieces and reports
participants for their time and effort in either stock photos or created using are quoted to provide perspective.
sharing their stories with us. Midjourney.
4
Interview Stats
Total no of gig workers: 12
Jaipur Varanasi
Instamart
Navi Mumbai
Bangalore
5
Table of contents What is gig economy? 11
Conclusion 102
6
STORY
1.43 B
POPULATION OF INDIA
64.2%
WORKING AGE POPULATON
Median
Age
28 39
INDIA
YRS
CHINA
YRS > 80%
WORKING IN INFORMAL SECTOR
6.8%
URBAN UNEMPLOYMENT RATE
LACK OF
Formal Jobs
INCREASE IN
Underemployment
7
India is entering a golden period of
demographic dividend where the
working age population is higher than
the dependent population.
Historical analysis shows that major economies
have leveraged demographic dividends to
establish dominance. Japan utilized it in 1964 and
China in 1994. Experts predict that India's
demographic dividend, which began in 2018, will
lead to its global ascendance.
However, there is a concern that is Source: The Economic Times, 22nd July 2019
troublesome…
8
we have an
Employment
problem
We haven't been able to create enough jobs to
absorb new workers entering the workforce.
Employability
problem
We have not been able to produce graduates with
the necessary qualifications to meet the demand
for skilled workers.
Source: The Hindu, 8th May 2022
9
Gig Economy
The gig economy is growing by taking advantage of employment challenges
by bringing more people into contract-based work.
10
What is Gig
Economy?
A short introduction to the new mode of employment.
11
Let's look at some definitions
Gig Economy Gig Workers
The gig economy is a part of the labor market where Gig work refers to the individual jobs or "gigs" that people
short-term contracts or freelance work are common, do within the gig economy. A gig might be a single
rather than permanent jobs. It's like a marketplace where project, like designing a website or driving for a rideshare
people offer their skills for temporary projects. This kind service. It's usually a temporary task, and once it's done,
of work gives people the flexibility to choose when, the worker moves on to the next gig. It's a way of
where, and how they work, but it might not offer the working that can give people a lot of freedom, but it can
same benefits or job security as a full-time job. also be unpredictable.
12
Growth of Gig Workers in India
The gig workforce is growing fast and starting a
whole new way of working around the world. In
Estimated number of gig workers in India
India, this is even more noticeable. With a young 250 235 Lakhs
population of half a billion workers, lots of people
moving to cities, and nearly everyone using 200
smartphones and technology, India is leading the
way in this new work revolution. It's not just a small
150
change; we believe it's the beginning of
something big.
100
77 Lakhs
68 Lakhs
50
0
2019-2020 2020-2021 2029-2030 (E)
Source: India's booming gig and platform economy, Niti Aayog, June 2022
13
Nature of jobs in India
These are jobs that involve physical labor These are jobs that usually take place in an
and hands-on work. Examples include office and involve mental or administrative work.
construction workers, mechanics, Examples include managers, accountants,
plumbers, and electricians. lawyers, and software developers.
14
Where do platform
gig work fall? FREELANCERS ON
UPWORK OR FIVERR
15
Gig workers Gig workers
classification
Non platform
Platform workers
workers
16
Popular gig platforms
FOOD DELIVERY RIDE SHARING HOME SERVICES
(HR SaaS)
(Job marketplace)
(Job marketplace)
17
Becoming a
gig worker
What motivates an individual to choose a career as a gig
worker through an online platform?
18
Reasons to move towards
platform gigs?
Small
Low skilled Full time Fresh
business
labour jobs jobs graduates
owner
` `
`
time FLEXIBILITY, for the lack of appropriate
time FLEXIBILITY, better WORK autonomy AND MONEY jobs for their education financial loss or business
ENVIRONMENT AND MONEY mismanagement
Platform
Work
19
Gig workforce
witness 5x demand
Tough times in startups have led more people to the gig
workforce due to funding shortages and mass layoffs. Taskmo,
a marketplace for gig work, found that their users grew by 21%,
and the demand from recruiters for gig workers went up 5
times in January 2023. But it's not just the big cities diving into
this pool. Smaller places like Indore, Bhopal, and Vadodara are
joining in too. Hiring someone for a gig costs less than a full-
time worker. You save on salary, taxes, benefits. The rise in
demand is seen across Quick commerce, Healthtech, Fintech,
and E-commerce.
