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Module 5 MIL
Module 5 MIL
Republic Act 8293, section 176 states that: No copyright shall subsist in any work
of the Government of the Philippines. However, prior approval of the government agency or
office wherein the work is created shall be necessary for exploitation of such work for profit.
Such agency or office may, among other things, impose as a condition the payment of
royalties.
Borrowed materials (i.e., songs, stories, poems, pictures, photos, brand names,
trademarks, etc.) included in this module are owned by their respective copyright holders.
Every effort has been exerted to locate and seek permission to use these materials from
their respective copyright owners. The publisher and authors do not represent nor claim
ownership over them.
Quarter 1 – Module 5
Codes, Conventions, and
Language of Media
Introductory Message
For the facilitator:
This learning resource hopes to engage the learners into guided and
independent learning activities at their own pace and time. Furthermore, this also
aims to help learners acquire the needed 21st century skills while taking into
consideration their needs and circumstances.
In addition to the material in the main text, you will also see this box in the
body of the module:
As a facilitator, you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them
to manage their own learning. Furthermore, you are expected to encourage and
assist the learners as they do the tasks included in the module.
This module was designed to provide you with fun and meaningful
opportunities for guided and independent learning at your own pace and time. You
will be enabled to process the contents of the learning resource while being an
active learner.
What I Need to Know This will give you an idea of the skills or
competencies you are expected to learn in
the module.
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What I Know This part includes an activity that aims to
check what you already know about the
lesson to take. If you get all the answers
correct (100%), you may decide to skip this
module.
1. Use the module with care. Do not put unnecessary mark/s on any part of
the module. Use a separate sheet of paper in answering the exercises.
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2. Don’t forget to answer What I Know before moving on to the other activities
included in the module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your
answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not
hesitate to consult your teacher or facilitator. Always bear in mind that you are
not alone.
We hope that through this material, you will experience meaningful learning
and gain deep understanding of the relevant competencies. You can do it!
Great day to you dear learner! In this module you will learn the different
codes, conventions, and the language used in media to disseminate information.
Knowledge of these will help you to understand better the messages given to
you and at the same time will equip you to convey your message in different ways
to achieve your desired outcome.
What I Know
DIRECTIONS: Read the following questions. Encircle the letter of the correct
answer.
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A. Media
B. Symbolic
C. Technical
D. Written
3. Body language, clothing, colors are examples of what code?
A. Media
B. Symbolic
C. Technical
D. Written
4. Information or data are stored. What do media practitioners use as
communication channels through which they disseminate them?
A. Codes
B. Convention
C. Language
D. Media
5. In movies, what colors are usually used to symbolize evil?
A. Black and Blue
B. Black and Gray
C. Black and Red
D. Black and White
6. Sounds and lightings are examples of what kind of code?
A. Media
B. Symbolic
C. Technical
D. Written
7. Sound is one of the most commonly used codes in media. When a movie scene
has a sound of a wind, what does it signify?
A. Something awful will happen
B. Something memorable will happen
C. Something terrifying will happen
D. Something unpredictable will happen
8. Letters, handbills, posters, and billboards are examples of what kind of code?
A. Media
B. Symbolic
C. Technical
D. Written
9. In a newspaper, the most important news is written with different fonts. Where
is this news usually placed?
A. Back page
B. Center page
C. Entertainment page
D. Front page
10. In a fantasy film, one would expect to see magic wands, demons, colorful
settings, basically things that are fictional and unreal in our world. What is this
widely recognized way of doing things which has to do with content, style and
form?
A. Codes
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B. Convention
C. Genre
D. Symbols
11. Camera shots are used differently to capture the message that the
photographer wants to tell the audience. When he wants to give the audience a
bit of context or location of the subject, what kind of shot will he apply?
A. Close-up shot
B. Medium or Long shot
C. Over the Shoulder shot
D. Unusual/ Alternative shot
12. What kind of shot will a cameraman employ, if he wants to project the strong
emotion and tension present in the scene?
A. Close up shot
B. Medium or Long shot
C. Over the Shoulder shot
D. Unusual/ Alternative shot
13. Over the Shoulder Shot is an example of what code?
A. Media
B. Symbolic
C. Technical
D. Written
14. These are the technical and symbolic ingredients or codes and conventions use
by media and information professionals. What do media information
professionals select and use to communicate ideas, information and
knowledge?
A. Language
B. Media Codes
C. Message
D. Style
15. What type of code is used to emphasize a particular occasion stated in the
invitation card?
