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EAPP Q2 W5 GLAK - EAPP module

Bachelor of Secondary Education Major in English (Polytechnic University of the

Philippines)

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EAPP
Guided Learning Activity Kit
Designing, Testing and Revising
Survey Questionnaires
Quarter 2- Week 5

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English – Grade 11
Guided Learning Activity Kit
Designs, Testing and Revising Survey Questionnaires
Quarter 2- Week 5

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Development Team of the Activity Sheet

Writers: Michelle Grace B. Delgado
Editors: Tzaddi R. Tabigne
Reviewers: Tzaddi R. Tabigne
Illustrator: Mike Damaso
Layout Artist: Lorife A. Ampoyo
Management Team: Leonardo D. Zapanta EdD CESO V
Michelle Ablian-Mejica EdD
Manolito B. Basilio EdD
Gina R. Borje
Gary M. Achacoso
Rachel C. Diviva

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Designing, Testing and Revising

Survey Questionnaires

Introduction

Getting along with surveys every day is as important as planning, making a

decision, learning other's behaviors, understanding trends, and assessing
situations. Gathering ideas and feedback may contribute to what we want to
develop, bring clarity to our aims, and reevaluate different aspects and options.

Learning Competency

Design, test and revise survey questionnaires

CS_EN11/12A-EAPPIIe-j-8

Objectives

At the end of the lesson, the learners should be able to:

1. define objectives, desired analyses, and target population

2. develop questions and construct questionnaires; and
3. test and revise questionnaires.

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Review/Motivation

Must Know Words!

Directions: Arrange the following jumbled letters to form words about

survey. Write your answers on your answer sheet.

1. HECRSREA -_________ 6. OLIPTONPUA- ____________

2. TCIBEVJESO - ______ 7. RUSVYE- _________________
3. SETSNODRENP -_____ 8. LESCA- ___________________
4. ALSEMP- ____________ 9. ESRESNOP - ______________
5. ONSEUTSQI- ________ 10. ISEGDN - _________________

Discussion

Surveys are commonly mistaken as mere questionnaires. A survey is

a set of questions aimed at gathering specific data from a targeted group of
people. A survey is an essential tool in finding out how a particular group of
people think, feel and behave. Traditionally, it has the intention of
generalizing the processed information to represent the notion of the target.
The result may come from critical sources and regard as notions of
everyone. Standard procedures are applied to get reliable information.

Designing a survey questionnaire

Desinging a survey questionnaire involves certain steps that will help

a researcher create questions that are focused on extracting intended data
from the target population.

1. Establishing Goals- the following questions will help you analyze

your goal.

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Sample Statement
a. What do you want to I want to know what are the students’
learn or discover? preferences in different learning
modalities during the COVID19
pandemic.
b. What are your goals By identifying the percentage of
in conducting the students’ preferences in different
survey? learning modalities, it gives clear
insights on how teachers effectively
deliver quality education during the
pandemic crisis.

2. Selecting your samples

a. To whom will you Senior High School students of New

conduct the survey, and Taugtog National High School
what questions will you
be asking?
b. How many people are 35 grade 11 students
you planning to 35 grade 12 students
interview?

Remember that a small representative sample will reflect the

group from which it is drawn. The larger the sample the more
precisely it reflects the target group.

Looks Great! After designing your questionnaire, let’s

understand how to make your own questionnaires by learning the
different types of Survey questions and survey scale responses.

Developing Questionnaire
In developing your questionnaire, let us identify first the types of
survey questions and survey response scales

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Types of Survey Questions

1. Closed – Ended Questions

Closed Ended Questions limit the answers of the
respondents to response options provided on the questionnaire.
It is time-efficient, responses are easy to analyze and ideal for
quantitative type of research.

Examples:

a. Dichotomous or two-point questions (YES or NO, Satisfied or

Unsatisfied)

Yes No

a. Do you like shopping?

b. Have you tried shopping online?

b. Multiple choice questions

c. Which of the following items you usually buy online?

___________ cosmetics
___________ gadgets
___________ Mobile Accessories
___________ Men’s & Women’s Apparel
___________ Men’s & Women’s Accessories
___________ Groceries
___________ Toys, games & collectibles
___________ shoes

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c. Scaled questions that make use of rating scales

such as the Likert Scale.

2. Open-Ended Questions
Open-Ended Questions have no pre-defined options or
categories. The participants disregard connection except
capitalization and punctuations. Participants respond to the
questions exactly as how they would like to answer them. The
researcher can investigate the meaning of the responses, ideal
for qualitative type of research. This type of questions are time
consuming and responses are difficult to interpret.

