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Chapter Note Chap 4 5 6
Chapter Note Chap 4 5 6
Definition: The quantitative school of management is a management theory that emphasizes the use of
quantitative techniques, such as statistics, information models, and computer simulations, to improve decision-
making. This school of thought emerged in the mid-20th century, as a result of the research conducted during
World War II.
The quantitative school of management is based on the following assumptions:
• Organizations are complex systems that can be modeled mathematically.
• Quantitative techniques can be used to analyze and optimize organizational systems.
• Managerial decisions should be based on quantitative analysis, rather than intuition or experience.
The quantitative school of management has had a significant impact on the field of management. It has led to
the development of new management tools and techniques, such as linear programming, queuing theory, and
inventory control. It has also helped to improve the quality of managerial decision-making.
Lean Management: Lean management is a management philosophy that aims to maximize customer value
while minimizing waste. It is based on the principles of the Toyota Production System (TPS) and emphasizes
the importance of continuous improvement. [[[Sheet]]]
Lean management can be applied to any organization, regardless of its size or industry. It has been shown to
improve efficiency, quality, and profitability.
Here are some of the benefits of lean management:
• Increased customer satisfaction
• Reduced costs
• Improved quality
• Increased productivity
• Increased employee morale
• Reduced waste
• Improved decision-making
Lean management is a powerful tool that can help organizations to improve their performance. However, it is
important to remember that it is a journey, not a destination. It takes time, effort, and commitment to implement
lean principles effectively.
Management Information System : A management information system (MIS) is an information system used
for decision-making, and for the coordination, control, analysis, and visualization of information in an
organization. The study of the management information systems involves people, processes and technology in
an organizational context.
Here are some of the key features of an MIS:
• It is used to collect, store, and process data from within an organization.
• It provides information to managers and other decision-makers in a timely and efficient manner.
• It helps managers to make better decisions by providing them with accurate and up-to-date information.
• It can be used to improve the efficiency and effectiveness of operations.
• It can be used to support strategic planning and decision-making.
The need for MIS arises from the fact that organizations need to collect and process large amounts of data in
order to make informed decisions. MIS can help organizations to do this by providing them with a centralized
repository for data, and by providing tools for analyzing and interpreting data.
The functions of MIS include:
• Planning: MIS can help managers to plan for the future by providing them with information about the
current state of the organization, as well as trends and forecasts.
• Controlling: MIS can help managers to control the organization's operations by providing them with
information about performance.
• Monitoring: MIS can help managers to monitor the organization's environment by providing them with
information about competitors, customers, and suppliers.
• Decision-making: MIS can help managers to make better decisions by providing them with accurate and
timely information.
MIS is an essential tool for any organization that wants to improve its efficiency, effectiveness, and decision-
making. It is a complex system that involves people, processes, and technology. The success of an MIS depends
on the effective integration of all of these elements.
Here are some examples of MIS:
• Customer relationship management (CRM) systems: These systems help organizations to manage their
interactions with customers.
• Enterprise resource planning (ERP) systems: These systems integrate all of the organization's data and
processes into a single system.
• Supply chain management (SCM) systems: These systems help organizations to manage the flow of
goods and information from suppliers to customers.
• Human resource management (HRM) systems: These systems help organizations to manage their
employees.
The types of MIS that an organization uses will depend on its size, industry, and specific needs. However, all
MIS share the same goal of providing managers with the information they need to make better decisions.
Here are some other quantitative management techniques that are commonly used:
• Decision theory: This is the study of how to make decisions under uncertainty. It uses techniques such as
probability theory and game theory to help managers make the best decisions possible.
• Statistical quality control: This is the use of statistical techniques to monitor and improve the quality of
products and services.
• Linear programming: Linear programming is a mathematical technique for finding the best way to
allocate resources to meet a set of constraints. It is used in a wide variety of applications, such as
production planning, transportation, and finance. Queuing theory: This is the study of how to manage
waiting lines.
