Scribd Logo
Upload

Welcome to Scribd!

  • Unit 1.2-Outline & Videos

    Uploaded by

    sheikhsikandersaleem
    5 views1 page
    This document outlines a unit on consumer behaviour that examines how marketing, economics, sociology, psychology and other fields help understand factors influencing consumer decisions. It includes links to several videos totaling over an hour that cover topics like the importance of studying consumer behaviour, what consumer behaviour is, how brands influence thinking, and understanding consumer behaviour basics and best practices. A final project will involve groups of 5 students.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document outlines a unit on consumer behaviour that examines how marketing, economics, sociology, psychology and other fields help understand factors influencing consumer decisions. It includes links to several videos totaling over an hour that cover topics like the importance of studying consumer behaviour, what consumer behaviour is, how brands influence thinking, and understanding consumer behaviour basics and best practices. A final project will involve groups of 5 students.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views1 page

    Unit 1.2-Outline & Videos

    Uploaded by

    sheikhsikandersaleem
    This document outlines a unit on consumer behaviour that examines how marketing, economics, sociology, psychology and other fields help understand factors influencing consumer decisions. It includes links to several videos totaling over an hour that cover topics like the importance of studying consumer behaviour, what consumer behaviour is, how brands influence thinking, and understanding consumer behaviour basics and best practices. A final project will involve groups of 5 students.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Unit 1 – Consumer Behaviour

    Consumer Behaviour
    Importance
    Interdisciplinary: Marketing, Economics, Sociology, Anthropology,
    Psychology, Research Methods, Neuro Science, Decision Science
    Customer Value, Satisfaction, Trust and Retention
    Factors Effecting Consumer Behaviour
    Digital Revolution
    Groups of Maximum 5 students for Final Project

    The Importance of Studying Consumer Behavior (2 minutes)


    https://www.youtube.com/watch?v=v1q1nnPCcKw

    Why Consumer Behavior is Vital for Success in Marketing (3 minutes)


    https://www.youtube.com/watch?v=PSLpdM6EYTQ

    What is Consumer Behaviour? (10 minutes)


    Week 1 & 2 https://www.youtube.com/watch?v=gtfPU6nTa9k

    Understanding Consumer Behaviour from the inside out (5 minutes)


    https://www.youtube.com/watch?v=XowaDm1GEVk

    How Apple and Nike have Branded your Brain (5 minutes)


    https://www.youtube.com/watch?v=4eIDBV4Mpek

    Consumer Behavior in Marketing (4 minutes)


    https://www.youtube.com/watch?v=SavyEu4kGeo

    Consumer Behavior and Smartphones (3 & 1 minutes)


    https://www.youtube.com/watch?v=MtoJZOrVPd8
    https://www.youtube.com/watch?v=TspgZOjnboE

    Understanding Consumer Behavior: Basics, and Best Practices (30


    minutes)
    https://www.youtube.com/watch?v=jP3XVgrSNsM

    You might also like