Dress Sharp

OUTLINE
The Brand

Merchandise Mix

Brand USP/Strength

Retail Models / Benefits

Marketing Mix

Future Presence
Brand Plan/ Opportunities

The Team
French Crown Team
 THE BRAND
India’s First Sustainable Fast Fashion Brand in Premium Menswear category

Launched in Jan 17’.

(frenchcrown.in)

Entered into International market on Sept 20’.

(frenchcrown.com)
Own State of the art Manufacturing units enables,
• Fast fashion Concept.
• Superior Quality.
• Turn around time for “make to order” Products: 1-3 days.
 MERCHANDISE MIX

Fast Moving Modern Fashion

French crown Deals in Premium Menswear Category.

We are having 12000+ designs in total.

Available on
frenchcrown.in (Domestic)
frenchcrown.com (International)
And Retail Shops.
Shirts TYPES

• 74% of Domestic and

41% of International
sales is from shirts only.
• 5000+ Designs. Dress Semi-Formal Casual INR 2297 49 to 247
Shirts Shirts Shirts
• Customization available. to 18,997 USD
Domestic PRICE International PRICE
• 30% of our sales is from 38/S range range

plus sizes and 46/3XL

39/M 48/ 4XL
customized garments. 40/L 50/ 5XL
42/XL 52/ 6XL 2497 INR 54 USD
Average PRICE Average PRICE
44/XXL Custom Size
Regular Make to order
in-stock sizes sizes
T-Shirts Blazers Suits
1000+ Designs 2000+ Designs 2000+ Designs
Sales Contribution Sales Contribution Sales Contribution
➢ 6% In Domestic ➢ <1% In Domestic ➢ <1% In Domestic
➢ 1% In International ➢ 12.8% In International ➢ 33.6% In International
 Trousers Waistcoats Boxers Jeans

2000+ Designs 2000+ Designs 250+ Designs 400+ Designs

Sales Contribution Sales Contribution Sales Contribution Sales Contribution
➢ 8.7% In Domestic ➢ <1% In Domestic ➢ 3% In Domestic ➢ 3% In Domestic
➢ 6.6% In International ➢ 2.3% In International ➢ <1% In International ➢ <1% In International

We also deal in Shorts, Lounge Pants, Wallets, Belts, Suit Accessories and Ethnic Wear.
 BRAND USP/STRENGTH
Selling most of stock at full
price
Average markdown ratio
Availability of every size at almost
0 <10%
50%
all point of time
-10% (Never Face Sort sizing issue)
We manufacture 70% Garments and keep 30% in fabric
form for ‘Make to order’ Items.
-20%

Lean Inventory
-30%

-40%

-50% Fast fashion Concept

INDUSTRY FRENCH CROWN We launch 300 New designs
Every Week.
 Retail Models

We Provide Garments in Offline Retail in Following

Models

• Franchises
• Shop in Shop Model
• Single Shop Format
 Retail Model Benefit
• Customer can buy standard size shirts, trousers or suits.
if standard size doesn’t fit him then we will customize
the item according to his measurements and ship
it to his address. Retailer will still get his Margins on
customized Garments.
• Though retailers can keep hardly 100 styles in his shop,
he can sell from more than 12000 styles and earn same
amount of commission. Images of these 12000 styles will
be available on the Tablet, which we will provide to our
retailers.
 Franchisee Conditions
• Minimum area Required is 500 sqft It can go up to 3000
sqft.
• Minimum Franchisee investment Required for 500 sqft
area will be 25 L. which includes 7 to 15 L for deposit
against Stocks and 10 to 15 L for furniture. The
investment will increase if the sqft area increases.
• Company will provide stock on MRP of worth 2 times of
the stock deposit you give.
• Mark down will be 40%. The ownership of stock and the
complete decision of which stock to keep in outlet will
remain with Brand only.
• Company will provide assets of worth Rs.2 Lakhs for free
in the beginning of the deal.
• Which includes TV, tablet, chair, table, and other
furniture elements.
• Company will do hyper local advertising for franchisee
store.
• Detailed terms will be discussed at deal closer time
 Shop in Shop format Conditions
• Minimum stock of worth Rs. 7 Lakh need to be purchased
in first Transaction. In refilling there is no limit.
• There are 2 buying models.
• One is Outright Model, in which company Won’t accept
any returns, but gives healthy mark down of 45%.
• Another is SOR (sale or return). Here markdown will be
35%, but you can return up to 30% of unsold goods within
60 days of purchase.
• The ownership of stock and the complete decision of
which stock to keep in outlet will remain with the retailer
only.
• Company will provide assets of worth Rs.1 Lakhs for free
in the beginning of the deal.
• Which includes TV, tablet, chair, table, and other furniture
elements.
• Company will do hyper local advertising for the store.
• Detailed terms will be discussed at deal closer time
 Single Shop format Conditions