• Simulation: This is the use of computer models to simulate real-world systems.
• Queuing theory is the study of waiting lines. It is used to analyze how long people have to wait in line
for a service, such as a bank teller or a doctor's appointment. Queuing theory can be used to design
efficient queuing systems that minimize waiting time.
• Game theory: Game theory is the study of strategic decision-making. It is used to analyze situations
where two or more players are making decisions that affect each other. Game theory has been used to
study a wide variety of problems, such as business negotiations, military conflict, and political elections.
These are just a few of the many quantitative theories that have been developed. These theories have made
significant contributions to a wide variety of fields, including business, economics, engineering, and the social
sciences.
System Approach
Definition of System approach:
Kenneth Boulding: "A system is a set of interacting parts forming an integrated whole."
John Warfield: "A system is a set of elements and the relationships among those elements that are
distinguishable from their environment."
The system approach is a way of thinking about the world that sees everything as interconnected. It is based on
the idea that a system is made up of interrelated parts that work together to achieve a common goal.
The system approach can be applied to a wide variety of systems, including physical systems, biological
systems, social systems, and economic systems. It can be used to understand the behavior of these systems, to
design new systems, and to improve existing systems.
Here are some of the key concepts of the system approach:
• Interdependence: The parts of a system are interdependent, meaning that they affect each other.
• Hierarchy: Systems are often hierarchical, meaning that they are made up of smaller systems.
• Feedback: Systems often have feedback loops, meaning that the output of the system affects the input of
the system.
• Goals: Systems have goals, which are the things that the system is trying to achieve.
• Environment: Systems exist in an environment, which is the set of things that affect the system.
The system approach is a powerful tool that can be used to solve a wide variety of problems. It is a way of
thinking about the world that can help us to see the interconnectedness of things and to understand how our
actions can impact the larger system.
The choice of whether to use a generalized or specialized system depends on the specific needs of the user. If
the user needs a system that can be used in a variety of situations and can be adapted to meet their needs, then a
generalized system is a good choice. If the user needs a system that is designed for a specific purpose and does
not need to be flexible, then a specialized system is a good choice.
Closed and Open system:
Closed system: A closed system is a system that does not interact with its environment. It does not exchange
matter or energy with its surroundings. Here are some examples of closed systems:
• A thermos bottle is a closed system because it does not allow heat to escape.
• A vacuum chamber is a closed system because it does not allow air to enter or exit.
• A black box is a closed system because it does not allow any information to escape.
Open system: An open system is a system that interacts with its environment. It exchanges matter or energy
with its surroundings. Here are some examples of open systems:
• A living organism is an open system because it exchanges matter and energy with its environment.
• A river is an open system because it exchanges water and nutrients with its surroundings.
• A business is an open system because it exchanges goods and services with its customers.
The key differences between closed and open systems with comparison chart:
Feature Closed System Open System
Matter Does not exchange matter with its surroundings. Exchanges matter with its surroundings.
Energy Does not exchange energy with its surroundings. Exchanges energy with its surroundings.
Equilibrium Tends to reach equilibrium. Does not tend to reach equilibrium.
Complexity Typically less complex. Typically more complex.
Examples Thermos bottle, vacuum chamber, black box Living organism, river, business
The concept of closed and open systems is used in many different fields, including physics, chemistry, biology,
and economics. In physics, closed systems are used to study the behavior of matter and energy. In chemistry,
closed systems are used to study the behavior of chemicals. In biology, open systems are used to study the
behavior of living organisms. In economics, open systems are used to study the behavior of economies.
Subsystem: A subsystem is a part of a system that is itself a system. Subsystems are often interconnected and
interdependent, meaning that they affect each other.
For example, a company can be seen as a system that is made up of smaller subsystems, such as departments
and teams. Each department or team is a subsystem that has its own goals and objectives, but it also contributes
to the overall goals of the company.
The system approach can be used to understand how subsystems interact with each other and how they
contribute to the overall system. This can be helpful in troubleshooting problems, making decisions, and
designing new systems.
