Name of the Bussiness : Health sec consulting

Adress of the Bussiness : HealthSec Consulting, 5th Floor, Hill Plaza, Haile Selassie
Avenue, Upper Hill, Nairobi, Kenya.

● The postal address of the business is: P.O. Box 12345, Nairobi, Kenya.
● The telephone number of the business is: +254 20 1234567.
● The cell-phone number of the business is: +254 712 345678.
● The e-mail address of the business is: info@healthsec.co.ke.
● The website of the business is: www.healthsec.co.ke.

Title : Health data privacy and security consulting

Presented by : Jimal yussuf Abdille

Reg no : SHHF/04304p/2021

Abussiness plan submitted in partiam fullfilment of the requirements for award of diploma in the
department of Health Systems Management and public health

March, 2024

Declaration

I, Jane Doe, hereby declare that this business plan is my original work and that it has not been
submitted for examination or assessment in any other institution of learning. I have
acknowledged all the sources of information and data that I have used in this business plan. I
also declare that I have received guidance and supervision from my mentor, [Mentor’s Name], in
the preparation and completion of this business plan.

Signature: _______________________

Name: Jane Doe

Date: _________________

Mentor’s Signature: _______________________

Name: Siyad Noor

Date: _________________

Acknowledgement

I would like to express my sincere gratitude and appreciation to God Almighty for His grace and
guidance throughout this business plan journey. I would also like to thank the following people
who have supported and assisted me in various ways:

● My mentor, Siyad Noor for his invaluable expertise, wisdom, and feedback, and for his
constant encouragement and motivation.
● My family, especially my parents, for their unconditional love, support, and belief in my
vision and aspirations.
● My colleagues and friends, for their constructive input, suggestions, and referrals, and
for their moral and emotional support.
● My customers, for their trust, confidence, and loyalty, and for their positive and
constructive feedback and testimonials.
● All the other individuals and organizations that have contributed to the success of this
business plan, directly or indirectly, and whom I may not have mentioned by name, but
whose assistance and support are highly appreciated.
Dedication

I dedicate this business plan to my mentor, Siyad Noor, who has been a source of inspiration
and encouragement for me throughout this journey. His her passion and professionalism have
inspired me to pursue my dreams and goals with confidence and determination. His guidance
and wisdom have helped me to overcome the challenges and obstacles that I faced along the
way. His support and friendship have made this journey enjoyable and rewarding. I am truly
grateful and honored to have him as my mentor.

Executive Summary

This business plan is for HealthSec Consulting, a health data privacy and security consulting
business that will provide comprehensive and customized solutions to health organizations in
Nairobi and beyond. The business will be owned and operated by Jane Doe, a certified and
experienced professional in the health data privacy and security field.

● Chapter 1: Introduction. This chapter introduces the business idea, the owner, the name,
the location, the form, the type, the products/services, the justification, the industry, the
goals, and the entry and growth strategy of the business.
○ Chapter 2: Marketing Plan. This chapter describes the customers, the market
share, the competition, the methods of promotion and advertising, the pricing
strategy, the sales tactics, and the distribution strategy of bussiness.

Business Sponsors

● The owner of the business is Jane Doe, a certified information privacy professional
(CIPP) and a certified information systems security professional (CISSP) with over 10
years of experience in the health data privacy and security field.
● Jane has worked as a senior consultant for several reputable firms, such as Security
Consulting and Privacy Solutions, where she led and managed various projects for
clients in the health sector, such as hospitals, clinics, insurance companies, and
research institutions.
● Jane has a bachelor’s degree in computer science from the University of Nairobi and a
master’s degree in information security and privacy from the University of Oxford.
● Jane has extensive knowledge and skills in health data privacy and security regulations,
standards, best practices, and technologies, such as the Health Insurance Portability
and Accountability Act (HIPAA), the General Data Protection Regulation (GDPR), the
ISO 27001, the NIST Cybersecurity Framework, and the Blockchain.
 ● Jane is passionate about helping health organizations protect their data and comply with
the relevant laws and policies, while also enhancing their efficiency and competitiveness
in the market.

