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Errol could learn a great deal by utilising this data and adapting it to refine his service. However the
stakeholders that I will concentrate on most will be the shareowners, because if the shareowners are
unhappy they could see the business to someone else or make other changes, so in order to avoid this
I am going to concentrate on making sure that the shareowners are happy. The answer book provided
could also help students understand where the marks are awarded. Nevertheless, Errol must make
sure he drives his van in the most professional fashion at all time; i.e. no bad driving; it would create
an undesirable image with potential customers. A problem with business cards would be that it’s hard
for Errol to target new customers; he must decide where and when it would be appropriate to hand
them out; e.g. posting them in letterboxes around the neighbourhood, or at shopping centre car parks,
etc. Leaflets are very important in marketing as they are cheap to produce and can be distributed
easily to customers. Errol had been working for David Turner, who mentored and aided him into
becoming a well experienced and matured mechanic. The following list consists of examples and
explanations of primary and secondary research techniques available to Errol. If Errol maintains his
success and the revenue continues to rise, he can put himself in a position where he would be able to
think about the company’s future plans; such as expansion, re-location, any future promotional
campaigns, etc. Errol could use the low costs of this method of promotion to his advantage. See
other similar resources ?10.00 (no rating) 0 reviews BUY NOW Save for later Not quite what you
were looking for. Reviews Select overall rating (no rating) Your rating is required to reflect your
happiness. He could pay a good amount when his business is beginning to boom to get a good space
in the local newspaper or magazine to advertise his business appropriately, again taking the same
precautions (visually appealing, relevant information, etc.). An additional benefit is that it is good
short term tactical tool. Our customer service team will review your report and will be in touch.
?7.50 4.00 1 review BUY NOW Save for later ?7.50 4.00 1 review BUY NOW Save for later Last
updated 10 February 2019 Share this Share through email Share through twitter Share through
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resource. He was confident that he had enough skill and experience to build a company just as
successful as Mr Turner’s, and perhaps surpass it. These are usually only in local newspapers, where
small businesses pay to advertise around their area. Most people would interpret this in the correct
way. The questions should directly link with the information needed; but also, the number of
questions should be allocated accordingly. Gillian McKeith is the presenter on the show “You Are
What You Eat”. He could also think about placing it further away from residential areas and nearer
to industrial areas, where is supplies could get in easier without disturbing local residents. Another
drawback which could set a negative image is if Errol drives around in a dirty van; keeping it clean
would make him seem organised and professional to the eye, and attracting potential customers is
what he wants. It gives an insight into the market Errol is in, and this can be used to gain the upper
hand over competitors as they cannot take the research from Errol. In the long-term, costs would rise
(some of the factors of which are discussed in the preceding paragraph). Reviews Select overall
rating (no rating) Your rating is required to reflect your happiness. Write a review Update existing
review Submit review Cancel It's good to leave some feedback. I have tried to make this user
friendly to help students with their revision and it includes samples of past answers to mirror the
correct answers needed for their exam. He could learn from the mistakes and flaws of Mr Turner’s
business by studying the customer satisfaction surveys, and promotional techniques and campaigns.
This is when Errol decided to found his own company. Review 4 Select overall rating (no rating)
Your rating is required to reflect your happiness.
I feel that even though I have included information, I could include more without making the leaflet
too cluttered; but nevertheless the leaflet seems of adequate quality, ideal for captivating the target
segment (who will be discussed in detail in the next point). If they do not act upon the opinions of
their customers, they risk producing goods and services that the public do not want. Empty reply
does not make any sense for the end user Submit reply Cancel Report this resource to let us know if
it violates our terms and conditions. Magazines usually have a clear target audience such as
teenagers, males, females, car enthusiasts, etc. Another disadvantage to leaflets would be that leaflets
can be given out in the streets, which means it’s impossible to target a specific segment of the
population. Including important formulae, glossary of terms, and topic pages. He could learn from
the mistakes and flaws of Mr Turner’s business by studying the customer satisfaction surveys, and
promotional techniques and campaigns. Review 4 Select overall rating (no rating) Your rating is
required to reflect your happiness. If the business is successful then the owner will make a profit.