20
How are they being introduced to the
platforms?
21
The advertisements on TV and in
newspapers prompted me
22
My friends introduced me to Zomato
as a way to earn extra income.
23
My father asked around the
neighborhood about Swiggy on my behalf.
24
What led them to choose employment with
an online platform?
25
I prefer food delivery over courier services
due to lighter loads.
The food delivery segment is a favorable option as
compared to courier deliveries where riders have to
carry a heavy burden. Moreover, while taking
customers along on a ride, it is uncertain whether the
customer will be cooperative or not. If the customer is
good, they will cooperate with you, but if not, they may
complain about your driving. Hence, I chose the food
delivery segment as it is a much better option
compared to these factors.
- A1, 40M, Varanasi, Swiggy
26
I am currently working to repay the
money that my dad had borrowed.
27
Swiggy is better than my previous job, I am
happy about it.
28
I chose this job for its low pressure and
good pay.
29
Life of a gig
worker
The challenges that platform workers face in their
day-to-day tasks.
30
1
Managing food and water during
working hours
2
Resting during non peak hours and
leaves
4 Other challenges
31
Managing food
During our conversation we learnt that most of their time is
on the road, delivering food or waiting for cab rides. People
who migrated from other states didn't have the luxury to go
home for meals, so they start their day around 8 or 9 am
with breakfast at home and cook again when they reach in
night. Lunchtime is tricky. It's their busiest time, so they often
delay lunch until 2 PM - 4 PM when things slow down.
Some go home for lunch, but many don't know where they'll
be, so they eat where they can. Lunch outside costs Rs.100
-150 daily, so some skip it and just have snacks like tea and
samosas, even though that can still cost Rs. 100.
32
I occasionally cook and take along
with me for work
33
I have some juice or sandwich during
my short breaks
34
Sometimes I eat lunch at 5 PM in the
evening
I start working at 9:30-10 AM after having breakfast,
and then I leave for work. After that, I get orders and
keep working. I stay on the field whether or not I’m
getting orders. There is a peak time from 12-4pm,
during which I keep working. Sometimes I have lunch
around 5. If I get an order while I'm having lunch, I eat
quickly within 10-15 minutes and complete the order. I
stop working by 10:30-11 PM at night and go home to
eat the food that my wife has prepared.
- V1, 32M, Bangalore, Instamart
35
Managing drinking
water
Another major challenge food delivery partners face is the
lack of access to drinking water. Although some restaurants
provide water, it's not always available. Even if they bring
water from home, it's not enough to last the whole day. As a
result, they are forced to purchase drinking water, which
adds to their daily expenses. They find it uncomfortable to
ask customers for water.
36
We have to carry our own water and it
would get over
Earlier, we were provided with Bisleri water to drink, but
now that has also been stopped. We have to carry our
own water and find a place to sit and eat our food. We
usually sit outside Instamart in the shade. The earlier
center was in a good location with some shady places
to sit, and big trees were there. We would ask the
watchman for a tap to collect water, or if the drinking
water pot was available in the center, we could collect
water from there in our own bottles.
- A5, 20M, Rajkot, Instamart
37
Some restaurants offer us water while we
wait for the order
38
Gender sidelined in
gig worker issues
Gig work's flexible structure is a real blessing for many women,
allowing them to work after finishing their daily tasks at home.
But there's a hitch: the lack of proper bathrooms keeps them
from working as long as they might want. Some even choose to
not drink water during work, just to avoid the need for a
bathroom break.
