Redundancies and Vague Nouns

2. Brand Story and Your Staff

A resource for the lesson How to Make Your Writing Easier to Read
A worksheet for the video Engaging Your Team

In the video, we talked about the passive voice and the active voice.

Empty phrases Vague Nouns Redundant Phrases

• all things being equal • something • absolute essentials

• as a matter of fact • stuff • fragrant aromas
• at the end of the day • someone • brief moment
• at the present time • area • anonymous stranger
• due to the fact that • aspect • desirable benefit
• for all intents and • case • different kinds
purposes • manner • each and every
• for the most part • situation • exact same
• in the event of • factor • every single person
• it seems that • degree • filled to capacity
• type of • facilitate • first and foremost
• for the purpose of • future plans

Tip: This article includes a list of 297 weak words and phrases to avoid.

Removing Redundancies & Vague Nouns

Read the following sentences, identifying the redundancies and vague nouns.
Rewrite each sentence to exclude them.

1. Our name has a meaning of ‘heart and soul’ in the language of Italian. We have landed on this choice of name
due to the fact that we aim at serving our guests with every part of all our heart and soul.

2. In the event that you wish to book a taxi for transport, it is absolutely essential that you inform the concierge
about the time you want to depart the hotel so he or she can make sure your transportation arrives quickly in a
timely manner.

Redundancies and Vague Nouns

A resource for the lesson How to Make Your Writing Easier to Read

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