Examples:

a. Completely unstructured questions – openly ask the Opinion

or view of the respondent.

d. What are your recommendation/suggestions to

improve shopping services?
______________________________________________________

_______________________________________________________

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b. Word association questions – the participant states the first

word that pops in his mind once a series of words are
presented. It is a method in which respondent’s opinions
and perceptions are assessed.

Associate the following words:

1. Intelligence ___ Positive ___ Neutral __ Negative

2. butterfly ___ colorful ___ playful __ free

c. Thematic Apperception Test – a picture is presented to the

respondent which he explains on his own point-of-view

d. Sentence, story or picture completion – the respondent

continues an incomplete sentence or story, or writes on
empty conversation balloons in a picture.

Feel free to give your insights:

1. My online shopping experience is

__________________________________________________.
2. The quality of the product I bought was
___________________________________________________.

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3. Matrix questions
Matrix questions are also closed-ended questions but are
arranged one under the other, such that the questions form a
matrix or a table with identical response options placed on top.

Example:

Factors Strongly Satisfied Neutral Unsatisfied Strongly

Satisfied Unsatisfied
Smell
taste
texture
Overall
appearance

4. Contingency Questions
Continency questions are questions that need to be
answered only when the respondent provides a particular
response to a question prior to them are called contingency
questions. Asking these questions effectively avoids asking
people questions that are not applicable to them.

Example

Do you play Mobile Legends? ____Yes _____ No

If YES, how many hours do you spend in playing Mobile

Legends.
______ 1 hour
______ 2 hours
______ 3 hours
______ 4- 5 hours
______ more than 5 hours

Survey Response Scales

The response formats used in surveys vary depending on the

type of question being asked. Each of these response scales has its

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own advantages and disadvantages, but the rule of thumb is that the
best response scale to use is the one which can be easily understood
by respondents and interpreted by the researcher.

1. Dichotomous Scales
A dichotomous scale is a two-point scale which presents options
that are absolutely opposite each other. This type of response scale
does not give the respondent an opportunity to be neutral on his
answer in a question.

Examples:

Yes- No True - False

Fair – Unfair Agree – Disagree

2. Rating Scales
Three-point, five-point, and seven-point scales are all included
in the umbrella term “rating scale”. A rating scale provides more than
two options, in which the respondent can answer in neutrality over a
question being asked.

Examples:

2.1. Three-point Scales

Good - Fair – Poor
Agree – Undecided - Disagree
Extremely- Moderately - Not at all
Too much - About right - Too little

2.2. Five-point Scales (e.g. Likert Scale)

Strongly Agree – Agree – Undecided / Neutral - Disagree -
Strongly Disagree
Always – Often – Sometimes – Seldom – Never
Extremely – Very - Moderately – Slightly - Not at all
Excellent - Above Average – Average - Below Average - Very Poor

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2.3. Seven-point Scales

Exceptional – Excellent – Very Good – Good – Fair – Poor – Very
Poor
Very satisfied - Moderately satisfied - Slightly satisfied – Neutral
- Slightly dissatisfied - Moderately Dissatisfied- Very dissatisfied

3. Semantic Differential Scales

A semantic differential scale is only used in specialist
surveys in order to gather data and interpret it based on the
connotative meaning of the respondent’s answer. It uses a pair
of clearly opposite words, and can either be marked or
unmarked.

3.1 Marked Semantic Differential Scale

Please answer based on your opinion regarding the new
line of skin cream.

Very Slightly Neither Slightly Very

smooth rough
creamy lumpy
Light greasy
Rich dull
texture

3.2 Unmarked Semantic Differential Scale

The central line serves as the neutral point:

Smooth ___________________l__________________ rough

Creamy ___________________l__________________ lumpy
Light ___________________l__________________ greasy
Rich
Texture ___________________l__________________ dull

Here are the General Considerations:

1. The first rule is to design the questionnaire to fit the medium.
2. KISS - keep it short and simple.

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3. Start with an introduction or welcome message. A good

introduction or welcome message will encourage people to
complete your questionnaire. When practical, state
who you are and why you want the information in the survey.
4. Allow a “Don't Know” or “Not Applicable” response to all
questions, except to those in which you are certain that all
respondents will have a clear answer

How to write the Questions?

1. Focus On Your Survey Goals and Objectives.

Every question presented should be related to the goal of
the survey.

2. Identify the Attributes That Need to Be Measured.

Based on the survey goal, ask yourself what you want to
measure from the responses of the participants. These
attributes include the respondents’ demographics, knowledge,
skills, attitude, perceptions, behavior, intentions, beliefs and
goals.