Here are some of the benefits of using subsystems in the system approach:
• It can help to simplify complex systems. By breaking down a system into smaller subsystems, it can be
easier to understand how the system works.
• It can help to identify the root causes of problems. By understanding how the subsystems interact, it can
be easier to identify the root causes of problems.
• It can help to develop solutions that are more effective. By designing solutions that take into account the
interactions between subsystems, it can be more effective in solving problems.
• It can help to improve the efficiency of systems. By optimizing the interactions between subsystems, it
can be improved the efficiency of systems.
• It can help to increase the flexibility of systems. By making systems more modular, it can be increased
the flexibility of systems.
The system approach is a valuable tool that can be used to understand and solve complex problems. It is a way
of thinking about the world that can help us to see the interconnectedness of things and to understand how our
actions can impact the larger system.
Synergy: Synergy is the phenomenon that the whole is greater than the sum of its parts. In other words, the
output of a system is greater than the sum of the outputs of its individual parts.
For example, a team of people working together can achieve more than the sum of what each person could
achieve individually. This is because the team members can share ideas and learn from each other, and they can
also provide each other with support and motivation.
The system approach can be used to understand how synergy can be created and used to improve the
performance of systems. This can be helpful in designing new systems and in managing existing systems.
Here are some of the benefits of synergy:
• It can improve the efficiency of systems. Synergy can help to improve the efficiency of systems by
reducing waste and duplication of effort.
• It can increase the effectiveness of systems. Synergy can help to increase the effectiveness of systems by
improving the quality of outputs and by increasing the speed of decision-making.
• It can create a more flexible and adaptable system. Synergy can help to create a more flexible and
adaptable system by making it easier to change and adapt to new circumstances.
• It can create a more innovative system. Synergy can help to create a more innovative system by
encouraging people to share ideas and to learn from each other.
The system approach is a valuable tool that can be used to understand and create synergy. It is a way of thinking
about the world that can help us to see the interconnectedness of things and to understand how we can work
together to achieve more.
Entropy: Entropy is a measure of the disorder or randomness of a system. It is often used in physics and
thermodynamics to describe the tendency of systems to move from a state of order to a state of disorder.
In the system approach, entropy can be used to understand how systems change over time. Systems tend to
move towards a state of greater entropy, meaning that they become more disordered. This is because the natural
tendency of systems is to dissipate energy and to become less organized.
For example, a room that is initially tidy will tend to become messier over time. This is because the energy that
was used to tidy the room will eventually dissipate, and the objects in the room will become more disordered.
The system approach can be used to understand how entropy can be managed in systems. This can be helpful in
designing systems that are more efficient and that can resist entropy for longer periods of time.
Here are some of the ways to manage entropy in systems:
• Adding energy: Adding energy to a system can help to reduce entropy. For example, a room that is
initially tidy can be kept tidy by adding energy in the form of light and heat.
• Removing entropy: It is also possible to remove entropy from a system. This can be done through
processes such as distillation and purification.
• Creating order: Systems can also be designed to be more ordered. For example, a company can
create a more ordered system by creating clear procedures and by having a well-defined hierarchy.
• Feedback: Feedback can be used to manage entropy in systems. For example, a company can use
feedback from customers to improve its products and services.
The system approach is a valuable tool that can be used to understand and manage entropy in systems. It is a
way of thinking about the world that can help us to see how systems change over time and how we can design
systems that are more efficient and that can resist entropy for longer periods of time.
Highlights the history of systems approach (1937-2012):
The system approach is a way of thinking about the world that sees everything as interconnected. It is based on
the idea that a system is made up of interrelated parts that work together to achieve a common goal.
The system approach was first proposed under the name of "General System Theory" by the biologist Ludwig
von Bertalanffy in 1937. Bertalanffy argued that all systems, whether they are physical, biological, or social,
share certain common features. These features include:
• The whole is greater than the sum of its parts.