Chapter Title Page

1 Introduction 1

Business
1.1 1
Sponsors

1.2 Business Name 2

Business Location
1.3 2
and Address

Form of Business
1.4 3
Ownership

1.5 Type of Business 3

 Product(s)/
1.6 4
Service(s)

Justification of
1.7 Business 5
Opportunity

1.8 Industry 6

1.9 Business Goals 7

Entry and Growth

1.10 8
Strategy

2 Marketing Plan 10

2.1 Customers 10
2.2 Market Share 11

2.3 Competition 12

Methods of
2.4 Promotion and 13
Advertising

2.5 Pricing Strategy 14

2.6 Sales Tactics 15

16

Distribution
2.7
Strategy

1.2 Business Name

 ● The name of the business is HealthSec Consulting.
● The name is derived from the words health and security, which reflect the core focus
and value proposition of the business.
● The name is relevant to the business activity, as it clearly communicates what the
business does and who it serves.
● The name is easy to pronounce, easy to remember, simple, clear, unique, made of few
words, and attractive or appealing to the customers.

1.3 Business Location and Address

● The business will be located in Nairobi, the capital and largest city of Kenya, and a
major hub for business, technology, and innovation in Africa.
● The business will operate from a rented office space in Upper Hill, a commercial and
residential area in Nairobi that hosts many corporate headquarters, banks, embassies,
hospitals, and hotels.
● The physical address of the business is: HealthSec Consulting, 5th Floor, Hill Plaza,
Haile Selassie Avenue, Upper Hill, Nairobi, Kenya.
● The postal address of the business is: P.O. Box 12345, Nairobi, Kenya.
● The telephone number of the business is: +254 20 1234567.
● The cell-phone number of the business is: +254 712 345678.
● The e-mail address of the business is: info@healthsec.co.ke.
● The website of the business is: www.healthsec.co.ke.
● The choice of the business location is based on the following reasons:
○ Nairobi is the economic and technological center of Kenya and East Africa, and
has a large and growing demand for health data privacy and security services
from various health organizations and stakeholders.
○ Upper Hill is a strategic and convenient location for the business, as it is close to
many potential and existing clients, as well as other relevant partners, such as
regulators, auditors, lawyers, and vendors.
○ Hill Plaza is a modern and secure building that offers affordable and flexible
office space, as well as amenities such as parking, internet, electricity, water, and
cleaning services.
○ The business location is easily accessible by public and private transport, and
has a good visibility and reputation in the market.

1.4 Form of Business Ownership

● The business will be owned and operated by Jane Doe as a sole proprietorship.
● The advantages of the choice of the form of business ownership are:
○ It is the simplest and easiest form of business ownership to set up and run, as it
does not require any complex legal formalities, paperwork, or fees.
 ○ It gives Jane full control and autonomy over the business decisions, operations,
and profits, as well as the flexibility to adapt to changing market conditions and
customer needs.
○ It allows Jane to use her personal skills, experience, and reputation to build trust
and credibility with the clients and the industry.
○ It minimizes the tax burden and liability of the business, as Jane only pays
personal income tax on the business income, and is not subject to double
taxation or corporate tax.

1.5 Type of Business

● The business will be a service business that will provide health data privacy and
security consulting services to clients in the health sector.
● The major activities of the business will include:
○ Conducting health data privacy and security assessments and audits for clients,
to identify and evaluate their current data protection practices, risks, and gaps,
and to provide recommendations and action plans for improvement and
compliance.
○ Developing and implementing health data privacy and security policies,
procedures, and standards for clients, to establish and maintain a robust and
consistent data protection framework and culture within their organizations.
○ Providing health data privacy and security training and awareness programs for
clients, to educate and empower their staff, management, and stakeholders on
the importance and best practices of data protection, and to foster a positive and
responsible attitude and behavior towards data privacy and security.
○ Advising and assisting clients on health data privacy and security issues and
incidents, such as data breaches, complaints, investigations, litigation, and
enforcement actions, and to help them respond and resolve them effectively and
efficiently.
○ Researching and monitoring