When an advertisement is printed with a white background, its part of the page does not receive
yellow ink - so the white is actually the natural colour of the paper. This in turn helps them improve
products or services and attract more customers. Nevertheless, Errol must make sure he drives his
van in the most professional fashion at all time; i.e. no bad driving; it would create an undesirable
image with potential customers. Research can be conducted with minimal costs and adequate
information can be acquired with ease. Promotion is about communicating with the customers to tell
them what the product is, where they can buy it and how much it will cost. For example, in an Auto
Trader magazine, on a page where more cars in the Harrow area are prominent, this would be an
ideal place for Errol to advertise his service. Therefore, there is less likelihood of an advertisement
being noticed. Posters 1 and 2 have a working business example of the business financial documents
flow process in order with details of the purpose of each one and what the consequences are if the
are filled in wrong. When consumers feel that adverts have broken the rules, they contact the ASA,
who then investigate the complaint and can request the advertiser to pull-back the adverts or change
it so that it corresponds to the law. Making open questions moderately short and to the point allows
Errol to collect the data and opinions and group them accordingly into allocated groups in tables.
The company will also have surveys to check how its employees feel about working at Aemono.
Obtaining customers means the business must embark on market research; which I am here to aid
Errol with. This gives you - the customer - a clear understanding. This resource hasn't been reviewed
yet To ensure quality for our reviews, only customers who have purchased this resource can review it
Report this resource to let us know if it violates our terms and conditions. In addition, newspapers
are only read once (if at all, in the case of free newspapers), so the adverts may not be noticed and
ad space can be expensive. Most TV and radio stations use this method of research to monitor the
popularity of their programmes. Personal selling is also used when companies sell products to other
companies; sales representatives who know intimate details about a product can use their knowledge
to inform the buying company about all the functions and technicalities of the product. A scenario is
provided to make a judgement on what the effects on the break even if the cost of a product is
increased and what action can be taken to minimise the impact on what could the potentional impact
have on the course of action. The business would then have to interview 150 people of each sex. For
instance, an image which can be recognised as a car mechanic’s garage from a leaflet stack without
close inspection would be that of; a car with a hood open and a spanner symbol next to it. Faded
business cards printed from Economical printers on children’s drawing card would not set an ideal
image to potential customers for Errol.
The company will also have surveys to check how its employees feel about working at Aemono. It is
presented in an eye catching way, sharp and to the point. See other similar resources ?4.00 (no
rating) 0 reviews BUY NOW Save for later Not quite what you were looking for. Such methods
would exist in a medium such as radio which of course people only listen to. I believe the public
chose these options because these days, computers can do wonderful graphical colour images that can
astound many. Errol can also gain feedback on the questionnaire itself by asking a simple question at
the end, enabling the consumer to write a sentence of constructive criticism about it. This resource
hasn't been reviewed yet To ensure quality for our reviews, only customers who have purchased this
resource can review it Report this resource to let us know if it violates our terms and conditions.
These implications could be financial and social. Based on this evidence I can now recommend that
Errol should concentrate on making his advert prominent on the internet; i.e. create an appealing
advert on a website such as Yell.com, and perhaps create and develop a professional-looking website
(relevant to the target audience) to further draw in potential customers. Since Errol only needs to
attract customers in the area of Harrow, he is able to control the area of distribution with leaflets.
