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    redamakrom
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    This document provides instructions for a group project to create a marketing campaign for the children's clothing line "Mini Me" from the Jacquemus brand. Students must design the graphic universe and visuals for the campaign, as well as plan a retro schedule for social media posts. They will present their campaign plans through a written dossier and oral presentation to the Bichettes Communication Agency.

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    Original Title

    IMMERSION WEEK

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    This document provides instructions for a group project to create a marketing campaign for the children's clothing line "Mini Me" from the Jacquemus brand. Students must design the graphic universe and visuals for the campaign, as well as plan a retro schedule for social media posts. They will present their campaign plans through a written dossier and oral presentation to the Bichettes Communication Agency.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    3 views7 pages

    Immersion Week

    Uploaded by

    redamakrom
    This document provides instructions for a group project to create a marketing campaign for the children's clothing line "Mini Me" from the Jacquemus brand. Students must design the graphic universe and visuals for the campaign, as well as plan a retro schedule for social media posts. They will present their campaign plans through a written dossier and oral presentation to the Bichettes Communication Agency.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    MODULE

    IMMERSION
    WEEK
    Karla Fiteni & Ornella Le Gal
    CONTEXT

    The Jacquemus brand recently launched


    its children's collection "Mini Me".

    The "MINI ME" collection is made up of oversized clothes and accessories


    worn by children, giving the impression that they've stolen their parents'
    outfits.

    Your mission :
    how to communicate on this campaign?
    By group of 3 students, you have to create the campaign from A to Z, from the
    graphic universe to the operational part on social networks.
    GRAPHIC UNIVERSE RETRO SCHEDULE

    you'll need to imagine the artistic you're going to have to imagine the
    direction of this campaign, i.e., the back-planning of the publications to
    editorial line (the campaign's visuals come on Instagram during the
    and the chosen editorial tone). campaign period. In other words, the
    order in which the photos will be
    you need to reclaim the campaign so published (publications, wordings,
    we can get your vision et your hashtags & stories)
    interpretation for this collection.
    You can find the photos right here :
    You can propose us a specific https://www.dropbox.com/scl/fo/xm2
    typography created only for the srbpp2mangvok9xrvo/h?
    campaign, a music associated, etc.. rlkey=hiwk7nwznymb06yg4phavb7y
    u&dl=0
    1 2
    1 written dossier to be sent 1 oral presentation on March 1st
    by e-mail the day before the presentation 15min presentation and
    E-mail : hello@bichettescommunication.fr 10min questions
    from Bichettes Communication Agency based in Marseille

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