Mini Project

BAMBRUSH

Submitted for the partial fulfillment towards the awards of the degree
in
Master in Business Administration (MBA)
Of
Dr. A. P. J. Abdul Kalam Teachnical University, Lucknow
By
Shivam Mishra
MBA22277
Under the guidance of
Ms. Avantika Trigunait
Assistant Professor
at

GL Bajaj Institute of Technology and Management , Greater Noida

March, 2023
 ACKNOWLEDGEMENT

It is my pleasure to be indebted to various people, who directly or

indirectly contributed in the development of this work and who
influenced my thinking, behaviour, and facts during the course of
study. I am thankful to Ms. Avantika Trigunait for his support,
cooperation, and motivation provided to me during the training for
constant inspiration, presence and blessings. I also extend my sincere
appreciation to project Guide, G.L. Bajaj Institute of Management &
Research who provided his valuable suggestions and precious time in
accomplishing my project report. Lastly, I would like to thank the
almighty, parents, Director and HOD of the institute for their moral
support and my friends with whom I shared my day-to-day experience
and received lots of suggestions that improved my quality of work.
 BAMBRUSH
‘THE TOOTHBRUSH FOR SUSTAINABLE TOMORROW’
Contents
1. Introduction

2. Types of Toothbrush

3. Market Outlook

4. Key Players

5. Customer Profile

6. End-use Insights

7. Customer pain points that can arise in next 5 years

8. Backdrop

9. Importance of Indian consumer buying behaviour

10. Bamboo Toothbrush is Eco-Friendly

11. Ensuring Proper Planning

12. Assessing The Risks of scaling

13. Learning form Competitor

14. Spend on data driven marketing

15. Address customer service issues

16. Staying on top of technology

17. Social media presence

18. Scaling the business internationally

19. Extra care to be raken in terms of rapid scaling.

Introduction

Plant-based bamboo toothbrush with all components

made from plant: bristles, handle, wrapper and box.
Compostable packaging. Brush with Bamboo makes the
world's most eco-friendly toothbrushes made with the
highest quality standards. Each bamboo toothbrush
replaces a non-biodegradable plastic toothbrush. The
toothbrush is an oral hygiene instrument used to clean
the teeth, gums, and tongue.
Bamboo toothbrushes are guide toothbrushes, similar in
design to what you would discover on any keep shelf. A
bamboo toothbrush has a long take care of and bristles to
eliminate food particles and plaque out of your tooth. The
vital distinction is that the lengthy take care of is made
from extra sustainable bamboo in preference to plastic.

Bamboo toothbrushes are one of the oldest forms of

toothbrushes. The earliest toothbrushes have been made
in China the use of bamboo and different natural
substances, like using boar's hair for the bristles. Today's
bamboo toothbrushes use nylon for the bristles like most
toothbrushes these days. Some producers nonetheless
use boar's hair for the bristles or infuse the bristles with
activated charcoal.

It consists of a head of tightly clustered bristle, atop of

which toothpaste can be applied, mounted on a handle
which facilitates the cleaning of hard to reach areas of the
mouth. They are usually used alongside floss. They are
available with different bristle textures, sizes, and forms.
Most dentists recommend using a soft toothbrush since
hard-bristled toothbrushes can damage tooth enamel and
irritate the gums.