Tailored to the 2015 WJEC and Eduqas specifications and brought to you by the leading A-level
Business publisher, this study and revision guide combines clear content coverage with practice
questions and sample answers. Errol would be able to easily distribute business cards wherever he
goes. Reviews Select overall rating (no rating) Your rating is required to reflect your happiness. This
is one of the factors that would lead to costs rising for Errol. See other similar resources ?3.00 (no
rating) 0 reviews BUY NOW Save for later Not quite what you were looking for. To take a random
sample, it’s necessary to take all the names of the people who live in a particular area (electoral
register) and use a systematic approach to selecting the sample, e.g. every 50 th person on the list. He
could pay a good amount when his business is beginning to boom to get a good space in the local
newspaper or magazine to advertise his business appropriately, again taking the same precautions
(visually appealing, relevant information, etc.). Business cards provide the potential customer with
crucial information such as the contact details, and the address of the garage. Another disadvantage
to leaflets would be that leaflets can be given out in the streets, which means it’s impossible to target
a specific segment of the population. As aforementioned, Mr Turner was willing to sell his tools to
Errol at a reasonable price. Faded business cards printed from Economical printers on children’s
drawing card would not set an ideal image to potential customers for Errol. Most people would
interpret this in the correct way. Reviews Select overall rating (no rating) Your rating is required to
reflect your happiness. Our customer service team will review your report and will be in touch. ?3.00
(no rating) 0 reviews BUY NOW Save for later ?3.00 (no rating) 0 reviews BUY NOW Save for
later Last updated 22 February 2018 Share this Share through email Share through twitter Share
through linkedin Share through facebook Share through pinterest farreramanda 4.04 27 reviews Not
the right resource. It is crucial that a positive and favourable image is attained by the company so that
sales increase. Our customer service team will review your report and will be in touch. ?4.00 (no
rating) 0 reviews BUY NOW Save for later ?4.00 (no rating) 0 reviews BUY NOW Save for later
Last updated 8 September 2017 Share this Share through email Share through twitter Share through
linkedin Share through facebook Share through pinterest farreramanda 4.04 27 reviews Not the right
resource. Our customer service team will review your report and will be in touch. ?3.00 (no rating) 0
reviews BUY NOW Save for later ?3.00 (no rating) 0 reviews BUY NOW Save for later Last
updated 3 September 2017 Share this Share through email Share through twitter Share through
linkedin Share through facebook Share through pinterest farreramanda 4.04 27 reviews Not the right
resource. The owner, Errol Anderson, is about to start up his own business; primarily serving as a car
mechanic’s garage. Empty reply does not make any sense for the end user Submit reply Cancel
Report this resource to let us know if it violates our terms and conditions. This presentation is for
Unit 1 The Nature of Business Activity sub-topic The competitive business environment Tes paid
licence How can I reuse this.
This presentation is for Unit 1 The Nature of Business Activity sub-topic The competitive business
environment Tes paid licence How can I reuse this. It will perform market research to track changing
consumer trends. Errol must use his own savings, or loan off banks or perhaps his family. Errol had
been working for David Turner, who mentored and aided him into becoming a well experienced and
matured mechanic. We will also use surveys and market research panels to find out what consumers
think of products. If the business is successful then the owner will make a profit. I do new book
covers and quick overview of the course at the start, then this afterwards. Most mechanics use this
type of media, and so it is almost expected. This means that he must pay more money for his advert
to be more prominent, i.e. be highlighted, in a bold box, with bigger font and his company logo, etc.
Major above-the-line techniques include TV and radio advertising, print advertising and internet
banner ads. My prediction was that most people would be attracted to leaflet adverts in this line of
business. I taught myself the subject at gcse and by learning everything on this guide I got an A.
Most TV and radio stations use this method of research to monitor the popularity of their
programmes. This means that he must attain 100% customer satisfaction. Since the mid-1990s, there
has been a trend among Yellow Pages publishers to add four-color printing for some advertisements.
Poster 7 and 8 looks at a made up business to make budget forecast with details of what a budget is
and its advantages. If they do not rely on the customers to provide them with opinions and rely on
information that the company gains elsewhere, they risk producing services and goods which are not
what consumers want. Their responsibility is to enforce a code of conduct (the rules of the British
Code of Advertising, Sales Promotion and Direct Marketing) for advertising that advertisers must
adhere to. Leaflets are very important in marketing as they are cheap to produce and can be
distributed easily to customers. Most people would interpret this in the correct way. Poster 3 has a
breakdown of each payment method type and what the advantages and disadvantages are for using
each type. This is also most efficient as it is cost-effective, and can be circulated through a variety of
mediums, such as clipped inside car magazines and newsagents. Our customer service team will
review your report and will be in touch. ?4.00 (no rating) 0 reviews BUY NOW Save for later ?4.00
(no rating) 0 reviews BUY NOW Save for later Last updated 8 September 2017 Share this Share
through email Share through twitter Share through linkedin Share through facebook Share through
pinterest farreramanda 4.04 27 reviews Not the right resource. Owners of these cars would also want
quality service, and if Errol happens to specialise in a make such as those mentioned, these customers
would read about it. The Yellow Pages is arguably the most used directory service in the UK, so
becoming distinguished in it would have a critical effect. In conclusion, questionnaires prove to be
an ideal way to conduct vital research for the start-up of Errol Anderson Motors. The government
will receive taxes when the firm makes a profit. A potential customer would not be drawn to a
product or service (particularly a new garage in town, i.e. Errol Anderson Motors) by mere
information. The internet directory is significantly more advantageous in terms of searching for a
service. See other similar resources ?3.00 (no rating) 0 reviews BUY NOW Save for later Not quite
what you were looking for.
