Niche Selection

Which business model do you wish to select

amongst the options given below:

● Manufacturing
● Distribution
● Dealership
● Franchise
● Services
● Retail
● E-commerce
● SAAS
● Consulting
● Advisory
● Trading

What products or services do you wish to offer

using the above-shortlisted business model?

What market problem are you solving by offering

this product or service?
What is the use case of these product or
services?

Place your business in the following matrix:

Market Size Growth Rate Competition

S S S
S S L
S L L
S L S
L L L
L L S
L S S
L S L

Where Does Your Business Fit In The Above

Given Matrix?

Examples:

SSS – Sustainable Clothing

SSL – Local General Stores
SLS – Vegan Food
SLL – Virtual Reality
LSS – Generic Medicine
LSL – Soft Drinks
LLS – Space Launch - SpaceX
LLL – E-Commerce

Strategic Approach To Building Each Category

Of Business:

SSS – Self funding The Business – Build It Through

Your Own Money
SSL – Avoid, Drop The Idea/Business It’s Not Worth
It.
SLS – Self Funding And Then After Some Time Go For
Funds
SLL – Only Go With Tech-Based Business And With
Funding
LSS – Go With Self-Funding, Don’t Need Funding
LSL – AVOID
LLS – Would Require Funding to Reach Large Market,
else Start Self-funding
LLL- This would Require Funding

What is the scope of the longevity of this

business model?
Disruption Threat: Can any technology or
other way, change the way my customers
consume my product or services?

Eg: Netflix and DVD/Cable Industry – Netflix

has made DVDs and cable TV obsolete

Value Threat: At what level of priority does

spending on your product or services come for
your customer? Is your product or service a
Value Product or Vanity Product?
(1 being valued, 10 being Vanity) valued consumable
product (in between value - vanity

ROI Threat: How healthy are my business

margins? Currently and for the next 5 years?

EG: Discount Stores: Discount retailers like

Walmart or Ikea pose a value threat to specialty
retailers or smaller businesses.
Regulation Threat: can any current or
upcoming regulation impact your business
model?

Eg: Environmental Regulation has put the entire

plastic industry in decline.

What is the first use case or MVP of your

product or service that you wish to start
with?

How will you produce this product or service?

Share a step-by-step plan and any sourcing
partners or vendors required
What kind of capital will you need to produce
these products or services?

Will there be manpower, machine, inventory or

logistics needed for this business model?

If yes, what cost centres will be to produce

a market-worthy product or service?

Clearly mention a proper step-by-step

business lifecycle

Sourcing
Production/creation
Quality
inventory/storage
delivery/logistics
Marketing
Sales
Operations
● Human resource
● Machine
● Overheads