39
1
Managing food and water during
working hours
2
Resting during non peak hours and
leaves
4 Other challenges
40
Resting during non
peak hours
Have you ever wondered why there are clusters of food
delivery partners in certain areas of the city? They're not
necessarily stationed there, but instead are trying to boost
their chances of receiving an order by positioning
themselves near popular restaurants. During non-peak
hours, when food orders are scarce, they tend to take a
break. Since they don't have designated rest areas, many of
them have to settle for finding a shaded spot or parking their
bike and taking a quick nap. Finding a suitable place to rest
can be quite a challenge for these delivery executives during
these off-peak hours.
41
I rest on my bike whenever I get some
time between orders
Orders keep coming throughout the day, whether it's
every 10, 15, or 30 minutes. When there are no orders, I
keep the bag at the back of the vehicle and lie on top of
it with my feet stretched towards the front, my back in
the center, and my head on top of the bag. I wait in the
area where we receive orders, with the vehicle on the
main stand, and go to sleep. We can hear the sound
when we receive an order. We don't have any issues
parking the vehicle.
- Y1, 42M, Indore, Swiggy
42
There are no seating arrangement
provided for us
To maximize orders, I position myself near restaurants
that consistently receive orders. During peak hours, up
to 50 orders could come in within an hour. Even during
non-peak hours, from 4 PM to 6 PM, at least 20 orders
come in. Sitting near these restaurants during non-
peak hours can still result in a few orders. Swiggy
doesn't provide seating arrangements, so we park our
bikes in shaded areas or where there's a breeze and sit
on our bikes.
- A1, 40M, Varanasi, Swiggy
43
Zomato builds rest points for
delivery partners
Zomato recognized the importance of their delivery partners
and introduced "Rest Points." These are special spots with
essentials like water, charging stations, bathrooms, internet,
and first-aid. They're meant to make life safer and better for
gig workers, helping their physical and mental well-being.
Right now, these rest areas are open in Gurgaon and
Bangalore, and there are plans for more in key delivery spots.
Not just Zomato riders, but partners from other platforms can
use these spaces too.
44
Taking days off from
working
The platform workers are paid per gig assigned to them. As
a result, these workers have no fixed number of holidays.
This lack of guaranteed time off is a significant concern for
gig workers, as taking a day off could impact their income.
45
Our salary depends on how many
days we work
46
It has become challenging to plan
leaves beforehand
Now, the timing is also very longer in Swiggy. All
employees, not just me, are troubled. The payment is
less, and the timing is now 16 hours. Earlier, we could
start from 12 and get a 2-hour break before working until
10 pm. Now, there is a 15-30 minute break in every slot,
and if an order is cancelled, there is a penalty. It's good in
a way, but suppose you're in the 12-4 slot. You have to
wait for the slot to open, then add the order, and then
work. Earlier, we were booking the entire week and
adjusting our leaves accordingly. Now, it's difficult to take
leave.
- V1, 32M, Bangalore, Instamart
47
1
Managing food and water during
working hours
2
Resting during non peak hours and
leaves
4 Other challenges
48
Safety for delivery
executives
When delivery executives are assigned deliveries in poorly lit
areas, especially late at night, they often fear for their safety.
They frequently encounter challenges such as customers
not answering their calls, intentionally delaying payment for
COD orders, or finding excuses to get free food. Those who
are assigned late-night deliveries also face the risk of being
assaulted in unfamiliar areas.
49
I fear of being robbed in certain delivery
areas
Sometimes we have to go to locations where there is
nothing. There are thieves who rob and beat you. We
get orders from such locations, and customers
sometimes place orders before sleeping and then do
not pick up the phone. You can cancel such orders
during the day, but if you receive them after midnight,
they will be canceled but counted as a denial. This will
decrease the number of orders I have. If we cancel
orders, the company will not give us further orders and
will only give us orders when no one else is available.
50
Accidents could occur even if I'm driving
safe
51
My parents feel I should work in the
morning instead of at night.
52
Gig workers yearn for dignity
Delivery partners encounter problems like unsafe conditions
and unequal treatment in their jobs. They often find
themselves in hostile environments, restricted from using
certain elevators or dealing with customers who misuse their
services. The frustration builds up from a lack of respect,
whether it comes from customers, security guards in upscale
neighbourhoods, family, or even the companies they work for.