• The parts of a system are interdependent.
• Systems are open and interact with their environment.
• Systems are goal-oriented.
The system approach quickly gained popularity in many different fields, including engineering, economics, and
management. It was used to study a wide variety of systems, such as ecosystems, businesses, and political
systems.
In the 1960s, the system approach was further developed by a group of scientists and engineers known as the
"cyberneticians." The cyberneticians argued that systems could be controlled and managed by feedback loops.
Feedback loops are mechanisms that allow systems to adjust their behavior based on information about their
environment.
Here are some of the key events in the history of the system approach:
• 1937: Ludwig von Bertalanffy proposes General System Theory.
• 1950: Norbert Wiener publishes Cybernetics, or Control and Communication in the Animal and the
Machine.
• 1956: The Society for General Systems Research is founded.
• 1960: The first issue of the journal Systems Research is published.
• 1968: Bertalanffy publishes “General System Theory: Foundations, Development and Applications”, which
summarizes his research. Therefore, it is considered the year of the official birth of SA (Gleeson 2019)
• 1969: The first international conference on General Systems is held.
• 1980s: The system approach becomes widely used in business and management.
• 1984: Chechland puts the idea of systemness this way: “System thinking is a response to the impotence of
reductionism in the face of great complexity”.
• 1990s: The system approach is used to study environmental problems and social systems.
• 2000s: The system approach is used to develop new technologies, such as artificial intelligence and robotics.
• 2010s: The system approach is used to address global challenges, such as climate change and poverty.
The system approach is a rapidly evolving field, and it is still being used to solve new problems and develop
new technologies. It is a powerful tool that can be used to understand and solve problems in a wide variety of
fields.
Contemporary Management
Definition: Contemporary management is a broad term that refers to the latest trends and practices in
management. It is often used to describe approaches that are more flexible, adaptable, and collaborative than
traditional management methods.
Peter Senge: "Contemporary management is the practice of seeing the whole and understanding the
interconnectedness of things."
Warren Bennis: "Contemporary management is the art of creating a climate in which people can become their
best selves."
James March: "Contemporary management is the study of how organizations work and how they can be made
to work better."
Henry Mintzberg: "Contemporary management is the process of designing and managing organizations so that
they achieve their goals."
Peter Drucker: "Contemporary management is the art of getting things done through people."
These definitions highlight the different aspects of contemporary management. They all emphasize the
importance of people, organizations, and goals. They also stress the need for managers to be creative and
innovative, and to be able to see the big picture.
Contemporary management is a complex and ever-changing field. There is no single definition that can capture
all of its nuances. However, the definitions above provide a good starting point for understanding what
contemporary management is about.
Here are some examples of contemporary management practices:
• Agile management: Agile management is a method of project management that emphasizes flexibility
and adaptability. It is often used in software development, but it can be applied to other types of projects
as well.
• Lean management: Lean management is a method of improving efficiency by eliminating waste. It is
often used in manufacturing, but it can be applied to other types of organizations as well.
• Design thinking: Design thinking is a problem-solving approach that emphasizes empathy and creativity.
It is often used to develop new products and services.
• Continuous improvement: Continuous improvement is a philosophy of constantly striving to improve. It
is often used to improve processes and products.
Contemporary management is a dynamic field that is constantly evolving. As the world changes, so too do the
best practices for managing organizations. By staying up-to-date on the latest trends, managers can ensure that
their organizations are well-positioned to succeed in the future.
Here are some of the characteristics of contemporary management:
• Holistic approach: Contemporary management takes into account all aspects of the organization,
including the people, the structure, the environment, and the goals. This is in contrast to traditional
management approaches, which often focused on a single aspect of the organization, such as production
or finance.
• Strategic approach: Contemporary management focuses on the long-term goals of the organization and
on how to achieve those goals. This is in contrast to traditional management approaches, which often
focused on short-term results.
• Team-based approach: Contemporary management recognizes that teamwork is essential for success,
and that managers need to be able to build and manage teams. This is in contrast to traditional
management approaches, which often emphasized individual achievement.