1.10.1 Entry Strategy

● The entry strategy for the business will be based on the following plans and tactics:
○ Establishing a strong online presence and reputation, by creating a professional
and informative website, social media accounts, and blog, where the business
can showcase its services, credentials, portfolio, testimonials, and thought
leadership on health data privacy and security topics.
○ Leveraging Jane’s existing network and contacts in the health sector, as well as
joining relevant industry associations, forums, and events, to generate referrals,
recommendations, and word-of-mouth marketing for the business.
 ○ Offering free or discounted initial consultations, assessments, and audits to
potential clients, to demonstrate the value and quality of the service, and to
identify and address their pain points and needs.
○ Providing customized and flexible solutions to the clients, based on their specific
requirements, expectations, and budget, and ensuring clear and frequent
communication and feedback throughout the project lifecycle.
○ Delivering high-quality and consistent results and outcomes to the clients, and
exceeding their satisfaction and trust, by adhering to the best practices and
standards of health data privacy and security, and by using the latest and most
effective tools and technologies.
○ Building long-term and loyal relationships with the clients, by providing ongoing
support, maintenance, and updates, as well as offering additional services, such
as training and awareness programs, incident and issue management, and
research and monitoring.
● The business will attract and retain customers in the new market area by:
○ Conducting market research and analysis, to identify and understand the target
market segments, their characteristics, needs, preferences, and behaviors, as
well as the competitive landscape, opportunities, and threats in the market.
○ Developing and implementing a comprehensive and integrated marketing
strategy, to reach and engage the target audience, and to communicate the
unique value proposition and competitive advantages of the business and its
services, using various channels and methods, such as website, social media, e-
mail, referrals, networking, and events.
○ Creating and delivering compelling and relevant content and messages, to
educate and inform the target audience about the importance and benefits of
health data privacy and security, and to showcase the expertise and experience
of the business and Jane, using various formats and media, such as blog posts,
articles, white papers, case studies, webinars, podcasts, and videos.
○ Establishing and maintaining a positive and credible image and reputation in the
market, by demonstrating professionalism, integrity, and transparency in all
aspects of the business, and by obtaining and displaying certifications,
accreditations, awards, and recognitions from reputable and authoritative
organizations and institutions in the health data privacy and security field.

1.10.2 Growth Strategy

● The growth strategy for the business will be based on the following opportunities and
steps:
○ Expanding the service offerings and capabilities of the business, by adding new
and complementary services, such as data governance, data quality, data
analytics, and data visualization, to provide more value and solutions to the
clients, and to diversify the revenue streams of the business.
○ Investing in the development and innovation of the business, by acquiring and
upgrading the equipment, software, and systems of the business, to enhance the
efficiency and effectiveness of the service delivery, and by conducting and
 participating in research and development projects, to keep abreast of the latest
trends and developments in health data privacy and security.
○ Growing the team and talent of the business, by hiring and training more qualified
and experienced professionals, to increase the capacity and quality of the service
delivery, and by creating and fostering a collaborative and supportive work
culture, to motivate and retain the staff, and to attract new talent.
○ Exploring new markets and segments for the business, by conducting market
research and analysis, to identify and evaluate the potential and feasibility of
entering new geographic areas, such as other regions or countries, or new
industry sectors, such as education, finance, or government, that have a high
demand and need for health data privacy and security services.
○ Forming strategic partnerships and alliances with other businesses,
organizations, and stakeholders in the health sector, such as regulators, auditors,
lawyers, vendors, and consultants, to create synergies and opportunities for
collaboration, co-creation, and cross-selling of services, and to enhance the
credibility and visibility of the business in the market.
● The time frame within which these plans will be implemented is as follows:
○ The expansion of the service offerings and capabilities will be done within the
first year of the business operation, as it will require minimal additional
investment and resources, and will provide immediate benefits and returns to the
business and the clients.
○ The investment in the development and innovation of the business will be done
within the first three years of the business operation, as it will require significant
investment and resources, and will provide long-term benefits and returns to the
business and the clients.
○ The growth of the team and talent of the business will be done gradually and
continuously throughout the business operation, as it will depend on the demand
and availability of the service, and will provide ongoing benefits and returns to the
business and the clients.
○ The exploration of new markets and segments for the business will be done
within the first five years of the business operation, as it will require extensive
market research and analysis, and will provide future benefits and returns to the
business and the clients.
○ The formation of strategic partnerships and alliances with other businesses,
organizations, and stakeholders will be done opportunistically and selectively
throughout the business operation, as it will depend on the compatibility and
alignment of the goals and values of the parties involved, and will provide mutual
benefits and returns to the business and the clients.

