Learning foreign cultures when doing international business is extremely important.

First of all, this is something you absolutely must do if you don't want to get in trouble with the
law or in trouble at work. Each place will have its own culture and laws, so you must respect them
when you set foot in their country.
Second, learning about their culture first will help you avoid confusion and unfamiliarity, helping
you quickly integrate into the environment here.
In addition, learning also helps us plan to develop business products that are convenient, effective,
and easy for both sellers and buyers because we understand and survey the unique characteristics
of the environment. Here to be able to produce suitable products.
And finally, learning a new culture gives us a lot of interesting knowledge and learns many new
things that we did not know before.
It can be said that learning foreign culture when doing international business is extremely
necessary and it will also bring us many useful and interesting things.

Culture shock is a very normal thing when you come to a new environment, so what should we do
to avoid culture shock?
First, we must carefully find out information about the place we are going to. The best way is to
learn from influential people, such as YouTube or Instagram celebrities and listen to what they say,
the topics they discuss, whether they are formal or very casual, their words. use and don't forget to
pay attention to the small details. From that research, you will be mentally prepared and have
reasonable coping plans. Next, we need to anticipate that we will encounter strange things in any
situation, so we need to be mentally prepared to deal with those situations.
Finally, we need to be patient because when you set foot in a new environment, it will take you
some time to adapt to a new environment, thinking, people, rules and standards. There will be
times when you get discouraged, but after a while everything will be fine. Culture shock will be
okay when you are prepared and you will get over it.

Trade fairs are very necessary and important for companies.

First of all, trade fairs will help increase revenue for the company. This is a place where thousands
or even tens of thousands of visitors attend every day. This helps the business's number of potential
customers increase significantly in a short time, leading to the probability of purchase and the
number of successful orders being many times higher than with normal sales.
Second, this is an opportunity for businesses to connect more relationships. When participating in
fairs and trade shows, businesses prepare many unique ideas for new ways to promote their
products. Businesses can share, chat and consult, even exchange contact information to expand
cooperative relationships in the future.
Next, thanks to trade fairs, businesses can leave a good impression on customers. Trade fairs and
exhibitions are places where a large number of customers come to visit and shop every day.
Therefore, businesses will meet both old and new customers. For old customers who have used the
product, this is an opportunity for you to pay attention to customers and survey opinions about the
product so that customers feel cared about. As for new customers who do not know your business's
products, this is a great opportunity for you to make a good impression at first sight. By decorating
the booth in an eye-catching and unique way, preparing unique product designs. Or inviting
customers to experience the product is also not a bad idea. This is the premise for customers to
remember your product and continue to experience future products.
Besides, a very useful thing is that businesses can survey the market and competitors. When a
business wants to succeed, it must find out and research who its competitors are and what their
plans are for the future to come up with the most effective competitive strategy
Finally, thanks to trade fairs, businesses can learn many new things about expertise and experience
from experts or directly from their competitors.