• Values-based approach: Contemporary management emphasizes the importance of ethical and
responsible behavior in management. This is in contrast to traditional management approaches, which
often focused on profit maximization at all costs.
• Focus on innovation: Contemporary managers are constantly looking for new ways to improve their
organizations. They are open to new ideas and are willing to take risks.
• Data-driven decision-making: Contemporary managers make decisions based on data and evidence.
They use data to track performance, identify problems, and make improvements.
• Customer-focused: Contemporary managers are focused on meeting the needs of their customers. They
use surveys, feedback, and other data to understand what customers want and need.
• Globally aware: Contemporary managers understand the interconnectedness of the world and the
importance of operating in a global marketplace. They are aware of different cultures and business
practices and are able to adapt their strategies accordingly.
• Sustainable: Contemporary managers are committed to operating in a sustainable way. They are aware
of the environmental impact of their businesses and are taking steps to reduce their impact.
These are just some of the characteristics of contemporary management. The field is constantly evolving, and
new characteristics are being identified all the time. However, the characteristics listed above provide a good
foundation for understanding what contemporary management is about.
Theory Z: Theory Z is a management theory that was developed by William Ouchi in the 1980s. It is based on
the idea that Japanese management practices are more effective than American management practices. Theory Z
emphasizes employee involvement, long-term employment, and consensus decision-making.
Here are some of the key features/tenets of Theory Z:
• Long-term employment: Employees are hired for life and are given opportunities for training and
development.
• Slow evaluation and promotion: Employees are evaluated and promoted slowly, based on their
performance and contributions to the company.
• Collective decision-making: Decisions are made by consensus, with input from all levels of employees.
• Holistic concern for employees: The company takes care of the needs of its employees, both on and off
the job.
• Individual responsibility within a group context: Employees are given individual responsibility, but they
are also expected to work as part of a team.
• Employees are motivated by a sense of belonging and a desire to contribute to the organization.
• Employees are capable of self-direction and self-control.
• Employees need to be trusted and given responsibility.
• Decision-making should be decentralized and involve all levels of the organization.
• Employees should be rewarded for their contributions to the organization, both financially and non-
financially.
Theory Z has been praised for its potential to improve employee morale, productivity, and innovation. However,
it has also been criticized for being too idealistic and difficult to implement.
Here are some examples of companies that have implemented Theory Z:
Toyota, Honda, Sony, Canon, Starbucks, Southwest Airlines
Here are some of the benefits of using Theory Z in contemporary management:
• Increased employee morale and satisfaction: Employees are more likely to be motivated and engaged
when they feel like they are part of a team and that their contributions are valued.
• Improved productivity: When employees are given the opportunity to participate in decision-making and
are given the support they need to do their jobs, they are more likely to be productive.
• Increased innovation: When employees are encouraged to think creatively and to come up with new
ideas, the company is more likely to innovate.
Here are some of the challenges of using Theory Z in contemporary management:
• It can be difficult to implement Theory Z in a traditional American company.
• It can be expensive to provide long-term employment and training opportunities for employees.
• It can be time-consuming to make decisions by consensus.
• It can be difficult to get all employees to work together as a team.
Overall, Theory Z is a management theory that has the potential to improve the performance of organizations.
However, it is important to consider the challenges of implementing Theory Z before deciding whether or not to
use it.
Management excellence theory:
The management excellence theory is a broad approach to management that emphasizes the importance of
creating a high-performing organization. It is based on the belief that organizations can achieve excellence by
focusing on their people, their processes, and their environment.
The management excellence theory is a general theory of public relations that was developed by James E.
Grunig and his colleagues in the 1980s. It is based on the idea that public relations can contribute to
organizational effectiveness by building and maintaining relationships with key stakeholders.
The management excellence theory includes a number of key principles, such as:
• A focus on people: The theory emphasizes the importance of creating a positive and productive work
environment where employees are motivated and engaged.
