GDG656 - ACADEMIC DISCOURSE

Assignment 1:
VISUAL COMMUNICATION STUDY ON
BAD DESIGN ADVERTISING IN MALAYSIA

Prepared by:

AHMAD NAJIB BIN NOORDIN

2017853684

Prepared for:

DR. ZAINUDDIN BIN IBRAHIM

Course/ Course Code:

GDG656 - ACADEMIC DISCOURSE

 ABSTRACT

Image layout in advertisements is utilized by advertisers round the sector to draw the eye of
goal clients and sell their merchandise to benefit recognition amongst their goal target target
market. Unfortunately, image fashion dressmaker agency Ambi pur were given a whole lot of
awful remarks on their Facebook account because of their awful layout promoting
advertisements (consult with image 1.zero of ambi pur remarks). To provoke their target
target market, manipulative pics need to have gone through primary modifications and want
professionalism primarily based totally on layout guidelines to boom the credibility in their
advertisements thru powerful marketing and marketing. In the modern scenario I am
discovering the trouble, they want the significance of manipulation as image layout in advert
layout beginning from the fundamentals for using insults to pics to acquire the simplest
outcomes and belief of thoughts thru conveyed messages. They need to studies the simplest
theories and theories earlier than they begin making any layout marketing and marketing
posters to obtain appeal and affect people.

Picture 1.0 ambi pur comment

 INTRODUCTION

Picture 2.0 ambi pur poster

A little approximately Ambipur agency, it has a sturdy agency report of innovation and
achievement withinside the refreshment category. This is the primary plug-in air freshener
logo and the maximum a hit liquid vehicle freshener logo released in 2000.
The advert suggests how the fashion dressmaker made a poster advert selling a poster layout
with a few awful ability editing (image 2.zero ambi pur poster). According to a few remarks,
the thread proven from the advert changed into honestly edited from a royalty-loose
inventory image (figure 3.0 poster from stock).
According to Justin P. Johnson and David P. Myatt (2006), they check out product designs
inclusive of marketing and marketing, advertising, income recommendation and specific
product line designs. They additionally proposed a brand new marketing and marketing
taxonomy among hype that modified call for and real information.
According to Abbie Strachan (2019), layout has the electricity to carry a message in a
visually attractive manner that permits designers to carry their critiques and perspectives to
the general public that the target target market can also additionally or can also additionally
now no longer. Posters and designs should be clean from typography, quick messages and
formidable colors.

Picture 3.0 poster from stock

ISSUES AND DESIGN

Issue

As we will see withinside the image 2.zero ambi pur poster, the poster promoting through
Ambipur image fashion dressmaker has acquired a whole lot of terrible comments from the
target target market. See ambipur image 1.zero, maximum remarks are terrible comments. They
say that the excellent of poster marketing and marketing isn't always a tremendous mirrored
image of global brands (refer to picture 4.0 ambi pur comment)

I) The commercial offering that woman changed into preserving a plate whilst using on a
transferring vehicle.
II) The poster display she’s now no longer wear the seat belt
III) That little woman looks as if has a couple of chins
IV) The frame of little boy has gone
V) The man's superimposed face is simply too huge for the head

Picture 4.0 poster ambi pur

Some article from outside related with this issue :

I. https://www.nytimes.com/2019/10/28/business/media/advertising-industry-
research.html

II. https://www.vieodesign.com/blog/new-data-why-people-hate-ads

III. https://www.bbc.com/news/business-39511906

IV. https://ppcprotect.com/top-controversial-ads/

V. https://www.asa.org.uk/news/top-10-most-complained-about-ads-from-2017.html

Picture 4.0 ambi pur comment

The problem statement

The goal of this studies is to discover the faults of ambi pur fashion dressmaker agencies
making poster designs inclusive of negative manipulation layout and attempt to recognize
extra approximately the layout guidelines in marketing and marketing. According to image
fashion dressmaker agency Ambi pur, this isn't always a promoting commercial for his or her
high-satisfactory paintings. This advert poster changed into published on their Facebook
account.

Objective

The goal of this studies is to decide that the message through image fashion dressmaker
Ambipur does now no longer entice the eye in their target target market. It is essential to
recognize the fundamentals of advertising and layout.
 Conclusion

In conclusion, the fundamentals of layout guidelines should be discovered first. His paintings
is extra tough and difficult, so why begin with innovative thoughts however should be
enlivened with splendid inventive and visual communication. There are many approaches to
have interaction the target target market to get messages inclusive of minimalist layout,
typography, dimensional games, contrast, color, portrait pix and extra. Keep it concise, clean
and concise. In posters attempt to use one or varieties of fonts due to the fact the usage of
many varieties of fonts can appearance messy and confuse the target target market to get the
message. A quantity of designs, pics and visuals can decorate your poster in addition to boom
target target market know-how and interest

REFERENCE

 Justin P. Johnson and David P. Myatt (2006), On the Simple Economics of Advertising,
Marketing, and Product Design
 Abbie Strachan (2019), Design Manipulation and Ethics
 Gita Venkataramani Johar,Morris B. Holbrook &Barbara B. Stern (2001), The Role of
Myth in Creative Advertising Design: Theory, Process and Outcome

 Product Class Advertising Effects on First-Time Buyers' Decision Strategies