A. Media
B. Symbolic
C. Technical
C. Written
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Lesson
Codes, Conventions, and
1 Language of Media
What’s In
Read the quote then answer the questions that follow. Write your answers in your
notebook.
2. Is it possible that different individuals interpret differently the message they both
received?
__________________________________________________________________________________
3. Do you agree or disagree with the author? Express your answer by drawing the
symbol thumbs-up if you agree or draw the thumbs-down symbol if you
disagree.
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Draw here:
_________________________________________________________________________________
What’s New
Directions: List down two (2) most commonly used signs and symbols and two
(2) most commonly misunderstood signs and symbols in the community.
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
_________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
Recall your encounter/experience with signs, symbols, and signage using the guide
questions below:
1. How were you helped by the sign, symbol, signage that you followed?
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__________________________________________________________________________________
__________________________________________________________________________________
2. How were you misled by the signs, symbols, signage that you followed?
__________________________________________________________________________________
__________________________________________________________________________________
What is It
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
3. What if the color is changed into black, how would that affect the information
that the symbol is communicating?
__________________________________________________________________________________
The information that you get looking at the symbol is actually the message of the
symbol itself. Understanding the language of media is a skill that you must acquire.
Remember the following terms:
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and use in an effort to communicate ideas, information and
knowledge.
Source: Teaching Guide for Senior High School Media and Information Literacy. (Ferdinand B.
Pitaagan, Ph.D., Virginia P. Andres, Louis Mark N. Plaza, Conrado C. Rotor, Ph.D., Aurelio P. Vilbar,
Ph.D., Cheryl F. Villanueva, 2016)
What’s More
Symbol Meaning/Purpose
Now that you have identified symbols and their meaning or purpose,
answer the questions below using your answer on the table as your reference.
___________________________________________________________________________
2. How are these symbols presented in terms of fonts, images, colors, design
and others?
___________________________________________________________________________
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___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
___________________________________________________________________________
2. What are the elements that helped you identify its kind?
___________________________________________________________________________
The elements that helped you identify what kind of movie each picture
shows are the codes and conventions of media. Media codes and conventions
are like the building blocks of all the media around us which generally have
an agreed meaning, or connotation to their audience (Young, 2017). There are
three (3) types of media codes: symbolic codes, technical codes, and written
codes.
1. Symbolic codes are social in nature. Such codes exist beyond the
media product themselves but can be interpreted in similar ways in
the everyday life of the viewer (Young, 2017).
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Example: which means Christianity
https://www.nwaonline.com/news/2016/jun/10/the-conjuring-2-20160610/
Setting is the time and place of the narrative. It can be the setting of
the whole story or just a specific scene. This will create atmosphere or build
a frame of mind (Young, 2017).
https://www.iol.co.za/motoring/mr-bean-drives-from-the-roof-again-1911872
https://telecoms.com/475799/surely-verizon-wont-buy-twitter-too/shocked-man-covering-his-mouth-with-hands/
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https://www.insider.com/maleficent-mistress-of-evil-movie-review-2019-10
2. Technical codes. According to Arniel Ping technical codes are all the
ways in which equipment is used to tell a story in a media text like
camera techniques, framing, lighting, etc. (Ping, 2016).
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CAMERA TECHNIQUES
.https://nofilmschool.com/camera-angles-and-shots-movements
https://www.studiobinder.com/blog/film-lighting-techniques/
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Constantine(Constantine, 2010) music often defines a scene. An example is
the use of ominous music to communicate danger in films.
3. Written codes are the formal written language used in a media product.
These include language style and textual layout like headlines, captions,
speech bubbles, etc. (Frezi.com, Young, R. 2017)
https://gravereviews.com/2020/04/16/blood-the-
last-vampire-2000/
https://design.tutsplus.com/tutorials/how-to-create- https://www.interaksyon.com/trends-
speech-bubbles-and-comic-effects-in-adobe- spotlights/2018/12/19/140858/catriona-gray-
illustrator--cms-24764 newspaper-media-australia-miss-universe/
1. Form conventions are the expected ways on how media codes are
arranged. In newspapers for example, the most important news will be at
the front page while sports news is found at the back page. Newspapers also
contain masthead.
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2. Story conventions are common narrative structures and
understandings in story telling media products like cause and effect,
character construction and point of view.
You are now familiar with the different codes and conventions used by
media professionals to deliver the message that they want their audience to
receive. Your understanding of the technical, symbolic and written codes will
make you media and information literate.