2.1 Customers

● The potential customers for the business are health organizations that collect, store,
process, and share large amounts of sensitive and personal data, such as medical
records, health insurance information, and research data, and that need to protect their
data and comply with the relevant laws and policies, such as the Health Insurance
 Portability and Accountability Act (HIPAA), the General Data Protection Regulation
(GDPR), the ISO 27001, and the NIST Cybersecurity Framework.
● The potential customers are located in Nairobi, the capital and largest city of Kenya, and
a major hub for business, technology, and innovation in Africa, as well as in other
regions or countries that have a high demand and need for health data privacy and
security services.
● The potential customers are of various ages, occupations, education levels, and income
levels, depending on the type and size of the health organization, but they generally
have a high level of awareness and interest in health data privacy and security issues
and solutions.
● The following steps are taken to determine who, where, and why the customers are:
○ (a) The customers are classified into three categories, based on the type of
health organization they belong to:
● Final consumers or end-users: These are individuals, households, and institutions,
such as patients, members, beneficiaries, and donors, who use the health services or
products provided by the health organizations, and whose data are collected and
protected by the health organizations.
● Commercial customers: These are businesses that buy the health data privacy and
security consulting services from the business, to resell them to other health
organizations or end-users, or to use them for their own health-related activities. They
include:
● Wholesalers: These are businesses that buy the health data privacy and security
consulting services in bulk from the business, to resell them to retailers or other health
organizations, at a higher price. They include:
● Distributors: These are businesses that distribute the health data privacy and security
consulting services to various health organizations or regions, and act as intermediaries
between the business and the health organizations.
● Agencies: These are businesses that represent the business and sell the health data
privacy and security consulting services to health organizations or end-users, and earn
commissions or fees for their services.
● Retailers: These are businesses that buy the health data privacy and security consulting
services from the business or the wholesalers, to resell them to the end-users, at a
higher price. They include:
● Consulting firms: These are businesses that provide various consulting services to
health organizations or end-users, and include the health data privacy and security
consulting services as part of their offerings.
● Online platforms: These are businesses that operate online and offer various health-
related services or products to health organizations or end-users, and include the health
data privacy and security consulting services as part of their offerings.
● Industrial customers: These are the manufacturers of health-related products or
services, such as health devices, software, systems, or applications, that need to
incorporate health data privacy and security features and standards into their products or
services, and that need the health data privacy and security consulting services to help
them design, develop, test, and deploy their products or services. They include:
● Industries: These are large-scale businesses that produce health-related products or
services, such as health equipment, machines, or instruments, that need to comply with
the health data privacy and security regulations and standards, and that need the health
data privacy and security consulting services to help them achieve and maintain
compliance.
● Factories: These are medium-scale businesses that produce health-related products or
services, such as health consumables, supplies, or materials, that need to comply with
 the health data privacy and security regulations and standards, and that need the health
data privacy and security consulting services to help them achieve and maintain
compliance.
● Individuals: These are small-scale businesses or entrepreneurs that produce health-
related products or services, such as health apps, websites, or gadgets, that need to
comply with the health data privacy and security regulations and standards, and that
need the health data privacy and security consulting services to help them achieve and
maintain compliance.
● (b) The customers are located in Nairobi, the economic and technological center of
Kenya and East Africa, and have a large and growing demand for health data privacy
and security services from various health organizations and stakeholders. The business
will also explore new markets and segments in other regions or countries that have a
high demand and need for health data privacy and security services, such as the East
African Community (EAC), the African Union (AU), and the European Union (EU).
○ © The factors that will influence customers to buy the health data privacy and
security consulting services of the business are:
● Price: The business will offer competitive and reasonable prices and fees for its
services, and adapt to the budget and schedule of the customers, as well as the
changing market conditions and customer needs.
● Quality: The business will deliver high-quality and consistent results and outcomes for
the customers, and help them achieve and maintain their data protection goals and
objectives, as well as comply with the relevant laws and policies, by adhering to the best
practices and standards of health data privacy and security, and by using the latest and
most effective tools and technologies.
● Appearance: The business will create and deliver compelling and relevant content and
messages, to educate and inform the customers about the importance and benefits of
health data privacy and security, and to showcase the expertise and experience of the
business and Jane, using various formats and media, such as blog posts, articles, white
papers, case studies, webinars, podcasts, and videos.
● Packaging: The business will provide customized and flexible solutions to the
customers, based on their specific requirements, expectations, and budget, and ensure
clear and frequent communication and feedback throughout the project lifecycle.
○ (d) The needs of the customers in relation to the health data privacy and security
consulting services are:
● To protect their data and privacy rights and interests, and to prevent and mitigate the
risks and threats, such as cyberattacks, data breaches, identity theft, fraud, and misuse,
that could affect their data and reputation.
● To comply with the relevant laws and policies, such as the Health Insurance Portability
and Accountability Act (HIPAA), the General Data Protection Regulation (GDPR), the
ISO 27001, and the NIST Cybersecurity Framework, that regulate and govern the
collection, storage, processing, and sharing of health data, and to avoid and handle the
potential issues and incidents, such as complaints, investigations, litigation, and
enforcement actions, that could arise from non-compliance.
● To enhance their efficiency and competitiveness in the market, by improving their data
governance, data quality, data analytics, and data visualization capabilities, and by
leveraging the latest and most innovative technologies, such as the Blockchain, that
could enable them to create and deliver more value and solutions to their customers,
employees, and stakeholders.
2.2 Market Share