Types of Toothbrush
⮚ Electric toothbrush
⮚ Interdental brush
⮚ Sulca brush
⮚ End-tuft brush
⮚ Chewable toothbrush
Market Outlook
Compostable toothbrush market will grow in the future
owing to the rising awareness of plastic pollution and
which is becoming one of the reason for the consumers to
reconsidering their everyday choices. Brushing teeth has
been a part of daily routine from so long that consumers
are thinking about compostable toothbrushes.
Compostable toothbrushes are not generally fully
compostable as their bristles are made up of nylon,
however their stick is made up of bamboo. Bamboo
toothbrushes are quickly becoming a staple in many
households, not only because they’re naturally
antimicrobial, but also because of their eco-friendliness
and biodegradability. A bamboo toothbrush will
naturally decompose after it is been disposed of. In the
over-polluted world, switching over to bamboo
toothbrushes is so crucial and which is one of the reason
of the growth of compostable toothbrush market.
During the forecast period. Globally, health and hygiene
and wellness industries is likely to push market for
compostable toothbrush. The emerging economies are
expected to create significant demand for compostable
toothbrush as there are lot of government regulations on
the usage of plastics which is driving the growth of
compostable toothbrushes. The compostable toothbrush
market is expected to grow at a significantly high growth
rate due to the increasing population and changing
habitats. China and India’s developing market is
expected to have a positive impact on the growth of the
compostable toothbrush market. North America is a
growing market due to new Act and FDA regulations for
the biodegradable products which is likely to boost the
compostable toothbrush market.
The Global Bamboo Toothbrush Market to grow from
USD 525.8 million in 2018 to USD 842.1 Million by 2024
at a CAGR of 7%. With 3.5 billion toothbrushes being
sold each year, the bamboo toothbrush market has a wide
scope for expansion, especially considering that the
global toothbrush market is reaching maturity. With
numerous anti-plastic legislation being promulgated in
various countries along with government support for
eco-friendly alternatives for plastic goods, the bamboo
toothbrush industry could eventually dominate the
global toothbrush industry. A rapidly expanding
consumer base and support from numerous
governments for eco-friendly ventures are expected to
drive market growth during the forecast period.
Key Players
 Organic Labs (India)
 Church & Dwight (US)
 Brush with Bamboo (US)
 Bamboo Toothbrush Bam&Boo (Portugal)
 Sweetness and Pea Ltd (UK)
 The Bamboo Brush Society (Netherlands)
 Bamboo India (India)
 Bamboo Brush Co. (Australia)
 Mother’s Vault (US)
 The Green Root (Canada)
 Anything But Plastic (UK)
 Nature & My Limited (UK)
 Blue Rock Products Ltd. (UK)
 The Humble Co. (Sweden)
 Boobam (US)
 Customer Profile

The worldwide bamboo toothbrush marketplace size

became worth USD 23.Five million in 2019 and is
predicted to develop at a compound annual boom fee
(CAGR) of 9.5% from 2020 to 2027. Significant growth
within the awareness associated with proscribing the
scope of plastic pollution has paved the manner for the
improvement of new products which include bamboo
toothbrush amongst consumer goods agencies.
Moreover, some of the research studies have predicted
that plastic toothbrush carries toxin chemical compounds
consisting of BPA, which disrupt the hormones of the
human frame and purpose mind and behavioral issues.
As a result, the toothbrush manufacturing corporations
are predicted to growth spending on innovation
associated with the production of bamboo product
bureaucracy.

With a big quantity of anti-plastic guidelines and

stringent rules implemented by diverse international
locations for the eco-friendly alternatives for plastic items
are predicted to increase recognition amongst clients over
the following couple of years. Plastic toothbrushes
produced round the world immediately go to landfills
and a very small part is recycled, which creates plastic
pollution. These factors are expected to promote the
utility of bamboo toothbrush as options some of the
buyers over the following few years.

Government policies are encouraging consumers to

replace to decomposable bamboo toothbrushes and
prompting the manufactures to develop environment-
friendly merchandise. According to some reports,
around a billion plastic toothbrushes are used and
trashed each yr within the U.S. These factors are
propelling the demand for biodegradable bamboo
toothbrushes among purchasers.

According to the facts furnished within the report ‘Global

Burden of Disease Study 2016’, posted through the World
Health Organization (WHO), half of the sector populace
is tormented by some form of oral sicknesses and that
teeth decay is the maximum established trouble in the
world. In order to cope with these sicknesses, humans
around the world are choosing green answers with the
aid of adopting bamboo-primarily based toothbrushes.

End-use Insights
The adult phase accounted for a marketplace percentage
of greater than seventy five% of the global sales in 2019
and is expected to hold its dominance over the forecast
period. With increasing spending on natural, herbal, and
eco-friendly each day merchandise which include dental
care products, bamboo toothbrushes are also gaining
recognition among adults.

The market revenue from kids as quit-users is expected

to foresee a CAGR of nine.8% from 2020 to 2027 on
account of new bamboo based product launches by
means of companies inclusive of The Humble Co., and
Bamboo Brush Co. With more smooth bristles designed
for children. The producers of these bamboo
merchandise use castor bean oil for making soft bristles
so they can perfectly go with the children’ enamel.