Activity 4. Match Me
DIRECTIONS: On the left column are pictures of different movies. On the
right column are movie genres. Match the picture on the left to its correct
movie genre on the right. Write the letter of your correct answer on the
space provided before each number.
______ 1. A. Action
______ 2. B. Drama
______ 3. C. Horror
______ 5. E. Comedy
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Activity 5 Fill Me
DIRECTIONS: Determine the media language that is used in the picture or
in the statement. Fill in the blank with the correct answer which is found
from the choices inside the box below.
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What I Have Learned
Let us remember:
What I Can Do
Activity 6: Inform Me
DIRECTIONS: You will be given a scenario. Based on that scenario, you will think
of a way to cover the incident. You will choose either to make a storyboard, a photo
story, or a written blog to inform people in your community of the said incident to
make them aware of the rules and regulations of the lockdown and the possible
consequences once they violate such rules. Remember to use the codes and
conventions for the development of your output. Rubrics are provided for you to be
guided on what to do.
SCENARIO: President Rodrigo R. Duterte put the main Island of Luzon on lockdown
on March 16, 2020 due to the health risks of COVID 19. Most of the residents stayed
at home while few others went out. Police are starting to arrest hundreds of people
for violating curfew, “social distancing”, and quarantine regulations.
Guide Questions:
1. What will you do to make your report not boring?
2. Would you exaggerate some elements in your report to make it interesting?
Why?
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Criteria 4 3 2 1
The use of The use of codes The use of codes The use of codes
codes and and symbols and symbols and
Attractiveness symbols to to present the to present the symbols to present
present the message are message are the
message is satisfactorily acceptability message is poorly
exceptionally attractive. attractive. selected.
attractive.
Original and a little Original and but
Creativity Original and imaginative. not imaginative. Not original nor
imaginative. Imaginative but a Imaginative but imaginative.
little original. not original.
Language used The language is Poor selection of Language do not
makes the adequately used to language to tie in with
Validity of message comes present the present the the message. The
Information alive. The message. The message. The information
information information information presented are
presented are presented are presented are not accurate and
accurate and adequately poorly accurate valid.
valid. accurate and valid. and valid.
The The presentation The presentation The presentation
presentation is has deep meaning lacks lacks
Meaningfulness cohesive and but with less meaning with no meaning; no
comprehensive details. supporting supporting
with details. details; with
supporting unfinished parts
details.
Source: Media and Information Literacy Teaching Guide
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Assessment
G C
C A
D
T
C I
O R
S E
G E
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Additional Activities
DIRECTIONS: Below are postcards of places in the Philippines. You are going
to write your observation of the pictures using the following guide questions:
1. What information codes, conventions, and messages about our
country is communicated in the postcards?
2. How is understanding of the technical and symbolic codes
contribute to media and information literacy?
https://en.wikipedia.org/wiki/File:Malaca%C3%B1ang_Palace_(Cropped).jpg
https://en.wikipedia.org/wiki/File:Mt.Mayon_tam3rd.jpg
http://unflush.com/7-beaches-you-can-visit-while-boracay-is-resting-its-beauty/
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References
Acuna, K. (2019, October 15). "Maleficent:Mistress of Evil' . Retrieved from
https://www.insider.com: https://www.insider.com/malefiscent=mistress-of-evil-movie-
review-2019-10
Berntsson, S. (2015, November 4). How to create speech bubbles and comic effects in Adobe
Illustrator. Retrieved from Envantotuts+ Website:
https://design.tutsplus.com/tutorials/how-to-craete--speech-bubbles--and-comic-effects-in-
adobe-illustrator-cms-24764
Creighton, S. (2015, September 7). Nr. Bean drives from the roof again. Retrieved from
https://www.iol.co.za: https://www.iol.co.za/motoring/mr-bean-drives-home-the-roof-
again=1911873
Davies, J. (2016, September 23). Shocked man covering his mouyh with hands. Retrieved from
https://telecoms.com/475799/surely-verizon-wont-buy-twitter too/shocked-man covering-
his-mouth--with- hands
Detisch, A. (2020, February 9). 7 Best Film Lighting Techniques: Filmmaker's Guide to a Cinematic
look. Retrieved from Studiobinder Website : https://www.studiobinder.com/blog/film--
lighting-techniques/
Ferdinand B. Pitagan, Ph.D., Virginia P. Andres, Louis Mark N. Plaza, Conrado C. Rotor, Ph.D., Aurelio
P. Vilbar, Ph.D., Cheryl F. Villanueva. (2016). Teaching Guide for Senior High School Media
and Information Literacy. Commission on Higher Education.
