You are on page 1of 6

Sheila Cormier September 23, 2019 Page |1

Apple’s supply chain strategy is legendary and has won many awards since Tim Cook took over.

Apple Inc's supply chain planning is the excellent case of the New Product Development Process

(NPD). It is the joining of R&D, Marketing, and different capacities under inventory network the

board. From the above realistic, Apple Inc quickens the new item presentation by securing the

authorizing and outsider organizations. The entire procedure looks fundamentally the same as

that of different ventures. The interesting point is that Apple Inc must make the prepayments to

some suppliers to secure the strategic raw materials.

The Supply Chain Map above is the best approach to express a broad framework from the

purposes of root to purposes of utilization. Data from the yearly report is likewise used to create

the Apple Supply Chain Map.

Apple Inc buys crude materials from different worldwide sources. At that point get them sent to

an amassing plant in China. From that point, the constructing agent will dispatch items

straightforwardly to shoppers (using UPS/FedEx) for the individuals who purchase from Apple's

Online Store. For other dissemination channels, for example, retail locations, direct deals, and

different wholesalers, Apple Inc will keep items in Elk Grove, California (area of focal

stockroom and call focus) and supply items from that point. At the end of a product's life, a

This study source was downloaded by 100000845524516 from CourseHero.com on 04-19-2022 03:24:52 GMT -05:00

https://www.coursehero.com/file/49613912/Apples-Supply-Chain-Diagram-Sheila-Cormierdocx/
Sheila Cormier September 23, 2019 Page |2

customer can send products back to the nearest Apple Stores or dedicated recycling facilities.

Apple supply chain tries to follow the lean manufacturing concept as much as possible.

Challenges in Apple's Supply Chain

Many demonstrate that the life of Apple Inc is open by using its arrangement control. Apple

Supply Chain has high hazards. There are numerous difficulties to survive, for instance:

 The worldwide economy could influence the Company.

 Some re-venders may likewise disseminate items from contending makers.

 Inventories can wind up outdated or surpass the foreseen interest.

 Some parts right now got from single or constrained sources.- Some custom components

are not familiar to the rest of the industry.

 The ability to obtain components in enough quantities is essential.

 Supply chain disruption, such as natural and human-made disasters can be severe.

 The organization relies upon strategic administrations given by re-appropriating

accomplices.

 The organization likewise depends on its accomplices to cling to the provider set of

accepted rules.

The above data is likewise from the yearly report. The vast majority can see, the more significant

part of the dangers are on the inventory side.

This study source was downloaded by 100000845524516 from CourseHero.com on 04-19-2022 03:24:52 GMT -05:00

https://www.coursehero.com/file/49613912/Apples-Supply-Chain-Diagram-Sheila-Cormierdocx/
Sheila Cormier September 23, 2019 Page |3

The complexity of Apple's Supply Chain

Apple Supply Chain is not that confusing. Thus, this area will clarify a few qualities of Apple

Supply Chain through different measurements and contrast them and Amazon Supply Chain.

Stock Turnover

Stock Turnover is a customary budgetary measure to decide how productive the organization

utilizes its money related assets to make deals; the higher the number is, the better. Production

network experts likewise utilize this measurement in the stock administration work. The widely

acknowledged estimation is [Cost of Goods Sold/Average Inventory]

Stock Turnover of Amazon versus Apple Inc

The above picture demonstrates that the stock turnover of Amazon and Apple is 10 and 59,

separately (cost of merchandise sold of computerized content/downloadable items barred). From

the presumptive worth, Apple is by all accounts increasingly active. There is a purpose behind

this. Apple Inc is presently a showcasing organization with no assembling office; however,

Amazon is a wholesaler of general product. Amazon needs to keep more stocks. By then, the

stock turnover is lower.

Number of Key Suppliers

Supply chain management is about the connection between exchanging accomplices. Working

intimately with key providers will carry an upper hand to the business.

Key Vendors of Apple, Inc.

Most recently Apple said that they have around 156 primary merchants over the globe. This

number of providers is very reasonable when compared to the business’s size.

This study source was downloaded by 100000845524516 from CourseHero.com on 04-19-2022 03:24:52 GMT -05:00

https://www.coursehero.com/file/49613912/Apples-Supply-Chain-Diagram-Sheila-Cormierdocx/
Sheila Cormier September 23, 2019 Page |4

Apple's Warehouse Facilities

In the United States, transportation cost is the most significant part of the all-out coordinations

cost. At that point, the best possible administration of related capacities is fundamental.

Apple Inc has a focal distribution center in California. What Apple must do is to synchronize

information between the focal stockroom and its very own 246 stores + clients. With the fitting

degree of mechanization, this sort of activity is productive.

Number of Items (Stock Keeping Unit)

Stock Keeping Unit, aka SKU, is another indication of supply chain complexity. One model of

the phone but different software inside is considered a different item/SKU.

Number of SKUs at Apple

Apple has about 26,000 items (rough estimate, subject to change). The point is that when there is

a demand forecast, which is a more complicated situation, there are 26,000 items to manage.

Product Life Cycle

The product lifecycle is how long a company can sell products (a more extended selling period is

better for the bottom line).

Product Life Cycle for Apple, Inc.

The life of Apple's essential products is way more than 12 months. The demand forecast of

seasonal, short life cycle products is challenging to estimate.

This study source was downloaded by 100000845524516 from CourseHero.com on 04-19-2022 03:24:52 GMT -05:00

https://www.coursehero.com/file/49613912/Apples-Supply-Chain-Diagram-Sheila-Cormierdocx/
Sheila Cormier September 23, 2019 Page |5

Most people may notice, based on the example characteristics, Amazon's Supply Chain is far

more complicated than that of Apple Inc.

Final Analysis

The aftereffects of the examination of Apple's procedures, testing issues, and complexities

demonstrate that the achievement of its inventory network tasks relies upon how well they deal

with the provider relationship. The provider relationship incorporates early provider inclusion in

new item advancement, close correspondence, and provider execution improvement/assessment.

This study source was downloaded by 100000845524516 from CourseHero.com on 04-19-2022 03:24:52 GMT -05:00

https://www.coursehero.com/file/49613912/Apples-Supply-Chain-Diagram-Sheila-Cormierdocx/
Sheila Cormier September 23, 2019 Page |6

References

Apple. Inc. Annual Report of Apple Inc (SEC Filing). Retrieved from

https://www.sec.gov/Archives/edgar/data/320193/000032019317000070/a10-

k20179302017.htm

Benjabutr, Ben. Supply Chain OPZ Retrieved from

https://www.supplychainopz.com/2013/01/is-apple-supply-chain-really-no-1-case.html

This study source was downloaded by 100000845524516 from CourseHero.com on 04-19-2022 03:24:52 GMT -05:00

https://www.coursehero.com/file/49613912/Apples-Supply-Chain-Diagram-Sheila-Cormierdocx/
Powered by TCPDF (www.tcpdf.org)

You might also like