Ireland is on the 29th place in soft power ranking. The country jumped from 30th position in 2023.

There are little over five million people living in the small nation of the Republic of Ireland.
However, there is a diaspora of 80 million individuals having Irish ancestry dispersed around the
world, in especially with a focus on the United Kingdom, United States of America, Australia
New Zealand, Canada, Argentina, Brazil, South Africa as well as all of Europe.
With leading perceptions towards global Influence, International Relations, and Business & Trade
is a nation that is effectively leveraging its Soft Power to drive economic performance Ireland
have leveraged its strong global reputation in creating positive economic performance.
Ireland has been able to generate significantly stronger economic performance as a nation with
one of the highest GDP per capita globally and continuously outperforms the rest of the Eurozone
in terms of economic growth, despite not ranking as high on perceptions towards Business &
Trade
In order to analyse the country’s Soft Power rating, I will investigate 11 main aspects of Soft
Power and give details on each of these. According to this data it will be possible to figure out
where the significance of Ireland on the worldwide arena comes from.
1. Familiarity: Ireland is known internationally for its rich cultural heritage, picturesque
landscapes, and warm hospitality. Familiarity with Ireland is high, particularly in English-
speaking countries.
2. Reputation: Ireland has a positive global reputation for its commitment to democracy,
peacekeeping efforts, and its role in international diplomacy, notably through its neutrality
and engagement with international organizations.
3. Influence: Ireland's influence on the global stage is often greater than its size would
suggest. It has been an active participant in international organizations like the United
Nations and the European Union, and it has played a role in brokering peace agreements
in conflict regions.
4. Business and Trade: Ireland's strong economy, favorable corporate tax policies, and
presence of multinational corporations, particularly in the technology sector, contribute to
its soft power. It's often seen as a gateway to the European market for businesses.
5. Governance: Ireland is known for its stable and democratic governance, which adds to its
soft power. Its political system and commitment to the rule of law are highly regarded.
6. International Relations: Ireland's approach to international relations, particularly its
peacekeeping efforts and involvement in conflict resolution, enhances its global image as
a nation committed to peace and stability.
7. Culture and Heritage: Irish culture, including music, dance, literature, and folklore, has
a significant global influence. The celebration of St. Patrick's Day is a worldwide
phenomenon, showcasing Irish culture. As well as Guiness beer which is highly
valued around the world.
 8. Media and Communication: The Irish media, including outlets like RTE (Raidió Teilifís
Éireann), have an international presence, providing a platform for Ireland's voice in global
affairs.
9. Education and Science: Ireland has a strong education system with globally recognized
universities. The presence of international students and researchers contributes to its soft
power.
10. People and Values: Irish people are generally well-regarded for their friendliness and
openness. The country's values, including a commitment to human rights and social
justice, align with many global norms.
11. Sustainable Future: Ireland's commitment to environmental sustainability and renewable
energy sources, as well as its participation in global climate initiatives, can positively
impact its soft power in an era of increasing environmental awareness.
Overall, Ireland's soft power potential is quite robust, with strengths in culture, diplomacy,
governance, and global engagement. These factors contribute to its ability to shape international
perceptions and foster positive relationships with other nations.