3. Select the Appropriate Types of Questions.

Analyze and review what kind of question are you going to
use in a survey questionnaire.
4. Choose the Types of Response Options.
Understand the types of responses options.
5. Check the Questions for Reliability.
Reliability is an important measure on the consistency of
the survey results that are gathered by using the questionnaire.
It simply answers the question, “Do the respondents truly
understand the meaning of the questions as they are stated?".
The most commonly used reliability test for survey questions is
the test and re-test method that serves as the pilot survey.

Pre-testing (Pilot testing)

According to Hu S. (2014),’’Pretesting is the stage in survey

research when survey questions and questionnaires are tested on
members of target population/study population, to evaluate the
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reliability and validity of the survey instruments prior to their final

distribution. Pretesting is widely regarded as indispensable in survey
questionnaire development and is also crucial to improve data
collection for quality-of-life research. It incorporates a variety of
methods or combinations of methods.” Testing provides a means to
check whether the questionnaire is valid in itself.
A pilot survey is a strategy used to test the questionnaire using
a smaller sample compared to the planned sample size. In this phase
of conducting a survey, the questionnaire is administered to a
percentage of the total sample population, or in more informal cases
just to a convenience sample.
Setting your goals is the comprehensive view of your
questionnaire. The response from the pre-testing that shows more
answer of I do not know or poor responses to open-ended question,
multiple write-in comments on scaled questions, and incomplete
forms can suggest needed improvements.

CHECKLIST

I. The Outline and Format

A. Introduction to the Questionnaire
• Title of the Study
• Purpose
• Duration of survey and length of questionnaire
• Guarantee of confidentiality
• Brief information about the company or
organization (when necessary)
B. Demographic Data
Respondent’s Name (This could be optional.)
Age, Gender, etc.
C. Question Format
• The first question is a closed-ended question
(answerable by Yes or No).
• Questions are arranged from general to specific.
• Sensitive questions are at the end of the
questionnaire.

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• Questions are grouped together according to the

topic.
• The directions on how to answer are placed before
the questions.
• The rating scale is written before the questions.
• The response options are placed vertically, except
for tabulated questions.
D. End of Questionnaire
A “Thank You" or any expression of gratitude to the
respondent Information on knowing the survey results
2. The Questions
▪ The questions are concise and simple.
▪ All the questions do not contain any terminologies,
acronyms or jargons that are unfamiliar to the
respondents.
▪ The first 5 questions verify whether the respondent is
eligible to continue the survey or not.
▪ All questions point to the survey goals.
▪ All possible response options or an “Other" option are
included in each question.
▪ The respondent may or may not answer sensitive
questions by placing a “Prefer not to answer" option.
▪ A midpoint response option such as “Average",
“Sometimes" or "Neutral" is included on the rating scale
used.
▪ Most questions are closed-ended.
▪ Open-ended questions are voluntary.

3. Pre-Test
• The survey questionnaire has been sent to friends,
colleagues or experts to validate the wording and timing.
• The survey questionnaire has been answered by few
survey respondents from the target population.
• Five (5) close-ended questions are answerable within one
minute, while two (2) open-ended questions are
answerable within one minute.
• The survey takes a maximum of 10 minutes to complete.
• Appropriate revisions of the questionnaire are done.

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SAMPLE QUESTIONNAIRE

NTNHS Distance Learning Modalities Online Survey for SY

2020-202.

The purpose of this survey is to identify the preferences of

students in different learning modalities during COVID 19 pandemic.
Please spare your 5 minutes to participate. Your personal information
will remain confidential and will not be used in any publication.

After creating your questionnaire, you will need to check and

review the outline of the survey, the questions being asked, and the
response options for the respondents. To test the efficiency of the
questionnaire, here is a questionnaire checklist that will serve as your
guide.

I. Respondent’s Name: (Optional) _______________

Grade Level: ___________________
Age: ___________________________
Gender: _______________________

II. Choose the answers that applies

1. Are you a member of Pantawid Pamilyang Pilipino Program
(4Ps)?
___________ Yes _______________ No
2. Are you a member of Indigenous People's Group?
___________ Yes _______________ No
III. Check all that applies
1. Preferred Learning Modality
________ Modular Distance Learning
________ Blended Learning
________ Online Learning
________ Home Schooling
________ TV / Radio Based Learning
________ others
2. Who among the household members can provide instructional
support to the child's distance learning?
_______ Parents/Guardians
_______ elder sibling
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_______ grandparents
_______ tutor/household helper
_______ independent Learner
_______ none
_______ others

3. What devices are available at home that the learner can use for
learning?
__________ smartphone
__________ basic phone
__________ non- cable TV
__________ cable TV
__________ laptop
__________ desktop
__________ radio
__________ others

4. How do you connect to the internet?

_________ own mobile data
_________ connecting WIFI hotspot area
_________ computer shop
_________ none
_________ others

Thank you for participating on our online survey!