• A focus on processes: The theory also emphasizes the importance of developing efficient and effective
processes that allow the organization to achieve its goals.
• A focus on the environment: The theory also recognizes the importance of the external environment and
how it can impact the organization.
The management excellence theory is a comprehensive approach to management that can be applied to
organizations of all sizes and industries. It is a valuable tool for organizations that are looking to achieve
sustained success.
Digitalization of business:
Digitalization is the use of digital technologies to change a business model and provide new revenue and value-
producing opportunities; it is the process of moving to a digital business.
IGI Global: "The use of digital technologies to change a business model and provide new revenue and value-
producing opportunities. It is the process of transformation to a digital way of business by using technology and
digital platforms."
McKinsey & Company: "The adoption of digital technologies across all aspects of an organization's operations
and value chain."
Gartner: "The process of changing from analog to digital form, also known as digital enablement."
Digitalization is the use of digital technologies to change a business model and provide new revenue and value-
producing opportunities. It involves digitizing existing analog information into digital formats and certain
processes that companies can perform better using the latest technology and tools.
Digitalization can be used to improve a business in many ways, including:
• Increased efficiency and productivity: Digital technologies can automate tasks, streamline processes, and
improve communication, which can lead to significant efficiency gains.
• Improved customer service: Digital technologies can be used to provide customers with 24/7 access to
information and support, as well as personalized experiences.
• New revenue streams: Digital technologies can be used to create new products and services, reach new
markets, and expand into new business models.
• Reduced costs: Digital technologies can be used to reduce costs by automating tasks, streamlining
processes, and improving efficiency.
• Improved decision-making: Digital technologies can be used to collect and analyze data, which can help
businesses make better decisions.
Digitalization is a complex and ongoing process, but it is essential for businesses that want to remain
competitive in the digital age.
Co-Creation:
Co-creation is a process where two or more parties work together to create something new. In the context of
business, co-creation can be used to develop new products or services, improve existing products or services, or
gather feedback from customers.
Here is an example of co-creation:
• A company that sells shoes might ask its customers to submit ideas for new shoe designs. The company
would then select the best ideas and work with the customers to develop the designs into prototypes.
• A restaurant might ask its customers to rate its food and service. The restaurant would then use the
feedback to improve its menu and operations.
• A car manufacturer might ask its customers to test drive new cars and provide feedback. The
manufacturer would then use the feedback to improve the cars before they are released to the public.
Co-creation can be a valuable tool for businesses because it can help them to:
• Get feedback from customers early in the product development process.
• Create products and services that meet the needs of customers.
• Build a stronger relationship with customers.
• Increase customer satisfaction.
There are many different ways to implement co-creation. Some common methods include:
• Customer surveys: Customers can be asked to complete surveys about their needs, wants, and
experiences.
• Focus groups: Customers can be brought together to discuss their needs, wants, and experiences.
• Online communities: Customers can be invited to participate in online communities where they can
share ideas and feedback.
• Beta testing: Customers can be given early access to products or services to test and provide feedback.
The best way to implement co-creation will vary depending on the specific business and its customers.
However, any business that wants to create products and services that meet the needs of its customers should
consider using co-creation.
Employee branding:
Employee branding is the process of getting employees on board with the mission, values, and vision of your
organization — which motivates them to help convey those messages to customers, stakeholders, prospects, and
other employees.
Think of employee branding as the external perception of your organization that’s created by employees and
future hires.
Employee branding is the process of creating and maintaining a positive image of an organization as an
employer. It is about how employees perceive the company as a place to work, and how they feel about being a
part of the organization.
Employee branding is important because it can help to attract and retain top talent. When employees are happy
with their jobs and feel valued by their employer, they are more likely to stay with the company. This can lead
to lower turnover costs and increased productivity.
Employee branding is the process of creating and maintaining a positive image of an organization as an
employer. It is about how employees perceive the company as a place to work, and how they feel about being a
part of the organization.
