Poster Re-Design

Miss Murphy
Grade 10 Art
 Using Visual Literacy:
Advertisements and Other Media
The Project
What you will learn: vintage advertisements and posters, visual literacy, Photoshop,
and Illustrator

Applying visual literacy to advertisements and media: By being able to interpret

the imagery around you, you can critically assess the advertisements, posters, and
other media you encounter.

Why is this important? Advertisements and other media often present subliminal
messages beyond the represented imagery.
The Project
What we will be doing:

● You will be researching vintage advertisements and posters and

re-designing them in Photoshop or Illustrator.
● Once you pick an image, you will study both the imagery and the meaning
of the image.
● You will then create a contemporary design.
 Day 2
Poster Re-Design
 What do these images mean?

How have they changed over time?

 Day 3
Poster Re-Design
 Vintage Ad Men: Selling a Product

(From Mad Men)

 Day 4
Poster Re-Design
 Day 5
Poster Re-Design
Compare the vintage and present day advertisement