Yet, despite these challenges and even strikes, the need to
make ends meet keeps many workers on the job.
53
Various facets of bias against gig workers
54
False allegations disrupt delivery
partners' lives
Source: Deccan Herald, 17th March 2021 Source: Business Today, 16th June 2023
A delivery partner was wrongly accused of assault by Another delivery partner was wrongly accused of
the customer, who was eventually charged. kidnapping due to a made-up story by a child.
55
Campaigns by platforms to shift the perception of
delivery partners
Source: Zomato, 24th August 2021 Source: Swiggy, 24th November 2018
The video illustrates the devotion of a delivery agent, putting The video playfully demonstrates why a delivery partner
the timely delivery of orders above pausing for a photo with a might feel a sense of respect when called by their name,
celebrity. instead of being referred to simply as "Swiggy."
56
1
Managing food and water during
working hours
2
Resting during non peak hours and
leaves
4 Other challenges
57
Other challenges
58
Breaking traffic
rules and fines
Delivery executives are often pushed to complete a certain
number of orders within a fixed time for monetary incentives,
which can incentivise them to prioritize speed over safety.
Unfortunately, this can lead to reckless behaviour, such as
running red lights or breaking traffic rules. However, if they
do get caught by the traffic police, they will be fined.
Therefore, every traffic rule they break is a gamble that could
potentially result in losing money due to traffic violations.
59
Paying traffic fines adds to my
expenses
60
Unpredictability
around blocking IDs
One of the biggest challenges faced by delivery executives
is the unpredictable nature of their IDs getting blocked for
unknown reasons. They often have no idea why their IDs
have been blocked and receive little or no explanation when
they ask for one. Revocation of their IDs is mostly a matter of
luck. In the meantime, delivery executives have to either wait
for their IDs to be unblocked or find other job opportunities.
61
I couldn't get my ID revoked after
being blocked
I worked at Zomato for a year and a half and had one
year of excellent performance. However, two months
ago, my Zomato ID was permanently terminated due to
an issue with my mobile phone. Although I requested
multiple times to reopen my ID, including contacting my
team leaders, Zomato didn't respond. I eventually
tweeted Zomato Care, and my ID was reopened in
January. However, after delivering one order, my ID was
terminated again. I tweeted Zomato Care again but
didn't receive a reply. I then joined Swiggy.
- V1, 32M, Bangalore, Instamart
62
Uber's Face Lock,
Drivers Locked Out
In India, Uber drivers grapple with facial recognition technology
to gain access to the app. Issues with selfies, such as changes
in appearance or lighting, lead to interruptions in their work.
Flaws in the verification process result in more lockouts,
hindering their ability to work. Slow responses from customer
service add to these disruptions, leading to the potential loss of
a day's wage. These challenges with facial recognition aren't
just tech glitches; they expose broader gaps in the protection
and support for workers.
63
A tale of app glitch
A Swiggy delivery agent named Jitesh Gupta shared a concerning
incident on Twitter. A change in his appearance led to the app's
failure to recognize him, resulting in a troubling misidentification
problem. Though Jitesh has been with the platform for a while, this
snag significantly disrupted his source of income and affected his
family's finances.
64
Ever changing
incentive structures
Over time, the incentive structures on platforms have
undergone changes. These incentives can range from the
minimum payout per order to the minimum number of hours
required or minimum rating to be eligible for orders. The
influx of a large number of new people willing to work at the
same or lower rates puts pressure on full-time workers who
have been doing the job for years. They realise that there is
no long-term career in this field, yet they stick with it as
much as possible to cover their vehicle EMIs.
65
The number of people joining these
jobs have increased in recent times
66
Women of Urban Company
In 2023, Urban Company implemented changes that set new
minimum standards for partner acceptance rate, customer
ratings, and cancellations in order to remain part of the UC
ecosystem. Failure to meet these standards could lead to being
blocked from the platform. The partners saw these targets as
unrealistic, sparking protests among the workers against the
new scheme. The situation reflects a tension between the
company's efforts to enforce quality standards and the workers'
struggle to adapt to what they perceive as unattainable goals.