Factors such as where the questionnaire will be carried out, on which days of the week, what time of
day and how many people are going to be questioned all have to be considered to maximise the
quality and productiveness of the results for the business. Pictures always add feeling and flavour to
an advert and so I would advise that Errol do so. The website also gives you advanced search
options such as constraining the search to a specific area, e.g. Harrow. A drawback to this is that
other competing garages could pay even more money to displace Errol’s place in the Yellow Pages or
on Yell.com; and each garage is displayed (as default) in alphabetical order after the priority slots on
the website. Most mechanics use this type of media, and so it is almost expected. Our customer
service team will review your report and will be in touch. ?3.00 (no rating) 0 reviews BUY NOW
Save for later ?3.00 (no rating) 0 reviews BUY NOW Save for later Last updated 13 May 2020
Share this Share through email Share through twitter Share through linkedin Share through facebook
Share through pinterest Alicia Higgins's Shop 5.00 1 reviews Not the right resource. If you download
this please leave a comment if I can improve it any way. Thank you. This resource hasn't been
reviewed yet To ensure quality for our reviews, only customers who have purchased this resource can
review it Report this resource to let us know if it violates our terms and conditions. Primary research
delivers more specific results than secondary research, which is an especially important consideration
when you’re launching a new product or service. Analysing the data would sometimes be difficult,
and generally time-consuming, but it makes things more organised and easy to interpret and refer to.
Random sampling tends to be quite expensive for Errol in his position, and time-consuming, but
gives a sure sample of the population. The size, position and placement of the advert is determined
by how much the business is willing to pay; a higher cost is required if the business want pictures or
large, bold, highlighted text placed on the first page of the advertisements section. To take a random
sample, it’s necessary to take all the names of the people who live in a particular area (electoral
register) and use a systematic approach to selecting the sample, e.g. every 50 th person on the list.
Sales promotions targeted at retailers and wholesale are called trade sales promotions. This means
that the adverts are only seen by the target market and this makes the money spent very cost
effective since people would refer back to the magazine to Errol’s ad. This will bring several
important benefits to the company. As aforementioned, Mr Turner was willing to sell his tools to
Errol at a reasonable price. Tailored to the 2015 WJEC and Eduqas specifications and brought to you
by the leading A-level Business publisher, this study and revision guide combines clear content
coverage with practice questions and sample answers. Thus, for some businesses, conducting a
survey by questionnaire may not be practical. Write a review Update existing review Submit review
Cancel It's good to leave some feedback. PR activities are aimed at achieving good and positive
publicity. My prediction was that most people would be attracted to leaflet adverts in this line of
business. The majority of listings are in plain small black text. He could pay a good amount when his
business is beginning to boom to get a good space in the local newspaper or magazine to advertise his
business appropriately, again taking the same precautions (visually appealing, relevant information,
etc.). Some drawbacks for newspapers are that there are a great number of them in local newspapers;
particularly free ones because they rely on advertising revenue for their existence. A problem with
this is that it would be difficult to keep the same panel available over a period of time. The
homework book has both short and extended writing questions with sections for teacher comments
and student re-work of questions. The following list consists of examples and explanations of
primary and secondary research techniques available to Errol. Errol must consider many factors
which would affect his success - he must incorporate his ideas into plans which would help him in
the long term or for a short term. See other similar resources ?3.00 (no rating) 0 reviews BUY NOW
Save for later Not quite what you were looking for. All of my aims and objectives are very important
and I will concentrate on all of them, but the 3 that I think are most important for my business I will
pay more attention to. Our customer service team will review your report and will be in touch. ?1.00
(no rating) 0 reviews BUY NOW Save for later ?1.00 (no rating) 0 reviews BUY NOW Save for
later Last updated 17 July 2019 Share this Share through email Share through twitter Share through
linkedin Share through facebook Share through pinterest Nataliesian90 4.75 9 reviews Not the right
resource.