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IMD424

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v. 20.10.2008
Para uso exclusivo en el Programa Executive MBA Intensivo 2023 - 2025 en INALDE * 7 - 28 de febrero de 2024

NASCAR: EVERY SECOND COUNTS –


HELPING WIN FROM THE PITS

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Copyright © 2006 by IMD - International Institute for Management



Development, Lausanne, Switzerland. Not to be used or reproduced without
written permission directly from IMD.
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HIILFLHQW SURGXFWLRQ YHKLFOH refer to Exhibit 5 for details of NASCAR’s Car of
Tomorrow 

Knowledge Brokering for Potentiality


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Case assignment questions


Para uso exclusivo en el Programa Executive MBA Intensivo 2023 - 2025 en INALDE * 7 - 28 de febrero de 2024

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Exhibit 1
Evolution of NASCAR
Para uso exclusivo en el Programa Executive MBA Intensivo 2023 - 2025 en INALDE * 7 - 28 de febrero de 2024

It started with races on the famed Daytona beach/road course in the late 1940s…

HMS Jeff Gordon No. 24 DuPont Team in 2006

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Exhibit 2
Points System
Para uso exclusivo en el Programa Executive MBA Intensivo 2023 - 2025 en INALDE * 7 - 28 de febrero de 2024



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INTERNATIONAL
  ,0'

Exhibit 3
Pit Crew Positions
Para uso exclusivo en el Programa Executive MBA Intensivo 2023 - 2025 en INALDE * 7 - 28 de febrero de 2024

TIRE CHANGERS
One changes the right and left front tires. The other changes the right and left rear
tires.

Tire changers and carriers must fit in the same small area, so it helps if the changers are
smaller, quick and agile with great hand-eye coordination. Similar to the shortstop or the
second baseman in baseball.

TIRE CARRIERS
Two tire carriers (one each for the front and the back of the car). They bring the
new replacement tires and help guide them correctly onto the lugs. The front tire
carrier may also be responsible for cleaning the grille of the car.

Ideal for someone with a linebacker type build. He can give up a little speed but still must
have great strength.

JACK MAN
Known as the “leader of the pit stop” the job entails jacking the car up so the tires
can be replaced. The faster he works, the faster the tires can be changed. The jack
man uses a special rolling jack that was designed to be light (weighs about 20 lbs or
8 kg) yet powerful, allowing him to raise the car quickly and with minimal effort.
When he’s done on the right side he goes to the left. The driver takes off when the
jack man drops the car.

Ideally, a middle linebacker type – someone who combines size with speed and strength.
He needs to be strong enough to get the car up in one pump and fast enough to follow the
tire changer.

GAS MAN
The gas man puts the gas in the car using a special gas can equipped with a
customized valve that fits easily into the car’s gas port and empties the fuel quickly.
When the can is full, it can weigh up to 90 lbs or 41 kg. Most pit stops require two
full cans.

He should be tall so he can keep the can as straight and high as possible. The straighter
and higher the can sits, the faster the gas comes out.

GAS CATCH MAN


The gas catch man caught any overflow of fuel. He applies a special container (a
“catch can”) to the car’s gasoline overflow vent to gather up any gas that flows back
from a full tank. The amount of gasoline caught in the catch can is sometimes
crucial to a team’s strategy. The gas catch man may also be responsible for holding
the second full gas can on his shoulders.

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Exhibit 4
Typical In-Season Workout
Para uso exclusivo en el Programa Executive MBA Intensivo 2023 - 2025 en INALDE * 7 - 28 de febrero de 2024


Monday Full body, high-intensity workout

Tuesday Cardio and quick feet drills

Wednesday Upper body and strength training specific to pit


crew position
Thursday Lower body and strength training specific to pit
crew position
Friday Off

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INTERNATIONAL
  ,0'

Exhibit 5
NASCAR’s Car of Tomorrow
Para uso exclusivo en el Programa Executive MBA Intensivo 2023 - 2025 en INALDE * 7 - 28 de febrero de 2024

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Benefits of the Car of Tomorrow
Safety Benefits Cost Reduction Other Benefits

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