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The Youth Can Benefit From The Tourism Industry
The Youth Can Benefit From The Tourism Industry
articlebyNancyChirwa
ThetourismindustryinZambiahasbeenexistingforsomanyyears.Itsgrowthovertheyearshasyieldedpo
sitivegrowthtotheeconomicdevelopmentofthecountry.Sincepreindependencetimes,Zambiahasbee
natraveldestinationformanypeoplearoundtheworld,bothlocallyandinternationally.Tourismprovide
safoundationforsustainabledevelopmentandithasasignificantcontributiontotheeconomy.However,t
hissectorhashaditschallengesovertheyearsdespitehavinghighpotentialtocontributesustainablytothe
GrossDomesticProductasaneconomicactivityinZambia.
EmploymentinthetourismindustryismostlyseasonalinZambia.Thisisbecausethedrawcardsofbothlo
calandinternationaltourismarelimitedtothedryseasonmonthsandsuffersfromnaturaloccurrencessuc
hasfloodswhichslowdownvisitationsatcertaintimesoftheyear.Duringtheseperiods,manyworkersare
laidoffasvisitationsbecomeverylow.Theselayoffshaveapotentialtolowerlaborproductivityandincre
aseoperationcostsforhiringcompanies.Therefore,authoritiescancreateanenablingenvironmenttoope
rateinandencourageyouthstobeexpertsinthisindustryandthriveinitaswellasbecomeinvestorstocreate
employment.
ThegovernmentofZambiahasbeenembarkingonboostingthetourismindustrybecauseitstimulatesinw
ardinvestmentswhichgeneratesignificantrevenueanditisasourceofformalemploymenttotheyouths.
Thuscapitalizingitstourismassetswillattractbothforeignandlocalinvestors.Tourismisanexportthatha
sviableinvestmentsforyoungpeopleasitisinterlinkedwithothereconomicactivitiesforitsoperations.T
herefore,morerepresentationandmarketingasonethingthatcanbespearheaded.Adiversifiedenvironm
entwhereyoungpeoplecanmakeinvestmentscanbemadepossiblewithextensivedestinationmarketing
intothesectorwillincreaseyouthparticipationintheindustry.Initiativeslikethesewillcontinuouslymak
eZambiaanattractiveinvestmenthubthatwillaccelerateotheractivitiesthatareinterlinkedlikeairtransp
ort,accommodationandcarhiresThiswillalsocreatejobsforyoungpeoplewhoaretheepitomeofecono
micdevelopmentandthegovernmentwillcurbunemploymentandenhanceeconomicgrowth.
LikemanysubSaharancountries,Zambiaiscomprisedofayoungpopulationwhichhasbeencrippledbyu
nemployment.Zambiaboastsofbeingthefirstcountryintheworldtoholdawalkingsafari,withsucharec
orditisonlyrightthattheyoungpeopleofthiscountrytellthesestoriestotheworldbybeingactiveparticipa
ntsinthesectorandshowcasingtheirpotentialandexploringtheopportunitiesthatareinthissector.Zambi
aisendowedwithnaturaltouristattractions,richcultureandrichhistory.Therefore,youngpeoplecanbet
urnedintoastrongskillbasewhichcanfurtheracceleratethegrowthoftheindustryandalsoencouragegro
wthofothersectorssuchasinfrastructuredevelopment.