CHECKLIST FOR ASSESSING QUESTIONNAIRE

Evident Not Not

Evident Applicable
A. Introduction to the Questionnaire /
Title of the Study /
Purpose /
Duration of survey and length of /
questionnaire
Guarantee of confidentiality /
Brief information about the /
company or organization ( when

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necessary)
B. Presented Demographic Data /
C. Question Format
The first question is a closed- /
ended question (answerable by Yes
or No).
Questions are arranged from /
general to specific.
Sensitive questions are at the end /
of the questionnaire.
Questions are grouped together /
according to the topic.
The directions on how to answer /
are placed before the questions.
The rating scale is written before /
the questions.
The response options are placed /
vertically, except for tabulated
questions.
D. Provided a statement for the End /
of Questionnaire

Questions
The questions are concise and simple. /
All the questions do not contain any /
terminologies, acronyms or jargons that are
unfamiliar to the respondents.
The first 5 questions verify whether the /
respondent is eligible to continue the survey or
not.
All questions point to the survey goals. /
All possible response options or an “Other" /
option are included in each question.
The respondent may or may not answer /
sensitive questions by placing a “Prefer not to
answer" option.
A midpoint response option such as “Average", /

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“Sometimes" or "Neutral" is included on the

rating scale used.
Most questions are closed-ended. /
Open-ended questions are voluntary. /
The questions are concise and simple. /

Pre-test

The survey questionnaire has been sent to /

friends, colleagues or experts to validate the
wording and timing.
The survey questionnaire has been answered by /
few survey respondents from the target
population.
Five (5) close-ended questions are answerable /
within one minute, while two (2) open-ended
questions are answerable within one minute.
The survey takes a maximum of 10 minutes to /
complete.
Appropriate revisions of the questionnaire are
done.

Activities

Let’s Plan!
Directions: Choose your topic from the given choices. Plan the design for
your questionnaire by filling in the table below:

a. Sustainable Consumer in the New Normal

b. Developed hobbies during COVID 19 Pandemic
c. Securing health insurance
d. TikTok Users

Statement
Title of the Study
a. What do you want to learn or
discover?

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b. What are your goals of finding

the information you wanted?
c. Where will you conduct the
survery and what questions will
you be asking?
d. Who is your target population?
e. How many people are you
planning to interview?
f. What type of survey
questionnaire are you going to
use?
g. What types of response options
are you planning to adopt.

Create Me!

Directions: Create a questionnaire and assess it using the Checklist

given below.

Evident Not Not

Evident Applicable
A. Introduction to the Questionnaire
Title of the Study
Purpose
Duration of survey and length of
questionnaire
Guarantee of confidentiality
Brief information about the
company or organization ( when
necessary)
B. Presented Demographic Data
C. Question Format
The first question is a closed-
ended question (answerable by Yes
or No).
Questions are arranged from
general to specific.

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Sensitive questions are at the end

of the questionnaire.
Questions are grouped together
according to the topic.
The directions on how to answer
are placed before the questions.
The rating scale is written before
the questions.
The response options are placed
vertically, except for tabulated
questions.
All the questions do not contain
any terminologies, acronyms or
jargons that are unfamiliar to the
respondents.
D. Provided a statement for the End
of Questionnaire

The questions are concise and

simple.
The first 5 questions verify whether
the respondent is eligible to continue
the survey or not.
All questions point to the survey
goals.
All possible response options or an
“Other" option are included in each
question.
The respondent may or may not
answer sensitive questions by placing
a “Prefer not to answer" option.
A midpoint response option such as
“Average", “Sometimes" or "Neutral" is
included on the rating scale used.
Most questions are closed-ended.
Open-ended questions are voluntary.
The questions are concise and

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simple.

The survey questionnaire has been

sent to friends, colleagues or experts
to validate the wording and timing.
The survey questionnaire has been
answered by few survey respondents
from the target population.
Five (5) close-ended questions are
answerable within one minute, while
two (2) open-ended questions are
answerable within one minute.
The survey takes a maximum of 10
minutes to complete.
Appropriate revisions of the
questionnaire are done.