CUTOMER PAIN POINTS THAT CAN ARISE IN

NEXT 5 YEARS

 Most of the bamboo brushes on the market still have

nylon bristles, so as a minimum that a part of the
comb must be thrown away. The handiest fully
biodegradable toothbrushes use herbal bristles made
from pig or badger hair which dentists declare are
too hard and abrasive on our sensitive gums.
 The best absolutely biodegradable toothbrushes use
natural bristles crafted from pig or badger hair
which dentists claim are too difficult and abrasive on
our delicate gums.
 Natural bristles retain moisture and can be a
breeding floor for bacteria.
 Most nonetheless come to be in regular waste.
 The customer gains to be created for next 5
years.
BACKDROP

Many people in India still clean their teeth with

traditional products like Neem twigs, salt, ash, tobacco or
other herbal ingredients. Average all India per capita
consumption of toothbrush is a dismal 82gms.The dentist
to population ratio is a critically low 1:35000 in the
country. This results in low oral hygiene consciousness
and widespread dental diseases. Less than 15% of the
Indian toothbrush users brush twice a day. Colgate and
Hindustan Lever together account for over 85% of the
organized toothbrush market. Red and Black
toothpowder still accounts for 35% of the toothpowder
market. In toothpowders, Colgate and Dabur are the
leading players sharing between them 75% of the market.
So, our product has still a good potential market in the
local market.
IMPORTANCE OF INDIAN CONSUMER BUYING
BEHAVIOUR

Consumer behavior has been always of great interest

to marketers. The knowledge of consumer behavior helps
the marketer to understand how consumers think, feel
and select from alternatives like products, brands and the
like and how the consumers are influenced by their
environment, the reference groups, family, and
salespersons and so on. A consumer’s buying behavior is
influenced by cultural, social, personal and psychological
factors. Most of these factors are uncontrollable and
beyond the hands of marketers but they have to be
considered while trying to understand the complex
behavior of the consumers. In this study, the researcher
emphasizes the importance of lifestyle and its impact on
the buyer behavior.

With this in the backdrop we can understand that the

consumers are now getting aware of the nature and the
use of organic commodities are selling well in the market.
Our product Bambrush is not only organic but will also
enable us to tap the nature lovers and the people will love
to actually plant a plant of their used brush it can prove
us to be a good brand having this unique POD factor
(plant seed in the brush)

Bamboo Toothbrush Is Eco-Friendly

Based on current trends, in the next 5years the possibility

of some of plastic waste ending up in the ocean, and
endangering marine life, is high. Every time you toss a
used plastic toothbrush into the bin, there's a chance of it
being swallowed by an albatross, a whale, a dugong, a
penguin or a sea lion. Using a bamboo toothbrush is an
eco-friendly alternative that you should consider for the
sake of the planet. You can compost your bamboo
toothbrush handle it will degrade naturally.
Alternatively, the handle can be recycled or reused. And
world population is getting more aware of the fact that
willeventually help us to promote the product bambrush
and open up new untapped market.
Growth plan – Explain (same product / product
modification / related diversification/ unrelated
diversification)

Talking about the Growth plan of BamBrush, According

to the reports bamboo products and the industry has a
predicted growth by USD 14.55 million by 2026, so for the
same reason we are trying to diversify our product
portfolio in the same bamboo market itself.We will adopt
related diversification by adding more product lines to
the bamboo category towards catering to our long-term
vision of achieving environmental sustainability.

The products which we want to introduce to the bamboo

segment under related diversification are:

1. Bamboo Pillow
2. Bamboo Bath towels
3. Bamboo Bedsheets
4. Disposable Bamboo Paper Cups
5. Bamboo Toilet Paper
6. Reusable Bamboo Paper Towels
7. Bamboo Coffee Filters
Bamboo Pillow

A bamboo pillow is a type of shredded foam pillow

where the outside cover is made from bamboo. The
inside pillow filling can be made with your favourite
bedding material.

Bamboo Bath towels

Towels are composed of naturally anti-bacterial bamboo

fibres which restrict the accumulation of any kind of
bacteria on its surface. This material is softer and absorbs
moisture faster than other fabrics. The bamboo cloth is
more comfortable and gentle than many manmade fibres
and does not irritate the skin.

Bamboo Bedsheets

Sheets labeled as “bamboo” typically consist of rayon,

lyocell, or modal fabric derived from bamboo fibers.
These sheets are often relatively similar to cotton in their
softness, breathability, and durability

Disposable Bamboo Paper Cups

They are made from bamboo fibre, processed and

transformed into a fine powder. This powder is then
mixed with a melamine-formaldehyde resin (usually just
called melamine) and shaped into the final product.

Bamboo Toilet Paper

In addition to being strong (and soft) enough for use,

bamboo toilet tissue also effortlessly breaks down in
water. This means that water will freely flow through
your pipes without clumps of toilet paper backing them
up, making it septic safe toilet paper.