In the corporate world, employee branding is becoming increasingly important. This is because the war for
talent is fierce, and organizations need to find ways to attract and retain top talent. A strong employee brand can
help organizations do this by:
• Attracting top talent: In today's competitive job market, companies need to find ways to attract top talent.
A strong employee brand can help companies do this by positioning themselves as a desirable place to work.
• Improving employee morale and motivation: A strong employee brand can help to improve employee
morale and motivation. When employees feel good about their employer, they are more likely to be engaged
in their work and to be productive.
• Reducing employee turnover: Employee turnover can be costly for companies. A strong employee brand
can help to reduce employee turnover by making employees more likely to stay with the company.
• Boosting employee productivity: A strong employee brand can help to boost employee productivity. When
employees are happy and engaged in their work, they are more likely to be productive.
• Improving employee advocacy: A strong employee brand can help to improve employee advocacy. When
employees are proud to work for the company, they are more likely to advocate for the company to others.
This can help to attract new customers and partners.
Employee branding is an ongoing process that requires the commitment of everyone in the organization. By
creating a positive work environment and communicating the company's values, organizations can build a
strong employee brand that attracts and retains top talent.
Overall, employee branding is a valuable investment for any organization. By creating a positive work
environment and communicating the company's values, organizations can build a strong employee brand that
can benefit the company in many ways.
Employer Branding:
Employer brand is how people perceive the company’s values and work environment. Therefore, employer
branding is everything a company is doing – whether intentionally or not – to promote its unique identity as an
employer among current and potential employees. Employer branding is a strategy that seeks to influence how
current employees and the rest of the larger workforce perceive a company’s brand. While branding in general
may target consumers, employer branding specifically targets a company’s workforce and prospective hires. As
a result, it is a communication approach designed to retain high-performing employees and attract top-ranking
talent.
There are many factors that can influence employer branding, including:
• Company culture: The company culture is the foundation of employer branding. It is what makes the
company unique and attractive to employees. A positive company culture is one that is supportive,
collaborative, and values diversity.
• Employee value proposition: The employee value proposition (EVP) is what the company offers to
employees in terms of compensation, benefits, opportunities for growth and development, and a positive
work environment. A strong EVP will be one that is competitive and aligned with the company's culture.
• Employee engagement: Employee engagement is the degree to which employees are involved in,
enthusiastic about, and committed to their work. Engaged employees are more likely to be positive
ambassadors for the company and to stay with the company for the long term.
• Employee advocacy: Employee advocacy is when employees promote the company to others, both inside
and outside the organization. Employees who are proud to work for the company are more likely to
advocate for it to potential recruits and customers.
• Company reputation: The company reputation is the perception that people have of the company. A
positive company reputation can attract top talent and make it easier to recruit and retain employees.
• Company website and social media presence: The company website and social media presence are
important channels for communicating the company's employer brand. The website should be informative
and engaging, and the social media presence should be active and positive.
• Employee testimonials: Employee testimonials are a powerful way to showcase the company's employer
brand. When employees share their positive experiences working for the company, it can help to attract and
retain top talent.
• Recruitment and selection process: The recruitment and selection process is an important opportunity to
communicate the company's employer brand. The process should be fair and transparent, and it should
highlight the company's unique culture and benefits.
• Onboarding and training programs: The onboarding and training programs are also important
opportunities to communicate the company's employer brand. These programs should help new employees
to learn about the company's culture, values, and expectations.
By focusing on these factors, organizations can build a strong employer brand that will attract and retain top
talent.
Here are the key differences between employee branding and employer branding, with a comparison
chart:
Focus Creating a positive and engaging work Attracting and retaining top talent by
environment that employees are proud promoting the company as a desirable place
to be a part of to work
Channels Internal communications, employee Career websites, job boards, social media,
engagement programs, social media company events
Goals Increase employee satisfaction, Improve brand reputation, attract top talent,
engagement, and retention and reduce turnover
Robotics:
Robotics is the field of engineering that deals with the design, construction, operation, and application of robots.