● The market area and size that the business intends to operate in is Nairobi, which has a
total population of about 4.4 million people, according to the 2019 census1.
● The total target market for the business is estimated to be about 10,000 health
organizations, based on the following assumptions and calculations:
○ There are about 1,000 registered hospitals and clinics in Nairobi, according to the
Kenya Medical Directory2.
○ There are about 2,000 registered health insurance companies and agents in
Nairobi, according to the Association of Kenya Insurers3.
○ There are about 500 registered health research institutions and projects in
Nairobi, according to the National Commission for Science, Technology and
Innovation.
○ There are about 500 registered health device, software, system, and application
manufacturers in Nairobi, according to the Kenya Association of Manufacturers.
○ There are about 6,000 other health-related businesses, such as wholesalers,
retailers, consulting firms, online platforms, and individuals, that operate in
Nairobi, based on a rough estimate of 10% of the total number of businesses in
Nairobi, which is about 60,000, according to the Kenya National Bureau of
Statistics.
● The market share that the business proposes to capture in relation to its competitors is
estimated to be about 5% in the first year of operation, based on the following
assumptions and calculations:
○ There are about 100 other health data privacy and security consulting
businesses that operate in Nairobi, according to a web search.
○ The average number of customers per health data privacy and security
consulting business in Nairobi is about 100, based on a web search.
○ The business aims to acquire about 500 customers in the first year of operation,
which is 5% of the total target market of 10,000 health organizations, and 5 times
the average number of customers per health data privacy and security consulting
business in Nairobi.
● The market share that the business expects to capture in relation to its competitors is
estimated to be about 10% in the first five years of operation, based on the following
assumptions and calculations:
○ The total target market for the business will grow by about 10% annually, due to
the increasing demand and awareness for health data privacy and security
services in the market, especially in the wake of the recent data breaches and
scandals that have affected several health organizations and exposed their data
protection weaknesses and vulnerabilities.
○ The number of competitors for the business will grow by about **5%

