You are on page 1of 2

THEYOUTHCANBENEFITFROMTHETOURISMINDUSTRY.

articlebyNancyChirwa

ThetourismindustryinZambiahasbeenexistingforsomanyyears.Itsgrowthovertheyearshasyieldedpo
sitivegrowthtotheeconomicdevelopmentofthecountry.Sincepreindependencetimes,Zambiahasbee
natraveldestinationformanypeoplearoundtheworld,bothlocallyandinternationally.Tourismprovide
safoundationforsustainabledevelopmentandithasasignificantcontributiontotheeconomy.However,t
hissectorhashaditschallengesovertheyearsdespitehavinghighpotentialtocontributesustainablytothe
GrossDomesticProductasaneconomicactivityinZambia.

EmploymentinthetourismindustryismostlyseasonalinZambia.Thisisbecausethedrawcardsofbothlo
calandinternationaltourismarelimitedtothedryseasonmonthsandsuffersfromnaturaloccurrencessuc
hasfloodswhichslowdownvisitationsatcertaintimesoftheyear.Duringtheseperiods,manyworkersare
laidoffasvisitationsbecomeverylow.Theselayoffshaveapotentialtolowerlaborproductivityandincre
aseoperationcostsforhiringcompanies.Therefore,authoritiescancreateanenablingenvironmenttoope
rateinandencourageyouthstobeexpertsinthisindustryandthriveinitaswellasbecomeinvestorstocreate
employment.

ThegovernmentofZambiahasbeenembarkingonboostingthetourismindustrybecauseitstimulatesinw
ardinvestmentswhichgeneratesignificantrevenueanditisasourceofformalemploymenttotheyouths.
Thuscapitalizingitstourismassetswillattractbothforeignandlocalinvestors.Tourismisanexportthatha
sviableinvestmentsforyoungpeopleasitisinterlinkedwithothereconomicactivitiesforitsoperations.T
herefore,morerepresentationandmarketingasonethingthatcanbespearheaded.Adiversifiedenvironm
entwhereyoungpeoplecanmakeinvestmentscanbemadepossiblewithextensivedestinationmarketing
intothesectorwillincreaseyouthparticipationintheindustry.Initiativeslikethesewillcontinuouslymak
eZambiaanattractiveinvestmenthubthatwillaccelerateotheractivitiesthatareinterlinkedlikeairtransp
ort,accommodationandcarhiresThiswillalsocreatejobsforyoungpeoplewhoaretheepitomeofecono
micdevelopmentandthegovernmentwillcurbunemploymentandenhanceeconomicgrowth.

LikemanysubSaharancountries,Zambiaiscomprisedofayoungpopulationwhichhasbeencrippledbyu
nemployment.Zambiaboastsofbeingthefirstcountryintheworldtoholdawalkingsafari,withsucharec
orditisonlyrightthattheyoungpeopleofthiscountrytellthesestoriestotheworldbybeingactiveparticipa
ntsinthesectorandshowcasingtheirpotentialandexploringtheopportunitiesthatareinthissector.Zambi
aisendowedwithnaturaltouristattractions,richcultureandrichhistory.Therefore,youngpeoplecanbet
urnedintoastrongskillbasewhichcanfurtheracceleratethegrowthoftheindustryandalsoencouragegro
wthofothersectorssuchasinfrastructuredevelopment.

You might also like