Reusable Bamboo Paper Towels

These bamboo towels have the same look and feel as

ordinary paper towels - they even come in a roll,
mimicking how paper towels are normally consumed.
The big difference, though, is that you don't just tear a
sheet and throw it away. Instead, each sheet of bamboo
towel is washable and reusable.

Bamboo Coffee Filters

Coffee filters made from bamboo. These coffee filters

are made of 60% biodegradable bamboo material which
can be recycled easily and 40% unbleached paper pulp.
These filters hold up their conical shape and fit
comfortably in plastic cones better than paper filters.

Possible Caution that you need to keep in mind

that can hamper the growth

ENSURING PROPER PLANNING

Even the most promising of company ventures can suffer
from poor planning. You must plan your expansion at
every step of the process if you want to know how to scale
your business properly. That said, just because your
company plan is written down doesn't mean you have to
comply to it rigidly. Official documentation should be
followed, but with some leeway.
You should examine your business plans at least once a
year to make modest changes. A strong strategy should
also be well-researched and thorough, so obtain as much
input from experts in your field as possible.

ASSESSING THE RISKS OF SCALING

Poor cash flow, becoming caught in tidal growth, putting
a burden on resources, being exposed to legal issues, and
an increased risk of cybercrime are all major dangers
when scaling a business. As a result, risk assessment is
required for all types of businesses.

LEARNING FROM COMPETITORS

Knowing who your competitors are might help you stand
out in a crowded market. Studying industry leaders and
evaluating their paths to success will, more crucially,
provide insight into how to be successful yourself.
Your research might be as simple as determining the
number of employees to determine the amount of
resources available for scaling. More in-depth research,
such as researching business models and getting under
the skin of a brand, is also possible.

SPEND ON DATA-DRIVEN MARKETING

Marketing is always an investment that pays off.
However, some marketing strategies are more
quantifiable than others. If you're short on time and
resources but want to see results, data-driven marketing
could be the answer.
Demographic data in advertising, targeted email
campaigns, A/B testing for retail websites, PPC
advertising, data-driven vouchers, and conversion rate
analysis are just a few examples. These methods can
assist you in scaling your business in a quantifiable
manner, allowing you to manage and measure your rate
of expansion.

ADDRESS CUSTOMER SERVICE ISSUES

If you want to learn how to scale a service business, you
must first improve your customer service. According to
research, 89 percent of customers have discontinued
doing business with a company because of bad customer
service.
Bad reputations are damaging, especially in today's
digital world. Consumers are more prone to discuss
negative than positive experiences. If you don't solve
faults and errors, you may find yourself dealing with
negative public reviews. To avoid this, check call
recordings, solicit customer feedback, and ensure that
your customer support representatives are well prepared
to handle any difficulties that arise.
STAYING ON TOP OF TECHNOLOGY
Basics such as a scalable phone system that can manage a
bigger volume of calls and a sophisticated IT
infrastructure is needed, to make room for expansion and
scale our business. These are all important aspects of
successfully scaling a firm. Beyond the fundamentals,
consider the value of mobile presence and other technical
improvements. According to statistics, worldwide e-
commerce revenue is expected to reach $669 billion in
2018, up significantly from the 184 billion estimated in
2014. Internet of Things (IoT) devices, Virtual Reality
(VR), and automation are all examples of technologies
that should not be overlooked. Manufacturing, packing
and shipping, retail, banking, and healthcare are all areas
that can benefit from automated procedures.

SOCIAL MEDIA PRESENCE

In B2C marketplaces, social media is a significant channel
for advertising and communication. In the case of retail,
potential customers will use Facebook, Twitter, or
Google+ to learn more about our brand or shop. They
might look at our Instagram to see how the products look
in real life, or they might browse for reviews and
demonstrations on YouTube.
SCALING THE BUSINESS INTERNATIONALLY
We can promote our goods anywhere in the globe
without incurring the costs of physical relocation thanks
to a strong web presence and international phone lines.
Scaling internationally is now easier than it has ever been.
Business VoIP 800 numbers are a wonderful approach to
show customers that we serve people in their own nation.
All calls to these toll-free numbers are forwarded to the
main office. This not only saves money on relocation, but
it also allows us to make the most of current resources
without having to hire new people. We can also make our
brand available to a global customer base because they're
free to call.

EXTRA CARE TO BE RAKEN IN TERMS OF RAPID

SCALING
Scaling up gradually safeguards the company from
changing economic cycles because it won't be burdened
with excess inventory that we'll have to sell off at a loss.
As a result, it's critical to understand our industry,
predict where it's going, plan for the worst, and gradually
build up. Within a month or two, we'll be able to see if we
need to acquire more.