2.5 Pricing Strategy

 ● The factors to be considered when setting prices for the health data privacy and security
consulting services are:
○ Demand: The business will assess the demand for its services in the market,
based on the size and growth of the target market segments, the level of
awareness and interest in health data privacy and security issues and solutions,
and the willingness and ability of the customers to pay for the services.
○ Cost: The business will calculate the cost of providing its services, based on the
direct and indirect expenses involved in the service delivery, such as the salaries
and benefits of the staff, the rent and utilities of the office space, the equipment
and software licenses, the travel and transportation costs, and the taxes and
fees.
○ Competitors: The business will compare its prices with those of its competitors,
based on the quality and scope of the services offered, the reputation and
experience of the providers, and the value and benefits delivered to the
customers.
○ Value: The business will determine the value of its services, based on the
outcomes and results achieved for the customers, such as the improvement and
compliance of their data protection practices, the reduction and mitigation of their
data risks and threats, and the enhancement and competitiveness of their data
capabilities and performance.
● The various pricing techniques that the business will apply to appeal to its potential
customers are:
○ Value-based pricing: The business will charge its customers based on the value
and benefits that its services provide to them, rather than the cost of the services
or the market rates. This technique will allow the business to capture the
maximum value from its services, and to justify its prices with the customers, by
demonstrating the return on investment and the competitive advantage that its
services offer.
○ Bundled pricing: The business will offer its customers a package of services for
a single price, rather than charging them separately for each service. This
technique will allow the business to increase its sales volume and revenue, and
to cross-sell and upsell its services to the customers, by providing them with a
comprehensive and holistic solution for their health data privacy and security
needs.
○ Dynamic pricing: The business will adjust its prices according to the changing
market conditions and customer needs, such as the demand and supply of the
services, the seasonality and urgency of the services, and the customer
segments and preferences. This technique will allow the business to optimize its
prices and profits, and to respond to the fluctuations and opportunities in the
market.
● A sample price-list of the health data privacy and security consulting services is:

Table

Service Description Price

 Conducting health data
privacy and security
assessments and audits for
customers, to identify and
evaluate their current data
Assessment and Audit $10,000 per project
protection practices, risks, and
gaps, and to provide
recommendations and action
plans for improvement and
compliance.

Developing and implementing

health data privacy and
security policies, procedures,
and standards for customers,
Policy and Procedure to establish and maintain a $5,000 per month
robust and consistent data
protection framework and
culture within their
organizations.

Providing health data privacy

and security training and
awareness programs for
customers, to educate and
empower their staff,
management, and
Training and Awareness stakeholders on the $2,000 per session
importance and best practices
of data protection, and to
foster a positive and
responsible attitude and
behavior towards data privacy
and security.
 Advising and assisting
customers on health data
privacy and security issues
and incidents, such as data
Incident and Issue breaches, complaints,
$500 per hour
Management investigations, litigation, and
enforcement actions, and to
help them respond and
resolve them effectively and
efficiently.

Researching and monitoring

Research and Monitoring
the latest trends and
developments in health data
privacy and security
regulations, standards, best
practices, and technologies, $1,000 per month
and to keep the customers
informed and updated on the
relevant changes and
implications for their
businesses.

2.6 Sales Tactics

● The selling methods that the business will use are:

○ Direct selling: The business will sell its services directly to the customers,
without involving any intermediaries or third parties. This method will allow the
business to have more control and flexibility over the service delivery, and to
build closer and stronger relationships with the customers, by providing them with
personalized and customized solutions, and by ensuring clear and frequent
communication and feedback.
○ Online selling: The business will sell its services online, through its website,
social media, e-mail, and other digital platforms. This method will allow the
business to reach and attract a wider and more diverse audience, and to
showcase its services, credentials, portfolio, testimonials, and thought leadership
on health data privacy and security topics, by creating and delivering compelling
and relevant content and messages.
 ● The people who are involved in selling are:
○ Jane Doe: The owner and operator of the business, and the main service
provider. Jane will be responsible for generating leads, qualifying prospects,
conducting proposals and presentations, negotiating and closing deals, and
delivering and following up on the services.
○ Sales assistant: A part-time employee who will assist Jane in the sales process,
by performing administrative and support tasks, such as scheduling
appointments, sending invoices, collecting payments, and maintaining records
and reports.
● The public relations strategies and after sales services that the business will offer to its
potential customers are:
○ Public relations strategies:
■ Establishing and maintaining a positive and credible image and reputation
in the market, by demonstrating professionalism, integrity, and
transparency in all aspects of the business, and by obtaining and
displaying certifications, accreditations, awards, and recognitions from
reputable and authoritative organizations and institutions in the health
data privacy and security field.
■ Participating and contributing to the health data privacy and security
community and industry, by joining relevant associations, forums, and
events, and by sharing insights, opinions, and best practices on health
data privacy and security topics, through various channels and media,
such as blog posts, articles, white papers, case studies, webinars,
podcasts, and videos.
● After sales services:
○ Providing ongoing support, maintenance, and updates to the customers, to
ensure the quality and effectiveness of the services, and to address any issues
or concerns that may arise during or after the service delivery.
○ Offering additional services, such as data governance, data quality, data
analytics, and data visualization, to provide more value and solutions to the
customers, and to diversify the revenue streams of the business.
○ Seeking and securing customer feedback, satisfaction, and loyalty, by conducting
surveys, reviews, and testimonials, and by offering incentives, such as discounts,
referrals, and rewards, to encourage repeat and referral business.

2.7 Distribution Strategy

● The channel(s) of distribution that the business will use are:

○ Direct channel: The business will deliver its services directly to the customers,
without involving any intermediaries or third parties. This channel will allow the
business to have more control and flexibility over the service delivery, and to
build closer and stronger relationships with the customers, by providing them with
personalized and customized solutions, and by ensuring clear and frequent
communication and feedback.
○ Online channel: The business will deliver its services online, through its website,
social media, e-mail, and other digital platforms. This channel will allow the
 business to reach and attract a wider and more diverse audience, and to
showcase its services, credentials, portfolio, testimonials, and thought leadership
on health data privacy and security topics, by creating and delivering compelling
and relevant content and messages.
● The distribution costs per month that the business will incur are:
○ Direct channel: The distribution costs for this channel will include the travel and
transportation costs, such as the fuel, tolls, parking, and public transport fees,
that the business will incur when visiting the customers’ premises to deliver the
services. The estimated distribution costs for this channel are $1,000 per month,
based on the assumption that the business will visit 10 customers per month, and
that the average travel and transportation cost per visit is $100.
○ Online channel: The distribution costs for this channel will include the internet
and web hosting costs, such as the broadband, domain, and server fees, that the
business will incur when delivering the services online. The estimated distribution
costs for this channel are $100 per month, based on the assumption that the
business will use a reliable and affordable internet and web hosting provider.
● The strategies to minimize these costs and achieve efficiency are:
○ Direct channel: The strategies for this channel are:
■ Planning and scheduling the visits in advance, to avoid peak hours, traffic
jams, and delays, and to optimize the routes and distances.
■ Using public transport, carpooling, or ride-sharing, where possible, to
reduce the fuel and parking costs, and to lower the environmental impact.
■ Combining or splitting the visits, where possible, to reduce the number
and frequency of the visits, and to increase the productivity and
effectiveness of the service delivery.
○ Online channel: The strategies for this channel are:
■ Comparing and choosing the best internet and web hosting provider,
based on the quality, speed, reliability, and price of the service, and the
customer support and feedback.
■ Monitoring and managing the internet and web hosting usage, to avoid
exceeding the bandwidth, storage, and data limits, and to prevent any
downtime, outage, or disruption of the service delivery.
■ Updating and maintaining the website and digital platforms, to ensure the
security, functionality, and performance of the service delivery, and to
prevent any errors, bugs, or glitches.

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