67
Adapting to the
technology
While platform workers go through onboarding with the
platform, they commonly require additional guidance in the
first few weeks to fully understand and operate the system.
It is important to note that even minor mistakes can block
their IDs. To assist new workers in this process, fellow riders
often offer assistance with tasks such as accepting orders,
navigating Google Maps, and reaching out to customer care.
68
Sometimes finding address on the map is
challenging
There are no bigger challenges if you know the
locations and ways to easily reach them and save
petrol. Sometimes the map displays the wrong location.
For example, it may show a location behind a wall,
where the location ends, and then we must take a U-
turn and go from another direction. Additionally,
sometimes the live location is incorrect. The map
always shows the easiest way, but when we follow it,
the location may end near the wall or another incorrect
location.
- A3, 28M, Rajkot, Zomato
69
Incorrect addresses could cost us
money
70
A technical glitch made me wait at a
restaurant for one hour.
At times there is an issue, such as the one I faced: one
day I waited for an hour near a restaurant, near Al-Daaz.
I received the order, but the restaurant staff did not
receive it. There were multiple orders at that time, and
the other customer was also getting worried that I had
already picked up their order. The Zomato support team
was unaware of this. When the customer called support
to report this issue, and asked to transfer this order to
someone else, the support team asked me to go and
drop that order off.
- D1, 27M, Bangalore, Zomato
71
Managing
finances
How do gig workers manage finances on a daily basis?
72
1
What are the various components of
the income?
2
Where do they spend their money on a
monthly basis?
4
How do they manage to meet their
ends?
73
What do their
income comprise of?
Gig payout Incentives Tips
The amount paid for the The extra payment received for The amount customers give
successful completion of meeting the goals set by the voluntarily for the service they
the gig platforms. receive.
74
My earnings vary based on completing ride
targets with varying weekly incentives.
75
I earned around Rs. 10K working part
time at Zomato
76
Delivery partners vlog their gigs to earn
additional income from youtube
Rahul Vlogs BR04, 62.9K Subs Gj Kannada, 23.4K Subs OFFICIAL_SANDY_1701, 40.4K Subs
77
1
What are the various components of
the income?
2
Where do they spend their money on a
monthly basis?
4
How do they manage to meet their
ends?
78
What do their expenses look like?
School fees /
Saving for children (or)
sibling's marriage
Rent
Milk &
Vegetables
Loan EMI
(Vehicle, home,
unsecured etc.)
Household essentials
79
I spend money on petrol, meals, rent, and
transportation, & the rest I send home for
household expenses.
80
I handle my kids' school fees, paying quarterly
with my wife's help
Their children's fees are on an annual basis, but I pay
them quarterly by arranging money from my wife or
savings. One child's fee was 35,000 last year, and the
other child's fee was 32,000, which I have already paid.
Their 12th grade fees are 17,000, which I have to pay in
three installments. The first installment is 12,500
rupees, and I have to pay 25,000 in 15 days. One of my
sons has appeared for his 10th grade exams, and I have
to admit him after his results come out in a few days. I
have to save a little amount and do it.
- A4, 30M, Navi Mumbai, Ola
81
1
What are the various components of
the income?
2
Where do they spend their money on a
monthly basis?
4
How do they manage to meet their
ends?
82
Why aren't they
able to save money?
Platform workers face challenges such as unpredictable
incomes, unplanned emergencies, rising inflation, changing
incentives, and low awareness of financial instruments,
hindering their ability to save for the future.
83
High expenses and unexpected costs are making it
difficult for me to save money.
84
I've to stay at my current job for two more years,
until my loan is paid off.
85
Saving isn't easy for me. I send money to support my
siblings' education and help with household expenses
86
1
What are the various components of
the income?
2
Where do they spend their money on a
monthly basis?