Assessment

I. True or False:
Direction: On the blank, write T if the statement is true and F if it is false.

______________1. Questions are grouped together according to the topic.

______________2. In close-ended question, the participants should supply their
own answers.
______________3. Reliability is an important measure on the consistency of the
survey results that are gathered by using the questionnaire.
______________4.Online survey is the most convenient way of collecting data
______________5.Pilot-testing predicts the major responses of the respondents.
______________6.Surveys often use dichotomous questions
______________7.Leading questions produced unbiased responses.
______________8.Asking the right survey questions can get better results
______________9.Open-Ended survey questionnaire is commonly used in
Quantitative Research.
______________10. Open-ended questions are voluntary.
______________11. A survey is when you ask someone a series of questions and
don’t use it for data analysis.
______________12. The more questions, the lower your completion rate.
______________13. Respondents can always remain anonymous
______________14. Questionnaires are the backbone of surveys.
______________15. Scaled questions are common in questionnaires and are often
used to judge the degree of a feeling.

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Reflection

Directions: Recall what have you learned in this lesson by answering the following
questions:

1. How do you design a questionnaire?

_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

2. Why do we need to identify the different types of survey questions and survey
response scale?
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

3. What is the purpose of pre-testing of questionnaire?

_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

4. How does the checklist assess your questionnaire?

_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________

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References

"Biased Sampling". 2012. Web.Ma.Utexas.Edu.

https://web.ma.utexas.edu/users/mks/statmistakes/biasedsa
mpling.html.

"Questionnaire Design". 2017. Statpac.Com.

https://www.statpac.com/surveys/questionnaire-design.htm.

"Revising Survey Questions – Extension Evaluation Community Blog".

2020. Evalcop.Extension.Org.
https://evalcop.extension.org/tag/revising-survey-questions/

Hu S. (2014) Pretesting. In: Michalos A.C. (eds) Encyclopedia of

Quality of Life and Well-Being Research. Springer, Dordrecht.
https://doi.org/10.1007/978-94-007-0753-5_2256

Qualtrics AU. 2020. How To Create A Great Survey. [online] Available:

https://www.qualtrics.com/au/experience-
management/research/survey-basics/> [Accessed 4 November
2020].

QuestionPro. 2020. What Is A Survey | Definition, Characteristics,

Examples Of A Good Survey| Questionpro. [online] Available at:
https://www.questionpro.com/blog/surveys/> [Accessed 3
November 2020]

Sincero, S., 2012. Constructing Survey Questions. [online]

Explorable.com. Available at:
<https://explorable.com/constructing-survey-questions>
[Accessed 4 November 2020].

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Motivation
Guided Practice 1. RESEARCH
Answer may vary
2. OBJECTIVES
Independent Practice 3. RESPONDENT
Answer may vary 4. SAMPLE
5. QUESTION
Assessment
6. POPULATION
1. T
7. SURVEY
2. F 8. SCALE
3. T 9. RESPONSE
4. T 10.DESIGN
5. F
6. F
7. F
8. T
9. F
10. T
11. F
12. T
13. F
14. T
15. T
Reflection
Answers may vary
Key to Corrections
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Acknowledgment

The Schools Division of Zambales would like to express its heartfelt

gratitude to the following, who in one way or the other, have contributed to the
successful preparation, development, quality assurance, printing, and distribution
of the Quarter 2 Guided Learning Activity Kits (GLAKs) in all learning areas across
grade levels as a response to providing the learners with developmentally-
appropriate, contextualized and simplified learning resources with most essential
learning competencies (MELCs)-based activities anchored on the principles of
guided learning and explicit instruction:

First, the Learning Resources (LR) Development Team composed of the

writers and graphic artists for devoting much of their time and exhausting their
best efforts to produce these indispensable learning kits used for the
implementation of learning delivery modalities.

Second, the content editors, language reviewers, and layout evaluators

making up the Division Quality Assurance Team (DQAT) for having carefully
evaluated all GLAKs to ensure quality and compliance to DepEd standards;

Third, the Provincial Government of Zambales, for unceasingly extending its

financial assistance to augment the funds for the printing of these learning
resources for use by learners and parents at home;

Fourth, the teacher-advisers and subject teachers, in close coordination

with the school heads, for their weekly distribution and retrieval of the GLAKs and
for their frequent monitoring of the learners’ progress through various means; and

Finally, the parents and other home learning facilitators for giving the
learners the needed guidance and support for them to possibly accomplish the
tasks and for gradually helping them become independent learners.

To deliver learning continuity in this challenging circumstance would not be

possible without your collective effort and strong commitment to serving our
Zambaleño learners.

Again, our sincerest thanks!

The Management Team

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SENIOR HIGH SCHOOL TRACKS

ACADEMIC TRACK

TECHNICALVOCATIONAL-
LIVELIHOOD (TVL) TRACK

SPORTS TRACK

ARTS AND DESIGN TRACK

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