Scribd Logo
Upload

Welcome to Scribd!

  • 2020BCG暑期Pretalk真题分享

    Uploaded by

    John Chao
    14 views17 pages
    The document discusses various methods for sizing markets and estimating revenue. It provides examples of sizing the market for the Beijing Winter Olympics, cinema industry, food and beverage industry, and new products like Airpods. The methods discussed include analyzing historical data, assessing purchase behavior differences, and considering factors like population, growth rates, and pricing to develop revenue estimates. The overall focus is on applying appropriate sizing and estimation techniques to evaluate market potential and forecast revenues.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    The document discusses various methods for sizing markets and estimating revenue. It provides examples of sizing the market for the Beijing Winter Olympics, cinema industry, food and beverage industry, and new products like Airpods. The methods discussed include analyzing historical data, assessing purchase behavior differences, and considering factors like population, growth rates, and pricing to develop revenue estimates. The overall focus is on applying appropriate sizing and estimation techniques to evaluate market potential and forecast revenues.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    14 views17 pages

    2020BCG暑期Pretalk真题分享

    Uploaded by

    John Chao
    The document discusses various methods for sizing markets and estimating revenue. It provides examples of sizing the market for the Beijing Winter Olympics, cinema industry, food and beverage industry, and new products like Airpods. The methods discussed include analyzing historical data, assessing purchase behavior differences, and considering factors like population, growth rates, and pricing to develop revenue estimates. The overall focus is on applying appropriate sizing and estimation techniques to evaluate market potential and forecast revenues.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 17

    Minicase 9

    2
    Minicase 9

    • o 40: 9

    • Mini case MNC : s


    : sales team:

    • CBD : 9

    • pricing
    3
    Sizing Revenue 9

    4
    Sizing Revenue 9

    •
    • Sizing the market of Beijing Winter Olympics
    • e
    • :
    • Sizing
    • sizing d :
    worthwhile
    5
    Sizing Revenue 9

    • 9

    • “ 9
    6
    Sizing Revenue 9

    • Food and Beverage d

    • Sizing cinema industry

    • + sizing

    • revenue

    7
    Sizing Revenue/ 9

    8
    Sizing Revenue/ 9

    • 9

    • Airpods

    • sizing

    9
    Sizing Revenue/ 9

    • sizing

    • Sizing 9

    10
    Sizing W Revenue 9

    11
    Sizing W Revenue 9

    • d: : 9

    •
    • Daily Revenue purchase behavior difference 9
    • d

    • revenue
    • revenue
    • revenue

    12
    Sizing P 9

    13
    Sizing P 9

    • P

    • P

    • P

    14
    Sizing 9

    15
    Sizing 9

    • r 9

    16
    Sizing 9

    17
    Sizing 9

    18

    You might also like