Robots are machines that are able to perform tasks automatically, typically by following a set of instructions.
They are often used in manufacturing, healthcare, and other industries.
The word "robotics" is derived from the Czech word "robota", which means "forced labor". The first robot was
created by Karel Čapek in his 1920 play R.U.R. (Rossum's Universal Robots).
Robots are used in a wide variety of applications, including:
• Manufacturing: Robots are used in manufacturing to automate tasks such as assembly, welding, and
painting.
• Healthcare: Robots are used in healthcare to perform tasks such as surgery, patient care, and rehabilitation.
• Defense: Robots are used in defense to perform tasks such as bomb disposal and reconnaissance.
• Space exploration: Robots are used in space exploration to perform tasks such as repairing satellites and
exploring other planets.
• Entertainment: Robots are used in entertainment to perform tasks such as dancing and playing music.
Ensures decisions and instructions come Ensures that decisions align with the
from a single supervisor, maintaining overall objectives, avoiding conflicting or
Decision Making order and discipline. contradictory choices.
Focuses on maintaining order, clarity, and Focuses on aligning activities, plans, and
discipline within the organizational goals to prevent divergence and conflicts in
Focus structure. pursuit of objectives.
Henri Fayol and Frederick Taylor were two influential figures in the field of management who contributed to
the development of management theories. They had different approaches and perspectives on how to manage
organizations and improve efficiency. Here's a comparison chart highlighting the differences between their
theories:
While both Fayol's administrative management principles and Taylor's scientific management principles aimed
to improve organizational efficiency, they approached the task from different angles. Fayol focused on the
overall management process and organizational structure, while Taylor concentrated on optimizing individual
work tasks for maximum productivity. These two approaches, though distinct, have influenced modern
management practices and continue to shape the way organizations operate.
Differences between Maslow's Hierarchy of need theory and Herzberg's theory
People are motivated by a series of five Motivation and satisfaction are influenced by
hierarchical needs, progressing from basic two sets of factors: hygiene factors
physiological needs to higher-level (contextual, maintenance factors) and
Basic Premise psychological needs. motivators (intrinsic, growth factors).
Satisfaction and motivation are closely Satisfaction and dissatisfaction are separate
linked. As lower-level needs are met, constructs. The absence of dissatisfaction
Role of individuals strive for the fulfillment of (hygiene factors) doesn't necessarily lead to
Satisfaction higher-level needs. motivation or satisfaction.
Maslow's theory is often criticized for its Herzberg's theory has received more empirical
Application in lack of empirical support and difficulty in support, particularly in its distinction between
Workplace precisely categorizing needs. hygiene factors and motivators.
Maslow's theory focuses on a broad range of Herzberg's theory is more specific in its focus
human needs and their potential impact on on workplace factors that contribute to
Focus motivation. motivation and dissatisfaction.
Maslow's theory suggests a general hierarchy Herzberg's theory is more universal, as the
of needs, but the specific needs and their factors identified as hygiene factors and
Universal vs. priorities can vary among individuals and motivators tend to apply across different
Individual cultures. contexts.
Remember that both theories have contributed to our understanding of motivation and workplace behavior, but
they have their strengths and limitations. Herzberg's Two-Factor Theory is often considered more applicable to
workplace contexts due to its emphasis on factors directly related to job satisfaction and dissatisfaction.
However, neither theory is exhaustive in explaining all aspects of motivation, and modern research has
expanded our understanding of motivation to incorporate various other factors.
Both Maslow's theory and Herzberg's theory are well-known and widely used theories of motivation. However,
they have different perspectives on how motivation works. Maslow's theory is more hierarchical, while
Herzberg's theory is more focused on the job context and job content.
Ultimately, the best way to motivate employees is to understand their individual needs and motivations. By
understanding the different theories of motivation, managers can create a work environment that meets the
needs of their employees and helps them to be more satisfied and productive.