4
How do they manage to meet their
ends?
87
How do they
manage to meet
their ends?
Gig workers need money for different things like fixing
vehicles, paying medical bills, buying a house, or starting a
business. Sometimes, they don't have enough, so they
borrow it. They might get a loan from a bank, or from friends
and family, or even microfinance groups that lend money.
Some people use their saved money to help friends, while
others might use digital apps like Paytm for quick small
loans. Whether it's for daily groceries or big emergencies,
loans help people handle their money needs.
88
We rely on credit for groceries and milk to
manage household needs
89
I borrowed from a microfinance group as they
have flexible payments.
90
I borrow from friends for sudden expenses, avoiding
banks and gold loans.
91
I use a postpaid loan from Paytm app to cover
unexpected expenses.
92
Goals and
aspirations
What are the dreams and life goals of platform workers?
93
Gig work as a
stepping stone to
achieve dreams
Gig work is often seen as a step toward something bigger
that workers want in life. They might be working online to
reach a short-term goal like paying their child's school fees,
finishing payments for a bike or car, sending money for a
sibling's wedding, or saving to start a business. For those
doing it part-time, it's a way to make extra money on top of
their regular job. People see this time in their life as a bridge
to something larger, like fulfilling a dream. Many of them like
the freedom of working for themselves and hope to start
their own thing one day.
94
I'm doing this job to cover my
household expenses
95
I currently lack funds to start my own
business
96
I will continue to work here until things
are sorted
97
Making my way
through life with
hope and luck
Sometimes, the dreams of gig workers seem so big and
hard to reach that they try to make money quickly through
online sports betting. They might turn to luck instead of hard
work when they realize that the money they make from
online platforms isn't enough to pay off their debts or save
for their dream venture.
98
I'm trying my luck with online sports
betting…
99
and If I win 50 Lakhs, I will buy some
land and do farming
101
Conclusion
People are drawn to gig work in India because The gig economy is great for giving people One big issue we can't ignore is that not
they see it as a chance to be their own boss temporary jobs when there are a lot of workers enough women are part of this economy. To
and make more money. It's like starting a small available. But if we want people to count on get more women involved, we must make
business. But they quickly find out it's not so these jobs for their whole career, we have to fix things like clean bathrooms available, so they
easy to grow, and the rules keep changing. some big problems. We need to make the feel safe and comfortable. The gig economy
Regular jobs often offer better chances to work more predictable and provide benefits has huge potential, but there's still a lot to
move up. For many, gig work is just a step on like paid time off, chances to grow, and figure out to make it work for everyone.
the way to something bigger. financial help like loans and insurance.
102
Social security for gig workers in
Rajasthan
The Rajasthan Assembly passed the Platform-Based Gig Workers
(Registration and Welfare) Bill, 2023. The bill establishes a Welfare
Board and a welfare fund for platform-based gig workers, providing
social security. The board will register workers, integrate welfare fee
deductions with aggregator apps, and ensure access to government
schemes. Gig workers gain the right to registration, a unique ID, social
security access, grievance mechanisms, and representation.
103
More states pondering over social security
for gig workers
Karnataka
With more than 300,000 gig workers in the state,
Karnataka government is contemplating establishing Source: The Economic Times, 16th August 2023
Tamil Nadu
The Tamil Nadu Chief Minister has promised to form a welfare
Source: The New Indian Express, 16th August 2023
board for gig workers to ensure their safeguard and overall welfare
conditions
104
Acknowledgements
A qualitative study isn't just work; it's a shared passion. It's people Research Lead: Dharmesh Ba
coming together with a common goal. For this report on Gig
economy workers in India, we had just such a team, and they Research associates: Garima Sharma, Shamyuktha San
deserve a heartfelt thank you. In everything we do, there's one big
Policy associate: Kanimozhi U
question that looms over our work: 'Can we see this subject in a
new way?' With this project, I believe we've managed to offer a Interviews conducted by: Pragya Verma
fresh look at a familiar subject.
Mid-journey illustration prompts: Subitcha Poorani
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