Ferdinand B. Pitagan, P. V. (2016). Teaching Guide for Senior High School Media and Information
Literacy. Commission on Higher Education.
Gazette of the Philippines Malacanang Palace. (2016, May 26). Retrieved from Wikipedia:
https://en.wikipedia.org/wiki/File:Malacanang%C3%B1 ang Palace (cropped).jpg
Hellerman, J. (2019, April 19). 50+ Camera Angles, Shots,and Movements: A Complete Guide.
Retrieved from No Film School Website: https://nofilmschool.com/camera-angles-and-
shots-movements
James, S. (2017, August 4). Classic Film Review:Titanic 1997. Retrieved from
https://officialstevejames.com: https://officialstevejames.com/2017/08/04/classic-film-
review-titanic/
Madarang, C. (2018, December 19). "Philippines'crossed out in Aussie newspaper's Catriona Gray
headline. Retrieved from Interaksyon Website: https://www.interaksyon.com/trends-
spotlights/2018/12/19/140858/catriona-gray-newspaper-media-australia-miss-universe/
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Marchant, P. (2016, June 10). The Conjuring 2: The Endfield Experiment . Retrieved from
https://www. nwaonline.com: https://www. nwaonline.com/news/2016/jun/10/the-
conjuring-2-20160610
Mehrotra, K. (2020, April 17). Movies like Sergio you must see. Retrieved from The Cinemaholic
Website: https://www.the cinemaholic.com/movies-like-sergio/
Mukherjee, S. (2017). 8Years of 3 Idiots: 15 things about the film you did not know. Retrieved from
www.hindustimes.com: https://www.hindustantimes.com/bollywood/8-years-of-3-idiots-
15-things-about-the-film--you-did-not-know/story-LHKF-gAYEyjJ7NEaVJYL80H.html
Nummenmaa, L. (2020, January 24). Horror Movies Manipulate Brain Activity Expertly to Enhance
Excitement. Retrieved from University of Turku Website: https://www.utu.fi/en/news/press-
release/horror-movies-manipulate-brain-activity-expertly-to-%20enhance-excitement
Ping, A. (2016, September 16). Codes, Conventions and Language of Media. Retrieved from
google.com: https://www.slideshare.net/arnielping/mil-media-and-information-languages-
genre-codes-and-conventions?qid=cb66abdf-9340-446b-8c6a-
abbfe0f6e2e7&v=&b=&from_search=12
Reviews, G. (2020, April 16). Blood: The Last Vampire. Retrieved from Grave Reviews Website:
https://gravereviews.com/2020/04/16/blood-the-last-vampire-2000/
Sharma, A. (2020, January 4). 12 Best Action Movies of 2010s. Retrieved from The Cinemaholic:
https://www.the cinemaholic.com/best-action-movies-of-2010s/
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Sylvia Braesel, T. K. (2018). Media and information literacy A practical guidebook for trainers.
Germany: Deutsche Welle.
Sylvia Braesel, T. K. (2018). Media and Information Literacy A practical guidebook for trainers. Bon
Germany: Deutsche Welle 53110.
Tree, E. (2018, April 11). 7 Beaches you can visit while Boracay is resting its beauty (Bantayan Island
Cebu). Retrieved from Unflush Website: http://unflush.com/7-beaches-you-can-visit-while-
boracay-is-resting-its-beauty/
Young, R. (2017, September 17). Media Codes and Convention. Retrieved from
https://media.codes/media-codes-and-conventions-c03423c06aa8
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Works Cited
Ferdinand B. Pitagan, Ph.D., Virginia P. Andres, Louis Mark N. Plaza, Conrado C. Rotor, Ph.D., Aurelio
P. Vilbar, Ph.D., Cheryl F. Villanueva. (2016). Teaching Guide for Senior High School Media
and Information Literacy. Commission on Higher Education.
Ping, A. (2016, September 16). Codes, Conventions and Language of Media. Retrieved from
google.com: https://www.slideshare.net/arnielping/mil-media-and-information-languages-
genre-codes-and-conventions?qid=cb66abdf-9340-446b-8c6a-
abbfe0f6e2e7&v=&b=&from_search=12
Sylvia Braesel, T. K. (2018). Media and information literacy A practical guidebook for trainers.
Germany: Deutsche Welle.
Young, R. (2017, September 17). Media Codes and Convention. Retrieved from
https://media.codes/media-codes-and-conventions-c03423c06aa8
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