• Minimum stock of worth Rs. 1 Lakh need to be purchased

in first Transaction. In refilling there is no limit.
• If you buy Stock of More than 7 Lakh then Company will
provide assets of worth Rs.1 Lakhs for free in the
beginning of the deal, Which includes TV, tablet, chair,
table, and other furniture elements.
• There are 2 buying models.
• One is Outright Model, in which company Won’t accept
any returns, but gives healthy mark down of 45%.
• Another is SOR (sale or return). Here markdown will be
35%, but you can return up to 30% of unsold goods within
60 days of purchase.
• The ownership of stock and the complete decision of
which stock to keep in outlet will remain with the retailer
only.
• Detailed terms will be discussed at deal closer time
 MARKETING MIX

Urban Men

Upper middle
class men

Target Group
For the Style and fit
Conscious Contemporary
male in age group 25 to 60.

We are Affordable
Target of French
Luxury Brand.
crown is large
Adaptors Of Fashion Pricing
 BRAND PRESENCE

Brand owned websites: www.frenchcrown.in (Domestic) and www.frenchcrown.com (International),

Marketplaces like myntra, amazon, flipkart, ajio, ebay, and many more
Shop in shop model, franchise and retail shops.
 Monthly Traffic
frenchcrown.in : 830k
Domestic website

Raymond: 91.9k Allen Solly: 376k

Louis Philippe: 402k Peter England: 459k

Van Heusen: 128.65k Bombay shirt Company: 123k

 frenchcrown.com : 148k
International website

Following countries are Contributing more than 1% of total International sales.

Canada UK
4.5% Greenland 8.5%
Norway
Iceland
Denmark
Ireland Germany
USA France 1.11%

61.77% Spain Monaco Japan

Kuwait
Bahrain
Belgium
UAE
Saudi Arabia 1.29%
Mexico
2.66% Brunei
Singapore
Sales Contribution
USA 61.77% Australia
UK 8.5% 5.1%
Australia 5.1%
Canada 4.5%
New Zealand
Mexico 2.66%
We are Selling in 86 countries.
 Promotion

Mediums

Social Media

Cinema theaters, hording, cabs, trains, airports and other

hyper local offline medias.
 Domestic Repeat Customers French Crown’s Repeat Customer Rate is 50%. It is far better than Average
Repeat Customer rate in e-commerce industry in apparel segment, which is
26%.
French crown’s 60% of Monthly Revenue is coming from repeat Customers.
Repeat Customer Rate
100% 60% 50%
French Crown
50% 40%
0%
Revenue
Repeat Customers 26%
Industry
New Customers

CUSTOMERS 0% 10% 20% 30% 40% 50%

Repeat Customers

50%50% New Customer

50%50%

Average order value in India : Rs. 4174.

REVENUE
50% new customers
40%
are giving 40% of 60%
the revenue 50% repeat
customers are giving
60% of the revenue
International Repeat Customers (in 10 months only)
French Crown’s Repeat Customer Rate is 34.55%. it is far better than
French crown’s 36% of Monthly Revenue is coming from repeat Customers. Average Repeat Customer rate in e-commerce industry in apparel segment,
which is 26%.

100% 34.55%
French Crown
36% 64%
50%

0%
Revenue
Repeat Customers 26%
Industry
New Customers

0% 10% 20% 30% 40%

Repeat Customer Rate

Average order value in International : Rs. 12,688.

 NPS (Net Promoter Score)

Excellent NPS : 53.2 compared to 25.5 in retail Industry.

80% of our customer rate us 7+/10.

19.4% 8% 72.7%

Creators of NPS,Bain & Company, suggest a score:

Above 0 is Good, Above 20 is favourable, Above 50 is excellent and Above 80 is world class
 BEHIND THE SCENES

Total employee Strength:

62% of our office staff and 20%
512
of our manufacturing staff is
Women, it’s our small step
towards Women empowerment.

Manufacturing Unit Staff:

262

Average age of our office staff is

25 yrs. Our team is young and
energetic.
Office/Warehouse staff:
250
THANK YOU FOR BELIEVING IN
FRENCH CROWN

frenchcrown.in frenchcrown.com

#frenchcrown